kaizar campwala: distribution in service of brand loyalty
TRANSCRIPT
![Page 1: Kaizar Campwala: Distribution in service of brand loyalty](https://reader031.vdocument.in/reader031/viewer/2022030307/58e4f35d1a28abdf698b4699/html5/thumbnails/1.jpg)
Or what the success of AJ+ can teach us about being humble and succeeding in distribution
A Tale of Two Startups
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Brain
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Idea
The “standard” model
Product
MarketFit
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$$$
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Intermission
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Audience
Scale
Open Future
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The “AJ+” model
Product
MarketFit
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Authentic
Experimental
Fast
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The Challenges and Opportunities for AJ+
• User data is limited Owned platform (e.g.,web/app)
VoD?
Audio• Little audience retention / brand loyalty
• Over-dependence on platforms
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Thank you(And please come talk to me. I’m hiring)