$juz pg 4fbuumf 5fdiojdbm ttjtubodf 4fswjdft 54 · 2020. 5. 11. · /035)8&45 .06/5"*/...
TRANSCRIPT
![Page 1: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/1.jpg)
City of Seattle Technical Assistance Services (TAS)
How to Design and Develop Your Marketing Collateral
![Page 2: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/2.jpg)
“Topics of Discussion”-Key Differences Between Marketing & Sales
- Marketing Must-Haves- Elements of an Effective Marketing Strategy
- Marketing in the time of COVID-19
![Page 3: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/3.jpg)
“Key Differences Between Marketing & Sales.”
![Page 4: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/4.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Marketing
• Creates a Relationship• Addresses Customer Need• Customer Centric• Engages The Customer
![Page 5: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/5.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Sales
• Create Quantitative Value for Product/service• Attaches Customer Need to Cost• Producer Centric• Closes Customer
![Page 6: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/6.jpg)
“Marketing Must-Haves”
![Page 7: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/7.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Must-Haves
• Customer Knowledge• An Irresistible Offer• Website with Clear Calls to Action • An Engaged Email List • A compelling Story
![Page 8: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/8.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Nice to Have
• Content, image, design• Social media marketing• Print materials
![Page 9: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/9.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Not Needed
• Spending excessive time and money on branding or logo• Over 2 social media platforms• Swag and trade show materials
![Page 10: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/10.jpg)
“Marketing to the City.”
![Page 11: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/11.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Business Basics
City departments are inherently risk adverse and will require reassurance of validity. Businesses must not only “look the part “ but “be” it as well. Have a website, clear story and business license e.t.c.
![Page 12: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/12.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Marketing Through Bidding
• Respond on Your Strengths• Read, reread and reread the RFX and respond exactly as required• Go to Where you are Known
![Page 13: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/13.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Relationship Management
• Why should the city do business with you • Value to business inverse of departments view • Do the Work : Show up in person, calls to check in and build the
relationship• How can I serve you ?; “offer free value”
![Page 14: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/14.jpg)
“Marketing in the Time of COVID-19.”
![Page 15: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/15.jpg)
NORTHWEST MOUNTAIN MINORITY SUPPLIER DEVELOPMENT COUNCIL nwmmsdc.org
Expressing Value in Hard Times
• Connect Emotion and Context of pandemic• Tell them how doing business with you looks in the pandemic
![Page 16: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/16.jpg)
239 SW 41st Street Renton, WA 98057
MAIN (206) 728-8181FAX (206) 728-1334
www.triogroupnw.com
Trio group is a nationally certified minority business enterprise
![Page 17: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/17.jpg)
For More Information About the TAS Program Please ContactZavere Weeks
[email protected](253)243-6964
![Page 18: $JUZ PG 4FBUUMF 5FDIOJDBM TTJTUBODF 4FSWJDFT 54 · 2020. 5. 11. · /035)8&45 .06/5"*/ .*/03*5: 4611-*&3 %&7&-01.&/5 $06/$*- oxnnted psh 3fmbujpotijq .bobhfnfou • 8iz tipvme uif](https://reader033.vdocument.in/reader033/viewer/2022052018/603193b453d19978860240f7/html5/thumbnails/18.jpg)
City of Seattle Technical Assistance Services (TAS)
How to Design and Develop Your Marketing Collateral