kalamata rising

KALAMATA:21E u r o p e a n C a p i t a l o f C u l t u r eCandidate City

Photos by: Tassos Vrettos Konstantinos Theofilopoulos

Copyright: KALAMATA:21

2014 2015November Dec. Jan. Febr. March Apr. May June July

Establishmentof

CandidacyOffice

ArtisticDirector

recruitment

cultural planning

cultural mapping

1st phase ofpublic consultation

1st research on the useof cultural offer

1

cultural planning

cultural mapping

Nov. Dec. Jan. FebruaryAug. Sept. Oct.2016

presentation of the Candidacy

submission of the Bidbook

2nd phase ofpublic consultation

CulturalPlanningCommittee

1stcitizenslaboratory

2nd research on the useof cultural offer

2

The Candidacy Office is an independent body which is responsible for bidding for the title of European Capital of Culture in 2021 on behalf of the city of Kalamata. The Candidacy Office is an administrative struc-ture of “FARIS”, set up by a programming agreement among the Mu-nicipality of Kalamata, the Municipal Cultural Center of Kalamata and “FARIS”, with executive and operational autonomy from the Municipal-ity of Kalamata and “FARIS”. The mission of the Candidacy Office is the city of Kalamata to be entitled as European Capital of Culture 2021.

Ektor TsatsoulisExecutive Director

Elena PengaArtistic Director

Georgia GiannakeaCommunication & International Relations Officer

Maria KallikouniPlanning and Partnerships Officer

3

Table of Contents:

4

5. Partnerships

6. Research

7. Support

8. Promotion

9. Presentation of the Candidacy

1. Manifest

2. Concept

3. Participatory design

4. Outreach

Manifest

5

1

Kalamata is a strong contender for the title of European Cultural Capital for 2021.

The purpose of KALAMATA:21 is to awaken collectivity , to sen-sitize and stimulate its citizens into actively participating in the process of transforming the city from a small town in the Europe-an hinterland into a global city. Let Kalamata serve as a European example of decentralized cultural advancement and as a cocoon of creativity.

With its central axis revolving around culture, KALAMATA:21 de-fends equality, transparency and integrity and welcomes all peo-ple, regardless of their gender, age, ethnicity, social class, re-ligion or sexual orientation. At our core, we promote European values of mutual respect, soli-darity and collaboration. Access to culture, protecting our region against unregulated urban and financial development, promoting our cultural heritage and authen-ticity, utilizing new technologies and raising awareness among

the public at large of culture in its purest form provide our cen-tral direction and serve as a bea-con to guide Kalamata in its role as European Cultural Capital. For this reason, we continue to strive to strengthen our artistic and cul-tural education as well as advanc-ing unconventional and innova-tive artistic initiatives.

The vision for Kalamata is the sto-ry of a city that opened its doors onto Europe by means of a rev-olution, survived a devastating earthquake and was reborn; of a city that, although challenged by these dark times of econom-ic strife, is once again mobiliz-ing itself to defend culture in its broader sense—a culture that is beyond the arts and above and beyond borders.

It is a city entrenched in the nat-ural environment of the Greek south; a city that is stirring, sur-facing, emerging; a city that is ris-ing.

Kalamata Rising

6

7

2Concept

The Kalamata Rising pro-gramme seeks to bring about a strategic step-change, a gradual cultural upgrading and awakening through our city’s candidacy for—and, ul-timately, tenure as—EcoC.

This is a long-term propos-al that will open up the city, bring back some of its self-ex-iles, attract people from other cities and from abroad, and even attract the kind of tour-

ist that respects the efforts of a small city to protect nature, to promote its cultural herit-age and to invest in contem-porary arts and digital cul-ture.

The concept tells the story of a city that is opening up to Europe through a Revolution, then an earthquake, and now the crisis of the present. And coming out of each new chal-lenge well.

Let Kalamata serve as a model for decentralised cultural development. To establish Periphery as the new CosmopolisPrevent brain drainTo overcome citizenspassivityExtroversion

Artistic production of high qualityTo upgrade and encourage independent cultural institutionsTo develop digital coherencecapacity and know how

8

Goalsto

achieve:

Kalamata Rising!

3 Participatorydesign

9

workinggroups

volunteers

developmentof

artisticprogramme

educationalteam

culturalplanning

committee

focus groups

citizenslaboratory

ideaspost it

10

11

1ο citizens laboratory

in Kalamata

citizens laboratory

12

12workinggroups

500documented

ideas

25focus groups

&brainstormings

400working groups

members

13

500meetings

training of volunteers and facilitators of

working groups

member of the International

Observatory of Participatory De-mocracy(IOPD)

150volunteers

10meetings of the

Cultural Planning Committee

10acti

vities o

f

working groups

14

4Outreach

15

campaigns

participation in events

events

16

events

Information ofelected

representa-tives about

ECOC

Christmas events

5.000reach

reachreachreach

reach

6.00012.000 1.500

1.300

KARMENGreek

National Opera

International Choir FestivalΙΝΤΕRKULTUR

Carnival of Kalamata

Conference of ‘‘Messinian

Amfiktyonia’’

Presentation of the results of

the research on the use of cul-tural offer and city’s identity

Press conferencein Athens

campaigns

17

Cruise ships

Visit of repre-sentatives of

Municipality of Thessaloniki

1.300

Open information event on the

ECOC

reach reach reach

reach reach80.000200 200

3.0003.000 130.000

Cruise ships 21st Interna-tional Dance

Festival

Cultural summer

White nightVisit of repre-sentatives of

Municipality of Thessaloniki

SculptureSymposium

Media andECOC

European pro-grammes and culture (co or-ganised with

Mataroa)

18

reach

partici-pation in events

2nd School ofTourism

3rd School ofTourism

ΙΝ SITUmetaλλaξις

INTERNATIONALCONFERENCEOF DEVELOPMENTAND ECONOMY

19

Goals to achieve:

*To inform the citizens of the wider area of Messin-ia as well as the visitors about ECOC, the timetable and the selection criteria

a) provide information about ECOC

b) provide information about Kalamata’s candidacy

c) provide information about the Candidacy Office KALAMA-TA:21 and the conceptKalamata Rising

d) provide information about previous ECOCs

«Μessinia: Building tradition

and culture -creating develop-

ment» Communication and Promotion Center

Green HouseVenture Garden

ICONDECONTechnological

Educational Insti-tute

of Peloponnese

20

* To inform the citizens about the ways they can participate and contrib-ute with their ideas and experience in the ECOC project

a) To support the candidacy by signing the manifest of KALAMATA:21

b) Sponsorships *To create ambassadors of the idea of the Can-didacy of Kalamata for becoming ECOC

* To create the basis for further partnerships

5Partnerships

21

22

Memorandum of Understanding

Cultural Institutions/

MessinianChamber of Commerce

University ofPeloponnese

230partners in the

artistic programme

Technological Educational Institute

of Peloponnese

Stavros NiarchosFoundation

Cultural Centre

Les recontresMons 2015

Greek-RomanianECOC meeting

Sibiu

GreekNational

Opera

impacthub

Athens

future library

PROSVASISplatform

23

InternationalObservatory

of ParticipatoryDemocracy

Cultural Institutions/

PROSVASISplatform

Networks, Organizations(local and international)

Local Partnerships

Place Identity

Start- AppManiatakeionFoundation

Post it for City Labs

Crowdpolicy

InternationalObservatory

of ParticipatoryDemocracy

Culture for cities and regions

Summer SchoolUniversity ofPeloponnese

60cultural

organisations

SportsClub

Akritas

children’scontest of christmas

paintings

Imagine the City

School of foreign

languagesMakropoulous

Painting exhibition by school of visual arts for children

‘‘Kyte’’

24

6Research

25

26

27

*2 Surveys on cruise visitors

Survey on physical accessibility

65 shops 90%

*2 Surveys on the cultural life and the identity of the city

Cultural mapping of culturalinstitutions and groups

Degree of achievement of objectives of FARIS(beneficiary organization of Municipality of Kalamata) in the cultural sector

Survey on the citizens vision

300 citizens

1600 participants, the 75% votes YES for Κ:21

intention to change!

the placeitself

improvement in information issues+ -‘‘A city that has more tooffer to young people’’

‘‘A city that is extrovert’’

‘‘A city more socially sensitive’’

28

60

!

7Support

29

30

Sponsors

Media Sponsors

31

Volunteers

Support by Municipalities

150

30

483registered

active

hours

32

Municipality of Western ManiMunicipality of MessiniMunicipality of OihaliaMunicipality of TrifylliaMunicipality of AthensMunicipality of Thessaloniki

Municipality of Pylos-Nestoros

5.000 SIGNATURESindication ofs u p p o r t

2.000 shops

300.000flyers10.000posters

33

Thank you

VOLUNTEER

34

Thank you

8Promotion

35

36

2.000 Press reports

600+ min. airtime

Linkedin 47 followers

1 8 Newsletters

2.200 receivers per email in Greece

1.300 receivers per email in Greece EU

77 Press Release

37

1 8 Newsletters

2.200 receivers per email in Greece

1.300 receivers per email in Greece EU

3.100 Facebook likes

30.000 Facebook max reach

1.507views

321 Twitter followers

Google+ 16.100 views

Instagram 63 followers

38

9Presentationof the Candidacy

39

40

Ektor TsatsoulisExecutive DirectorKALAMATA:21

2 4 . 0 2 . 1 6Panagiotis NikasMayor of Kalamata

Elena PengaArtistic Director KALAMATA:21

Maria KallikouniPlanning and Partnerships OfficerKALAMATA:21

Marina PapatsoniMarketing & Business Development Director at TEMES SA-Developers of Costa Navarino. Sponsor of KALAMATA:21

41

2 4 . 0 2 . 1 6 Presentation Team

Elias SkenderidisDigital Consultant, DigiKa Coordinator

Eleni VolonakiProfessor at University of Peloponnese.Facilitator of working group ofKALAMATA:21

Filaretos VourkosYouth Worker, ACADEMY:21 Partner

Katerina VigkouTeacher, Volunteer, Member of the Educational Team of KALAMATA:21

Nancy KanellopoulouCultural management, Volunteer,Member of working groups ofKALAMATA:21

42

Kalamata Eleusis, and Rhodes have been shortlisted in the competition for the title of European Capital of Culture 2021. The recommendation was done by a panel of independent ex-perts evaluating applications from 14 competing Greek cities.

*

we did it43

we did it44