Interactive Management

Juno Kughler Carlson(909) 809-9392

juno@junokughler.comhttp://www.linkedin.com/in/junocarlson

My StrengthsI tend to be a . . .

• Brainstormer

• Tinkerer

• Creator

• Mentor

• Visionary

• Insomniac

• Internet Addict

• Storyteller

• Photographer

• Researcher

• Champion of the underdog

• Pretty darn nice person

I also love

to paint

portraits.

People

fascinate

me.

Project Manager

Social Media Manager

Social Media Trainer

Business Developer

Sales Trainer

Columnist

Blogger

Copy Writer

Recruiter

Researcher

Content Developer

“Juno is always looking for new opportunity and ways to improve. She has presented many innovative ideas and then has been directly responsible for implementing those ideas with her team.”

Ginger Neal, VP Multimedia & GM Niche Publications, Press Enterprise

“Juno is constantly finding and testing new applications and systems to help improve our products. She's a gifted artist and brings that creativity to her work with The Business Press by continually brainstorming with the team to come up with new ways of keeping the products relevant, engaging and interesting.”

Carrie McDermott Interactive Content/Programming Web Editor The Press Enterprise

“Juno has proven to not only be a tremendous colleague and resource for high quality business information, but she is extremely fun to work with. She is highly knowledgeable and thorough. I have an extremely high degree of respect for the quality of her work and her research. I find myself learning from her every time we connect.”

Eric Tompkins, OwnerTompkins Consulting Group

Who is your audience?People who already know your company and like your brand.

Why are they important?• They are your loyal customer base• They are your brand ambassadors to the rest of the world. • They have an extended network of friends they share with

What do they want?• Useful information and links that help and inspire them• Customer service and support on issues they care about• Interaction with and respect from other fans within that community• A friendly, knowledgeable company admin who is responsive to them• A place where they can offer suggestions and be heard• A sense of intimacy and the “inside scoop” on the company• Special opportunities available just for them• Transparency, honesty and accountability

“I LOVE having you guys here for our questions. It makes it so much easier to get an answer, even on the off hours. I appreciate you all . . . Seriously!” –a fan from Girl Scouts of San Gorgonio Facebook

Who is your audience?Global and local interest-based followers

Why are they important?• They are potential allies and partners with shared interests• Many top level national executives are active Twitter users• They are a great source of info for breaking news and information• They are potential customers who are not yet fans

What do they want?• Valuable information on topics that interest them• Trending news—what are people talking about?• Partnerships and alliances with others who share their interests• Direct personal interaction with respected community leaders• One-on-one customer service and support with a real person• Transparency, honesty and accountability• Reciprocal promotion and “street credit”• Special opportunities

Tracking what’s important

BLOGGING GREAT CONTENT

• Builds brand reputation

• Defines who you are as an organization

• Creates viable networking currency

• Generates goodwill with your audience

• Humanizes you as a company

• Provides story leads for press kits

• Encourages social sharing

• Supplies fodder for social networks

• Creates partnership opportunities

Networking A Story

• Inland SoCal blog• Facebook• Twitter• Flickr• YouTube• Ning Networks• Email• Press releases• Bearcom electronics• Diabetes sites• First aid training sites• Blogs

Generally, businesses who find themselves featured favorably in a story will share it in their company newsletter and on their social networks

Look for the

not

so obvious

Hi Tom,

I have an interesting story about how the walkie talkie radios we use from BearCom, Riverside were instrumental in helping our Girl Scouts rescue an unconscious hiker who was in a diabetic coma in the San Jacinto mountains. Here's a link to the story. Please feel free to repost or share this information however you see fit.

http://blogs.inlandsocal.com/girlscouts/2010/07/girl-scouts-credit-wilderness.html

All best,

Juno, Interactive Director, Girl Scouts of San Gorgonio

Juno, I can't describe to you the amount of joy/happiness this brings me. I know we don't really know each other, but I have been in tears for the last 15 minutes. I have passed this along to my boss and the owners of our company. Thank you so much for calling me and sending me this. You have made my day and at least my weekend.Tom Frank, General Manager, Bearcom

Hi Tom, I felt the same way when I heard the story, and I felt it was important to share it with you. We have incredible peace of mind knowing that your radios can be relied upon in day-to-day camp operations as well as life-saving emergencies. I enjoyed talking with you on the phone, and am so happy to get this email. Have a fantastic weekend!

Juno, Interactive Director, Girl Scouts of San Gorgonio

Use listening as part of your social media strategy to:• Find great articles about your company to share on your social networks• Help with crisis control and reputation management• Identify key supporters and potential partners• Learn where your strengths and weaknesses are with your customers• Improve relations and customer service

Keep a list of keywords unique to your company or organization for tracking purposes. Include:• Your company name• Your CEO and other prominent executives• Brand names of your products or services

Monitor mentions of your keywords online:• Set up Google alerts to email you when the search engine finds new mentions• Do news searches to find current stories about your company or organization• Use Social Mention to see what people are saying about you on social networks

The Art of Listening

Encourage participation in fun ways!

Contest Goals

• Generate excitement among Girl Scout families about the start of cookie season!

• Get the word out about cookies to the general public through the use of shared links.

• Encourage girls to get creative with their displays and marketing.

• Help girls sell more cookies through Facebook networking.

• Gain more Facebook fans!

“We sold more through this contest than we ever could had done on our own. It was such a great way to tell people we had cookies! We actually had a lot of people contact us because they had seen Carson’s photo on a friend’s page and wanted to support her.“ -- Tina Schumacher

Taking it localFor GSSGC, the Ning social networks are the equivalent of little neighborhoods. This is where you can get hyperlocal with information that specifically addresses the needs and interests of a region. It’s also a way for members of a region to get to know one another better and share ideas.

GSSGC Regional Ning communities provide:

• Navigation links to the most frequently used pages on our main website.

• Council and Regional events and trainings

• Opportunities of interest within the local community

• Member photo sharing and a main page photo rotator

• Discussion boards and public and private chat

• Regional news and information

NING Networks

A good online community manager . . .

Knows how to create a friendly positive environment

Encourages member discussion and sharing

Is personable, kind and has a good sense of humor

Responds to questions and comments as appropriate

Provides useful content, resources and information

Recognizes potential problems before they become a crisis

Can work well with different types of personalities

Is the community cheerleader, highlighting member successes

Handles crisis situations calmly but firmly according to plan

Is adept at bringing out the best in people

Helping our staff shine

BrainstormingWhat are their goals?Who are they trying to reach?What are their special needs or challenges?Is there anything they haven’t thought of?

PlanningWhat online tools might fit this project?What will the production schedule look like?Do they need help with copy or other info?Where will deadlines fall for this project?

OutcomeDid the outcome exceed their expectations?Are they getting the results they want?Does the project need tweaking or changing?Do they need help sustaining the outcome?

• Updating and adding web pages

• Upgrading sites with new features

• Social media promotion & networking

• Implementing new tools & technologies

• Maintaining online communities

• Dealing with online crisis management

• Online training & mentoring of staff

Make it easy.

• Make it easy to give with an online donation application that offers secure online forms and automatic donation receipts for tax purposes.

Generate excitement.

• Would you rather donate $125 to Girl Scouts or $125 to send a child to a Girl Scout day camp for a week? What if you could see photos of kids at the camp and read about the activities offered? How about a story on how that camp experience changed a child’s life? Details matter.

Take it social.

• Start a movement! Add share options to make it easy for donors to post their contributions and encourage others to join the cause. Applications like First Giving include options that will allow others to start their own campaigns to raise money for you.

FUNDRAISING