k2 avtokozmetika
TRANSCRIPT
HIGH
TURNOVER
DEGREE
20081998
2444PRODUCT
RANGE
PACKAGING
ATTRACTIVENESS
TURNOVER
LEVEL
PRODUCT
RANGE
PACKAGING
ATTRACTIVENESS
TURNOVER
LEVEL
FIVE-STAR CAR COSMETIC BRAND
CAR WASH
PRODUCTS
AUTOMOBILE
MECHANIC PAINTING SHOP
CAR AIR
FRESHENERS, CAR WASH
PRODUCTS
1
MECHANIC
PRODUCTS
2
PAINTING SHOP
PRODUCTS
3 4
FRESHENERS,
HOUSE PRODUCTS
5
CAR COSMETICS
THE SALES NETWORK
MORE THAN 300 DISTRIBUTORS
THE PRESENCE IN MOST BIG
COMMERCIAL NETWORKS
VIA THE DISTRIBUTORS, WE SUPPLY:
EXPORT
AUSTRIA,BELGIUM, BELARUS,
BOSNIA, BULGARIA, CZECH
REPUBLIC, ESTONIA,GERMANY,
GREECE, LITHUANIA, LOTVIA,
MOLDAVA, NIGERIA, RUSSIA,
ROMANIA, SERBIA, SLOVAKIA,
UKRAINE, HUNGARY, GREAT
BRITAIN, GEORGIA
VIA THE DISTRIBUTORS, WE SUPPLY:
AUTOMOBILE SHOPS, FILLING
STATIONS, PAINTING SHOPS AND
AUTOMOBILE MECHANIC SHOPS AS
WELL AS CAR WASHES – 30 000
BUSINESSES IN TOTAL
THEREFORE, THE CONSUMERS CHOOSE K2
WE PROMOTE THE K2 BRAND IN MEDIA INTENSIVELY, MAKING USE OF VARIOUS
COMMUNICATION MEDIA1
2008 2007 2006
2
3 MANY-YEAR EXPERIENCE MAKES IT POSSIBLE FOR US TO CREATE CONSCIOUSLY
THE PROMOTION ACTIVITIES BEING A RESPONSE TO THE CONSUMERS’ NEEDS.
WE IMPROVE OUR PACKAGING CONSTANTLY WITH REGARD TO THE FUNCTIONALITY
AND THE VISUAL ATTRACTIVENESS.
SPRING
AUTUMN
SPRING SPRING
AUTUMN AUTUMN
PROFESSIONAL SERVICE
EMPLOYERS
2 20 Regional
Managers
3 3 Export
Managers4
6 Customer Service
Staff5
5 Technical
Managers
1 6 Merchants
WE GUARANTEE THE REPEATABLE PRODUCT QUALITY DUE TO THE IMPLEMENTED
QUALITY MANAGEMENT SYSTEM ISO 9001:2000, THAT MONITORS SUCH AREAS
OF ACTIVITY AS PACKAGING DESIGN, RECIPE PREPARATION, PRODUCTION
PROCESS AND PRODUCT SALES. THE STORAGE SURFACE AREA OF 3500 PALLET
CAPACITY ENABLES ENSURING OF THE DELIVERY CONTINUITY. AS ONLY ONE
COMPANY IN THE DOMAIN, DURING THREE CONSECUTIVE YEARS WE WERE
GRANTED THE GOLD CONSUMER’S LAUREL PRIZE (ZLOTY LAUR KONSUMENTA)
AND, DUE TO THAT, WE WERE GRANTED THE AWARD OF THE PLATINUM
CONSUMER’S LAUREL (PLATYNOWY LAUR KONSUMENTA).
INFRASTRUCTURE