kannapolis business alliance lunch - social media

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Social Media Marketing Joe Recomendes @JRecomendes JoeRecomendes.com

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Page 1: Kannapolis Business Alliance Lunch - Social Media

Social Media Marketing

Joe [email protected]

Page 2: Kannapolis Business Alliance Lunch - Social Media

Joe RecomendesBA - Boston College

MA - UNC Chapel Hill

4 years experience in PR/Social Media

Digital Marketing Strategist Walker Marketing

Worked with a variety of industries

Home Care

Tourism

Small Government

Page 3: Kannapolis Business Alliance Lunch - Social Media

Today’s Workshop

The Importance of a Digital Strategy

Overview of Social Networks

Overview of Content Strategies

Hands-On, Tricks of the Trade

Page 4: Kannapolis Business Alliance Lunch - Social Media

Social Media

Page 5: Kannapolis Business Alliance Lunch - Social Media

Social MediaSocial media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

Social Networks

Facebook

Twitter

LinkedIn

Video Sharing

YouTube

Vimeo

Photo Sharing

Flickr

Picasa

Page 6: Kannapolis Business Alliance Lunch - Social Media

Social Media Strategy

Content Marketing

Creating Shareable Content

Building an Audience

Becoming a Resource

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FacebookOver 800,000,000 users

Most popular social network by far

Timeline will be rolling out soon.

Higher brand engagement.

Different actions for users.

Page 8: Kannapolis Business Alliance Lunch - Social Media

Twitter

Popular microblogging service

Twitter brand pages coming soon.

More opportunity to display relevant brand content.

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FourSquare

Location based social network.

People can ‘Check In’ at their current location.

Businesses can offer deals and specials.

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What to Share?

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Content Strategy

VideosYouTube is a popular search engineVideo has 6x the response rate over print

PhotosDynamic, easy to share. Encourage fans to upload theirs.

BlogOpportunity for keywordsProvides fresh content for Google

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Tool Kit

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Need More Fans?

Publicize your Social Media Presence!Near the top of your WebsiteBusiness CardsEmail SignaturesBrochureseNewslettersE-BlastsStickers/Kiosks/Displays

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Social Media Toolbox

HootSuite

Bit.ly

Twitter Advanced Search

Nutshell Mail

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How to get started

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1 Hour/week

Schedule a week’s worth of posts through Hootsuite.

Spend 2-5 minutes each day responding to customer questions and posts.

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5 Hours/WeekSchedule a week’s worth of posts through Hootsuite.

Spend 2-5 minutes each day responding to customer questions and posts.

Plus:

Write a blog for your website

Monitor the results of your efforts

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More than 5 Hours

Learn how to properly read and act on analytics data.

Consider running ads

Facebook Ads

Google AdWords

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Daily Deals

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Groupon, LivingSocial

Provide an influx of new customers.

Try to incentivize return visits by encouraging new customers to follow you on social media.

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Questions?

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Joe Recomendes@JRecomendes

[email protected]

704-262-1113