justin peterson mk300 10/16/11
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Justin Peterson MK300 10/16/11. CisionPoint. Designed by PR professionals, for PR professionals: Media Database Press Release Distribution Media Monitoring Media Analysis. Media Database. Global database of traditional and social media contacts Targets influencers and knows: - PowerPoint PPT PresentationTRANSCRIPT
Justin PetersonMK300
10/16/11
Designed by PR professionals, for PR professionals:
◦ Media Database
◦ Press Release Distribution
◦ Media Monitoring
◦ Media Analysis
CisionPoint
Global database of traditional and social media contacts
◦ Targets influencers and knows: Who to contact When to call What to pitch
World’s largest database of social media contacts
◦ Provides contacts who drive decision-makers in industry
◦ Provides influence rating of competitors
Media Database
CRM tools for PR management
◦ Organize, share, and monitor media relations activities
◦ Manage multiple campaigns simultaneously
Bacon’s Media Directory
◦ Access to thousands of reporters and news outlets
Media Database
Search Engine Optimization
◦ Enhance keywords to increase visibility to influencers
◦ Permanently archive Press Releases (PR’s)
Social Media Distribution
◦ Create content in one place and publish to all social media platforms
◦ Gain insight from professionals to write PR’s
◦ Custom newsrooms integrated to brand website to increase visibility
Press Release Distribution
Traditional Distribution
◦ Web, wire, email
◦ Wide scope of distribution channels
PR Measurement
◦ Measure scope of PR and see who is publishing PR
◦ See who opens emails-narrow campaign efforts
◦ Gauge reception of PR in marketplace
Press Release Distribution
Social Media
◦ Converse with the fans and nay-sayers to promote brand
Media Monitoring
o Track viral success of stories-see comments from blogs all over Internet
Social Media
◦ Track volume of buzz around keywords of campaign
◦ SCRM, with integration to SalesForce.com
Media Monitoring
Basic Analytics
◦ Snapshot of media coverage vs. competition
◦ Understand patterns of coverage throughout and after the campaign
◦ Customizable dashboards display charts of interest
◦ Presentation-ready display of data and charts
Media Analysis
Advanced Analytics
◦ Evaluate campaign’s impact and reach through scoring
◦ Estimate how memorable the campaign was
◦ Determine how many people were influenced by key messages
Media Analysis
Social Media Analysis
◦ Monitors blogs and makes sense of it all
◦ Determines the themes, topics and trends of conversation
◦ Reports frequency, mix and tone of coverage
Media Analysis