Jonathan Waddingham

@jon_bedford

Product Manager @JustGiving

November 17th 2011

How to use JustGiving’s new Facebook app

What we’ll cover

Why is Facebook important to fundraising on JustGiving

How to build the Facebook app

How to promote the app

30% of visits to JustGiving come from Facebook

16% of all donations come from Facebook

Facebook beats the other networks

http://blog.justgiving.com/community/social-giving-takes-off/

The app effect

It’s not just us

http://delicious.com/jon_bedford/facebook+stats

What does our app do?

For fundraisers – share their page on Facebook

For sponsors – donate without leaving Facebook

For donors – make one-off or regular donations on Facebook

For charities – a way of collecting donations on Facebook

apps.facebook.com/jgdonation

Fundraiser view

Sponsor view

Donor view

Charity view

Charity view as a Facebook page tab

Any questions?

http://www.flickr.com/photos/prospere/2927077061/

Live demo goes here

Useful links

http://www.facebook.com/pages/JustGiving-Donate-on-FB-support/189122531126417?sk=app_172621942784778

http://www.facebook.com/pages/The-live-demo-appreciation-society/178106402279629

https://secure.justgiving.com/CharityAccount/pages/account/login.aspx

http://www.youtube.com/watch?v=JYGJ-l09Nek

http://www.justgiving.com/demononprofit/donate

What to do next?

Donations start rolling in!

This is a tool, like any other fundraising tool. It has to be used wisely and you shouldn’t forget about the tried and tested techniques that lead to successful fundraising.

Let people know they can support you

http://www.facebook.com/DogsTrust/posts/238702749517384

But don’t go overboard...

Campaigns

A call to action works best when it’s integrated into a wider series of comms

If you’re already working on a campaign, consider adding campaign-related content to the donate tab

Your fans may have received this content and it could be the extra nudge they needed

Or they may be new to your organisation and never have seen a campaign before

Corporate partners

Ask your corporate partners to add your donation app to their page - they’re usually happy to promote you and they may have more fans

Write a suggested update for them with a strong call to action

Specsavers Facebook page

http://www.facebook.com/Specsavers?sk=app_223257787728115

Facebook advertising

This is a powerful tool, assuming you know your target donors well

However, successful fundraising case studies are few and far between

We want your case studies!

This is a UK first, so we’d love your feedback

How easy is it to use?

What could be improved?

How successful has it been for you?

We hope you like it

Thank you

Jonathan Waddingham

jonathan@justgiving.com

@jon_bedford

slideshare.net/jwaddingham

www.facebook.com/justgiving