KANIKA C. KALRAnikkikalra87@gmail.com

Ph.91 – 9632-9919-22

PROFESSIONAL SNAPSHOT

A dedicated professional with almost 5 yearsof extensive experience in Marketing, Public Relations & Communications Management. An out-of-the box thinker with exceptional communication & relationship building skills.

Also set up Spectrum - a Designing and Photography Company. Now in its third year of operation. I design brochures, catalogues, cards, invitation cards, and posters etc. Photography is primarily focused around Candid images.

ACADEMIC CREDENTIALS

Master of Business Administration in Advertising, PR and Marketing from Institute of Marketing &

Management, New Delhi, 2010

Bachelor’s (Hons.) Degree in Mass Communication from Institute of Management Studies, Dehradun,

2008 – Gold medalist

CAREER HIGHLIGHTS

May 2014 - present –Public Relations and Media Management–TaxiForSure – Bangalore

Handled proactive and re- active media related queries and pitches.

One point contact for Tier 1 and Tier 2+ 3 city launches.

Worked closely with the PR agency to ensure maximum PR mileage for all releases and other events

Conceptualized and planned campaigns to execute during city launches, festivals and other

occasions.

Worked in sync with the Online and Social Media team to guarantee end to end coverage and reach

of media clippings.

Received exclusive national top daily newspaper coverage in more than 30 cities and 15 regional

clippings for one news story.

Sole point of contact for application and participation for awards, seminars, speaker opportunities,

panel discussions on behalf of the founders as well as the company.

March 2012 to December 2013 Assistant Manager - Events and Media

Rupa Publications

Initializing and execution of author meets and audience interaction at various cities as well as at leading

bookshops, hotels, cultural centers and other places.

Tie ups and barter deals with The Imperial Hotel, Le Meredian and Shangri-la for events.

Brought on leading beverage sponsors such as Tuborg& Carlsberg as event sponsors.

Media Coverage of events, book reviews, author profiles and other feature stories in leading national and

local newspapers, magazines, online platforms.

Major Success in introducing Rain tree Publications, with marketing collaterals such as bags, brochures, t-

shirts and audience interaction at the Jaipur Literature Festival.

January 2010 to February 2012 Marketing & Brand Manager

Maxposure Media Group Pvt. Ltd.

Sole point of contact for marketing and sales for Estetica India. (Estetica: the 2nd

largest hair and beauty

magazine worldwide.) Estetica India is one of the 30 magazines published and printed by Maxposure

Media Group.

Met with business targets set for the accounting year on a monthly basis and ensured a steady booking of

orders from nationwide clients. Single handedly generated an overall revenue of approximately 8 lakh

rupees for the forthcoming within 2 months of joining.

Tied up with Loreal India for sponsored cover shoots for the magazine

Handled PR activities, offline and online promotion, branding and overall marketing for the

Schwarzkopf Professional Estetica Hair Couture Awards, 2010attended by over 2000 people in

Mumbai, including the stalwarts : Jawed Habib, Shehnaz Hussain, VandanaLuthra,etc

International Co-coordinator for Estetica Middle East division. Generated revenue over 20Lakh rupees

(12000 AED) in the form of advertisements for the launch issue.

Marketing head of the team that pitched and won grabbed the account ofShubhYatra (Air India‟s in-

flight magazine)

PAST EXPERIENCE/ INTERNSHIPS

Winter internship atWeb Chutney Digital Media advertising agency. Designation: Client executive.

Worked on the Airtel account for viral advertisements, content and conceptualized online games for

higher audience interaction.

Summer internship at SPRIT SPORTS, a Zee Network subsidiary. Handled PR and Media relations

during the IPL matches (2009) as well as marketing and publicity activities for the magazine „All Sports‟.

Developed several successful marketing strategies for the marketing and brand promotion of the “All

Sports” magazine.

Targeted North, West and East Delhi schools and educational institutions for the promotion and

subscription of the “All Sports” Magazine. 180/200schools applied for yearly subscription for the

magazine.

Active participation in creative and innovative concepts for two big campaigns at school and college

level.

PROJECTS

British Council project: Research on quality and performance on SarvaShikshaAbhiyan Kendra‟s all

over India. The published book is available at the British Council library, New Delhi

Delegate of 36th World Marketing Congress on Collaboration and cooperation between Asia and

Central Asia.

Volunteered for PETA India and designed advertorials for them as well.

Documentary on Cultural fest, Virasat, 2006(Dehradun) screened on local and national television.

Volunteer of Waste Warriors in Dehradun. Pitched Max Hospital, Government of Uttarakhand and

HDFC bank for sponsorship.

COMPUTER SKILLS

Adobe Photoshop/Corel Draw/Windows Moviemaker/Adobe Lightroom.