EXECUTIVE SUMMARY

1.

Overview: Health conscious people who exercise daily or go to Gym

have a constant nagging related to their diet. The diet provided by

their advisors is either very costly or not available in desired

proportion of weight or calorie value.

Goal: To provide customised, chef prepared meals, deliver daily to

your home or work.

Action: The service is based upon quality, convenience and results,

with specialist packages designed for fat loss, muscle gain,

performance and all-round health and well-being.

SITUATION ANALYSIS

2.

WHAT TO DO….??

COMPANY OVERVIEW

“ JUST GYM FOOD is a registered mobile

application that provides a platform for gym

goers to order food online according to their

diet chart. We take care for their nutrition

calendar and dietary supplements. ”

2.1

JUST A TOUCH AWAY…!!

CORE VALUES AND PHILOSOPHY

• High quality food with exceptional service

• Emphasis on caliber and training of frontline people

• Serving each others, customers & communities

• Entrepreneurial approach towards business

• Ability to work as a team

• Aiming to serve in more convenient manner.

MARKET OVERVIEW

• Target customers include Health Conscious people

from different age, gender and occupation.

• Competition includes Online Diet Food Sellers, Diet

Food sale via retail stores.

• Collaborations includes local gym

owners, Advertising Company etc.

2.2

TARGET CUSTOMERS

COMPETITORS

COLLOBARATORS

TARGET CONSUMERS 2.3

GOAL

3.

GOAL

• Maintaining Required Nutrition Value.

• Proper packaging and timely delivery.

• Customer satisfaction

• 24/7 Catering service

• Create Brand Equity

• Collaborations with Local Gyms

• Continuous innovation.

STRATEGY

4.

STRATEGY...!

• Employee interns expert at cooking

• Find a place to start-up

• Identifying market segment

• Spread the word of mouth

• Advertise, Radio, Newsletters

• Better service

• More customer base by attractive deals

• Free trial packages

WHY IT WILL BE PROFITABLE ??

Three major ways to gain competitive advantage –

• Product Identity, quality and novelty

• High employee motivation and good sales attitude

• Innovation and aggressive service options

SWOT ANALYSIS

STRENGTHS

• Relieve gym goers from cumbersome job.

• Menu reflects the demand for fresh and healthy food.

• User friendly interface.

• Just a touch away from Healthy tomorrow.

• Use of non-traditional channels

• Customizable menu offerings.

WEAKNESSES

• Complex tailor made requirements.

• Promotional sales are very important.

• Lack Of trust

• Lack of awareness

• Narrow target customers

OPPORTUNITIES

• Future is of health Conscious people.

• A window to enter other analogous business.

• Improve customer service model

• Continue to revise and refresh menu offerings.

• Developing partnerships

THREATS

• Government policies• Economic downturn.• People with internet access can only use this

app.• Competition

TARGET MARKET

• Customers

People who go to Gym, are Health conscious or do Yoga, exercise

daily.

• Collaborators

Chefs, Financer, Local Gym.

• Competitors

Wholesale market selling vegetables meat and fruits at low

price, Other parcel providing companies.

4.1

COLLABORATORS

&

COMPETITORS

VALUE PROPOSITION 4.2

1. CONSUMERS

2. STAKE HOLDERS

CONSUMERS

• App is user friendly

• Timely deliveries

• Incentives like free chat room with experts

• Coupon codes

• Free Yoga

• Exercise tips from experts

• Dietary tips

• Energy conservation tips

STAKEHOLDERS

• Increasing Stakeholder’s Productivity

• Providing Choice Or Flexibility

• Being Easy And Convenient To Do Business With

• Delivering Speedy Service

• Emotional Attachments

TACTICS

5.

PRODUCT

“ Our APPLICATION is a registered as mobile based

solution and a national mobile food delivery

marketplace headquartered in Rajkot, Gujarat. The

service allows users to buy appt. food with keeping

hand with Nutrition Calendar. ”

5.1

SERVICE 5.2

“ We offer a platform to order nutritious and healthy

food for GYM goers to maintain its Diet Chart and

Hygiene. We provide at way cheaper rates with

timely delivery. We provide food in their true

essence. ”

BRAND 5.3

• NAME – JUST GYM FOOD

• BRAND MANTRA - EAT FIT, LIVE WELL.

• LOGO -

PRICE 5.4

Our application

will be available

FREE OF COST and

there will be no

premium version.

INCENTIVES 5.5

• Timely Delivery & Nutritious Food.

• Live chatrooms with health experts.

• Free Yoga Videos.

• Dietary Tips.

• Gymming Tips.

COMMUNICATION 5.6

• Blogging

• Promoting app on social media platform.

• Paper flyers & banners.

• Target Market Promotions.

• Partnerships with local Gyms.

• Newspapers & Magazines.

DISTRIBUTION 5.7

Our Application

will be available

on PLAY STORE,

IOS APP STORE,

WINDOWS STORE.

IMPLEMENTATION

6.

INFRASTRUCTURE 6.1

Infrastructure requirement includes –

• Main Office

• Kitchen Space & Kitchenware

• Communication Centre

• Server Room & Data Storage

• Delivery Unit

PROCESS 6.2

CONTROL

7.

PERFROMANCE EVALUATION 7.1

Performance evaluation

on the basis of Feedback

from Customers,

Keeping Employees in

the Loop, Suggestion

from Consumers etc.

ENVIRONMENTAL ANALYSIS 7.2

Pillars of Environmental Analysis –

• Political factors• Economic factors• Social factors• Technological factors• Legal factors• Environmental factor

EXHIBITS

8.

EXHIBIT-1

EXHIBIT-2

EXHIBIT-3

• According to the statistics, fitness market in India is

estimated at around Rs. 2900 crores.

• It is growing at the rate of 15% compared to the

West.

• Average individual annual expenditure on health and

fitness is Rs. 2600 (approx.)

EXHIBIT-4

• According to the statistics, fitness market in India is

estimated at around Rs. 2900 crores.

• It is growing at the rate of 15% compared to the

West.

• Average individual annual expenditure on health and

fitness is Rs. 2600 (approx.)

EXHIBIT-5

• Only 1.5% of the urban population Workouts

regularly.

• The national average is less than 0.1% compared to

global figure of 15-20%.

• In 2016, 40% of total population will be in age group

of 20-44 years.

EXHIBIT-6

EXHIBIT-7

EXHIBIT-8

EXHIBIT-9

EXHIBIT-10

DISCLAIMER Created by Harsh Mansuriya,

GCET, during a Marketing Management Internship under

Prof. Sameer Mathur, IIM Lucknow.