8/11/2019 Justin Lutz - Resume, September 2014

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 Justin Wayne Lutz 

106 Idlewood Dr. | Montevallo, AL 35115 | 205.924.3377 |  justinwaynelutz@gmail.com

Professional Experience 

Special Project s Event s Coordinator

June 2013 – August 20

Eclipse Coffee Books Monteval lo , A

> Responsible for the creative management and production of all print, online, and social media initiatives—including the launch of a redesigned website.

> Responsible for all aspects of event planning, including the recruitment of artists and musicians for regular performances as well as special events.

> Developed a strategic plan for incorporating e-commerce opportunities and upgrading current POS systems to streamline customer the experience.

> Created original copy, graphics, and marketing materials to grow customer base—including, but not limited to—monthly newsletters and social media campaigns.

Website Social Media Special i s t August 2013 – January 201

Window Decor Home Store

Birmingham, A

> Responsible for creating and maintaining the online presence for a prominent Birmingham window décor business.

> Responsible for proliferating the online social media presence of the business, along with managing Facebook, Twitter, and Foursquare accounts to increase visibility.

> Worked with business owners to streamline online ordering and brand identity to build a loyal consumer following.  

Editorial Ass i s tant October 2012 – Apri l 201

McGill Universi ty News, Office of Alumni Relations Montreal , Q

> Responsible for the “AlumNotes” and “In Memoriam” section of the McGill Alumni magazine, McGill News .

> Maintained various social media outlets for the magazine, including—but not limited to—Facebook, Twitter, LinkedIn, and WordPress.

> Responsible for writing original copy for the Alumni News website, as well as copyediting for the print version of Alumni News.

Research Assi s tant August 2012 – August 201

Dr. D. Barney, Chair of Communication Studies, McGill Universi ty Montreal , QC

> Assisted Professor Barney with research concerning various themes in Communication Studies, including technology, democracy, and citizenship.

> Extensive transcription work, fact-checking, and copyediting throughout varying academic styles.

> Conducted original research and assisted in the production of course materials for undergraduate and graduate classes in the Communication Studies Department. 

Admiss ion Counse lor  August 2010 – August 20

Office of Undergraduate Admission, Sarah Lawrence College Bronxvil le , NY

> Responsible for the recruitment and management of approximately two hundred student applicants from 23 states throughout the south and southwest regions of the U.S.

> Assist in the evaluation of current recruitment strategy and planning for future Admissions initiatives.

> Extensive travel to high schools, college fairs, and private events throughout specific territories; manage annual travel budget of approximately $35,000.

> Advise prospective students and families regarding applications processes, academic requirements, financial aid, and other necessary student services.

> Review and evaluate undergraduate applications for admission in a successful effort to bring applications to a three-year high.

Junior Fe l low January 2010 – May 201

The Roosevelt Insti tute, NextNewDeal.org New York, NY

> Responsible for daily editorial content and technical production of NextNewDeal.org—The Roosevelt Institute’s online publication devoted to financial and economic reform

> Conducted original research in addition to fact-checking, copyediting, and editorial support.

> Managed all aspects of new media and online identity for NewDeal20.org, including Twitter, Facebook; successfully implemented a strategic plan to grow online presence andincrease web traffic and institutional recognition throughout various new media outlets.

> Responsible for cross-posting original content from The Roosevelt Institute and NewDeal20.org to larger outlets such as The Huffington Post.

> Authored weekly opinion pieces and other original content to facilitate dialog concerning pressing financial and economic issues.

Research Assi s tant January 2010 – May 2010

Dr. S. Rouse, Chair of Sociology, Sarah Lawrence College Bronxvil le , NY

> Performed clerical and administrative duties including copyediting, proofreading, and fact-checking.

> Researched post-doctoral placements and grant opportunities throughout the United Kingdom and the Middle East, particularly in Pakistan.

> Assisted with all planning aspects of an advanced level course: Contextualizing Communications: Structure and Representation. 

> Created an online presence for the course, including a blog and online forum intended to serve as a space for intellectual dialog and collaboration amongst students—both

graduate and undergraduate. 

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Media Research Intern September 2008 – December 2008

Gay Lesbian All iance Against Defamation (GLAAD) New York, NY

> Assisted in the daily content population of GLAAD.org and related sites.

> Provided research support and media analysis on deadline for breaking stories (news contacts, transcripts, multimedia clips, etc).

> Archived digital and other news content to build resources for GLAAD and its constituents.

> Logged, processed, and responded to internal and external information requests.

> Trained in editorial messaging and communicative strategies regarding institutional identity and the political abilities of a national non-profit organization. 

Programming Product ions Intern

June 2008 – August 200

TVOne Silver Spring, M

> Conceived and executed strategies for reaching target audiences with compelling content at one of the nation’s leading African-American cable television stations.

> Processed incoming programming submissions, including maintenance of tape library and organization of press materials.

> Provided research and fact-checking to ensure quality control content within ongoing productions.

> Evaluated rough cuts, fine cuts, and provided editorial feedback, as well as ideas for original programming.

> Assisted with analysis of ratings and collaborated with senior staff to tweak programming in order to reach target demographics.

> Provided general support and attended weekly board meetings with staff both local and abroad.

After School Counse lor

 

September 2005 – May 200

Montevallo Elementary School Monteval lo , A

> Responsible for overseeing a cohort of over thirty students in grades K-5 throughout the academic year.

> Design and implement after school curricula and alternative teaching strategies to capitalize upon existing daily lessons.

> Responsible for working with parents and teachers to negotiate best practices for conflict resolution within the classroom.

> Worked with other counselors to create and supervise educational activities and special events for the After School Program.

Education 

Sarah Lawrence College '10, Bronxvi l le , NY McGill Universi ty '14, Montreal , QC B.A., Liberal Arts M.A., Communication Studies 

Honors/Awards 

> Board of Trustees Scholarship,  Sarah Lawrence College: $200,000 

> Meredith Fonda Russel l Fel lowship for International Fieldwork, Sarah Lawrence College: $3,000> Best Paper Award,  Institute for Gender, Sexuality, and Feminist Studies, McGill University: $1,000 

Skills 

Advanced HTML; Audio/Video Production, including Adobe Creative Suite [Photoshop, InDesign, Illustrator, Dreamweaver ] and Final Cut Pro; MultipleCMS platforms [Wordpress, Drupal]; Social Media [Twitter, Facebook, LinkedIn, Flickr, HootSuite, etc.]; Web Analytics and SEO Optimization; Onlineresearch fluency and data management including LexisNexis and JenzabarEX; Mac and PC literate; Fluent in Microsoft Office Suite [Word, Excel, PowerpoinOutlook]; Advanced Level Spanish - spoken and written.