just say yes to fruits and vegetables sgs di program, jan 2010
TRANSCRIPT
Just Say Yes to Fruits and VegetablesJust Say Yes to Fruits and VegetablesSGS DI Program, Jan 2010
IntroductionIntroduction
Today’s presentation:
JSY program historyProgram highlightsNew initiatives and expansion plansKeys to success
MISSIONMISSION
The Just Say Yes to Fruits and Vegetables Project, in partnership with organizations that serve the food insecure, is dedicated to improving the health and nutritional status of food stamp eligible populations in New York State. The Project accomplishes this by providing comprehensive nutrition education programs for food stamp populations accessing emergency food relief organizations (EFRO), WIC and Summer Food.
VISIONVISION
Empowering food stamp recipients/applicants in New York State to make healthier food choices.
HistoryHistory
1996—Just Say Yes to Fruits and Vegetables created!
1997—4 nutritionists hired; 1 Contract Manager and Administrative Coordinator
HistoryHistory
2001—Statewide expansion of JSY
2002—JSY website created
2004—Acquired Veggie Van
Map of Food Bank regionsMap of Food Bank regions
HistoryHistory
Significant growth by FFY 06-07:
10 field nutritionistsAdministrative CoordinatorFull-time Contract ManagerWIC expansion (NYC)
HistoryHistory
In FFY 07-08:
3 Regional Team Leader positions addedAddition of JSY Program Research
SpecialistStatewide WIC expansionExpansion into Summer Food Program
(Buffalo)
JSY through the years:JSY through the years:Location of classesLocation of classes
Then….. Food pantries, soup
kitchens, shelters
Now…. Food pantries, soup
kitchens, shelters
WIC
Summer Food
Low-income public housing
JSY through the years:JSY through the years:Nutrition EducationNutrition Education
Back in the day…… Informal nutrition
education; one-on-one education
No curriculum
Train-the-trainer model using JSY Handbook
Now….. Standardized nutrition
ed activities; structured groups
9 USDA approved lesson plans
Handbook replaced with client-tested cookbook
JSY through the years:JSY through the years:Nutrition EducationNutrition Education
Now (continued)…..
Use of learner-centered approach
More client interaction
Addition of Facilitated Discussion lesson plans (currently piloting in WIC)
JSY through the years:JSY through the years:Nutrition education handoutsNutrition education handouts
Then... Create-your-own
handouts!
No standardized handouts
Now…. Standardized
handouts
Meet low literacy criteria
Simple, easy-to-understand concepts
Provide action messages
JSY through the years:JSY through the years:Program EvaluationProgram Evaluation
Then….. Limited program
evaluation
Now…. Strong evaluation
component in place
JSY selected as Top 6 Finalist for model SNAP-Ed program across the country!
JSY through the years:JSY through the years:RecipesRecipes
Then……. 60 recipes created
using common pantry foods
Now…. 100+ fruit and
vegetable recipes Standardized recipe
criteria Emphasis on good
nutrition Field testing Addition of more
cultural fruits and veg
JSY through the years:JSY through the years:Team StructureTeam Structure
Then….. On your own!
Now…. Regional, team-based
approach
Strong orientation program for new staff
Annual staff development training
JSY through the years:JSY through the years:Program StructureProgram Structure
Then….. JSY
Now… Traditional JSY
Stellar Farmers Markets
RFA
Program Highlights:Program Highlights:Traditional JSYTraditional JSY
Goals for 07-08:
Educate 9,100 low-income clients
Statewide expansion into WIC
Summer Food(WNY)
How did we do????
Program Highlights:Program Highlights:Traditional JSYTraditional JSY
Yearly statistics (FFY07-08):
Provided 924 nutrition education sessions across NYS
Educated 13,000+ clients
Attended 80 low-income community events
Program Highlights:Program Highlights:Traditional JSYTraditional JSY
WIC Expansion
Increased WIC collaborations in EVERY Food Bank region across NYS!
Educated more than 2,200 WIC clients!
Program Highlights:Program Highlights:Traditional JSYTraditional JSY
Summer Food Pilot Project Highly successful!
Better than expected!
Clients LOVED programs offered and can’t wait for programs to begin this year!
Program Highlights:Program Highlights:Traditional JSYTraditional JSY
JSY Van Utilized the JSY vehicle at 27 low-income
community events statewide
2,400+ clients
Received PHENOMENAL USDA exposure!
Proud Accomplishment….Proud Accomplishment….
16,000 pounds fresh produce distributed to low-income families
2 New JSY Initiatives….2 New JSY Initiatives….
Stellar Farmer’s Markets
Expansion through Request for Application (RFA)
Stellar Farmers MarketsStellar Farmers Markets
JSY SNAP-ed at farmer’s markets in all 5 boroughs of NYC
Coordinated by NYC DOH and Mental Hygiene
GoalGoal
Attract more residents to the markets by offering a variety of health activities at the markets
Target locations: South Bronx, East and Central Harlem, North and Central Brooklyn, Jamaica/Queens, Northern Staten Island
ReachReach
Pilot in 8 markets in all NYC boroughs
Provide nutrition education and food demonstrations at the markets
Seasonal staff will include 4 nutrition consultants and 8 nutrition assistants
Sessions will be provided throughout the growing season
JSY RFAJSY RFA
• Targeted to not-for-profit organizations that have experience working with low income or food stamp clients and have experience in providing nutrition education
• Examples of potential applicants: hunger relief organizations, agencies sponsoring summer food and community organizations providing other services to food stamp participants
JSY RFA FundingJSY RFA Funding
• A total of approximately $905,000 is available for awards
• Range of awards is from $100,000 - $300,000 per contract year
• Funds provided to applicants are based on the estimated cost per participant, the minimum number of participants the applicant has proposed to reach through direct nutrition education, and the length of the grant.
Challenges……..Challenges……..
• Language barriers
• Literacy barriers
• Transient populations
• Unstructured work environments
Resolutions……Resolutions……
Language and literacy barriers:• Bilingual nutrition educators• Enlist assistance of bilingual site program
staff• All JSY materials available in English and
Spanish• Consulted with health literacy experts to
develop program materials• Field testing with target audience
Resolutions……Resolutions……
Transient populations:
• Interagency collaborations
• Increased marketing efforts
• Consistent scheduling with selected sites
Resolutions……Resolutions……
Unstructured work environments:
• Shift from “pass through” food pantries to client choice model has allowed for more JSY teaching time
• Interagency collaborations
Keys to success…..Keys to success…..
JSY Best Practices:
• Pilot testing
• Collaborate with other experts in the field
• Staff development training
• Teamwork
THANK YOU!Danielle Quigley, MS, RD, CDN
Public Health Nutritionist 1NYSDOH, Division of Nutrition
Bureau of Nutrition Risk Reduction
www.jsyfruitveggies.org