The goal of the website?

• Enhance brand awareness• Improve communication• Improve customer service

• Possibility of selling spices online?

Brand name – Inconsistent strategy?

The Logo suggests traditional Russian font

But ! Latin Letters

Unclear wording or bad translationin the navigation

Numerous broken links

Usability the need to scroll down and click through to understand what the site is about

Non clickable buttons do not facilitate engagement with the site

User engagementNo option for comments after

recipesNo videosUnclear call to action, incomplete

wording, non clickable button

Loading time

http://sitespeed.ru/

Too many files are being loadedImages are too bigToo many CSS and JS filesLoading time of the page 817 mc

Meta dataRecipe page, home page, and

other pages have the same meta title

???

mm

Optimization for keywordsno search volume for product menu which indicates that it has been created without prior keyword research

Introduce brand and search friendly text in navigation

Example: “Kamis spices” instead of “Our products”

Example: “what to cook” (851143 searches) instead of “ideas for tonight’s dinner” (0 searches)

Keyword research for “cinnamon” (as one of the products offered by the company)

Content ideas based on keyword research

Cinnamon + spice (and synonyms)

Cinnamon + tail as foodCinnamon + tail as medicine

ContentA lot of interesting content is not

well presentedInteresting cooking tips should be

on the home page as a way to capture the attention of the user

Creation of customer friendly blog based on search terms, comments and queries

Technical issuesXml map – no, html map -yesJava script in navigation (which

makes it harder for Yandex to index the site)

Link profile is ok however many of the linking sites no longer exist

Questions?