jyothy labs
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CHAPTER -1
1.1 INTRODUCTION
Organisation is man's important creation as it facilitates the realization of pre-determined
goals .Modern Organisations have grown in size employing thousands of workers for conversion
of physical input into products and services required by the society on a large scale.
Human Resources are the most valuable asset of an organisation that can help in
achieving its goals. Human Resources Management is concerned with the human beings in an
organisation. Human Resource is the total knowledge, abilities, skill, talents and aptitudes of an
organisation’s workforce. When individual come to work place, they come with not only
technical skills, knowledge, experience etc, but also their personal feelings, perception, desires,
motives, attitude, values etc. So Human Resource Management will mean management of
various aspects of human resource. An important element of human resource management is the
humane approach, while managing people. This approach helps a manager to view his people as
an important resource. It is an approach in which manpower resources are developed not only to
help the organisation in achieving its goals but also to the self- satisfaction of the concerned
persons. This approach focuses on human resource development, on one hand, and effective
management of people on the other hand.
1.2 ORGANISATION STUDY
Organizational study, is the systematic study and careful application of knowledge about
how people - as individuals and as groups - act within organizations. Organizational Behavior
studies encompass the study of organizations from multiple viewpoints, methods, and levels of
analysis. Whenever people interact in organizations, many factors come into play. This
organizational study attempts to understand and model these factors. Organizational studies of
departments generally form part of business schools, although many universities also have
industrial psychology and industrial economics programs.Individuals in the organisation may
have their own goals. And in the organisational context, the focus should be on the achievement
of the organisational goal, without harming the individual interests. It is essential that the people
should voluntarily cooperate with one another for the achievement of the common goal.
1.3 ORGANIZATION AS A SYSTEM
It helps to think of organizations as systems. Simply put, a system is an organized collection of
parts that are highly integrated in order to accomplish an overall goal. The system has various
inputs which are processed to produce certain outputs that together, accomplish the overall goal
desired by the organization. There is ongoing feedback among these various parts to ensure they
remain aligned to accomplish the overall goal of the organization.
There are several classes of systems, ranging from very simple frameworks all the way to social
systems, which are the most complex. Organizations are, of course, social systems.
Systems have inputs, processes, outputs and outcomes. To explain, inputs to the system include
resources such as raw materials, money, technologies and people. These inputs go through a
process where they're aligned, moved along and carefully coordinated, ultimately to achieve the
goals set for the system.
Outputs are tangible results produced by processes in the system, such as products or services for
consumers. Another kind of result is outcomes, or benefits for consumers, e.g., jobs for workers,
enhanced quality of life for customers, etc. Systems can be the entire organization, or its
departments, groups, processes, etc.
1.4 IMPORTANCE OF ORGANISATIONAL STRUCTURE
The importance of organizational structure is to provide order and accountability to an
organization. By creating specific job categories for specific task the efficiency of the labour
needed to accomplish the task increases. It would not make sense to have your Accountants
repairing pumps at your facility while your Maintenance staff shipped out product. Dividing the
labor by function then adding employees to the organization by matching their skills with the
function needed is the way an organization can experience the highest level of efficiency.
1.5 REASON FOR SELECTING THE COMPANY
The reason for selecting the company is to get practical knowledge of the theory studied,
and also to study about the various functions of the organization. And to know how planning,
organizing, staffing, directing and controlling is done in a company. And also to study the inter
relationship between the different departments.
1.6 SCOPE OF THE STUDY
The following are the scope of the study-
o To get an idea of organisational structure in the organisation.
o To understand what strategies are adopted by the company to compete with other
companies.
o To study the inter relationship between different departments.
o To know about the overall working condition in the organization.
1.7 OBJECTIVES OF THE STUDY
The objective of the study are following:-
o To understand the working of different departments of the organisation.
o To understand the organizational structure of the company.
o To understand about the various products and services they provide.
o To get familiarized with the working environment of the business organisation
o To find out the strengths, weaknesses, opportunities and threats of the organization.
1.8 METHOD OF THE STUDY
Source Of Data
Source of data for the Organizational Study at Jyothy Laboratories. Ltd. are Primary Data
and Secondary Data.
Primary Data
Primary Data is the data that is obtained by a study specifically designed for specific
research process for the first time and original in character. The method used in this study is
Direct Interview Method.
Secondary Data
Secondary Data are those types of data which are collected by some others for some
other purposes and now available for the present study. The following are the secondary data
sources used for the preparation of this report.
o Brochures
o Websites.
DURATION OF THE STUDY
The duration of the study was 4 weeks, 2ndmay to 31stmay 2012.
1.9 LIMITATIONS OF THE STUDY
The Organization Study at Jyothy Laboratories Ltd. had the following limitations:
1. The detailed data of other companies related to the same business was not
available in order to conduct a comparative study.
2. Some of the data are treated as very confidential and hence they are not revealed.
3. The time period available for the study is limited.
4. Most of the employees were busy with their jobs and the time for interaction was
limited.
5. It is not possible to visit all the divisions in the organization.
1.10 Chapter scheme
The project report has been presented in the following format.
The first chapter deals with the introduction and method of the study which includes
purpose of the study and also the objectives of the study.
The second chapter gives an idea about industry profile
The third chapter highlights company profile.
The fourth chapter highlights department profile.
The fifth chapter deals with SWOT analysis.
CHAPTER-2
2.1 INDUSTRY PROFILE
Products which have a quick turnover, and relatively low cost are known as fast moving
consumer goods (FMCG). FMCG products are those that get replaced within a year. Examples of
FMCG generally include a wide range of frequently purchased consumer products such as
toiletries, soap, cosmetics, tooth cleaning products, shaving products.
Detergents, as well as other non-durables such as glass ware, bulbs, batteries, paper products,
and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged
food products, soft drinks, tissue paper and chocolate bars.
A subset of FMCG is fast moving consumer electronics which include innovative
electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and
laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as refrigerators, televisions,
music systems etc.
In 2005, the Rs.48000-crore FMCG segment was one of the fast growing industries in India.
According to the A C Nielsen India study, the industry grew 5.3% in value between 2004 and
2005.
2.2 INDIAN FMCG SECTOR
The Indian FMCG sector is the fourth largest in the economy and as a market size of US$13.1
billion. Well established distribution networks, as well as intense competition between the
organized segments are the characteristics of this sector. FMCG in India has a strong and
competitive MNC presence across the entire value chain. It has been predicted that the FMCG
market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The middle class
and the rural segments of the Indian population are the most promising market for FMCG, and
give brand makers the opportunity to convert them to branded products. Most of the product
categories like jams, tooth paste, skin care, shampoos etc, in India, have low per capita
consumption as well as low penetration level, but the potential for growth in huge. The Indian
economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased
literacy levels, and rising per capita income.
The big firms are growing bigger and small-time companies are catching up as well. According
to the study conducted by AC Nielsen, 62 of the top 100 brands and 27 of these are owned by
Hindustan Lever. Pepsi is at number three followed by Colgate, Nirma.
Coca-Cola and Parle. These are figures the soft drink and cigarette companies have always shied
away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in
FMCG. Between them, they account for 35 of the top 100 brands.
CHAPTER-3
.3.1 COMPANY PROFILE
“JYOTHY LABORATARIES LTD” is a public limited company registered
company under the companies Act 1956. Though a public limited company private parties hold
most of its shares. Hence, practically no public issue is made there are four Board of Directors
and seven members who are from the family of the C.M.D.
This company has a single organization .In this type of organization structure which
is popularly known as line organization .In this type of organization, the line of authority flows
vertically from the top management to the lowest subordinate throughout the entire
organizational structure. In other words, the directions are issued by the men in charge of the
whole organization and are directly conveyed to the person who executes the work. Thus the
flow of the authority is an unbroken line from the manger to the worker.
The Chief Managing director heads the organization structure of the company followed
by the Board of Directors and Vice-president respectively. There are departmental heads who
heads the various departments of the company .There are separate departments for finance, sale,
R&D, project, HRD and marketing. There are managers, assistant mangers, other officer’s
workers under the department heads who will be responsible for carrying out the various
activities of their departments in the organization.
The company is the under the control of the C.M.D Mr. M.P.Ramachandran. Final
decisions and approvals are made by him. The managers execute the policy decisions taken by
the Board of Directors. The company owns 21 manufacturing facilities located in 14 locations –
Trichur, Wynad, Roorkee, Pondicherry, Chennai, Hyderabad, Bhubaneshwar, Bankura,
Guwahati, Baddi, Silvassa, Salem, Jammu and Pithampur. The company’s manufacturing plants
are ISO 9001 and ISO 1400 certified for its quality manufacturing.It has employee strength of
3,500 people. The company operates 40 depots to service customer requirements. Jyothy has a
team of 1,500 marketing personnel and a marketing network of 2,500 distributors.
The company has a pan-India presence with a reach to over 750,000 Indian households. The
company exports its products to 14 countries that include Sri Lanka, Bangladesh, Mauritius,
Malaysia, UAE, Hong Kong and Saudi Arabia.
Today Jyothy Laboratories is a multi-product company owning brands like Ujala,
Maxo, Exo, Jeeva and Maya. The company has diversified its operational in area of fabric care,
household insecticide, incense candles and personal care. Jyothy Laboratories owes its genesis to
an unflinching faith in the power of innovation. This urge to innovate has found expression in
every product category, brand and operation of the organization.
The company’s research and development facility focuses in area of new formulations, creating
cost effective processes and new product offering.
Business area
Fabric Care- The company produces clothes whitening solutions, washing powder and starch
solutions. JLL markets these products under the brand name Ujala.
Household Insecticide- The company manufactures and markets the products under the brand
name Maxo.
JIL also manufactures utensil cleansers and markets it under Exo. The company produces
incense sticks and markets it under Maya. It also into the soap segment and has created a brand --
Jeeva.
Allied businesses
It has formed a joint venture with CCL Products (India) for marketing and distribution of coffee
under the “Continental Speciale” brand.
The company has entered into an agreement with Godrej Tea to distribute its Godrej Tea brand
in India. It has also formed a joint venture with Balaji Telebrands to manufacture and market
incense sticks and candles
Henkel India Ltd.
The company established in 1916 as a subsidiary of Jyothy Laboratories Limited.
Headquartered at Chennai in India. The company operates in Laundry, Home Care, Cosmetics
and Toiletries in retail businesses and employs around 400 people. Henkel India Ltd. comprises
of national and international brands such as Pril, Henko, Fa, Margo, Mr. White, and Chek..
At Jyothy Laboratories Limited, we act on key insights from consumers, market
research and sustained in-house analytical processes. Combined with continuous research &
development, these insights help us in offering innovative products while ensuring enhanced
value from existing brand. In addition to our own brands, Jyothy Laboratories Limited has
ventured into the business of coffee, tea and spiritual / astrological droops. The company has also
inked a MoU to establish a joint venture in Bangladesh to manufacture and market Ujala and
Maxo.
Incisive insights into consumer preferences, market dynamics and distribution, winning
marketing strategies and focused product positioning, combined with sustained R & D have
ensured expansion of the product portfolio and consistent growth. The fact that each brand from
the Jyothy portfolio makes a positive difference to the lives of millions is our greatest inspiration
– egging us to do more.
Jyothy Laboratories came into being in 1983, promoted by M P Ramachandran. The
company was listed on the Indian Stock Exchanges in Dec 2007 through an IPO and priced at Rs
690. It started by manufacturing and selling a single product, Ujala Supreme. Today Jyothy
Laboratories manufactures and distributes brands across product categories as diverse as Fabric
Care, Household Insecticide, Utensil Cleaners, Fragrances, Personal Care, besides marketing tea
and coffee brands. The company has also expanded from fabric care to fabric care services
segment with Fabric Spa, under its subsidiary Jyothy Fabricare Services Ltd. The company has
also inked a MoU to establish a joint venture in Bangladesh to manufacture and market Ujala and
Maxo.
Jyothy Laboratories Limited has a battery of 21 modern manufacturing units at 14
locations across the country. While, these units have been established at strategic locations, to
capitalize on the facilities offered by the Government, many of these units by virtue of being
located in the hinterland, also offer employment opportunities and a fillip to economic
development in the area. Besides, the micro-economic benefits are excellent logistical
advantages, elimination of rise of labour unrest in any location, regional political unrest,
transport strike etc and ensuring minimum deployment of working capital. All manufacturing
facilities and personnel are sensitized to ensure minimal wastage, promote environmental
conservation and maintain high quality standards. A large field force with over 1500 sales
personnel and a network of over 2500 distributors ensure a direct reach of over 1 million retail
outlets and an indirect reach of over 1.5 million retail outlets.
Jyothy Laboratories Ltd, one of the fastest growing FMCG companies in the
country began its journey in the world of fabric's health, hygiene and beauty care with the launch
of Fabric Spa. Fabric Spa promises to provide 'World Class Laundry at affordable price at your
doorstep'. Fabric Spa is part of Jyothy Fabricare Services Ltd (JFSL). To cater to general public,
JFSL has opened two Fabric Spa outlets on November 09, 2009 at Indiranagar and
Sudashivanagar in Bangalore. JFSL will soon start its door-to-door operations. The initial
investment in Fabric Spa is about Rs. 35crore. The company plans to open ten collection and
delivery centres (CDC) and two quick service stations (QSS) across the city in a year. Fabric Spa
services will be later launched in cities like Chennai, Hyderabad and Pune. The company has
constructed a 60,000-sq-ft Main Service Station on two acres at the Apparel Park at Bangalore,
with a capacity to service 40,000 pieces a day or 10 tonnes. The laundry will offer customized
wash depending on the fabric, ironing packaging, folded / hanger while value added services will
include stain removal, starching (stiff versus soft), super crease, bleaching, whitening, dyeing,
darning etc.
3.2 MISSION,VISION AND QUALITY POLICY
Jyothy Laboratories Limited is guided by a corporate philosophy that embodies values and
objectives that determine the way we conduct business and cater to the needs of our customers.
Vision
Develop innovative brands, tap high growth categories, reach untapped markets and explore
untapped segments to meet the day-to-day requirements of every Indian household.
Mission
Provide brands that denote superior quality, to touch and positively impact the daily lives of
consumers. To ensure that our brands, business operations and corporate policies translate the
core philosophy of offering value for the money spent to experience our products. Ensure that
our people, processes and products reflect the ideals of integrity, ethics and professionalism.
Quality Policy
The Company adhered strictly to R&D-defined quality norms for superior products. The
vendors’ site and raw materials were checked to match desired quality. In-process quality checks
monitored process effectiveness. End products were checked for proper packaging and leakages.
The Company’s strong quality discipline resulted in ISO 9001 and ISO 14001 certifications
across most of its manufacturing units.
3.3 Milestones JYOTHY LABORATARIE
1983 - Signals start the of the Jyothy Laboratories saga- with the launch of Ujala
1984 – Jyothy Laboratories first marketing team -6 sales girls- reaches Ujala to home in Thrissure & Malappuram district in Kerala.
1987 – Ujala spreads its sphere of influence to tamilnadu.
1991 – Ujala launching in Karnataka & Andrapradesh.
1993 – Company incorporated as Jyothy Laboratories. Ltd factory established in Chennai to manufacture Ujala.
1994 – Ujala launched in west Bengal.
1995 - Manufacture plant starts operation in Pondicherry.
1999 – National roll out of Ujala , Ujala becomes an INR 100 Crore brand
2000 – The new millennium see Jyothy Laboratories. Ltd diversity into the house hold insecticides and utensil care segments with the launch MAXO & EXO.
2001 - Maya incense stick launched.
- Tata chemicals detergent plant at pilampur, MadhyPradesh acquired by Jyothy Laboratories Ltd
2002 – Jeeva Ayurvedic soap launched.
- Sri sai home care state- of the art- mosquito repletion coil production facility at Hyderabad acquired by Jyothy Laboratories Ltd.
2003 - Maxo bags the AAA brand performance award ujala washing powder launched in Kerala.
2004 – Maxo cross the INR 100 Crore mark
2005 – Ujala STIFF and SHINE launched in Kerala Jyothy Laboratories. Ltd enters into a JV with godrej tea LTD to distribute its GODRJ tea brand in India.
2006 – Jyothy Laboratories. Ltd enters into a JV with CCL product (India) ltd , for the marketing and distribution of coffee under the continental special brand.
2007 – JLL goes public with its IPO.
2009 – Launch of Jyothy fabric care service limited and fabric spa.
OWNERSHIP PATTERN
Jyothy Laboratories Limited incorporated as Jyothi Laboratories Private Limited on
January 15, 1992. It became a public limited company further the name was changed as Jyothy
Laboratories Limited on October 6, 1995. Further the name changed to Jyothy Laboratories
Limited on August 12, 1996. Now the copmany is operating as a public limited company in the
industry. The initial authorised capital of company was Rs. 2,000,000 comprising 400 equity
shares with a face value of Rs. 5000 each.
Board of Directors
Mr. M. P. Ramachandran……………Executive Director (Chairman and Managing Director)
Mr. K. Ullas Kamath………………...Executive Director ( Deputy Managing Director)
Ms. M. R. Jyothy…………………….Executive Director
Mr. Nilesh B. Mehta…………………Non-executive independent Director
Mr. K. P. Padmakumar………………Non-executive independent Director
Mr. Bipin R. Shah………………....Non-executive independent Director
COMPETITORS INFORMATION
Hindustan Unilever Limited
Procter & Gamble
Godrej Group
Cholayil pvt ltd
INFRASTRUCTURAL FACILITIES
Medical Facilities
First aid appliances
Ambulance
Doctors
Well furnished office buildings
Sitting arrangements
Lunch room
Ventilation/lighting
Toilet
Drinking water facilities
Seminar hall
Lifts
Racks
Telephone facilities
Well furnished Plant and Technology
21 manufacturing plants across India
ISO 9001 and ISO 14001 certified plants
Vacuum Dryer
Lighting
Mixer Machines
Generator arrangements
Bottling machine
Storage
Packing Department
Warehouse
Safety and Security
Fire extinguish & Emergency Exit
Security Guards and cameras
Transportation facilities
3.4 ACHIVEMENTS AND AWARDS
ACHIEVEMENTS
1. Jyothy Laboratories releases its first print advertisement in the Kerala- based
Mathrubhoomi newspaper in 1986.
2. Ujala becomes a INR 100 crore Brand in1999.
3. Diversified into the household insecticide and untensil care segments with the
launch of Maxo and Exo new brands.
4. Acquires trademark and copyright for the More Light and Ruby brands.
5. Moves its registered office to its own building ‘UJALA HOUSE’ in Mumbai at 2008.
6. Forays into service sector through new venture ‘ Jyothy Fabricare Services Limited’
to provide world class laundry at affordable price at consumer doorstep.
AWARDS
1. Awarded the ‘AAA Brand Performance Award’ for Maxo by the All India
Advertisers Association in 2003.
2. Company was awarded the ISO-14001 Certificate and a ISO 9001 certification for all
of its manufacturing facilities & R & D Centre.
3.5 PRODUCT PROFILE
Ujala Supreme
Ujala is synonymous with the genesis of Jyothy Laboratories Limited and has created
history in more ways than one. Ujala - the flagship brand of Jyothy Laboratories Limited marked
the beginning of endeavor to offer innovative and value for money products to the Indian
consumer.
The product category for a liquid fabric whitener was literally non-existent prior to the
advent of Ujala. While the “HAVE YOU CHANGED OVER TO UJALA” punch phrase
captured the imagination of people throughout the country, Ujala ushered in a revolution, with
consumers shifting from powder blue to liquid blue. Positioned on the platform of whiteness and
brightness, Ujala is a market leader in its category - the growing market share is a testimony to
the brand’s popularity. Ujala Supreme - used as a post-wash application for brightening white
clothes has an instant whitening system that assures uniform and consistent results. Ujala
Supreme is available in 9ml, 30ml, 75ml, 125ml and 250 ml bottles.
Ujala Washing Powder
Ujala Super Washing Powder – launched with an innovative formula is a reflection of the
constant endeavour of the R&D centre at Jyothy Laboratories Limited. Ujala Super Washing
Powder, with its advanced cleaning power ensures superior cleaning at a reasonable cost.
While its special action penetrates deep into clothes to dislodge stubborn dirt, oil and
stains, Ujala Super Washing Powder has pleasant fragrance, leaving clothes fresh and clean.
Absolutely soft and safe on hands, Ujala Super Washing Powder is tough on grime and provides
superior cleaning in affordable costs. Ujala Super Washing Powder is available in 25gm, 500gm
and 1kg packs.
Maxo Aerosal
Maxo Aerosol is a must have in your household kit – to ward off pesky pests. Fully
loaded with a potent combination to ward off cockroaches, ants, houseflies, lizards etc. Maxo
Aerosol is formulated to hunt out these pests from their hideouts and eliminate them. Maxo
Aerosol is presented in handy containers of 150ml and 300 ml.
Ujala Stiff & Shine
Ujala Stiff & Shine is a shining example of the product development initiatives of the R
& D division at Jyothy Laboratories Limited. Positioned uniquely to address the need to keep
ensure that clothes retain the crisp feel and a sparkling appeal, Ujala Stiff & Shine is specially
formulated to maintain clothes at their crisp and shining best. It is suitable for clothes of all
fabric type and colours.
A post-wash liquid fabric enhancer, Ujala Stiff & Shine helps provide the stiffness for
that crisp look without the white patches and bad odour commonly associated with starch.
What’s more, unlike the inconvenient and messy experience of using starch, Ujala Stiff & Shine
is handy and easy to use. Ujala Stiff & Shine gives that special sheen to clothes, making them as
good as new - offering premium quality and utmost care for your laundry. Ujala Stiff & Shine is
available in 20gm sachets, 100ml and 200ml bottles.
Maxo Cyclothrin Coil
Maxo – the offering in the Household Insecticide segment from Jyothy Laboratories
Limited took the mosquito repellant market by storm. Maxo Cyclothrin coils have been
developed to offer total protection from mosquitoes. While other mosquito coils tackle
mosquitoes only when they come in proximity to the coil, the unique action of Maxo Cylothrin
coil smokes out mosquitoes from their hideouts and destroys them - providing corner to corner
protection and a peaceful sleep all through the night. Besides having a pleasing fragrance, Maxo
is specially designed to avoid breakage while separating the coils from the packaging.
Maxo Cylothrin coils are available in Regular, XL and Giant sizes and provide protection
for 8, 10 and 12 hours respectively.
Maxo Cyclothrin Liquid
Maxo Cyclothrin Liquid in a handy liquid vaporizer format offers complete and cost
effective protection for 45 and 60 nights. Formulated with active ingredients, this vaporizer
provides a potent and convenient solution to counter mosquitoes and constitutes the first line of
defence against potential diseases and health hazards. Maxo vaporizer is available in bottles of
30ml for 45 nights and 45ml for 60 nights.
Exo Dish Wash Bar
Exo Dish wash is yet another offering that draws on the wealth of experience of our R &
D division. The product is not meant to just clean utensils, but also provide protection form
bacteria and harmful germs. Fortified with powerful anti-bacterial agents, Exo Dish wash bar
fights and kills disease causing bacteria that enter food through contamination of utensils. The
powerful formula removes sticky oil stains, grime and stubborn burnt food residues from utensils
and makes them safe and sparkling. Exo Dish Wash Bar is available in 190gms and 380gms
packs.
Exo Dish Wash Liquid
Exo Dish Wash liquid presents all the potent qualities of the innovative Exo formulation
in a convenient to use liquid variant. Exo Dish Wash Liquid is the only anti bacterial dish wash
liquid with Cyclozan as the active ingredient. Convenient and handy, this is ideal for stainless
steel, crockery, cutlery and non-stick kitchen ware. Exo Dish Wash Liquid ensures streak less
glasses, gleaming cutlery and sparkling dishes while disinfecting them. Exo Dish Wash liquid is
presented in elegantly designed 500ml bottles & 125ml bottles.
Jeeva Naturals
Jeeva Naturals is yet another special offering from Jyothy Laboratories Limited’s
Personal Care portfolio. This specially formulated beauty soap range is packed with handpicked
ingredients from nature to enhance the experience for the discerning consumer. Jeeva Naturals is
a range of soaps that encapsulates the goodness of coconut milk. Coconut milk is nature`s
treasure trove of minerals, vitamins, essential oils and proteins. This is further enriched with
other natural ingredients like Kasturi Manjal, Milk protein and Jasmine, renowned for their skin
nourishing benefits. Jeeva Naturals is available in three variants - Coconut Milk with Milk
Protein, Coconut Milk with Jasmine and Coconut Milk with Kasturi Manjal, and is presented in
75gm packs.
Maya
Maya is a fragrant offering from Jyothy Laboratories Limited comprising of a wide range
– an ideal fragrance for every occasion in the form of agarbathis (incense sticks). Inspired by
nature, the enchanting array of incense sticks provides the perfect ambience and enhances the
experience to match every mood.
Carefully selected, each fragrance from the exotic collection is formulated to spread
faster and linger longer. The Maya bouquet comprises of a wide range of floral, traditional and
aromatic fragrances like Rose, Jasmine, Sandal, Sarvasugandhi, Magic, Milan, Prarthana and
Raaga 4-in-1, with many more varieties collection.
The Maya range is presented in attractive pouches and cartons containing 8, 15, 20, 40 and 100
sticks.
Product Divisions
Fabric care
Ujala Supreme Ujala Washing Powder Stiff &Shine Ujala Techno Bright Detergent
Household insecticide
Maxo A grade coil Maxo A grade liquid Maxo aerosol
Utensil cleaners
Exo Dish Wash Bar Exo Dish Wash Liquid Exo Safai
Fragrances
Maya
Personal care
Jeeva naturals
Allied business
Continental special Goderej Tea Ekta’s Dhoo
3.6 ORGANISATION STRUCTURE
GM – General Manager VP – Vice President
AGM – Assistant General Manager MGR – Manager CFO – Chief Financial Officer
BOARD OF DIRECTORS
SALES FINANCE & ACCOUNTS
HUMAN RESOURCES
RESEARCH & DEVELOPMENTOPERATIONSMARKETING
GM - NORTH
GM - WEST
GM - EAST
CFO & CS
GM- OPERATION
S
VP- R&D
MGR- HR
GM
AGMMGR-
MARKETING
DIRECTOR
DEPUTY MANAGING DIRECTOR
CHAIRMAN & MANAGING DIRECTOR
GM - SOUTH
CHAPTER-4
4.1 DEPARTMENTAL PROFILES
An organization to perform efficiently goes for the diversion of work. Dividing of work
naturally means identifying of individual activities, which in turns helps in organization
goals.
But once the various activities are identified then that has to be grouped on some
logical base so that group can be organized “Departmentation refers to process of growing
activities into units for the purpose of administration
Jyothy Laboratories Limited departmentation
1. Finance
2. Marketing
3. Human Resources
4. Research and Development
5. Production
6. Sales
7. Quality Control
Finance Department
Jyothy Lab Limited follows a centralized Accounting system. It’s having its own
policies. A part of profit is used as working capital. Chef Financial Officer is the head of this
department. Jyothy Lab maintains proper books of account every year
Planning of funds:
Careful estimation of total funds require by the manager is called planning of funds. It
can be either fixed or current asset or also working capital requirement. The working capital
estimation is made by deep analysis as the BSP which deals with the steel production which
needs more capital.
Allocation of Funds
Not only planning of funds but also to provide the funds to the proper place at proper
time are also an important task to be done by the financial manager the financial manager
first studies the requirement and then distributes funds. It spends most of the amount for the
improvement of the company’s services and also for fixed assets like machinery.
Divident Decision
Dividend is the percentage of profit paid to the shareholders. So dividend decision is the
profit how much should a shareholder get paid. The profit percentage is decided after
considering the profit like market price of shares, tax position of shareholder, profitable use
of funds. This varies from year to year depending upon the factor.
Investment Decisions
The decision on the investment whether it should be of capital or assets comprises the
investment decision. The investment in capital asset is done after a careful study over the
profitability, safety liquidity and solvency factor of that asset.
Recording of Information
All the transactions are recorded in the journal and posted to ledger. Each pin of
transaction is recorded that takes places as it helps in better control and effective supervision
of funds.
Preparation of Financial Statements and Evaluation
The financial department will prepare the year ending financial statement to check the
profit and loss of the dairy of that particular year. It also evaluates the post performance and
the present and takes the corrective messages if required.BSP submits its annual reports to
the concerned departments regarding its financial strengths and weakness of the firm by
properly establishing relationship between the items of balance sheets, profit and loss
account.
DEPARTMENT STRUCTURE
The department structure of finance department in Jyothy Laboratories Ltd is follows.
4.2 FINANCIAL DEPARTMENT
Board of Directors
Managing Director
Chief Manager Finance
Assistant Manager
Account Officers
Clerks
4.3 HR AND ADMINISTRATION DEPARTMENT
Jyothy Labs a professionally managed company that has sought to build for itself a
stimulating work culture that empowers people, promotes team building, encourages new ideas
and motivates performance. JLL believe in meritocracy and this policy commences with hiring
individuals with the right experience while ensuring that progress in the organization is not
dependent solely on tenure.
As at July 31, 2007, JLL had over 3,400 employees in India . The number of employees
in each of divisions as of that date is follows:
Sales (All India) – 1362 employees;
Production (21 factories) – employees;
Machine Designing & Fabrication – 90 employees;
Information Technology – 15 employees;
Research & Development – 14 employees; and
Administration (head office and regional officer) – 71 employees.
As at July 31, 2007, approximately 475 of employees at two locations were members of trade
unions and JLL entered into wage settlement agreements with then. JLL have had no recent
strikes or work stoppages and JLL have a good relationship with the workforce.
DEPARTMENT STRUCTURE
The departmental structure of hr department are listed below
MANAGING DIRECTOR
H R MANAGER
Legal Officer
Executives
Dept. Staff
Personnel officer
4.4 DEPARTMENT STRUCTURE OF SYSTEM DEPARTMENT IN JYOTHY
LABORATARIE Ltd.
HEAD OF THE DEPARTMENT
SENIOR MANAGER
ASSISTANT
MANAGER
EXECUTIVE
& Developer
HARDWARE SOFTWARE SECURITY CONNECTIVITY
4.5 Marketing Department
Marketing means art of selling of a product, marketing activity in Jyothy Laboratories is based
on
Product
Price
Place
Promotion
Functions
Selection of appropriate channel of distribution
Maintain both customer and dealer satisfaction
Planning and supplementary promotional programme
Build up of brand value and corporate image.
PRODUCT
The various product of Jyothy Laboratories Ltd are- Ujala Washing Powder, Stiff
&Shine, Exo Dish Wash Bar, Exo Dish Wash Liquid
.
PRICE
The prices of the products are determined by company heads on the basis of production
cost, transportation cost, packaging cost etc.
PLACE
Two types of distribution activity
company distributer dealers customer
company dealers customer
PROMOTION
Wall advertisement
T.V advertisement
Wall paintings
Dealer promotion activity
Gifts with product.
General Manager (Marketing)
Junior Marketing Intelligent Assistant
Chief Manager
Product manager
Junior Executive
Marketing Manager
Marketing Intelligent Assistant
The department structure of marketing .
4.6 PRODUCTION DEPARTMENT
The process of transformation of input into output can be termed as production.
Jyothy Laboratories Ltd look into
Productivity
Efficiency
Profitability
They are achieving this through cost minimization and quality improvement. The raw
material used in production process are Cast iron, steel, copper etc. The primary objective of
production department is quality improvement.
The function of the production department is to produce our products on time, to the
required quality levels, at the defined product cost the major concern to the production manager
is monthly output. In both EEL and DUL production managers have monthly targets which they
are expected to strive to meet or exceed. It is very important to note that Production can only
meet its targets if Sales secure orders. Also production costs are dependent on the price we pay
for components and materials, etc.
Securing sales is outside the direct control of Production, but the relationship between
Production & Sales is intense. If sales are down, production targets cannot be met, on the other
hand if Production fails to meet its target output monthly income is down and customers are
likely to complain about late delivery. There is scope for friction between sales and production
personnel.
Component and materials procurement is another factor that strongly influences production,
production targets and delivery. If components cannot be purchased at the target price, profits are
down. If components arrive late at our factory production targets may not be met and customers
may experience late delivery. Purchasing of components and materials is carried out by the
Purchasing section of Production. We shall say more about Purchasing later in this unit.
General Manager (Operator)
Vice president
DGM
Junior Executive)
Deputy Engineer
DGM
Assistant manager
Chief engineer
Helpers
The departmental structure of Production Department are listed below-
4.7 PURCHASE DEPARTMENT
Material Department is an important functional area of any organization. The various raw
materials needed for the production is purchased by this department. If the materials are
purchased at right time at the right quality from the right suppliers it results in production of
materials as per the request of inventory control section
OBJECTIVES OF PURCHASE DEPARTMENT
To provide uninterrupted flow of materials and service for company operations
To find relevant source of supply
To buy at the most economic order quantities
PURCHASING PROCEDURE
A) Evaluation of existing suppliers for raw materials
This is the first step in the purchasing procedure. The evaluation of the suppliers is mainly done
on the basis of rating them. There are mainly three types of rating methods they are;
QUALITY RATING
SUPPLY RATING
DELIVERY RATING
QUALITY RATING
Quality rating is done on the basis of the quality of the raw materials before purchasing it. The
raw materials are tested by the quality control department and make sure that the raw materials
are of best quality and non hazardous
SUPPLY RATING
The supply rating checks the supplier’s ability to supply the raw materials at right time. The
rating is done on the basis of a quality technique.
DELIVERY RATING
This is calculated on the basis of the correct time of the delivery of the materials
A) Registration assessment of potential suppliers
B) Purchasing order
C) Purchasing
D) Verification of the purchases products
Board of Directors
AGM Purchase
Asst Managers
Senior Officers
Officers
STRUCTURE OF PURCHASE DEPARMENT
LEVELS OF MANAGEMENT
The organization has got three levels of management:
TOP LEVEL
It includes board of directors, chairman, managing director and chief general manager and
senior executive come under this level. They are concerned in determining policies, plans and
procedures of the Union
MIDDLE LEVEL
It includes all the department heads, Such as, General Manager for personnel, Financial and
Processing department, marketing department.
LOWER LEVEL
It includes all the clerks and employee working under different department. These clerks and
employees are working under the guidance and control of the departmental heads i.e., of General
Manager.
STRATEGY
Jyothy Lab intends to work toward achieving the vision and to grow business by implementing
the following key strategies.
1. Leverage the dominant Ujala brand with other branded fabric care products, the Ujala
Stiff and Shine and Ujala Washing Powder. JLL believe that the well-known brand eqity
of Ujala and wide distribution reach will help successfully develop Ujala stiff and shine
as a national brand and Ujala washing powder as a strong regional brand.
2. JLL plan to increase the market share and presence of the Maxo products those liquid
vaporizers, aerosol spray and coils.
3. JLL intend to utilize wide distribution network and marketing expertise to attract joint
venture partners with existing branded products as well as new and innovative product
ideas.
4. JLL seek to improve efficiencies and cost from the sourcing of the raw materials to the
supply of products to consumers.
5. JLL seek to increase focus on supermarket and hypermarket sales.
6. JLL intend to make acquisitions in the future as part of our growth strategy in India and
intend to target acquisitions which will strengthen market position in key product areas or
manufacturing capabilities.
STAFF
The success of JLL is dependent on the expertise and services of the management team it
includes all employees and staffs in the organization. It has over 3,400 employees in India and
the organization has established a distribution network across India with a sales staff of over
1,500 people serving approximately 2,500 distributers.
The sales force headed by four general managers included 36 state managers, 165barea officers
and 1,165 market intelligence assistants.
All the employees are given “PUNCH CARD” to use it as a record of their presence. It also
owns a ‘time recording machine’ for employees.
SHARED VALUES
The basic philosophy of Jyothy Laboratories Limited is to achieve business excellence and to
create and enhance the value for its share holders, Customers, Employees and Business
Associates and thereby to make a significant contribution to the Economy. The company
endeavors to achieve the highest level of transparency, accountability, integrity and
responsibility by following the best practices in Industry.
CHAPTER 5
5.1 SWOT ANALYSIS
Strength
The products are easily available.
The dealer network of company is strong because the company is giving lot of benefits to the
dealers, Dealers are satisfied with the quantities of the product.
Company is having great Management experts
The company is having a strong research centre blessed with experts.
The company is owns high quality products.
Positioning as SPA.
WEAKNESS
The following are weakness of Jyothy Laboratories Ltd.
Low export levels.
The company maintains the healthy relationship with dealers by making frequent visit and
helping them in solving problems faced by them.
MAXO is seasonal product
OPPURTUNITES
Market is huge
Rural demand
Unexplored area of washing clothes, middle class buying behavior .
Export potential.
THREATS
The company maintain the healthy relationship with dealers by making frequent visit and
helping them in solving problems faced by them. It is better to attract dealers by providing
margins more than competitors.
Emergence of new Competitors
5.2 FINDINGS & SUGESSTIONS
The findings and suggestions of the organisation study are listed below
The dealer network of Jyothy Laboratories Ltd is good.
The organization structure of Jyothy Laboratories Ltd is very good
The relationship between various department are also very good
Ujala is branded product as backbone of success adding fact that they have no practically
competition.
Company had made immense step in providing quality product and keeping good
customer relation.
To company should provide a good pricing policy to the dealers according to their sales in
the market with this policy the dealers would move act in the sales.
It is suggested to concentrate on interested dealers who are interested to dealers with Exo
dish wash bar by offering special incentives gifts schemes etc.
Increasing service awareness among people.
CHAPTER 6
6.1 SUMMARY AND CONCLUSION
The study was conducted to understand the working of different departments of Jyothy
Laboratories. Ltd. The study has helped me to understand the day to day business affairs of
the Organization and also the relationship among the functional areas .
This study has proved very beneficial in understanding the Organizational climate and
culture. The interpersonal relationship and the Industrial relation in the organisaton has been
revealed through this study .The company has been successful in maintaining and balancing
industrial democracy and peace. The workers problems are heard and possible steps are taken
to mitigate and solve their personal and professional worries and complaints . Through this
steps, the workers are at peace , And productivity and quality is assured .
The workers are updated with latest and state of the art technology and training are provided to
them , to become masters in their profession . The importance of organizational structure is to
provide order and accountability to an organization. By creating specific job categories for
specific task the efficiency of the labour needed to accomplish the task increases
The study has revealed about the strengths, weaknesses, opportunities and threats of the
organization. And how the organization confronts the challenges and capitalize on the
opportunities .
It is concluded that the Organization study in Jyothy Laboratories. Ltd has helped me
to understand the concept of management and the role of various functional department .
6.2BIBLIOGRAPHY
BOOKS:
TNCHHABRA,HUMAN RESOURCE MANAGEMENT,DHANPAT RAI$ CO.
(P)LTD.1710 NaiSarak , Delhi-110006(INDIA)2005
SASHI K GUPTA, ROSY JOSHI ORGANISATION STRUCTURE AND DYNAMICS
KALYANI PUBLISHERS
JOURNALS
Advertising Express - The ICFAI University Express
Indian Journal of Marketing
WEBSITES
www.jyothylaboratories.com
www.Wikipedia.com
www.google.co.in/