2010 Radio Buy

Broadcast/Radio

ESPN 2010 Schedule - page 4ESPN 2009 Schedule - page 5KSCS 2010 Schedule - page 6KPLX 2010 Schedule - page 7KTCK 2010 Schedule - page 8KRLD 2010 Schedule - page 9KRLD 2009 Schedule - page 10

Station/Format/Frequency/Owner Information for DFW Market - pp 11-13

Station Ranker - page 14Multi Daypart Ranker - pp 15-16Total Market Audience Comp - pp 17-24 Male 12+

HAIRCUTS FOR MEN

Build TexasMedia

Overview - page 2Recommendations - page 3

Overview

PO Box 92644Austin, TX 78709-2644Phone: 512-853-9558

Fax: 512-276-6728

2009 – What you have now:

ESPN running six hard placement :60 promotional endorsements by Shaun Dodge per month and 30 rotators running 5a – 12m ten days a month for $2,703 NET PLUS $500 talent fee to Shaun Dodge. The good: Endorsements tend to work for your type of business, they are easier to track and the :60 spot Shaun did for you sounds good. Your :30 spot sounds great.

The bad: Ten days of rotators and Shaun talking about Knockouts six times a month isn’t reaching enough of your target customers. The budget you have won’t go far in a market the size of DFW.

What you need: Hard placement to increase your reach, more spots over more days in the month to increase frequency, and a music station to reach more of your target demographic on the weekend. In addition, the Cowboy football season and the events surrounding that and the new stadium present a good opportunity for Knockouts promotion the last quarter of 2009 into January of 2010.

2009 Cowboy football season opportunities:

Lowest investment: $2,125 Net with The Fan/KRLD-FM/105.3 gets you 20 hard placement spots one week a month. I can renegotiate this if you want more exposure and if you want to increase the investment. With an approval process for being part of a Cowboy promotion, Knockouts will be eligible to participate in The Fan’s Cowboys Watching Parties and Pre-game Show for the 2009 season held Sundays at The Gaylord Texas in Grapevine. ESPN has some promotions for investments of $5,000 and $6,000 respectively. I believe you have received both of those PPT presentations. My thoughts are that the ROI is not sufficient for Knockouts.

2010 Caveats:

The Ticket has a loyal audience and is ranked #1 in the market. However, your budget will not go far enough to gain enough frequency at their rates, and their station range is incredibly low.

KRLD/The Fan/ 105.3 can give you hard placement spots with excellent frequency, but even though they are the Cowboy flagship station, in 2010 they still can’t give you the reach and coverage you need. Endorsements are hard to come by on The Fan as well.

Rotators are the only way to flesh out your buy with the budget you have.

Rotators give you the frequency you need, but hard placement dayparts give you better reach and are easier to track as long as you keep an eagle eye on your traffic compared to your weekly and monthly radio campaign schedule.

To make sure you are getting your money’s worth, check your invoice every month from the stations. It will give you the official station log of when your spots ran within 15 minutes. This is how you can tell if your rotators are running at a decent time and if your hard placement spots are running in the correct time frame. Should you decide to hire Build Texas Media as your agency, we will track with the station logs and require compensation from the stations that don’t run according to the buy. Compensation means extra spots at no charge.

www.buildtexasmedia.comBuild TexasMediaLeslie M. Shaffer • lshaffer@buildtexasmedia.com

Recommendations

PO Box 92644Austin, TX 78709-2644Phone: 512-853-9558

Fax: 512-276-6728

2010 Recommendations:

Stick with ESPN. You get the advantage of :60 live endorsements, a :60 spot recorded by Shaun himself, and a schedule I designed and ESPN can live with. You get better reach with coverage for every weekday of the month instead of just ten days a month. The best part is the price is almost exactly the same including Shaun’s talent fee. $2,805 Net plus $500

2009: Net Reach with current ESPN schedule each month – 129,9002010 Schedule: Net Reach – 176,200 2009: Monthly frequency – 1.9 2010 Schedule: Monthly frequency – 1.92009: Cumulative audience – 260,3002010 Schedule: Cumulative audience – 360,400

KSCS/Country/96.3 will give you a rate that allows you to dominate a daypart every Saturday of the month from 6a-3p. This is hard placement when KSCS ranks #2 and #5 in the market for men 25-54. This will reach men who haven’t heard your commercials before. This fills in the gap of coverage you need for weekends, and it gives you coverage in a daypart long before your stores close on Saturdays with a boost for your stores that are open on Sunday. The rate is $85 Net. You get 3 :30 spots running 6a-3p every Saturday for $1,020 every four weeks. KPLX/Country/The Wolf 99.5 will come close to matching the KSCS rate with an offer of $93.50 Net per :30 spot with the same schedule if you sign off to run it the first quarter of 2010 by this coming Monday, October 5th. Otherwise the rate goes up to $110.50 Net, and my rep wasn’t sure how long she could hold that rate. The Saturday daypart with KSCS will get you almost the exact same exposure without being rushed to sign off.

The numbers:

ESPN: Total Net to Station each 4-week schedule - $3,305KSCS: Total Net to Station each 4-week schedule - $1,020Grand Total: $4,325 Build Texas Media monthly fee: $500Total Annual Radio budget covering 48 weeks of radio in 2010: $57,900

www.buildtexasmedia.comBuild TexasMediaLeslie M. Shaffer • lshaffer@buildtexasmedia.com

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This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; Sa 6a-3p; M 25-54; See Detailed Sourcing Page for Complete Details.

Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule

Proposed ScheduleDALLAS-FT. WORTH (Metro Survey Area)

AUG09 / JUL09 / JUN09

M 25-54

Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0%

One Week Total3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%

Flight Total 3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%

KSCS-FMFlight A: 1 Week - No Dates

Daypart Spots Length Rate AverageRating

CPP GRPs % ofGRPs

Investment % ofDollars

%Reach

NetReach

Frequency CumePersons

% ofCume

Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0%

One Week Total3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%

Flight Total 12 $100.00 0.5% $200.00 6.0 $1,200.00 3.7% 53,800 1.5 146,000 36.8%

KSCS-FMFlight B: 4 Weeks (1/4, 1/11, 1/18, 1/25)

Daypart Spots Length Rate AverageRating

CPP GRPs % ofGRPs

Investment % ofDollars

%Reach

NetReach

Frequency CumePersons

% ofCume

KSCS-FM 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2%

Total 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2%

Grand Totals

Station Spots Rate AverageRating

CPP GRPs Investment % Reach Net Reach Frequency CumePersons

% of Cume

Accepted By Station c Date

Accepted By Client c Date

This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent todiscriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under thisadvertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particularstations on the basis of race, gender, national origin, or ancestry.

This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 6a-10a; M25-54; See Detailed Sourcing Page for Complete Details.

Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule

Proposed ScheduleDALLAS-FT. WORTH (Metro Survey Area)

AUG09 / JUL09 / JUN09

M 25-54

Sa 6a-3p 3 30 $110.00 0.7% $157.14 2.1 100% $330.00 100% 1.7% 24,100 1.2 95,500 25.2%

One Week Total3 $110.00 0.7% $157.14 2.1 $330.00 1.7% 24,100 1.2 95,500 25.2%

Flight Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%

KPLX-FMFlight A: 4 Weeks (1/4, 1/11, 1/18, 1/25)

Daypart Spots Length Rate AverageRating

CPP GRPs % ofGRPs

Investment % ofDollars

%Reach

NetReach

Frequency CumePersons

% ofCume

KPLX-FM 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%

Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%

Grand Totals

Station Spots Rate AverageRating

CPP GRPs Investment % Reach Net Reach Frequency CumePersons

% of Cume

Accepted By Station c Date

Accepted By Client c Date

This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent todiscriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under thisadvertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particularstations on the basis of race, gender, national origin, or ancestry.

This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 10a-3p; M25-54; See Detailed Sourcing Page for Complete Details.

Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule

Proposed ScheduleDALLAS-FT. WORTH (Metro Survey Area)

AUG09 / JUL09 / JUN09

M 25-54

M-F 10a-3p 13 30 $225.00 1.2% $187.50 15.6 100% $2,925.00 100% 5.2% 75,100 2.9 105,000 71.5%

One WeekTotal

13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%

Flight Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%

KTCK-AMFlight A: 1 Week - No Dates

Daypart Spots Length Rate AverageRating

CPP GRPs % ofGRPs

Investment % ofDollars

%Reach

NetReach

Frequency CumePersons

% ofCume

KTCK-AM 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%

Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%

Grand Totals

Station Spots Rate AverageRating

CPP GRPs Investment % Reach Net Reach Frequency CumePersons

% of Cume

Accepted By Station c Date

Accepted By Client c Date

This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent todiscriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under thisadvertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particularstations on the basis of race, gender, national origin, or ancestry.

ReachMaster Schedule Analysis105-3 The Fan 3 weeks/Month

pres to Ms. Leslie Shafferby Mike Nelson (214) 525-7072

Knock OutsDALLAS-FT. WORTHAugust 2009 ARBITRON 12+ PPMMETRO Survey Area

MEN 25-54

Population/Intab:1,444,900/3133 Week Schedule Analysis

SCHEDULE DESCRIPTION

DAYPART#

WKSSPOT

LENGTHAVGRTG

CUMERTG SPOTS RATE

TOTALCOST FREQ

NETREACH GRP's

KRLD-FMWeek 1: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4

TOTALS WEEK 1: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8Week 2: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4

TOTALS WEEK 2: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8TOTALS WEEK 1-2: 0.4% 10.0% 36 $71 $2,560.00 2.3 84,600 13.6

Week 3: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4

TOTALS WEEK 3: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8TOTALS:KRLD-FM 0.4% 10.0% 54 $71 $3,840.00 3.0 98,100 20.4

Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron.

Page 1

Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc.TAPSCAN is a registered mark of TAPSCAN, Inc., used under license.Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report.Radio PPM, AUGUST 2009, © 2009 Arbitron Inc.

PDF created with pdfFactory trial version www.pdffactory.com

ReachMaster Schedule Analysis105-3 The Fan "Knock Outs" A

pres to Ms. Leslie Shafferby Mike Nelson (214) 525-7072

Knock OutsDALLAS-FT. WORTHAugust 2009 ARBITRON 12+ PPMMETRO Survey Area

MEN 18-44

Population/Intab:1,303,200/2511 Week Schedule Analysis

SCHEDULE DESCRIPTION

DAYPART#

WKSSPOT

LENGTHAVGRTG

CUMERTG SPOTS RATE

TOTALCOST FREQ

NETREACH GRP's

KRLD-FMM-F 6A-9A~ 1 :60 0.4% 2.7% 2 $200 $400.00 1.1 8,600 0.8M-F 10A-3P 1 :60 0.5% 3.9% 4 $200 $800.00 1.4 19,400 2.0M-F 3P-7P 1 :60 0.3% 4.7% 2 $200 $400.00 1.1 7,500 0.6M-F 6A-7P 1 :60 0.4% 6.8% 9 $100 $900.00 1.5 33,900 3.6

TOTALS WEEK 1: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0

SCHEDULE COMPUTATIONS: 1 WeekMEN 18-44 POPULATION: 1,303,200

STATIONAVGRTG

CUMERTG SPOTS RATE

TOTALCOST FREQ

NETREACH GRP's

KRLD-FM 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0TOTALS: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0

Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron.

Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc.TAPSCAN is a registered mark of TAPSCAN, Inc., used under license.Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report.Radio PPM, AUGUST 2009, © 2009 Arbitron Inc.

PDF created with pdfFactory trial version www.pdffactory.com

KRG Spectrometer

All AM/FM in the Dallas-Ft Worth, TX MSA.

Select a heading to resort by:

Station MSA Specific Format Power/Freq. Owner Rep KATH-AM Dallas TX Religion 1,000/ 910 Chatham Hill Fnd <>N/A KBFB-FM Dallas TX Rhythmic CHR 100,000/ 97.9 Radio One, Inc <>Katz KBOC-FM Dallas TX Regional Mexica 93,000/ 98.3 Liberman Bdcst <>N/A KDFT-AM Dallas TX Religion 1,000/ 540 Multicultural Bdsct <>Self KDGE-FM Dallas TX Alt/Modern Rock 100,000/102.1 Clear Channel <>CCRS KDMX-FM Dallas TX Adult Contempor 100,000/102.9 Clear Channel <>CCRS KDXX-FM Dallas TX Regional Mexica 74,000/107.1 Univision <>Univision KEGL-FM Dallas TX Album-Oriented 100,000/ 97.1 Clear Channel <>CCRS KEOM-FM Dallas TX Non-Commercial 61,000/ 88.5 Mesquite Indpnt Sch <>N/A KERA-FM Dallas TX National Public 100,000/ 90.1 N Texas Public Brdct <>N/A KESN-FM Dallas TX Sports 100,000/103.3 ABC, Inc. <>McGavren KESS-FM Dallas TX Spanish Contemp 100,000/107.9 Univision <>Univision KFCD-AM Dallas TX Hispanic 7,000/ 990 D.B. Zwirn & Co <>N/A KFJZ-AM Dallas TX Hispanic 500/ 870 Siga Bdcst <>N/A KFLC-AM Dallas TX Spanish News/Ta 50,000/1270 Univision <>Univision KFXR-AM Dallas TX News 50,000/1190 Clear Channel <>CCRS KFZO-FM Dallas TX Regional Mexica 100,000/ 99.1 Univision <>Univision KHKS-FM Dallas TX Contemporary Hi 100,000/106.1 Clear Channel <>CCRS KHVN-AM Dallas TX Gospel 1,000/ 970 Mortenson Bdcst <>N/A KJKK-FM Dallas TX Classic Hits 100,000/100.3 CBS Radio <>CBS

KJON-AM Dallas TX Hispanic 5,000/ 850 Chatham Hill Fnd <>N/A KKDA-AM Dallas TX Black 500/ 730 Service Bdcst <>Christal KKDA-FM Dallas TX Urban Contempor 100,000/104.5 Service Bdcst <>Christal KKLF-AM Dallas TX Talk 10,000/1700 Cumulus Media Partners <>Eastman KLIF-FM Dallas TX Contemporary Hi 50,000/ 93.3 Cumulus Media Partners <>Eastman KLIF-AM Dallas TX Talk 5,000/ 570 Cumulus Media Partners <>Eastman KLNO-FM Dallas TX Spanish Adult H 100,000/ 94.1 Univision <>Univision KLTY-FM Dallas TX Adult Contempor 100,000/ 94.9 Salem Comm <>Katz KLUV-FM Dallas TX Classic Hits 100,000/ 98.7 CBS Radio <>CBS KMKI-AM Dallas TX Children 5,000/ 620 ABC, Inc. <>McGavren KMNY-AM Dallas TX News/Talk 50,000/1360 Multicultural Bdsct <>Self KMVK-FM Dallas TX Spanish Contemp 17,000/107.5 CBS Radio <>CBS KNIT-AM Dallas TX Spanish News/Ta 50,000/1480 James Cristal Lic LLC <>N/A KNOR-FM Dallas TX Regional Mexica 15,500/ 93.7 Liberman Bdcst <>N/A KPLX-FM Dallas TX Country 100,000/ 99.5 Cumulus Media Partners <>Eastman KPMZ-FM Dallas TX Oldies 93,000/ 96.7 Citadel Comm <>Katz KRLD-AM Dallas TX News 50,000/1080 CBS Radio <>CBS KRLD-FM Dallas TX Sports 100,000/105.3 CBS Radio <>CBS KRNB-FM Dallas TX Urban Adult Con 94,000/105.7 Service Bdcst <>Christal KRVA-AM Dallas TX Ethnic-Other 5,000/1600 Mortenson Bdcst <>N/A KSCS-FM Dallas TX Country 100,000/ 96.3 Citadel Comm <>Katz KSKY-AM Dallas TX News/Talk 20,000/ 660 Salem Comm <>Salem KSOC-FM Dallas TX Urban Adult Con 100,000/ 94.5 Radio One, Inc <>Katz KTCK-AM Dallas TX Sports 9,000/1310 Cumulus Media Partners <>Eastman KTCY-FM Dallas TX Spanish Contemp 92,000/101.7 Liberman Bdcst <>LER KTDK-FM Dallas TX Sports 6,200/104.1 Cumulus Media Partners <>Eastman KTNO-AM Dallas TX Hispanic 15,000/1440 Mortenson Bdcst <>N/A KVCE-AM Dallas TX Talk 35,000/1160 Dallas Brdcst <>N/A KVIL-FM Dallas TX Adult Contempor 100,000/103.7 CBS Radio <>CBS KVTT-FM Dallas TX Non-Commercial 100,000/ 91.7 Covenant Ed Media <>N/A KWRD-FM Dallas TX Religion 100,000/100.7 Salem Comm <>Salem

KZMP-AM Dallas TX Spanish News/Ta 32,000/1540 Liberman Bdcst <>LER KZMP-FM Dallas TX Ethnic-Other 20,500/104.9 Liberman Bdcst <>LER KZPS-FM Dallas TX Classic Rock 98,000/ 92.5 Clear Channel <>CCRS KZZA-FM Dallas TX Spanish Adult H 75,000/106.7 Liberman Bdcst <>Self WBAP-AM Dallas TX News/Talk 50,000/ 820 Citadel Comm <>Katz WRR-FM Dallas TX Classical 100,000/101.1 City of Dallas <>N/A

Station Ranker

Quan. Survey:Daypart:

Population:Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

1,444,900Men 25-54

Top 15 Stations, Ranked On AQH Rtg

Rnk StationAQHRtg AQH (00) Cume (00) Station Format

1 KTCK-AM 1.3 187 1,626 Sports2T KPLX-FM 0.9 128 2,833 Country2T KLNO-FM 0.9 130 1,931 Spanish Adult Hits4T KJKK-FM 0.7 101 2,970 Classic Hits4T KHKS-FM 0.7 106 3,218 Contemporary Hit Radio4T KZPS-FM 0.7 104 2,847 Classic Rock7T KLUV-FM 0.6 91 2,703 Classic Hits7T KDGE-FM 0.6 84 2,326 Alt/Modern Rock7T KSCS-FM 0.6 87 2,307 Country7T KEGL-FM 0.6 82 2,092 Album-Oriented Rock7T KERA-FM 0.6 82 1,136 National Public Radio

12T KKDA-FM 0.5 68 2,349 Urban Contemporary12T KBFB-FM 0.5 68 2,406 Rhythmic CHR12T KESN-FM 0.5 74 1,864 Sports12T KNOR-FM 0.5 78 1,509 Regional Mexican12T WBAP-AM 0.5 77 1,434 News/Talk

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership.

Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARBPPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM

Format, Owner, Power and Rep information provided by third parties.

2:48 PM September 14, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Multi Daypart Ranker

Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54

Rnk StationAQHRtg AQH (00) Cume (00)

M-F 6a-10a1 KTCK-AM 1.5 214 1,344

2 KHKS-FM 0.9 123 1,285

3T KPLX-FM 0.8 110 1,606

3T KLNO-FM 0.8 112 1,101

5T KLUV-FM 0.7 94 1,150

5T WBAP-AM 0.7 94 1,007

7T KSCS-FM 0.6 87 1,147

7T KERA-FM 0.6 84 835

7T KZPS-FM 0.6 84 1,467

7T KESN-FM 0.6 80 1,244

11T KNOR-FM 0.5 69 775

11T KBFB-FM 0.5 66 1,168

11T KJKK-FM 0.5 71 1,286

11T KKDA-FM 0.5 76 1,248

11T KEGL-FM 0.5 70 807

11T KFZO-FM 0.5 69 859

17T KDGE-FM 0.4 62 930

17T KBOC-FM 0.4 58 891

17T KRLD-AM 0.4 61 943

17T KRLD-FM 0.4 53 651

Rnk StationAQHRtg AQH (00) Cume (00)

M-F 10a-3p1 KTCK-AM 1.2 170 1,050

2 KLNO-FM 1.1 159 1,233

3 KPLX-FM 1.0 149 1,725

4 KZPS-FM 0.9 128 1,894

5 KJKK-FM 0.8 113 1,793

6T KDGE-FM 0.7 104 1,443

6T KHKS-FM 0.7 95 1,950

6T KLUV-FM 0.7 108 1,694

9T KSCS-FM 0.6 81 1,392

9T KERA-FM 0.6 80 620

9T KEGL-FM 0.6 90 1,249

12T KDMX-FM 0.5 67 1,751

12T KESN-FM 0.5 66 1,119

12T KMVK-FM 0.5 71 1,069

12T KNOR-FM 0.5 77 870

12T WBAP-AM 0.5 74 963

17T KRLD-FM 0.4 64 751

17T KFZO-FM 0.4 52 818

17T KKDA-FM 0.4 57 1,371

17T KTCY-FM 0.4 59 669

Rnk StationAQHRtg AQH (00) Cume (00)

M-F 3p-7p1 KTCK-AM 1.3 182 1,254

2T KLNO-FM 0.8 112 1,262

2T KPLX-FM 0.8 120 1,739

2T KJKK-FM 0.8 117 1,750

5T KSCS-FM 0.7 94 1,461

5T KHKS-FM 0.7 103 2,087

7T KEGL-FM 0.6 83 1,344

7T KNOR-FM 0.6 87 1,115

7T KERA-FM 0.6 83 841

7T KBFB-FM 0.6 93 1,781

7T KSOC-FM 0.6 86 954

7T KDGE-FM 0.6 82 1,362

7T KZPS-FM 0.6 93 1,627

14T KRLD-AM 0.5 66 891

14T KESN-FM 0.5 78 1,380

14T KLUV-FM 0.5 66 1,409

14T KFZO-FM 0.5 67 926

14T KKDA-FM 0.5 74 1,494

19T KMVK-FM 0.4 57 980

19T KLIF-AM 0.4 52 725

M-F 7p-12m1 KHKS-FM 0.4 51 1,395

2T KEGL-FM 0.3 41 907

2T KBFB-FM 0.3 48 1,341

2T KJKK-FM 0.3 40 1,110

2T KKDA-FM 0.3 43 1,114

2T KPLX-FM 0.3 50 1,283

2T KSCS-FM 0.3 42 1,022

2T KZPS-FM 0.3 40 974

9T KLNO-FM 0.2 32 806

9T KLUV-FM 0.2 22 717

9T KMVK-FM 0.2 28 658

9T KNOR-FM 0.2 22 672

9T KDGE-FM 0.2 32 1,061

9T KRNB-FM 0.2 36 878

9T KDMX-FM 0.2 32 1,208

9T KSOC-FM 0.2 32 743

9T KBOC-FM 0.2 33 785

18T KESS-FM 0.1 14 514

18T KLIF-AM 0.1 16 366

18T KRLD-AM 0.1 17 485

Sat 6a-10a1 KLNO-FM 0.5 75 271

2T KJKK-FM 0.3 39 314

2T KDMX-FM 0.3 45 289

2T KLUV-FM 0.3 45 298

2T KNOR-FM 0.3 48 192

2T KPLX-FM 0.3 50 338

2T KSCS-FM 0.3 43 306

2T KTCY-FM 0.3 43 143

9T KBOC-FM 0.2 35 220

9T KKDA-AM 0.2 25 61

9T KKDA-FM 0.2 33 291

9T KLIF-AM 0.2 28 183

9T KDGE-FM 0.2 24 188

9T KLTY-FM 0.2 26 183

9T KBFB-FM 0.2 29 285

9T KMVK-FM 0.2 25 176

9T KEGL-FM 0.2 27 194

9T KERA-FM 0.2 23 149

9T KFZO-FM 0.2 29 165

9T KHKS-FM 0.2 36 273

Sat 10a-3p1T KLNO-FM 0.9 134 512

1T KPLX-FM 0.9 133 741

3T KHKS-FM 0.7 96 761

3T KJKK-FM 0.7 101 535

5 KSCS-FM 0.6 88 579

6T KDGE-FM 0.5 67 488

6T KLUV-FM 0.5 71 536

6T KMVK-FM 0.5 72 341

6T KNOR-FM 0.5 68 308

6T KDMX-FM 0.5 77 616

6T KKDA-FM 0.5 69 573

6T KZPS-FM 0.5 66 473

13T KBFB-FM 0.4 65 536

13T KLIF-AM 0.4 62 281

13T KEGL-FM 0.4 63 463

16T KFZO-FM 0.3 47 261

16T KRNB-FM 0.3 41 339

16T KBOC-FM 0.3 47 332

16T KSOC-FM 0.3 40 280

16T KTCY-FM 0.3 43 234

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

2:48 PM September 14, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Multi Daypart Ranker

Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54

Rnk StationAQHRtg AQH (00) Cume (00)

Sat 3p-7p1 KPLX-FM 1.1 159 712

2T KJKK-FM 0.8 113 604

2T KSCS-FM 0.8 110 548

4T KHKS-FM 0.7 96 665

4T KLNO-FM 0.7 98 384

6T KLUV-FM 0.6 84 496

6T KDMX-FM 0.6 88 614

6T KBFB-FM 0.6 85 674

6T KZPS-FM 0.6 85 411

10T KMVK-FM 0.5 67 350

10T KDGE-FM 0.5 66 436

12T KKDA-FM 0.4 64 494

12T KEGL-FM 0.4 55 351

12T KNOR-FM 0.4 57 269

15T KBOC-FM 0.3 43 278

15T KRNB-FM 0.3 41 268

17T KLTY-FM 0.2 36 222

17T KPMZ-FM 0.2 30 209

17T KESS-FM 0.2 36 273

17T KFZO-FM 0.2 27 190

Rnk StationAQHRtg AQH (00) Cume (00)

Sat 7p-12m1 KPLX-FM 0.6 86 524

2T KSCS-FM 0.5 69 444

2T KZPS-FM 0.5 66 374

4T KJKK-FM 0.4 65 408

4T KKDA-FM 0.4 53 463

4T KBFB-FM 0.4 56 597

4T KEGL-FM 0.4 57 454

4T KHKS-FM 0.4 63 609

9T KMVK-FM 0.3 43 254

9T KDGE-FM 0.3 50 399

9T KRNB-FM 0.3 39 259

9T KDMX-FM 0.3 41 450

9T KLUV-FM 0.3 44 358

14T KNOR-FM 0.2 28 222

14T KFZO-FM 0.2 29 245

14T KRLD-AM 0.2 28 175

14T KLNO-FM 0.2 33 219

14T KBOC-FM 0.2 25 227

14T KSOC-FM 0.2 29 279

14T KESS-FM 0.2 25 205

Rnk StationAQHRtg AQH (00) Cume (00)

Sun 6a-10a1 KLTY-FM 0.4 56 328

2T KKDA-AM 0.2 22 71

2T KLNO-FM 0.2 31 133

2T KHKS-FM 0.2 22 136

2T KMVK-FM 0.2 33 141

2T KPLX-FM 0.2 31 218

2T KSCS-FM 0.2 26 219

2T KTCY-FM 0.2 27 105

9T KJKK-FM 0.1 13 101

9T KBOC-FM 0.1 16 141

9T KKDA-FM 0.1 8 80

9T KDMX-FM 0.1 16 153

9T KEGL-FM 0.1 17 121

9T KLUV-FM 0.1 19 147

9T KEOM-FM 0.1 11 68

9T KNOR-FM 0.1 13 71

9T KERA-FM 0.1 17 129

9T KPMZ-FM 0.1 9 71

9T KRLD-AM 0.1 8 52

9T KRNB-FM 0.1 13 91

Sun 10a-3p1T KHKS-FM 0.6 87 657

1T KLNO-FM 0.6 81 380

3T KMVK-FM 0.5 66 327

3T KPLX-FM 0.5 76 510

5T KJKK-FM 0.4 52 380

5T KDMX-FM 0.4 63 534

5T KRNB-FM 0.4 54 369

5T KSCS-FM 0.4 62 461

5T KTCY-FM 0.4 57 225

5T KZPS-FM 0.4 60 390

11T KBOC-FM 0.3 40 276

11T KBFB-FM 0.3 50 469

11T KKDA-FM 0.3 47 437

11T KEGL-FM 0.3 43 330

11T KLTY-FM 0.3 39 334

11T KVIL-FM 0.3 37 272

11T KLUV-FM 0.3 39 346

18T KDGE-FM 0.2 32 289

18T KERA-FM 0.2 25 172

18T KSOC-FM 0.2 24 207

Sun 3p-7p1 KHKS-FM 0.7 97 528

2T KBFB-FM 0.6 85 498

2T KPLX-FM 0.6 91 438

2T KSCS-FM 0.6 85 478

2T KZPS-FM 0.6 89 382

6T KLUV-FM 0.5 78 428

6T KEGL-FM 0.5 71 365

8T KLNO-FM 0.4 62 325

8T KDGE-FM 0.4 53 390

8T KDMX-FM 0.4 53 444

8T KRNB-FM 0.4 62 277

8T KJKK-FM 0.4 65 400

8T KVIL-FM 0.4 52 280

8T KKDA-FM 0.4 61 461

15T KBOC-FM 0.3 38 264

15T KMVK-FM 0.3 49 279

15T KNOR-FM 0.3 37 219

15T KLTY-FM 0.3 49 301

19T KEOM-FM 0.2 23 164

19T KESS-FM 0.2 26 208

Sun 7p-12m1 KPLX-FM 0.4 57 370

2T KEGL-FM 0.3 40 319

2T KHKS-FM 0.3 43 330

2T KKDA-FM 0.3 41 247

2T KBFB-FM 0.3 46 330

2T KZPS-FM 0.3 43 306

7T KJKK-FM 0.2 28 258

7T KDMX-FM 0.2 23 269

7T KLNO-FM 0.2 29 193

7T KLUV-FM 0.2 27 295

7T KMVK-FM 0.2 26 180

7T KBOC-FM 0.2 24 212

7T KRNB-FM 0.2 23 197

7T KSCS-FM 0.2 32 318

7T KSOC-FM 0.2 25 219

7T KDGE-FM 0.2 30 224

17T KFZO-FM 0.1 20 167

17T KEOM-FM 0.1 10 95

17T KNOR-FM 0.1 20 151

17T KERA-FM 0.1 8 71

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership.Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARBPPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM

2:48 PM September 14, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

Market TotalPop (00) 25,577 2,771 3,041 4,986 5,005 2,393 2,065 2,985 2,331

Pop % 100.0% 10.8% 11.9% 19.5% 19.6% 9.4% 8.1% 11.7% 9.1% All Radio

AQH (00) 3,597 143 331 681 949 509 289 442 253 Cume (00) 23,178 2,292 2,343 4,786 4,820 2,350 1,865 2,705 2,016

AQH % 100.0% 4.0% 9.2% 18.9% 26.4% 14.2% 8.0% 12.3% 7.0% Cume % 100.0% 9.9% 10.1% 20.6% 20.8% 10.1% 8.0% 11.7% 8.7%

KTCK-AMAQH (00) 243 1 1 24 105 23 36 51 4

Cume (00) 2,082 66 14 335 789 253 249 251 125 AQH % 100.0% 0.4% 0.4% 9.9% 43.2% 9.5% 14.8% 21.0% 1.6%

Cume % 100.0% 3.2% 0.7% 16.1% 37.9% 12.2% 12.0% 12.1% 6.0% KPLX-FM

AQH (00) 193 9 16 42 50 23 13 18 22 Cume (00) 4,466 331 436 809 1,185 604 235 510 356

AQH % 100.0% 4.7% 8.3% 21.8% 25.9% 11.9% 6.7% 9.3% 11.4% Cume % 100.0% 7.4% 9.8% 18.1% 26.5% 13.5% 5.3% 11.4% 8.0%

KLNO-FMAQH (00) 182 6 18 60 47 12 11 23 5

Cume (00) 3,096 287 510 829 711 266 125 249 119 AQH % 100.0% 3.3% 9.9% 33.0% 25.8% 6.6% 6.0% 12.6% 2.7%

Cume % 100.0% 9.3% 16.5% 26.8% 23.0% 8.6% 4.0% 8.0% 3.8% WBAP-AM

AQH (00) 180 3 1 7 33 18 19 46 54 Cume (00) 2,640 112 88 191 756 285 203 552 454

AQH % 100.0% 1.7% 0.6% 3.9% 18.3% 10.0% 10.6% 25.6% 30.0% Cume % 100.0% 4.2% 3.3% 7.2% 28.6% 10.8% 7.7% 20.9% 17.2%

KLUV-FMAQH (00) 167 5 7 20 14 41 16 42 22

Cume (00) 4,442 144 344 611 981 674 437 789 462 AQH % 100.0% 3.0% 4.2% 12.0% 8.4% 24.6% 9.6% 25.1% 13.2%

Cume % 100.0% 3.2% 7.7% 13.8% 22.1% 15.2% 9.8% 17.8% 10.4% KHKS-FM

AQH (00) 142 11 14 24 45 34 3 10 1 Cume (00) 4,928 639 739 1,207 1,255 591 164 221 112

AQH % 100.0% 7.7% 9.9% 16.9% 31.7% 23.9% 2.1% 7.0% 0.7% Cume % 100.0% 13.0% 15.0% 24.5% 25.5% 12.0% 3.3% 4.5% 2.3%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

KZPS-FMAQH (00) 141 5 13 11 31 38 23 17 2

Cume (00) 3,881 193 355 588 1,110 737 412 364 123 AQH % 100.0% 3.5% 9.2% 7.8% 22.0% 27.0% 16.3% 12.1% 1.4%

Cume % 100.0% 5.0% 9.1% 15.2% 28.6% 19.0% 10.6% 9.4% 3.2% KERA-FM

AQH (00) 133 1 4 7 25 45 4 40 7 Cume (00) 1,685 44 73 233 417 393 93 294 138

AQH % 100.0% 0.8% 3.0% 5.3% 18.8% 33.8% 3.0% 30.1% 5.3% Cume % 100.0% 2.6% 4.3% 13.8% 24.7% 23.3% 5.5% 17.4% 8.2%

KDGE-FMAQH (00) 122 8 26 26 47 10 1 1 2

Cume (00) 3,611 355 673 892 957 355 123 172 84 AQH % 100.0% 6.6% 21.3% 21.3% 38.5% 8.2% 0.8% 0.8% 1.6%

Cume % 100.0% 9.8% 18.6% 24.7% 26.5% 9.8% 3.4% 4.8% 2.3% KJKK-FM

AQH (00) 118 3 9 13 38 37 14 3 1 Cume (00) 3,784 202 305 757 1,327 646 239 211 97

AQH % 100.0% 2.5% 7.6% 11.0% 32.2% 31.4% 11.9% 2.5% 0.8% Cume % 100.0% 5.3% 8.1% 20.0% 35.1% 17.1% 6.3% 5.6% 2.6%

KSCS-FMAQH (00) 114 8 5 18 34 21 14 8 6

Cume (00) 3,483 333 265 674 895 546 191 331 247 AQH % 100.0% 7.0% 4.4% 15.8% 29.8% 18.4% 12.3% 7.0% 5.3%

Cume % 100.0% 9.6% 7.6% 19.4% 25.7% 15.7% 5.5% 9.5% 7.1% KKDA-FM

AQH (00) 109 16 19 26 26 13 3 3 4 Cume (00) 4,105 567 949 996 860 362 132 133 107

AQH % 100.0% 14.7% 17.4% 23.9% 23.9% 11.9% 2.8% 2.8% 3.7% Cume % 100.0% 13.8% 23.1% 24.3% 21.0% 8.8% 3.2% 3.2% 2.6%

KBFB-FMAQH (00) 109 10 24 36 24 6 1 3 4

Cume (00) 4,167 545 941 1,248 786 275 97 168 108 AQH % 100.0% 9.2% 22.0% 33.0% 22.0% 5.5% 0.9% 2.8% 3.7%

Cume % 100.0% 13.1% 22.6% 29.9% 18.9% 6.6% 2.3% 4.0% 2.6% KEGL-FM

AQH (00) 107 2 21 27 33 13 9 1 1 Cume (00) 2,975 179 492 766 813 325 189 130 82

AQH % 100.0% 1.9% 19.6% 25.2% 30.8% 12.1% 8.4% 0.9% 0.9% Cume % 100.0% 6.0% 16.5% 25.7% 27.3% 10.9% 6.4% 4.4% 2.8%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

KRLD-AMAQH (00) 106 4 6 4 21 9 16 14 32

Cume (00) 2,323 164 233 111 582 239 370 324 300 AQH % 100.0% 3.8% 5.7% 3.8% 19.8% 8.5% 15.1% 13.2% 30.2%

Cume % 100.0% 7.1% 10.0% 4.8% 25.1% 10.3% 15.9% 13.9% 12.9% KNOR-FM

AQH (00) 99 2 19 41 29 7 0 0 0 Cume (00) 1,958 107 281 857 488 126 37 50 12

AQH % 100.0% 2.0% 19.2% 41.4% 29.3% 7.1% 0.0% 0.0% 0.0% Cume % 100.0% 5.5% 14.4% 43.8% 24.9% 6.4% 1.9% 2.6% 0.6%

KBOC-FMAQH (00) 86 1 24 37 17 4 1 3 1

Cume (00) 2,462 102 408 917 585 199 39 113 99 AQH % 100.0% 1.2% 27.9% 43.0% 19.8% 4.7% 1.2% 3.5% 1.2%

Cume % 100.0% 4.1% 16.6% 37.2% 23.8% 8.1% 1.6% 4.6% 4.0% KESN-FM

AQH (00) 86 1 1 32 14 14 13 9 2 Cume (00) 2,340 87 20 666 551 431 216 271 99

AQH % 100.0% 1.2% 1.2% 37.2% 16.3% 16.3% 15.1% 10.5% 2.3% Cume % 100.0% 3.7% 0.9% 28.5% 23.5% 18.4% 9.2% 11.6% 4.2%

KFZO-FMAQH (00) 83 2 19 16 42 2 1 0 1

Cume (00) 2,057 156 368 685 585 132 44 40 47 AQH % 100.0% 2.4% 22.9% 19.3% 50.6% 2.4% 1.2% 0.0% 1.2%

Cume % 100.0% 7.6% 17.9% 33.3% 28.4% 6.4% 2.1% 1.9% 2.3% KDMX-FM

AQH (00) 82 9 10 18 24 12 4 5 1 Cume (00) 4,438 417 537 854 1,227 677 285 320 122

AQH % 100.0% 11.0% 12.2% 22.0% 29.3% 14.6% 4.9% 6.1% 1.2% Cume % 100.0% 9.4% 12.1% 19.2% 27.6% 15.3% 6.4% 7.2% 2.7%

KMVK-FMAQH (00) 75 3 11 21 27 8 1 2 1

Cume (00) 2,496 259 443 663 673 195 75 105 82 AQH % 100.0% 4.0% 14.7% 28.0% 36.0% 10.7% 1.3% 2.7% 1.3%

Cume % 100.0% 10.4% 17.7% 26.6% 27.0% 7.8% 3.0% 4.2% 3.3% KLTY-FM

AQH (00) 71 4 4 20 9 13 10 7 4 Cume (00) 2,352 218 141 560 387 386 298 202 159

AQH % 100.0% 5.6% 5.6% 28.2% 12.7% 18.3% 14.1% 9.9% 5.6% Cume % 100.0% 9.3% 6.0% 23.8% 16.5% 16.4% 12.7% 8.6% 6.8%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

KLIF-AMAQH (00) 64 1 0 3 13 16 8 19 3

Cume (00) 1,426 21 31 114 561 289 138 162 111 AQH % 100.0% 1.6% 0.0% 4.7% 20.3% 25.0% 12.5% 29.7% 4.7%

Cume % 100.0% 1.5% 2.2% 8.0% 39.3% 20.3% 9.7% 11.4% 7.8% KRLD-FM

AQH (00) 63 0 6 22 20 8 6 1 1 Cume (00) 1,454 16 64 410 326 209 236 126 66

AQH % 100.0% 0.0% 9.5% 34.9% 31.7% 12.7% 9.5% 1.6% 1.6% Cume % 100.0% 1.1% 4.4% 28.2% 22.4% 14.4% 16.2% 8.7% 4.5%

KSOC-FMAQH (00) 62 2 1 23 14 11 4 5 3

Cume (00) 1,886 192 107 539 388 326 129 125 80 AQH % 100.0% 3.2% 1.6% 37.1% 22.6% 17.7% 6.5% 8.1% 4.8%

Cume % 100.0% 10.2% 5.7% 28.6% 20.6% 17.3% 6.8% 6.6% 4.2% KTCY-FM

AQH (00) 59 3 4 14 26 7 0 4 0 Cume (00) 1,499 176 213 445 422 108 23 89 23

AQH % 100.0% 5.1% 6.8% 23.7% 44.1% 11.9% 0.0% 6.8% 0.0% Cume % 100.0% 11.7% 14.2% 29.7% 28.2% 7.2% 1.5% 5.9% 1.5%

KRNB-FMAQH (00) 58 3 6 15 11 9 2 5 6

Cume (00) 2,110 294 131 680 445 203 134 131 93 AQH % 100.0% 5.2% 10.3% 25.9% 19.0% 15.5% 3.4% 8.6% 10.3%

Cume % 100.0% 13.9% 6.2% 32.2% 21.1% 9.6% 6.4% 6.2% 4.4% KZZA-FM

AQH (00) 55 2 10 13 17 5 2 1 4 Cume (00) 1,669 110 228 480 542 83 62 61 103

AQH % 100.0% 3.6% 18.2% 23.6% 30.9% 9.1% 3.6% 1.8% 7.3% Cume % 100.0% 6.6% 13.7% 28.8% 32.5% 5.0% 3.7% 3.7% 6.2%

KVIL-FMAQH (00) 55 2 3 6 12 8 6 13 5

Cume (00) 3,365 196 269 621 925 484 262 362 247 AQH % 100.0% 3.6% 5.5% 10.9% 21.8% 14.5% 10.9% 23.6% 9.1%

Cume % 100.0% 5.8% 8.0% 18.5% 27.5% 14.4% 7.8% 10.8% 7.3% WRR -FM

AQH (00) 49 1 1 3 17 1 2 11 13 Cume (00) 1,221 69 87 121 231 95 88 256 274

AQH % 100.0% 2.0% 2.0% 6.1% 34.7% 2.0% 4.1% 22.4% 26.5% Cume % 100.0% 5.7% 7.1% 9.9% 18.9% 7.8% 7.2% 21.0% 22.4%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

KPMZ-FMAQH (00) 47 1 1 1 5 6 5 13 15

Cume (00) 1,653 69 119 160 189 256 153 411 295 AQH % 100.0% 2.1% 2.1% 2.1% 10.6% 12.8% 10.6% 27.7% 31.9%

Cume % 100.0% 4.2% 7.2% 9.7% 11.4% 15.5% 9.3% 24.9% 17.8% KESS-FM

AQH (00) 41 2 9 13 10 3 1 2 0 Cume (00) 2,045 194 410 608 513 119 43 118 40

AQH % 100.0% 4.9% 22.0% 31.7% 24.4% 7.3% 2.4% 4.9% 0.0% Cume % 100.0% 9.5% 20.0% 29.7% 25.1% 5.8% 2.1% 5.8% 2.0%

KKDA-AMAQH (00) 37 0 4 0 4 2 5 17 5

Cume (00) 536 0 51 15 55 78 90 146 100 AQH % 100.0% 0.0% 10.8% 0.0% 10.8% 5.4% 13.5% 45.9% 13.5%

Cume % 100.0% 0.0% 9.5% 2.8% 10.3% 14.6% 16.8% 27.2% 18.7% KSKY-AM

AQH (00) 19 1 0 0 6 1 6 2 2 Cume (00) 619 7 19 5 239 49 113 65 122

AQH % 100.0% 5.3% 0.0% 0.0% 31.6% 5.3% 31.6% 10.5% 10.5% Cume % 100.0% 1.1% 3.1% 0.8% 38.6% 7.9% 18.3% 10.5% 19.7%

KTFW-FMAQH (00) 17 0 0 0 4 0 3 2 7

Cume (00) 485 47 7 67 126 23 45 42 128 AQH % 100.0% 0.0% 0.0% 0.0% 23.5% 0.0% 17.6% 11.8% 41.2%

Cume % 100.0% 9.7% 1.4% 13.8% 26.0% 4.7% 9.3% 8.7% 26.4% KCBI-FM

AQH (00) 16 0 1 2 3 5 0 4 1 Cume (00) 590 12 52 70 108 100 39 139 69

AQH % 100.0% 0.0% 6.3% 12.5% 18.8% 31.3% 0.0% 25.0% 6.3% Cume % 100.0% 2.0% 8.8% 11.9% 18.3% 16.9% 6.6% 23.6% 11.7%

KEOM-FMAQH (00) 16 1 0 0 6 3 3 2 0

Cume (00) 826 81 39 19 263 130 141 110 43 AQH % 100.0% 6.3% 0.0% 0.0% 37.5% 18.8% 18.8% 12.5% 0.0%

Cume % 100.0% 9.8% 4.7% 2.3% 31.8% 15.7% 17.1% 13.3% 5.2% KJSA-AM

AQH (00) 14 0 0 0 12 0 0 2 0 Cume (00) 189 27 28 13 54 3 4 51 9

AQH % 100.0% 0.0% 0.0% 0.0% 85.7% 0.0% 0.0% 14.3% 0.0% Cume % 100.0% 14.3% 14.8% 6.9% 28.6% 1.6% 2.1% 27.0% 4.8%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

KNON-FMAQH (00) 13 0 5 1 2 2 1 1 1

Cume (00) 766 33 170 127 136 135 45 52 67 AQH % 100.0% 0.0% 38.5% 7.7% 15.4% 15.4% 7.7% 7.7% 7.7%

Cume % 100.0% 4.3% 22.2% 16.6% 17.8% 17.6% 5.9% 6.8% 8.7% KVRK-FM

AQH (00) 13 6 1 1 3 1 0 1 0 Cume (00) 499 77 64 126 128 60 0 44 0

AQH % 100.0% 46.2% 7.7% 7.7% 23.1% 7.7% 0.0% 7.7% 0.0% Cume % 100.0% 15.4% 12.8% 25.3% 25.7% 12.0% 0.0% 8.8% 0.0%

KDBN-FMAQH (00) 12 0 3 2 2 2 1 1 0

Cume (00) 1,245 56 192 266 285 249 85 102 11 AQH % 100.0% 0.0% 25.0% 16.7% 16.7% 16.7% 8.3% 8.3% 0.0%

Cume % 100.0% 4.5% 15.4% 21.4% 22.9% 20.0% 6.8% 8.2% 0.9% KNTU-FM

AQH (00) 9 1 0 1 2 2 0 4 0 Cume (00) 395 33 4 62 87 58 15 117 20

AQH % 100.0% 11.1% 0.0% 11.1% 22.2% 22.2% 0.0% 44.4% 0.0% Cume % 100.0% 8.4% 1.0% 15.7% 22.0% 14.7% 3.8% 29.6% 5.1%

KAAM-AMAQH (00) 9 0 0 0 0 0 2 2 5

Cume (00) 366 0 14 20 12 5 58 92 166 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 22.2% 22.2% 55.6%

Cume % 100.0% 0.0% 3.8% 5.5% 3.3% 1.4% 15.8% 25.1% 45.4% KZMP-AM

AQH (00) 8 0 0 1 5 0 0 0 0 Cume (00) 260 26 6 51 137 4 8 28 0

AQH % 100.0% 0.0% 0.0% 12.5% 62.5% 0.0% 0.0% 0.0% 0.0% Cume % 100.0% 10.0% 2.3% 19.6% 52.7% 1.5% 3.1% 10.8% 0.0%

KFXR-AMAQH (00) 7 0 0 0 2 3 1 0 1

Cume (00) 303 1 4 0 122 55 54 20 47 AQH % 100.0% 0.0% 0.0% 0.0% 28.6% 42.9% 14.3% 0.0% 14.3%

Cume % 100.0% 0.3% 1.3% 0.0% 40.3% 18.2% 17.8% 6.6% 15.5% KFWR-FM

AQH (00) 6 0 2 0 0 2 1 0 0 Cume (00) 179 0 19 58 45 22 5 17 15

AQH % 100.0% 0.0% 33.3% 0.0% 0.0% 33.3% 16.7% 0.0% 0.0% Cume % 100.0% 0.0% 10.6% 32.4% 25.1% 12.3% 2.8% 9.5% 8.4%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

KVTT-FMAQH (00) 5 0 0 0 0 0 1 2 1

Cume (00) 278 23 9 14 69 30 33 83 15 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 20.0% 40.0% 20.0%

Cume % 100.0% 8.3% 3.2% 5.0% 24.8% 10.8% 11.9% 29.9% 5.4% KHVN-AM

AQH (00) 5 0 0 0 1 1 1 0 0 Cume (00) 239 10 35 1 85 33 46 14 16

AQH % 100.0% 0.0% 0.0% 0.0% 20.0% 20.0% 20.0% 0.0% 0.0% Cume % 100.0% 4.2% 14.6% 0.4% 35.6% 13.8% 19.2% 5.9% 6.7%

KGGR-AMAQH (00) 5 0 0 0 0 0 0 3 2

Cume (00) 109 0 0 3 25 14 7 30 30 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 60.0% 40.0%

Cume % 100.0% 0.0% 0.0% 2.8% 22.9% 12.8% 6.4% 27.5% 27.5% KTNO-AM

AQH (00) 4 1 1 2 1 0 0 0 0 Cume (00) 189 8 28 78 34 0 19 14 8

AQH % 100.0% 25.0% 25.0% 50.0% 25.0% 0.0% 0.0% 0.0% 0.0% Cume % 100.0% 4.2% 14.8% 41.3% 18.0% 0.0% 10.1% 7.4% 4.2%

KFLC-AMAQH (00) 4 1 0 0 3 0 0 0 0

Cume (00) 181 27 8 32 81 3 15 15 0 AQH % 100.0% 25.0% 0.0% 0.0% 75.0% 0.0% 0.0% 0.0% 0.0%

Cume % 100.0% 14.9% 4.4% 17.7% 44.8% 1.7% 8.3% 8.3% 0.0% KDFT-AM

AQH (00) 4 0 0 2 1 0 0 2 0 Cume (00) 132 10 4 66 25 0 9 12 5

AQH % 100.0% 0.0% 0.0% 50.0% 25.0% 0.0% 0.0% 50.0% 0.0% Cume % 100.0% 7.6% 3.0% 50.0% 18.9% 0.0% 6.8% 9.1% 3.8%

KLAK-FMAQH (00) 2 0 0 0 1 0 0 0 0

Cume (00) 245 21 16 8 110 37 26 23 4 AQH % 100.0% 0.0% 0.0% 0.0% 50.0% 0.0% 0.0% 0.0% 0.0%

Cume % 100.0% 8.6% 6.5% 3.3% 44.9% 15.1% 10.6% 9.4% 1.6% KMNY-AM

AQH (00) 2 0 0 1 0 0 0 0 0 Cume (00) 160 0 22 68 40 0 15 15 0

AQH % 100.0% 0.0% 0.0% 50.0% 0.0% 0.0% 0.0% 0.0% 0.0% Cume % 100.0% 0.0% 13.8% 42.5% 25.0% 0.0% 9.4% 9.4% 0.0%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com

Audience Composition

Quan. Survey:Daypart:

Population:Base Demo:

Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p

2,557,700Male 12+

All Stations, Rank on Male 12+, AQH (00)

Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+

KWRD-FMAQH (00) 1 0 0 0 0 0 0 0 0

Cume (00) 128 6 7 4 42 13 10 39 6 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Cume % 100.0% 4.7% 5.5% 3.1% 32.8% 10.2% 7.8% 30.5% 4.7%

This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.

The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership.Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARBPPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM

4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive

(Phone)214-525-2723 (Fax)917-206-9564Tracey.Wommack@clearchannel.com