Experience sketch • An astute professional with 18 years of

experience in sales & marketing, business development, market intelligence and customer relationship management with reputed organizations across industry verticals.

• Strong domain experience for the following ,

• Retail, Residential Commercial, IT Park, lifestyle projects, second home & land acquisition.

• experience in local market of Mumbai, Navi Mumbai Indore, Bhopal, Gwalior, chandigarh,panchkulla, mohali, karnal, panipat, kurushetra & Delhi

• Highly resourceful in maintaining strong business networking with reputed developers, infrastructure company, ipc, real estate consultants & brand retailers with category for business promotion.

• An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills.

• Core competencies• Sales & Business Development• Driving sales strategies for attainment of

periodical targets with a view to• Optimize revenue.• Monitoring and keeping collections under

control, with timely recovery of• Outstanding.• Identifying and developing new streams

for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Supporting b2b (business to business) initiatives of the company.

• Marketing• Conducting competitor/ market analysis

by keeping abreast of market trends, competitor moves to achieve market share metrics.

• Conducting feasibility studies to determine the viability of new and upcoming projects for the organization.

Professional Digest • Sales & Marketing of Residential,

Commercial & Retail at north &western India

• Responsible for retailing / leasing / sales & marketing for organization

• Conducting feasibility studies, identification, site inspection, negotiating/finalization., documentation & hand over peace full possession.

• • Academia• Mba (Real Estate sales & marketing)

from NIIM institute, Mumbai in 2007 (secured 84%).

• B.com. From university of Mumbai, Mumbai in 1996.

• Managing the development of the retail network amongst developers and retailers for marketing & sourcing of properties in malls/ high streets/ side streets.

• Making strategic plans for the year related to the retail, brokerage & leasing.Managing entire operations...

• Conducting feasibility studies, identification of properties, site inspection, negotiating/finalizations of terms and conditions regarding rental with landlords and the company, successfully managed project sales with specialization in retail shopping mall & zoning segments

•

Achievements • Currently working as AVP Business

Development April 2012- Mumbai Ghatkopar- March ’08 – April 2012 (4.1yrs) - Senior sales Manager - Team handled more than 10 people.

Sales & Marketing of Residential, Commercial & Retail at north &western India

- Apr’07 to Mar’08 (1 yrs) Heading Retail & Commercial Sales

• Dec’02 to Mar’07 (4.3yrs)• (Residential & lifestyle projects) • Team Handled 13 Members

• Jun’97 to Nov ’02(5years)• Handing commercial & Residential sales &

marketing

• Specialized in Feasibility Research sales marketing strategy

• Sales training road map for sales marketing

• Project launch /soft launch /organizing Brokers Meet

• Support system in Real Estate funding Pvt Equity /Debt /Private funding .

• Can opt for good opturinity for personal Growth

Case study

•KALYAN MARKET STUDY

KALYAN UNDER CONSTRUCTION PROJECTS

KALYAN MARKET DEMAND IS 1BHKAND 2 BHK

BUDGET WISE UNIT CLASSIFIED KALYAN

CURRENT SALE PRICE KALYAN

KALYAN MORE THAN 3800 FLATS UNSOLD

OTHER BIG PROJECTS NEAR KALYAN

KALYAN OTHER BIG PROJECTS

OTHER REPUTED PROJECT NEAR KALYAN

MARKET PREDICTATION

Roadpali Price trend

Roadpali price trend

Navi Mumbai: Roadpali offers value for money homes

Kharghar is now out of reach for many middle class buyers. It is fast becoming affordable only for the upper middle class and above segment. If you are looking to stay in a radius of 3-4 km from the railway station or the highway, a 1BHK would cost more than Rs 45-50 lakh and a 2BHK upwards Rs 75-80 lakh.Any budget less than that and you are relegated to a distance of 5-6 km from the railway station and the highway, in Sectors 34 or 35 of Kharghar. Even in these sectors, a 1BHK would cost upwards of Rs 35 lakh and a 2BHK in any tower project ie more than 7-storeyed structure, would cost above Rs 65 lakh.Roadpali, which is a developing node near Kharghar, gives more value for money as compared to the latter.However, ironically, either the developers/agents have not been able to emphasize these advantages to the prospective buyers or the buyers have not been able to grasp the same due to the lack of basic infrastructure in Roadpali today. if you are not desperate to occupy your property immediately and can wait for the next one year, then it would be beneficial to buy a property in Roadpali at a lower price today, rather than spending 20-50 per cent more in Kharghar.

REALITY FACTS Sales for residential property IS SLOW • ITS Due to high borrowing costs and

slowing economic growth.• Pan-India residential real estate prices are

likely to grow at 10 to 12 per cent year-over-year

• The sale of fresh residential units (in sq.ft.) by listed real estate companies has seen a downward trend in the first half of 2014-15. This is due to weak consumer sentiments and low real estate affordability due to high prices.

• Prices continue to remain high despite the weak end-user demand, as demand from investors and speculators could have been lifted by the government’s efforts to curtail gold imports.

• India Ratings and Research has maintained a negative to stable outlook on the real estate sector for 2014-15 on the back of continued weak end-user demand and adverse consumer sentiments.

• There is a sort of saturation in the tier one cities, the good news is that tier two cities have started growing with the IT and industrial sectors investing in such places.

• Mumbai’s residential market is foreseen to remain stable marked by low liquidity and high prices. Absorption in the luxury segment will remain under pressure. The pre-launches in the mid and low end segment will continue to have traction at the introductory prices. The recent hike in the floor space index of 3 for the redevelopment of cessed buildings is expected to boost the city’s redevelopment projects to some extent and improve the overall supply situation over the long term. Overall capital values in the primary and secondary sales markets are expected to be under pressure in the short to medium term.

Factor for affordable housing

• Factors strengthening demand of affordable housing Rapid rise of lower-middle income group

• : A large portion of Mumbai central suburbs population falls under lower-income group

• (with an annual income of approximately Rs 250000 lakh)

• and hence demands for affordable housing in the rise.

Buyers segmentation

• According to survey of National Association of Realtors:• Dual income households are comprising a greater portion of the housing market

and helping sales recovery • 65% of all buyers are married couples, • 16 percent are single women,• 9 percent single men,• 8 percent unmarried couples and 2 percent other

• The study shows the median age of first-time buyers was 31years. • 46% of first-time buyers financed with a low-down payment with home loan

mortgage,. • 42%utilised their saving and bridge the gap with home loan • ,2% do the down payment.

Factors influencing Buyers • The biggest factors influencing neighborhood choice were quality of the

neighborhood, cited by 61 percent of buyers;• convenience to jobs, 43 percent;• overall affordability of homes, 39 percent;• and convenience to family and friends, 35 percent.• Other factors with relatively high responses include neighborhood design and

convenience to shopping, 26 percent each;• quality of the school district, 25 percent;• convenience to schools, 22 percent; and• convenience to entertainment or leisure activities, 19 percent.• Commuting costs continue to factor strongly in decisions regarding location, with

75 percent of buyers saying transportation costs were important.• Seventy-nine percent of respondents purchased a detached single-family home, 8

percent a condo, 6 percent a townhouse or row house, and 7 percent some other kind of housing.

• Fifty-one percent of homes purchased by all buyers were in a suburb or subdivision, 18 percent in a small town, 17 percent were in an urban area, 12 percent in a rural area and 3 percent in a resort or recreation area. The median distance from the previous residence was 10km.

SRA may spread its wings Future Trend

• Giving in to constant demands by the elected representatives, the state government has decided to appoint a nine-member study group to work on creating SRA for as many as seven municipal corporations and eight municipal councils from the Mumbai Metropolitan Region (MMR) that is spread between Mumbai city to Virar, Bhiwandi, Ambernath and Nhava Sheva.

• Currently there are four SRAs, one each for Mumbai, Pune, Pimpri-Chinchwad and Nagpur. These bodies are limited to the areas under the respective civic authorities. The study group will now work on modalities for rehabilitation of slum dwellers living in MMR. After studying the issues of slum pockets in these regions, it will recommend whether an SRA for all the civic areas would be feasible or not.

• Besides this, the group will also recommend whether it would be appropriate to give special powers to those civic bodies or setting up a special planning authority for the region.

• Demand for SRAThe seven municipal corporations which want an SRA: Thane, Navi Mumbai, Kalyan-Dombivli, Bhiwandi-Nizampur, Vasai-Virar, Mira-Bhayander, Ulhasnagar. Apart from these, eight municipal councils have also asked for the body to be set up. These are: Panvel, Ambernath, Badlapur, Alibaug, Pen, Khopoli, Matheran, and Karjat.

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