kailash.final.synopsis

8/7/2019 KAILASH.FINAL.SYNOPSIS

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RISHIRAJ INSTITUTE OF TECHNOLOGY,

INDORE

SYNOPSISOn

STUDY OF CUSTOMER SATISFACTION

LEVEL

OF AIRTEL & RELIANCE PREPAID

(A Comparative Study)

SUBMITTED TO:- SUBMITTED BY:-

PROF. ARVIND MALVIYA KAILASH NARAYAN

H.O.D(M.B.A) MBA III SEM


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CONCEPTUAL FRAMEWORK

INTRODUCTION:-

World telecom industry is an uprising industry, proceeding towards a goalof achieving two third of the world's telecom connections. Over the past fewyears information and communications technology has changed in adramatic manner and as a result of that world telecom industry is going tobe a booming industry. Substantial economic growth and mountingpopulation enable the rapid growth of this industry. The worldtelecommunications market is expected to rise at an 11 percent compoundannual growth rate at the end of year 2010. The leading telecom companieslike AT&T, Vodafone, Verizon, SBC Communications, Bell South, andQwest Communications are trying to take the advantage of this growth.

These companies are working on telecommunication fields like broadbandtechnologies, EDGE (Enhanced Data rates for Global Evolution)technologies; LAN-WAN inter networking, optical networking, and voiceover Internet protocol, and wireless data service etc. World telecomindustry is taking a crucial part of world economy. The total revenue earnedfrom this industry is 3 percent of the gross world products and is aiming atattaining more revenues. One statistical report reveals that approximately16.9% of the world population has access to the Internet. Present marketscenario of world telecom industry: Over the last couple of years, worldtelecommunication industry has been consolidating by allowing private

organizations the opportunities to run their businesses with this industry.

AIRTEL

Incorporated on July 7, 1995, Bharti Airtel Ltd is a division of Bharti Enterprises.

The business of Bharti Airtel is structured into two main strategic groups Mobility

and Infotel. The Mobility business provides GSM mobile services in all 23

telecommunications circles in India, while the Infotel business group provides

telephone services and Internet access over DSL in 15 circles. The company

complements its mobile, broadband, and telephone services with national and

international long-distance services. The company also has a submarine cable

landing station at Chennai, which connects the submarine cable connecting


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Chennai and Singapore. Bharti Tele Ventures provides end-to-end data and

enterprise services to corporate customers by leveraging its nationwide fibreoptic

backbone, last mile connectivity in fixed-line and mobile circles. All of Bharti

Tele-Ventures' services are provided under the Airtel brand.

Sunil Bharti Mittal, the founder-chairman of Bharti Enterprises (which owns

Airtel), is today, the most celebrated face of the telecom sector in India. Hesymbolizes the edge that success comes to those who dream big and then work

assiduously to deliver it. His strong entrepreneurial instincts gave him a unique

flair for sensing new business opportunities. In the early years, Bharti established

itself as a supplier of basic telecom equipment. His true calling came in the mid-

1990s when the government opened up the sector and allowed private players to

provide telecom services. Bharti Enterprises accepted every opportunity provided

by this new policy to evolve into India's largest telecommunications company and

one of India's most respected brands

.

RELIANCE

Reliance Communication is the second largest Telecom company in India in terms

of customers. The Company has a customer base of 105 million including over 2.5

million individual overseas retail customers. It ranks among the Top 5 Telecom

companies in the world by number of customers in a single country. Reliance

Communications corporate clientele includes 2,100 Indian and multinational

corporations, and over 800 global, regional and domestic carriers. A pan-India, next

generation, integrated (wireless and wire line), convergent (voice, data and video)digital network that is capable of supporting services spanning the entire

communications value chain, covering over 24,000 towns and 600,000 villages has

been established by Reliance Communications. Reliance Communications owns

and operates the next generation IP enabled connectivity infrastructure comprising

over 190,000 kilometres of fibber optic cable systems in India, USA, Europe,

Middle East and the Asia Pacific region. Reliance Globalcom serves over 2,100

enterprises, 200 carriers and 2.5 million retail customers in 163 countries across 6

continents.

.

LITERATURE REVIEW

Prof. (Dr.) Amit K. Srivastav H.O.D (Management)


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Mr. Saroj Kumar Dash Lecturer (Management)

Skyline Institute of Engineering and Technology

Greater Noida, Goutambudh Nagar (Uttar Pradesh)

Muhammad Mohsin Butt ,[email protected]

Ernest Cyril de Run , [email protected] , Faculty of Economics andBusiness, University Malaysia Sarawak

K. A. Silva, Lanka Com Services (Pvt) Limited, Colombo, Sri Lanka, S. T.

W. S. Yapa

Department of Decision sciences, University of Sri Jayewardenepura,

Nugegoda, Sri Lanka, [email protected]

Mohammad Muzahid Akbar1 and Noorjahan Parvez2

Cygnus Business Consulting & Research Pvt. Ltd. (2008), in its

Performance.

Internet service providers in India, Rao (2000

T.H. Chowdary (1999)

RATIONALE

To make aware the services provider what the customer wants from them.

How they can make their customer delight.

Finding source of information of consumer in respect of mobile services.

What are the expectations of customer from their services provider?
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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OBJECTIVE

To compare the customer satisfaction level of Airtel and Reliance.

To analyse the level of awareness about the products of airtel and reliance

prepaid

To know about customer satisfaction of the product

To study the requirement regarding to the future of products

To analyse the consumer perception about the quality of the product


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RESEARCH METHODOLOGY

RESEARCH DESIGN

Types of research design:-

1. Exploratory Research

Search of secondary Data or Literature search

Survey of knowledgeable person or experience survey.

Case study.

2. Conclusive Research

Descriptive Researcha) Longitudinal study

b) Cross Sectional Study

Experimentation

Sampling Planning

There are two method of sampling.

1. Probability sampling.

2. Non-probability sampling.


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METHODOLOGY USED IN THE PROJECT

Sample Design: - A sample design is a definite design plan for obtaining asample from a given population. Our sample design consists of thefollowing:-

Type of universe: - The universe in our study of finite the number ofregular subscriber of Airtel and Reliance in Indore city.

Sample Unit: - The Sampling unit in sampling design is an individual.

Sample Size: -A sample of 100 subscribers has been taken to obtain theconclusive result of this study. This size is efficient, representative reliableand flexible.

Sample Procedure: - The type of sampling procedure is used wasrandom sampling or probability sampling. Under this is sampling design,every subscribers of the universe has an equal chance of inclusion in thesample. Out of the random sampling design, area sampling was chosen,which is based on the geographic sub design of the Indore city.

METHOD OF DATA COLLECTION

Methodology is an essential aspect of any project or research. It enables theresearches look at the problem in a systematic, meaningful and orderly way.Methodology comprises the sources of data, selection of data, variousdesigns and techniques used for analyzing the data.

Primary Data:- Information collection from the subscribers constitutesprimary data of the survey.

Secondary Data:- Information provided by the company in the form ofcustomer care information booklet, review, information manual for

management trainee and company profile constitute out secondary data.


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TOOLS FOR DATA ANALYSIS

The data is analyzed on the basis of suitable tables by using mathematical

techniques. The technique that we will use is tabulation technique, whichalso includes bar graphs and charts.


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REFERANCES AND WEBILOGRAPHY

REFERANCES:-

1. Philip kotller

2. C.R kothare

3. "COAI.com". COAI.com. Retrieved 2010-08-23

4. "Business.in.com" Business.in.com. Retrieved 2010-08-23

5. "Airtel.in". Airtel.in. Retrieved 2010-0823.

6. Bharti Airtel (BOM:532454) Wikinvest.

7. "Reliance ADA Group. Reliance ADA Group, Retrieved 2010-08-14.

WEBILOGRPHY

1. http://www.rcom.co.in/Rcom/business/HTML/vso_overview_main.html

2. http://www.rcom.co.in/Rcom/aboutus/overview/overview_reliancegroup.

html

3. http://www.rcom.co.in/Rcom/aboutus/overview/overview_business.html

4. http://www.ideacellular.com/IDEA.portal?

_nfpb=true&_pageLabel=IDEA_Page_ContentPrepad

5. http://www.rcom.co.in/webapp/Communications/rcom/index.jsp

6. http://trak.in/Tags/Business/category/telecommunication/

7. http://www.ideacellular.com/IDEA.portal?

_nfpb=true&_pageLabel=IDEA_Page_CorporateUser
http://www.rcom.co.in/Rcom/business/HTML/vso_overview_main.htmlhttp://www.rcom.co.in/Rcom/business/HTML/vso_overview_main.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_reliancegroup.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_reliancegroup.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_reliancegroup.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_business.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_business.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_ContentPrepadhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_ContentPrepadhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_ContentPrepadhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_CorporateUserhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_CorporateUserhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_CorporateUserhttp://www.rcom.co.in/Rcom/business/HTML/vso_overview_main.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_reliancegroup.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_reliancegroup.htmlhttp://www.rcom.co.in/Rcom/aboutus/overview/overview_business.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_ContentPrepadhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_ContentPrepadhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_CorporateUserhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_CorporateUser


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TABLE OF CONTENT

S.NO CONTENT

1 INTRODUCTION

2 LITERATURE REVIEW

3 RATIONALE

4 OBJECTIVE

5 RESEARCH METHODOLOGY

6 METHOD OF DATA COLLECTION

7 TOOLS FOR DATA ANALYSIS

8 REFERENCES AND WEBLIOGRAPY

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