just when you thought the action was over… more cricketing action coming your way all this month...

Just when you thought the action was over…

More cricketing action coming your way

All this month in JUNE

BREAKINGNEWSWe wanted to inform

you – that it’s NOT…

c

c

They’re hungry for a victory…

They have a point to

prove...

THE ZIMBABWEAN – SRI LANKAN CHALLENGE

LIVE

All matches begin

at 13:00 IST

Catch all the action on

ESPN Cricinfo starting this 28th of May

2010

This is followed by one of the most popular cricketing events of the year when India,

Pakistan, Sri Lanka and Bangladesh lock horns to fight for

India last played Pakistan in November 2007. They meet after 3 whole years

The Asia Cup

June 15th – June 24th, 2010

LIVE

All matches begin at 14:00 IST

Cricinfo will be accessed heavily by the office crowd as the matches are being played during office hours and more

importantly begins during lunch time. Therefore, dependence on Cricinfo will

begin much before the match begins for information such as on Squads,

Grounds, Points, Statistics and of course, the Live Scores.

Cricinfo – Record Traffic Month on Month

Series / Tournament Pageviews Unique UsersIPL 3, 2010 396 million 9.6 million

Ind v SA 2010 236 million 7.5 million Ind v Ban 2010 192 million 6.5 million

Ind v SL (2009 - 2010) 306 million 9.8 million Ind v Aus 09 101 million 4.7 million

Champions' League 09 49 million 2.3 million Champions' Trophy 09 91 million 3.6 million

Compaq Cup '09 34 million 2 million India v WI 09 24 million 1.8 million

ICC World T20 09 132 million 4.6 million IPL 2 306 million 7 million

India v NZ 09 226 million 7.2 million India v SL 09 87 million 2.8 million

IPL 2010 - March 12th - April 25th 2010Traffic from ESPN-Cricinfo India Traffic

Total Unique Users 9.6 millionTotal page views 396 millionLive score page 242 million

Cricinfo Home Page 48 millionOther IPL series pages (News, Features

etc) 55 millionIPL Series Home page 7 million

Other key sections (Fantasy, Points, Page2 etc) 32 million

RECORD BREAKING TRAFFIC DURING THE IPL 3 ON CRICINFO.COM

LIVE CONTENT vs. NON LIVE CONTENT remains at a healthy balance of 60:40 ratio

These are only INDIA figures


Expected Pageviews: 250 million PV’s

Expected Unique Users: 5-6 million UU’s

So what’s HOT

this month. Estimated traffic during the

Tri Series in Zimbabwe + Asia Cup

A Comparative Analysis

In the following slides, Unique Users, Pageviews and Time Spent was analyzed by Comscore between various Cricket sites over a year.

Only INDIA figures considered

Total Pageviews (Million)

Cricinfo accounted for over 50% of the total Pageviews

generated by all leading cricket sites put together in India


Total Visits (000)

Cricinfo contributed to more than 50% of the total visits that came

on all the Cricket sites put together in India


Total Minutes Spent (MM)

Average time spent on Cricinfo was double of Yahoo Cricket and ten times more than the

others.


Daily unique visitors on Cricinfo.com remained in the lead throughout

APR 2009 – APR 2010

Cricinfo unique users in the last 12 months against other leading Cricket websites

PROPERTIES ON ESPN CRICINFO DURING

THE TRI SERIES IN ZIMBABWE &

THE ASIA CUP 2010

WHAT’S ON OFFER

Post Event Engageme

nt

Independent / Daily

Engagement

Text CommentaryMatch ReportLive Blogging

Match PicturesMatch Bulletin

Ball by Ball Comments

PreviewsAnalysisNumber Games

NewsCricinfo Awards

Legends of CricketPage 2

CRICINFO CONTENT

Scientifically evolved MENU to expose your brand to the online cricket consumer

Live Engageme

nt

Pre Event Engageme

nt

Expert CommentsInterviewsStatistics

Match ReportsFeature Columns

Audio PodcastsPage 2

Advertising options on CricinfoCATEGORY I

Advertising options on CricinfoCATEGORY I

CO CO SPONSORSHIP 2 SPONSORSHIP 2

CO CO SPONSORSHIP 2 SPONSORSHIP 2

Cricinfo Homepage

Cricinfo Series Homepage

Live Score Card

Co Sponsor – Fixed Positions

125x125 panel exclusively fixed on the Cricinfo Homepage,

Series Homepage and Live Score Card; Thus ensuring that the

sponsor is present on the most important placements during a

series.

Additional Eyeballs

Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed positions.

Cost OutlaysAll mentioned fixed positions during the Tri Series and the

Asia Cup + additional ROS

Inventory will cost – INR 1,800,000/-

Live Score Card Live Score Card ModuleModule

Live Score Card Live Score Card ModuleModule

Advertising options on CricinfoCATEGORY II


Live Score Card Module

310x35 fixed banner

Live Score Module

This remains one of the crown properties on the Cricinfo homepage

where it gets maximum

visibility and high

performance.

Additional Eyeballs

Sponsor will also get 2,500,000

additional inventory of

mixed banners to run across the site apart from

the fixed position.

Cost OutlaysLive Score Module during the Tri Series and

the Asia Cup + ROS Inventory will cost – INR 1,200,000/-

Homepage Live Score Module

This remains one of the crown

properties on the Cricinfo homepage

where it gets maximum visibility

and high performance.

Additional Eyeballs

Sponsor will also get additional inventory of


the fixed position.

Homepage MPU Homepage MPU Homepage MPU Homepage MPU



Homepage

MPU

Cost OutlaysHomepage MPU during the Tri Series and the

Asia Cup + ROS Inventory will cost – INR 1,100,000/-

Homepage MPU

Centered to the heart of the

Cricinfo homepage, the

MPU is one of the most powerful

performers month on month with no rebate in

its form or performance

Additional Eyeballs

Sponsor will also get additional inventory of


the fixed position.

Homepage Square Homepage Square Panel Panel

Homepage Square Homepage Square Panel Panel



HomepageSquare Panel

Homepage Square Panel

125x125 panel exclusively fixed on the Cricinfo Homepage. Placed

strategically next to heavy content areas to ensure that

users don’t miss it this making its presence very strongly felt.

Additional EyeballsSponsor will also get

additional inventory of mixed banners to run across the site apart from the fixed positions.

Cost OutlaysHomepage Panel sponsorship during the Tri Series and the Asia Cup + ROS Inventory will

cost –

INR 900,000/-

Homepage Homepage Rectangle Rectangle Homepage Homepage Rectangle Rectangle



HomepageRectangle

Banner

Homepage Rectangle Banner

The bigger 300x100 panel exclusively fixed on the

Cricinfo Homepage. Placed strategically next to heavy

content areas to ensure that users don’t miss it this making its presence very strongly felt.

Additional Eyeballs

Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed positions.

Cost OutlaysHomepage Rectangle

sponsorship during the Tri Series and the Asia Cup + ROS

Inventory will cost –

INR 800,000/-

Advertising options on Cricinfo CATEGORY III – SECTION

BRANDING

Advertising options on Cricinfo CATEGORY III – SECTION

BRANDINGThese sections are highly popular and work very effectively for brands riding

on them

POINTS SECTIONRESULTS SECTION

FIXTURES SECTION

A single sponsor will get any of these high performing individual sections per series.

The fixed positions would include the 728x90 and 300x250 exclusively.Other sections would include Statistics, Squads, Grounds,

Magazine etcCost Outlays – Section branding + ROS Inventory would cost INR 500,000/- per section

Advertising options on Cricinfo CATEGORY IV – INNOVATIVE INBUILT CONTENT SYNERGY

PROPERTIES

Advertising options on Cricinfo CATEGORY IV – INNOVATIVE INBUILT CONTENT SYNERGY

PROPERTIES

Close to 10,000 downloads every series

2,000,000 additional inventory of mixed banners

along with this propertyCost Outlay – Desktop Scorecard + Additional Inventory would cost

INR 600,000/-

Upper and Lower part clickable

Over 150,000 responses every series

2,000,000 additional inventory of mixed banners

along with this propertyCost Outlay – Opinion Poll + Additional Inventory would

cost INR 600,000/-

INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES


Immediate update after the Live match with full editorial coverage on the player of the

match

Cost Outlay – Top Performer+ Additional Inventory would

cost INR 500,000/-

Additional 2,000,000 mixed banners will be served apart

from zone and text link.



Immediate update after the Live match with full editorial

coverage on the Turning Points

Cost Outlay – Turning Points+ Additional Inventory would

cost INR 500,000/-

Additional 2,000,000 mixed banners will be served apart

from zone and text link.



Immediate update after the Live match with full editorial

coverage on the Turning Points

Cost Outlay – Sponsorship of the Fantasy Section +

Additional Inventory would cost

INR 800,000/-

Additional mixed banners will be served



Every fortnight, the story and life of a different legend is carried out. There are also special takes from experts

like Harsha Bhogle and many more .

Cost Outlay – Sponsorship of the Fantasy Section +

Additional Inventory would cost

INR 800,000/-




Cost Outlay – Sponsorship of the Cricinfo Videos Section + Additional Inventory would

cost INR 700,000/-


Sponsor’s 20 second video ad would run as a Pre roll before

the News centre update begins



Cost Outlay – Sponsorship of the Cricinfo Photo Section + Additional Inventory would

cost INR 800,000/-


They are going to be

there to support their

teams

Don’t miss this

opportunity to reach out to

them

Satyajit Deb RoyNorth

+91 98105 [email protected]

Glenn NigelSouth


Satyen KishanWest


CONTACT TODAY

just when you thought the action was over… more cricketing action coming your way all this month...

Documents

india v sl

espn cricinfo

india v wi

india v nz

cricinfo unique users

india figuresipl

india figurestotal visits

cricinfo record traffic