kai square | retail solutions asia
DESCRIPTION
Know your customers - Grow your business with Video Analytics from KAI SquareTRANSCRIPT
Grow Your Business with In-Store Video Analytics
KNOW YOUR CUSTOMERS
INTRODUCTION
CHALLENGES FACED BY BRICK-AND-MORTAR RETAILERS
VIDEO ANALYTICS
APPLICATION OF VIDEO ANALYTICS DATA TO DRIVE BUSINESS
HOW IT WORKS
AGENDA
INTRODUCTION
CHALLENGES FACED BY BRICK-AND-MORTAR
RETAILERS
CHALLENGES FACED BY BRICK-AND-MORTAR RETAILERS
• Online shopping continues to gain popularity
• Market saturation
• More discerning but less loyal consumers
• High rental costs
• High labour costs
BUSINESS INTELLIGENCE FORRETAIL OPERATORS
The number of visitors entering my store
Conversion rate of visitors
Effectiveness of marketing campaigns
Staff allocation and Operational efficiency
BUSINESS INTELLIGENCE FORMALL OPERATORS
Location performance Leasing negotiation
Promotion scheduling Enhanced revenue generation for foyer/ common areas
VIDEO ANALYTICS
WHAT IS VIDEO ANALYTICS?
Video analytics, or Video Content Analytics (VCA) converts video into meaningful surveillance and business data, making surveillance data
smarter.
CONVERTING VIDEOS INTO QUANTIFIABLE BUSINESS DATA
APPLICATION OF
VIDEO ANALYTICS DATATO DRIVE BUSINESS
BUSINESS INTELLIGENCE ANALYTICS
SECURITY INTELLIGENCE ANALYTICS
IntrusionDetection
PerimeterDefense
LoiteringDetection
Count LimitDetection
CameraTampering
CrowdDensity
AudienceProfiling
FaceIndexing
HumanTraffic Flow
PeopleCounting
BUSINESS INTELLIGENCE ANALYTICS
APPLICATION A mean to measure visitors to sales conversion ratio Understand traffic flow throughout the day to optimize staffing
allocations
PEOPLE COUNTING
Count the number of people who enter or exit specific areas, and the total number of people
within the areas
BUSINESS INTELLIGENCE ANALYTICS
APPLICATION Analyze and report customer demographics Perform targeted advertising based on audience demographics Detect whether customers or service staffs are smiling
AUDIENCE PROFILING
Identify age, gender and whether the target is smiling, to help users
understand their audience profile.
BUSINESS INTELLIGENCE ANALYTICS
APPLICATION A means to quantify which are the most or least crowded areas Optimize sales and marketing activities by capitalizing on crowd density info
CROWD DENSITY
Measure the crowd level and track overall activity
level within an area
BUSINESS INTELLIGENCE ANALYTICS
APPLICATION Provides information on typical customers’ behavior upon entering a store Optimize product and advertising placements A means to measure product conversion ratio
HUMAN TRAFFIC FLOW
Track people movement (activity) across different regions to gather footfall
traffic patterns
BUSINESS INTELLIGENCE ANALYTICS
APPLICATION Provides better understanding of who the visitors are Comprehending the effectiveness of shop displays
FACE INDEXING
Analyze video for faces captured and stored
according to time and duration
How many people enter the store?
Who are these people?
What do customers do after they have
entered?
3 ANSWERSFOR RETAILERS
People Counting Face Indexing Audience Profiling
Crowd Density Human Traffic Flow
HOW IT WORKS
SETUP IN RETAIL STORE
IP Camera
KAI Node
KAI Square Unified
Platform
IP Camera
Audience Profiling
People Counting
FRONT END ARCHITECTURE
PLUG AND PLAY VIDEO ANALYTICSForget complicated video analytics setup with this simple plug and play system
CONSTANTLY IMPROVEDGet free updates automatically downloaded into your KAI Node every time it’s available
UPGRADE ANYTIMEWant to upgrade? Simply connect your KAI Node to the internet and we’ll do the rest for you.
PLUG AND PLAY STREAMING, RECORDING AND ANALYTICS IN A BOX DEPLOYED ON LOCAL SITE
KAI NODE
MOBILE APP
LIVE VIEWSingle channel viewMultiple channels view
EVENT NOTIFICATIONReal-time push notificationEvent sharing via email or other means
EVENT MESSAGINGGroup messaging on eventsPhoto sharing capabilities
BE IN THE KNOW EVERYWHERE YOU GO WITH THE KAI UP MOBILE APP
GEOGRAPHICAL COVERAGE
CLIENTS
KAI products have helped transformed businesses across many industries in the private and public sectors, ranging from smaller
retail businesses to government agencies.
RETAIL SECTORS
HEALTHCARE
JEWELLERY
FASHION
GIFTS, HOME & DECOR
FURNITURE
Sports
Electronics
Watches/Glasses
Malls
Books
CONTACT US
SINGAPORE33 Ubi Ave 3, Vertex Bldg
+65 6634 [email protected]
http://www.kaisquare.com
TAIPEI7F, No.21-1, Nanyang Street,Zhongzheng District, Taipei City, 10047,Taiwan, R.O.C, 235+886 [email protected]
SUZHOURoom 335, Public Academy, No. 377 Linquan Street, Science and Education Innovation District, Suzhou Industrial ParkSuzhou, Jiangsu, China, 215021+86 512 6265 [email protected]
BEIJINGRoom 3020, Chuang Xin Building, No. 101 South Road of West 4th Ring, Feng Tai District,Beijing, China, 100070+86 10 6379 [email protected]
VISIT US NOW:
HALL 3 C003 & C006