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Marketing Manual2015-2016

Junior “A” Hockey Club

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In the Community

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Neepawa NativesNEEPAWA COMMUNITY PROFILE

• Neepawa is a community in Manitoba, Canada located on the Yellowhead Highway, at the intersection of Highway 5. • As of 2014 its population has eclipsed 4,000 people. • Neepawa is the self-proclaimed “Lily Capital of the World” in part because of its Lily Festival held each July. • The town has also been named "Manitoba's Most Beautiful Town", more times than any other community in the province.

MANITOBA JUNIOR HOCKEY LEAGUE PROFILE

11 teams make up the MJHL

• Neepawa Natives• Dauphin Kings• Virden Oil Capitals• Selkirk Steelers

• Winnipeg Blues• Waywayseecappo Wolverines• Steinbach Pistons

• The 2014-2015 season is the 95th year of Junior Hockey in Manitoba• Over 340 games played throughout the province• MJHL promotes its players to the next level o 2013 Calder Cup champion Triston Grant o 150 players plus to CIS and NCAA scholarships since 2000 o Stanley Cup Champs like Shane Hnidy started their Junior Hockey in the MJHL• Team budgets ranging from $250,000 - $650,000 per season spent locally in Manitoba• Media coverage through local papers, online broadcasts, radio, and the ever popularsocial media via: Twitter, Facebook, and YouTube• Neepawa is the most widely broadcast MJHL team with games broadcast on Access12, MTS TV and Bell TV

DEMOGRAPHICS• MJHL is great entertainment for the whole family with player and fan interactions throughout the games and season• Attendance almost reached a quarter million last season in the MJHL• Fans understand the importance of Junior “A” in their communities and are very loyal to teams and their sponsors

Total attendance for 2014-2015 season: Over 16,000Up 6,000 from the 2013-2014 season

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Partnerships Builder Dynamic Advertising digital signage (3’x18’)

+ Titanium packageFollow the team on the road

Bus side logo (28” x 6’)Total cost: $5,000

Titanium

Platinum

• Full page ad• 60 adult game tickets• 1 jersey sponsor• 1 game sponsor• 8 year-end banquet tickets (corporate table)• Access TV commercials during game broad-casts• Arena wall signage• 2014/2015 team photo• Recognition on the “Major Sponsors” page in program plus P.A. mentions 3 times per game at all home games

• Neepawa Natives team members at your place of business during the season, at your re-quest, to assist in special promotions for your business • Your corporate logo on our website, with a link to your web page• Your company will be listed as a Major Spon-sor in the program• Your company name will be posted on a Sponsor Board in the Yellowhead Arena• Total cost: $3,000

• Full page ad• 60 adult game tickets• 1 jersey sponsor• 1 game sponsor• 4 year-end banquet tickets • 2014/2015 team photo• Recognition on “Major Sponsors” page in program plus P.A. mentions once per game at all home games

• Neepawa Natives team members at your place of business during the season, at your re-quest, to assist in any special promotion for your business• Your corporate logo on our website, with a link to your web page• Your company name will be posted on a Sponsor Board in the Yellowhead Arena• Total cost: $2000

Gold• ½ page ad• 1 jersey sponsor• 1 game sponsor• 2 year-end banquet tickets• 2014/2015 team photo • Recognition on “Major Sponsors” • Your company name will be posted on a Sponsor Board in the Yellowhead Arena• Total cost: $1500

Silver• ½ page ad• 1 game sponsor• 2 year-end banquet tickets• 2014/2015 team photo• Recognition on “Major Sponsors” • Total cost: $800

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Become a Partner

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Door Wrap $1,500

Hall Beam Wrap$1,000

In the RinkDigital Sign

Rink Boards$1,000

Wall/ Bench Signage$600 per

Note: Doesn’t include the cost of installation or logo creation

• Dynamic Advertising Digital SignageHave your company featured in one of only 30 rotating slots available on our new 3‘x18’ digital sign featured in the Arena. Each advertisement is featured for about 10-15 seconds before rotation - will be shown once about every five minutes. Value: $2,000

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In the Rink

Note: Doesn’t include the cost of installation or logo creation

• Blue Line Board Name (4 spots): $800

• Railings/Exit: $1,000• Wall Signage (by flag): $600 per

• End boards: $1,000 per• Natives Bench: $800• Visiting Bench: $800• Penalty Boxes: $600• Ticket Booth: $1,200

Edge of ice:$1,500

In ice advertising: Above face off circle:

$1,750Centre ice:

$2,200

ALSO AVAILABLE:The Yellowhead Arena is an extremely busy facility.

All users will see your advertisement throughout the year. (Sponsor must provide signage)

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Game Night SponsorThe package includes:• PA announcements throughout game• Recognition on Twitter, Facebook and NeepawaNatives.com• 10 game tickets for your staff• Company name/logo on that night’s pro-gram insert• Company advertising and display/booth at your request• You are asked to donate 3 door prizes/coupons/gift certificates that will be given away through program draws and intermis-sion activities during the course of the game.• The opportunity to create excitement and fan participation throughout the game while promoting your business in front of the home crowd. Value: $700

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Community Free Game

TWO Free Game sponsorships available!

Value: $1,500Hockey Night in Neepawa

Offer free admission to all fans and fill the rink

Partner with the Neepawa Natives for extensive promotion of free game.

Also includes all benefits of a “Game Night Sponsor”

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Game Night

7th Man

Many other opportunitiesincluding:

• Game Announcements• People’s Choice Award:

A ¼ page advertisement in our Natives Program with an entry ballot for fans to enter their favorite player. Recognition at the Year End Banquet and award handed out for the People’s Choice Award.

Value: $1,000 (One sponsor only)

• Starting Line UpAt the beginning of each game, the starting line-

ups are announced, with your business as the sponsor.

Value: $600 (One sponsor only)• 3 Stars sponsor

Three Stars are chosen at the end of each game, and points awarded to the players/stars will be tallied for an end of season award presented

by your business at our year-end banquet. Your business will be mentioned each time we an-

nounce the Three Stars. Value: $500

• 50/50 sponsorYour company logo will be on every 50/50 ticket print-ed and sold to fans in the Yellowhead at Natives home

games.Value: $3,000

• Power Play sponsor Each power play the Natives get, your company name

will get a mention as the Power Play Sponsor. Value: $1,000 (One sponsor only)

• Penalty Kill sponsorEach penalty the Natives get, your company name will

get a mention as the Penalty Kill Sponsor. Value: $1,000 (One sponsor only)

• First Goal sponsorAfter the first goal scored in every game, your compa-

ny name will be mentioned as the sponsor.Value: $600

• Shot Count sponsorYour company will be named as the sponsor when shot counts are announced at the end of each period.

Value: $750• Period sponsor:

Your business will be mentioned at the beginning of your sponsored period at each game through-out the season.

Value: $700 + give aways (Three sponsors only)

• Team Standings BoardYour company name/logo will be printed on our

League Standings Board displayed in the lobby of the Yellowhead arena all season long.

Value: $600 (One sponsor only)

Your company logo will be on a 7th man jersey worn by a minor hockey player at all Natives home games. PA recog-nition at every Neepawa Natives home game. Value: $1,500

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Equipment Sponsor

Official Puck Sponsor

Third JerseyLogo on all jerseys

(Upper back)Value:

$5,000 (first year)$2,000 (2nd and 3rd year)

(3 year contract)

Jersey• Shoulders

• Chest• Front Bottom

• Bottom Bar BackValue: $1,500 / Crest

HelmetLogo on Helmets

(two spots available)$800

GlovesOfficial glove sponsor

(logo on helmet)$800

Put your logo on the Neepawa Natives game pucks, and on our

souvenir pucks. Value: $1,000

(One sponsor only)

Pants Your company name/logo will be displayed on each player’s pant leg.

Value: $1,500 (Two sponsors only)

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On The Road

P Team BusHave your company logo follow the team on the road. (Sponsor must provide signage)• Front of Bus: $3,000 • Back of Bus: $3,000 • • Side: (Only four spots): $2,000 • Window: $1,000 •

PTeam VehicleOfficial Vehicle Sponsor: $3,000/seasonSide doors only: $1,000/seasonHood only: $1,500/season

P Player ClothingTrack suits: At home and on the road your logo will be seen and recognized many times over. Value: $800 (Two sponsors only)

P Fuel the TeamSponsor the cost of one road tripRecognition on the Neepawa Natives website and during NAC-TV game broadcasts Value: $500

P Feed the TeamSponsor the cost of one road meal Value: $500

Custom packages available

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In the Community

School Reading Program

School PassPlayer of the Month

Future Stars Partnership

The Future Stars Partnership involves sponsoring

minor hockey scrimmages and figure

skating presentations for exposure during 10 home

game intermissions.

Cost: $1,500 + promo items to

participating teams 

Each year the Neepawa Natives supply tickets to students at no charge. All students from ages 6 to 12 will be receiving a FREE season pass to all Neepawa Natives home games.

Value: $400 (Four sponsors per school)

Your business will provide a gift valued at approximately $25.00 to our chosen player of the month. Your support will be recognized at

each monthly presentation. Value: $500 (One sponsor only)

School reading programSponsor Neepawa Natives appear-ances in schools throughout the year.

Value: $1,500

Library reading programSponsor Neepawa Natives appear-ances in the Library throughout the year.

Value: $1,500

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Multimedia• Website •

• Twitter •

PThe Neepawa Natives Website receives up to 25,000 visits per month!

Front Page Advertising: Your logo will be positioned on the main page of the Natives web site. The logo will also have a link to your company’s web page.

Value: $1,500

Inside Page Advertising: Your Company’s ad will be placed at the top of the team schedule page. The ad can be linked to your own web page.

Value: $800

With replays on NAC-TV

Neepawa Natives home games are broadcast live on the Internet as well as being carried to over 1 million homes

across Canada on Access

12, MTS TV and Bell TV:Pre Game Show: $1,000

Post Game Show: $1,000Three Stars: $1,000

Commercial (30 seconds): $1,000Period Recaps: $1,000

Live onFasthockey.com

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Print Advertising

P Washroom adsBy mirrors (mens and womens) & by urinalsValue: $40/month

P Game Program Advertising:• 1/8 page: $300 • 1/4 page: $400 • • 1/2 page: $500 • Full page: $700•

PGame Day SheetsGiven out to fans at every game Value: $25 per game • $600 for all 30 games

P Hockey Cards200 of each player, released in JanuaryValue: $1,000

Custom packages available

PFridge Magnet and Pocket Schedules: Put your logo on the Neepawa Natives 2012/2013 game schedule fridge magnets and pocket schedules.Fridge Magnet - 4 sponsors • Pocket Schedule – 3 sponsors Value: $600

PWall Advertisements at Yellowhead Entrance20”x24”$150 per month or $1,000 for 8 months

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Become a Part of the teamFor the 2015-2016

Season

Kaiten Critchlow1.204.212.1030

Marketing Managernnativesmarketing@hotmail.com

www.neepawanatives.com

Box 446Neepawa, MB

R0J 1H0Canada

Neepawa Natives 2015 / 2016 Partnership Opportunities

Contact