F A N T A S T I CF   U R

M A R K E T I N G   &   P R

Matthew Medlin , Jessica Estrada , Kelly Jacobs . Alex Kirchick

PR Plan for Steve Thomas Cal Poly PrintWHAT

Table of Contents

Follow this step by step guide to ensureoptimum target market exposure.

a simple plan for you

Pg. 1

PR Proposal PressRelease

DirectMarketing 

Fact Sheet

Web/PrintAd

Radio Ad

Pg. 3 Pg. 4

Pg. 5 Pg. 6 Pg. 7

NativeMarketingMaterial

Pg. 9

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N A T I V EM A R K E T I N G

C O N T E N T

V I D E O

https://youtu.be/ Jpd9ZzmtBeQ

LINK

22 direct youtube v iews

4820 Impressions

3 Retweets/7 Favori tesKey Inf luencer: CalPoly4331 Impresssions510 v iews,172engagements

466 v iews

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WEB/ P R INT  ADS  

Destination.

L IFE .Urban life.

LONDON

EAT .Culinary appetite.

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WEB/ P R INT  ADS  

Destination.

L IFE .Urban life.

LONDON

EAT .Culinary appetite.

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MATT MEDLIN

Tired of looking at bare walls all day? Areyou craving some real INSPIRATION? Well,you’re in luck. With the Cal Poly Print, you

can decorate your home and show off yourMustang Pride in one fell swoop. Lovingly

hand-crafted by world famous artist SteveThomas, this art deco- inspired piece

captures the essence of Cal Poly and SanLuis Obispo. Pick up yours in the

university store today!!

R A D I O   A D

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