Just Being Right, You Will Win

TMA

DisclamerThere is no single right way to win.

And you won’t always win. Sometime you win; Sometime you lose. So, it is about what you have learned .

This session won’t teach you how to be successful. And this session will minimise risk of failure.

https://www.cbinsights.com/research-reports/The-20-Reasons-Startups-Fail.pdf

The Three Fits1st: do they care ? : problem/solution fit

2nd : will they pay ? : product/market fit

3rd: how do we scale ?: business model fit

Do they care about the problems your are trying to solve?

Develop Customer***Before***

Develop Product

So, who are your customers? , how do they look like? ,

are their problems? and where are they?

Tool: Persona

Facts & Demographic Pain & Problems

Current Behaviour Goals

Example

Those are ***assumption***. We need to test.

Where Are They ?Forums

Social Networks Blogs

Search Engines Seminars

Offline

How To Test?Observation Poll Interview Prototyping Product

Time Low Low Med Med High

Cost Low Low Med Med High

Learning Low Med High High High

Observe

Poll Print Export (/fif/export?qsetId=PcxgowlkrP)just now

Question 1 (/fif/report?id=PcxgowlkrP&qid=ZqblUs7KGl)

Demographic

ระหว�างตัวเลือกนี้คิดว�าอันไหนให�ความรู�สึก "ง�าย" ∙ี่สุด

% of answer

Ev

gf

เช็ครถภายในไม�กี่วินา∙ี 28.00 % (28)

เช็ครถภายใน 10 วินา∙ี 22.00 % (22)

เช็ครถง�ายเหมือนเช็คอีเมล� 17.00 % (17)

เช็ครถง�ายเหมือนเช็คไลน� 35.00 % (35)

Who Answer: All

Age Range

< 15 15 - 19 20 - 29 30 - 39 40 - 49 50 - 59 60+

0%

29%

57%

13%

3%0% 0%

Female Male

Gender

56%

44%

Location

Locations Response

Bangkok 56 %

Central 14 %

North 17 %

North East 9 %

South 6 %

© Fastinflow Co., Ltd. | Fastinflow Home (/) | Terms of Service | Privacy Policy | Contact us | Send Feedback

Print Export (/fif/export?qsetId=PcxgowlkrP)just now

Question 1 (/fif/report?id=PcxgowlkrP&qid=ZqblUs7KGl)

Demographic

ระหว�างตัวเลือกนี้คิดว�าอันไหนให�ความรู�สึก "ง�าย" ∙ี่สุด

% of answer

Ev

gf

เช็ครถภายในไม�กี่วินา∙ี 28.00 % (28)

เช็ครถภายใน 10 วินา∙ี 22.00 % (22)

เช็ครถง�ายเหมือนเช็คอีเมล� 17.00 % (17)

เช็ครถง�ายเหมือนเช็คไลน� 35.00 % (35)

Who Answer: All

Age Range

< 15 15 - 19 20 - 29 30 - 39 40 - 49 50 - 59 60+

0%

29%

57%

13%

3%0% 0%

Female Male

Gender

56%

44%

Location

Locations Response

Bangkok 56 %

Central 14 %

North 17 %

North East 9 %

South 6 %

© Fastinflow Co., Ltd. | Fastinflow Home (/) | Terms of Service | Privacy Policy | Contact us | Send Feedback

Testing W/ Landing Page

Interview

So, who are your customers? , how do they look like? ,

are their problems? and where are they?

And who are not your customers? , Why ?

Do your solution(s) solve their problems?

User Testing / Analytics

http://www.bsoftwaresolutions.co.uk/wp-content/uploads/2015/06/iphone-testing.jpg

If yes, will they pay for it?

“Interesting…” is not enough.

Let them show the buying intention

For ExampleWant to know more

Want to use

Want to buy

Use a lot Buy Buy often

Want To Use

Buy / Want To Buy

Example

Tracking ToolsGoogle Analytics

Mixpanel Kissmetric

Apple Analytics Flurry

Your-Favourite-Tools

So, do they buy ?, which channel generates the most revenue?, how much is your customer acquisition cost?

and how much is your customer life time value?

How do we scale?

The Five Business Models

• Gaming

• Advertising or Consumer Audience Building

• e-Commerce / Market Place

• Software-as-a-Service (Subscription)

• Enterprise (via Subscription Model)

Q&A f Atthaphong Limsupanark

atthaphong@gmail.com