kachingle final student presentation
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kkachingle
Tyler BeckettMBA – MarketingMissouri, USA
Tise OkuonghaeMBA – FinanceNigeria
Wei PengM.A. JournalismChina
Robin MarahattaMBA – FinanceNepal
The
KACHINGLE Team
Tyler BeckettMBA – Marketing USA
KACHINGLE ?
$
How do you get people to pay for
free content?
TASKSProject Overview
Qualitative Research Marketing
FOCUSGROUP
• Can I Kachingle my favorite site?
• Not Trustworthy
• What is the benefit?
(Value Proposition)
Issues Raised
Survey
Results supported the Focus Groups
62%
60%
65%
50%Willing to pay between $ 1- $10
Willing to give $ for free content
Give $ to support providers
Social Media integration as an incentive to give
Our Marketing Approach
Can I Kachingle my favorite site?
KachingleX• Columbia KX
Community
Trustworthy?
Free Trial!
So, what is the
Value Proposition ?
• Received differing answers from Focus Groups
• Used ads to draw out the user’s thoughts
• Why is this important?
The ADExperiment
Appeal to User’s altruism…
The ADExperiment
Appeal to User’s Ego…
Summary of Results
It was 62% more effective to
appeal to ego
So what?
KACHINGLE
$
The
Future
Sticky Medallion
KACHINGLE BASIC
KACHINGLEFor
ALL
$ KACHINGLEPREMIUM
$
kkachingle