kansas city lodging market analysis...jw marriott nashville 533 rooms opened 7/2018 no tax...
TRANSCRIPT
Kansas City Lodging Market Analysis
The Impacts of Inventory Additions within the Kansas City Marketplace
December 18, 2018
Objectives & Agenda
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Determine Impact of Inventory Additions
Compare & Contrast the Marketplace
Project Sales & Funding
Implications
Section 3 –MARKET ASSUMPTIONS & MODELING
Section 2 –COMPARABLE & COMPETITIVE MARKETS
Section 1 –IMPACT OF SUPPLY GROWTH
Process
• Analyzed STR reports
• Tracked added inventory
• Surveyed Market Mix
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Research and Outreach
Analysis and Projections
Comparison and
Assessments
• Compared results to other like destinations and national trends
• Reviewed health of Kansas City economy
• Present findings and opportunities
• Reviewed sales reports & impacts
• Prepared outlook & projections
• Developed future sales goals• Established associated
budget scenarios based on collections from Convention and Tourism Tax District
Section 1:Historic Impact of Kansas City Supply Growth
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Lodging Supply & Performance
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 YTD AnnualAvg
ADR $96.09 $98.27 $90.93 $91.69 $93.13 $97.00 $97.98 $101.34 $106.19 $108.87 $113.38 $116.64 $100.96
RevPAR $57.85 $58.87 $50.82 $53.49 $54.24 $57.59 $58.62 $64.96 $70.28 $69.96 $76.23 $77.36 $62.52
Occupancy 60.2% 59.9% 55.9% 58.3% 58.2% 59.4% 59.8% 64.1% 66.2% 64.3% 67.2% 66.3% 61.7%
New Rooms 152 72 0 343 0 232 132 0 0 227 232 357
0%
10%
20%
30%
40%
50%
60%
70%
$0
$20
$40
$60
$80
$100
$120
$140
Kansas City Convention & Tourism District Lodging Performance
ADR RevPAR Occupancy New Rooms
72% Occupancy for “healthy”
lodging market
Source: Smith Travel Research, JLL
Future Room Inventory
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Year Number of Hotels
Cumulative Potential &
Added Inventory
Added Rooms(construction) Announced Potential Rooms
2017 83 13,121 N/A -
2018 91 13,946 825 -
2019 96 14,895 514 435 (4 properties)
2020 98 16,169 1,121 153 (1 property)
2021 98+ 16,411 - 242 (1 property)
2022 98+ 16,931 - 520 (3 properties)
Convention & Tourism Tax District
Source: Visit KC, STR, JLL
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Tota
l Num
ber o
f Roo
ms
Occ
upan
cy R
ate
Convention & Tourism Tax District Occupancy with Added Supply
Full service Select service Occupancy at 67.2% Occupancy Projected Occupancy - No New Demand
72% Occupancy for “healthy”
lodging market
Impact of New Inventory on Occupancy
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: STR, JLL
Projected decrease in occupancy rate with no
change in demand
Stabilization line for 67% occupancy rate*
The path of doing nothing
Stability requires production of 483,938 new room nights in 2020
7
* “Stabilization occupancy” derived from taking the average occupancy for 2016, 2017, and 2018, with 2018 occupancy projected to be 66.5%.
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
$0
$20
$40
$60
$80
$100
$120
$140
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Tota
l Num
ber o
f Roo
ms
Aver
age
Daily
Rat
e &
RevP
AR
Convention & Tourism Tax District Performance with Added Supply
full service select service RevPar ADRRevPAR
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Impact on ADR & RevPAR
Source: STR, JLL
Temptation point for lowering ADR2.8% actual CAGR in ADR
from 2009 through 2017
1.15% projected CAGR in ADR from 2017 through 2023
Projected RevPAR drops by 9.2% between 2017 and 2020
Section 2:Comparable & Competitive Markets
Baltimore Cincinnati Cleveland Columbus
Denver Indianapolis Kansas City Louisville
Memphis Milwaukee Minneapolis Nashville
Pittsburgh St Louis
Comparative/Competitive Set
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Hotel Inventory Comparison (Metro)
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: Smith Travel Research, JLL
Baltimore Cincinnati Cleveland Columbus Denver Indianapolis Kansas City Louisville Memphis Milwaukee Minneapolis Nashville Pittsburgh St. Louis
Total 2017 Metro Room Inventory 34.477 29.200 24.141 28.084 47.327 32.062 32.224 21.332 23.256 17.486 42.358 41.629 29.031 38.894
% Under construction or planned 5.34 9.94 5.88 10.17 16.96 10.90 15.63 8.50 10.84 6.35 9.39 27.61 5.92 7.82
CAGR 2007-2017 2.1 2.1 2.1 2.4 2.9 2.5 1.7 1.5 1.9 2.8 2.2 2.7 3.6 1.6
Occupancy 2017 67.1% 64.3% 59.6% 65.7% 73.3% 65.1% 65.8% 63.1% 65.2% 62.0% 66.9% 74.0% 60.3% 65.2%
0
0.5
1
1.5
2
2.5
3
3.5
4
0
5
10
15
20
25
30
35
40
45
50
% o
f roo
ms
in p
ipel
ine
Num
ber o
f hot
el ro
oms
in th
ousa
nds
2017 Room Supply and Pipeline
Total 2017 Metro Room Inventory % Under construction or planned CAGR 2007-2017 Occupancy 2017
Room Inventory Additions (C/T Tax District)
3.5%
10.4%
0%
5%
10%
15%
20%
25%
30%
Active Planning or Under Construction for Future Opening
1.5%
4.2%
0%
2%
4%
6%
8%
10%
12%
14%
Slated to Open by YE 2018
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: STR, JLL
300+ Room Properties Under Construction
JW Marriott Nashville 533 RoomsOpened 7/2018No tax incentivesNo room block agreement
Gaylord Rockies Resort & Convention Center 1501 RoomsProjected Opening 12/2018$81 million in tax incentivesAurora, CO – Outside of Denver
Loews Kansas City Convention Center 800 RoomsProjected Opening 3/2020$42 million in tax incentives + TIFRoom block agreement
Embassy Suites Kansas City Convention Center 321 RoomsProjected Opening 2020$40 million in tax credits + TIFNo room block agreement
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: JLL
300+ Room Properties in Planning Stage
Property Room Count
Projected Opening
Development Stage Incentives
The Joseph A Luxury Collection Hotel Nashville 300 02/05/2021 Final Planning
Embassy Suites Nashville Downtown Convention Center 506 10/26/2019 Final Planning
Hyatt Regency Nashville Lifeway 591 10/01/2020 Final Planning
Drury Inn & Suites Plaza Nashville 390 11/12/2019 Final Planning
McGavock Street Hotel Nashville 470 07/31/2019 Planning
Hilton luxury brand property Indianapolis 814 2022 Planning TIF
Hilton brand property Indianapolis 600 2022 Planning TIF
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: STR, IndyStar.com, JLL
<300 Room Properties Under Development
Metro Area Number of Properties Total Rooms Average Rooms
per Property% of Current Total
Inventory
Baltimore 30 3,359 112 10%
Cincinnati 41 4,403 107 15%
Cleveland 21 2,109 100 9%
Columbus 44 4,353 99 15%
Denver 85 9,163 108 19%
Indianapolis 42 4,690 112 14%
Kansas City 56 (#3) 4,915 (#3) 88 15%
Louisville 34 3,000 88 13%
Memphis 38 3,738 72 16%
Milwaukee 20 2,323 116 13%
Minneapolis 46 4,721 102 11%
Nashville 136 13,607 100 32%
Pittsburgh 40 3,484 87 12%
St. Louis 36 3,783 105 10%
Source: STR, JLL
Supply Growth vs. Performance (Metro)
9
R² = 0.003
0.01
0.51
1.01
1.51
2.01
2.51
3.01
3.51
4.01
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
RevP
AR G
row
th C
AGR
(201
3-20
22)
Supply Growth CAGR (2013-2022)
RevPAR Growth vs. Supply Growth in Comp Markets
Source: STR, JLL
High RevPAR Growth High Supply Growth
Low RevPAR GrowthHigh Supply Growth
High RevPAR Growth Low Supply Growth
Low RevPAR Growth Low Supply Growth
Kansas City
Denver
Nashville
BaltimoreSt Louis
Cleveland
MilwaukeeColumbus
Memphis
Cincinnati
MinneapolisLouisville
Pittsburgh
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Section 3:Kansas City Market Assumptions & Modeling
Projected Changes to Market MixRoom Nights
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Purpose of Overnight Trip to Kansas City C/T Tax District
CurrentMarket Mix(From hotel
survey)
Projected Opportunity
Future Market Mix
Convention & Sports Bids (Visit KC)
13% 15%
Hotel Group (In-house) 27% 27%
Marketable Leisure 21% 23%
Business Transient 26% 22%
Other (Misc. Overnight Leisure & VFR)
13% 13%
TOTAL 100% 100%
Market Mix Changes to Maintain OccupancyStabilized Room Night Progression
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Purpose of Overnight Trip to Kansas City C/T Tax District
2017Market Mix(Hotel survey)
2017 Room Nights
Booked (67% occ.)
2019 Room Night
Booking Goal
Future Projected
Market Mix
Future Projected
Room Night Bookings (67% occ.)
% Change from 2017 to
Future Projected
Convention & Sports Bids (Visit KC) 13% 418,381 451,687 15% 621,071 48%
Hotel Group (In-house) 27% 868,946 27% 1,117,929 29%
Marketable Leisure 21% 675,847 23% 952,309 41%
Business Transient 26% 836,763 22% 910,905 9%
Other (Misc. Overnight & VFR) 13% 418,381 13% 538,262 29%
TOTAL 100% 3,218,318 100% 4,140,476 29%
Market Mix Changes to Grow OccupancyHealthy Room Night Progression
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Purpose of Overnight Trip to Kansas City C/T Tax District
Future Projected
Market Mix
Future Projected
Room Nights (67% occ.)
Future Projected
Room Nights (72% occ.)
% Change from 2017 to
Healthy Future
Projected
Convention & Sports Bids (Visit KC) 15% 621,071 667,420 60%
Hotel Group (In-house) 27% 1,117,929 1,201,356 38%
Marketable Leisure 23% 952,309 1,023,377 51%
Business Transient 22% 910,905 978,883 17%
Other (Misc. Overnight & VFR) 13% 538,262 578,431 38%
TOTAL 100% 4,140,476 4,449,467 38%
Increased investments will need to be made to maintain a stable hotel/destination economy given expected new inventory.
Strategies for combatting the destabilization include:• Increased resources for Visit KC• Re-focused Visit KC sales and marketing strategy• Re-focused overall destination development strategy
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Impact
Increased inventory will have a destabilizing effect on the Kansas City destination market…
CONVENTION & SPORTS BIDS• Additional sales staffing• Planner awareness programming• Business development fund• Additional venue development &
enhancements
MARKETABLE LEISURE• New market development• Airport marketing• Experiential development• New event development• New demand driver development
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Considerations for Increased Resources
Competitive options for applied resource investment
Funding Comparatives
Impact of TIF Funded Properties on Visit KC Budget
$7,549,256 $7,826,265 $8,342,794
$7,730,951 $7,814,379 $8,034,511
$9,488,059 $9,910,366
$10,207,677 $9,903,907
$10,219,325 $10,544,204
2,169 2,383
1,917
2,717 2,717 2,717
$-
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
2017 2018 Est 2019 Est 2020 Est 2021 Est 2022 Est
C/T Revenue By Year Net TIF C/T Revenue By Year TIF Participating Room Nights Per Year
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Source: Visit KC, JLL
Final year of Marriott TIF
First Year of Loews TIF
Gap represents tax payments to Visit KC subsequently paid to TIF financed properties
$0
$5
$10
$15
$20
$25
$30
Mill
ions
of D
olla
rs
Actual DMO Operational Budget (in Millions)
DMO Budgets
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DMOs that have passed or are developing new funding optionsDMOs that are exploring new funding options
Source: Destinations International, JLL
Destination Development
Demand Driver Additions
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
KC Metro Demand Drivers
Full service Select service Full service % change Select service % change
1995Briarcliff
Development
1995Union Station Restoration
Town Center PlazaGARMIN Headquarters
1997Sprint World HeadquartersGreat Mall of Great Plains
1999Speedway, Legends area construction beginsGARMIN Headquarters expansion
2001KC Speedway NASCAR Opens
2003Legends Outlet, NFM, Cabela's, GWL, Tbones
2004 Zona Rosa
2006H&R Block Downtown InvestmentLiberty Memorial Reopens
2007KCP&L District DowntownSprint Center ArenaCrossroads area development
2016GARMIN Headquarters
expansionCerner Innovations
campusBannister Mall
redevelopment
2013Cerner Legends campus
2019Construction
begins on new KCI
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Discussion & Conclusions
Priorities & Direction
• Pursue options to grow funding for Visit KC.
• Re-focus Visit KC sales and marketing programming.
• Strategically plan for future resource investments.
• Encourage new destination demand drivers for future & sustainable growth.
• Discontinue tax increment financing program for future hotel renovations or new construction until demand is sufficient and the market is “healthy”.
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Questions & Comments
Appendix
Additional Comparatives
Convention Center Space
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Exhibition Space (Sq. Ft.)
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Source: JLL
Convention Center Hotel Characteristics
11
0
2
4
6
8
10
12
14
16
Hotels within 1/2 mile from the convention center
Existing Pipeline
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Hotel Rooms within 1/2 mile fromthe convention center
Existing Pipeline
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: Smith Travel Research, JLL
Hotel Meeting Space Characteristics
Hotel meeting space per room within ½ mile of the Kansas City Convention Center is currently high; however, the total amount of meeting space is below most of the comp set.
13
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Sq. Ft.
Hotel Meeting Space within ½ mile of the convention center
0
10
20
30
40
50
60
70
Sq. Ft.
Hotel Meeting Space/Room within ½ mile of the convention center
Kansas City moves to 6th with the addition of the Loews
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: STR, JLL
Kansas City Economy
Gross Market Product Comparison
Kansas City ranks 11th for GMP and GMP per capita among competitive and comparative destinations
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
GMP (in Millions) GMP per Capita
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: Oxford Economics, JLL
Overall Economic Growth
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
Real GDP Real Personal Income Employment Unemployment Rate* Population Real GDP Per Capita Real Personal Income PerCapita
Historical Growth of Key Economic Indicators (5-Year CAGR, 2012-2017)
Kansas City United States
Growth in the Kansas City metropolitan area (MSA) among key indicators mirrors that of the U.S. in terms of employment and population; unemployment in the MSA is not as high as the national average.
GDP and personal income is lower than the national average.
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: Oxford Economics, JLL
Overall Economic Growth
Source: 2018 Kansas City Economic Forecast, Greater Kansas City Chamber of Commerce, October 26, 2017
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Kansas City Metropolitan Area:Tourism & Lodging Performance
Select Service Growth
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
0
5,000
10,000
15,000
20,000
25,000
30,000
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Kansas City All Tracts - Growth in Select Service Supply
Select service Select service % change
99 - Hawthorn Suites by
Wyndham Overland Park
215 rooms
99 - Hampton Inn Suites Kansas City Country Club Plaza
203 rooms
15 - Stoney Creek Independence
167 rooms01 - Hilton Garden Inn
Independence200 rooms 07 - Residence
Inn Kansas City Airport
152 rooms
09 - aloft Hotel Leawood Overland Park
156 rooms
00 - Courtyard Overland Park
Convention Center
168 rooms
16 - Courtyard Kansas City Downtown
Convention Center153 rooms
New properties with 150 rooms or more are noted in boxes
1,409 rooms to be added between 2018-2020
The number of select service rooms in the market more than tripled between 1991 and 2017
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Kansas City Metro - Growth in Full Service Supply
Full service Full service % change
Full Service Growth
New properties (Shaded are in Convention & Tourism Tax District)
12 - Autograph Collection Ambassador Hotel Kansas City
43 rooms
91 - Sheraton Suites
Country Club Plaza
257 rooms
98- Drury Inn & Suites Kansas City Airport122 rooms
99 - Ramada Platte City KCI
Airport71 rooms
00 - Drury Inn & Suites
Overland Park169 rooms
00 Holiday Inn & Suites Overland Park Convention Center
119 rooms
96 - Harrah's North Kansas
City Casino392 rooms
96 - Ameristar Casino Hotel Kansas City184 rooms
02 - Sheraton Hotel Overland Park &
Conference Center412 rooms
03 - Great Wolf Lodge Kansas City281 rooms
11 - Drury Inn & Suites Independence
Kansas City180 rooms
06 Holiday Inn Kansas City Airport
141 rooms
18 - 21c Museum Hotel Kansas City
120 rooms
15 - Embassy Suites Kansas City Olathe
200 rooms
19 - Autograph Collection Ambassador Hotel Kansas City
48 rooms
19 - Embassy Suites Kansas City Downtown
321 rooms
20 - Loews Kansas City Convention
Center Hotel800 rooms
20 - Holiday Inn Independence
120 rooms
20 - Holiday Inn Kansas City120 rooms
The number of full service rooms grew by more than 130% between 1991 and 2017
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Visitor Growth
Source: 2016 Economic Impact & Visitor Profile, Visit KC
21.2% Growth since 2009
• Overall visitation is on a growth trend that is out-pacing other sectors of the economy.• 2016 was the highest visitation level since the 2008-2009 recession.• Regional hotel occupancy has remained between 55-66% throughout this period of visitation growth
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Lodging Supply & Performance
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 YTDADR $84.77 $86.42 $80.62 $81.63 $81.92 $85.15 $87.14 $90.53 $94.32 $99.08 $103.76 $102.27RevPAR $49.93 $49.64 $42.16 $44.73 $46.64 $48.62 $51.03 $56.94 $61.60 $64.44 $68.19 $63.56Occupancy 58.9% 57.4% 52.3% 54.8% 56.9% 57.1% 58.6% 62.9% 65.3% 65.0% 65.7% 62.1%
0%
10%
20%
30%
40%
50%
60%
70%
$0
$20
$40
$60
$80
$100
$120
Kansas City Metro Lodging Performance
ADR RevPAR Occupancy
Since the 2008-2010 recession, Kansas City Metro occupancy has steadily grown but the overall rate has not gone higher than 66%.
71% Occupancy for “healthy” lodging
market
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: Smith Travel Research, JLL
-3%
-2%
-1%
0%
1%
2%
3%
4%
Pittsburgh Cleveland Minneapolis Milwaukee Louisville Denver Baltimore St. Louis Columbus Memphis Nashville Cincinnati Kansas City
Historic and Projected Changes in Occupancy Rates
CAGR 2013-2017 CAGR 2017-2022
Occupancy Rate Performance (Metro)
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Source: CBRE
CAGR of 2.9% between 2013 and 2017
Projected CAGR in occupancy of -1.2% from 2017 to 2022
Projections are from CBRE’s Hotel Horizons® research. CBRE forecasts are based on econometric estimations of future hotel market activity and financial performance statistics measuring the historical relationships between the region’s economy and hotel market variables. CBRE also applies a subjective review of the modeled outputs and adjusts accordingly.
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
Pittsburgh Baltimore Cleveland Minneapolis Milwaukee Columbus St. Louis Louisville Cincinnati Memphis Kansas City Denver Nashville
Historic and Projected Changes in Average Daily Rate
CAGR 2013-2017 CAGR 2017-2022
Average Daily Rate Performance (Metro)
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Source: CBRE
CAGR in ADR of 4.8% between 2013 and 2017
Projected CAGR in ADR of 1.2% from 2017 to 2022
Projections are from CBRE’s Hotel Horizons® research. CBRE forecasts are based on econometric estimations of future hotel market activity and financial performance statistics measuring the historical relationships between the region’s economy and hotel market variables. CBRE also applies a subjective review of the modeled outputs and adjusts accordingly.
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
Pittsburgh Cleveland Baltimore Minneapolis Milwaukee Louisville Columbus St. Louis Memphis Cincinnati Denver Kansas City Nashville
Historic and Projected Changes in RevPAR
CAGR 2013-2017 CAGR 2017-2022
RevPAR Performance (Metro)
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved.
Source: CBRE
CAGR in RevPAR of 7.8% between 2013 to 2017
Projected CAGR in RevPAR of -0.1% from 2017 to 2022
Projections are from CBRE’s Hotel Horizons® research. CBRE forecasts are based on econometric estimations of future hotel market activity and financial performance statistics measuring the historical relationships between the region’s economy and hotel market variables. CBRE also applies a subjective review of the modeled outputs and adjusts accordingly.
Additional Kansas City Convention & Tourism Tax District Findings
Historic Bookings Ramp
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100%
89%
65%
46%
33%11%
24%
19%
13%
33%
0%
5%
10%
15%
20%
25%
30%
35%
0%
20%
40%
60%
80%
100%
120%
Booked In Year/ForYear
Booked 1 Year Out Booked 2 Years Out Booked 3 Years Out Booked 4 or More YearsOut
% o
f Boo
king
s
% o
f Goa
l
Cumulative Room Nights Towards Goal % of Bookings
Historically, 33% of Visit KC convention and sports bookings occur four years or more out from the event date. Booking pattern trends then proceed from 13% at three years out, 19% at two years out and 24% one year prior to the event. The remaining 11% of the booking fall within the same year. This ramp is important to understanding urgency related to key advanced booking periods.
Source: Visit KC
Overall Loews Projected Volume
Source: Projections from Loews Hotels
Market Mix Percentage
Room Nights Produced
New City Wide Convention Business 19% 36,000
New In-house Group 28% 52,000
Impact on Market 53% 98,000
TOTAL 100% 186,000
800 rooms projecting 64% occupancy for 186,000 occupied room nights
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The 800-room Loews Hotel Kansas City is slated to open in 2020. The pre-opening market mix is projected to provide 36,000 new room nights in convention center bookings and another 52,000 new room nights from in-house bookings. The remaining 98,000 room nights of business will be pulled from other Kansas City properties, if no significant changes to demand drivers occur.
Convention Lodging Characteristics
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved. 11
0500
1,0001,5002,0002,5003,0003,5004,0004,5005,000
0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 2.25 2.50
Numb
er of
Hote
l Roo
ms
Distance from the Kansas City Convention Center (Miles)
Proximity of Hotel Rooms to the Kansas City Convention Center
Roughly 32% of the hotel rooms in Kansas City, MO are located within ½ mile of the Kansas City Convention Center.
The Kansas City Convention & Tourism Tax District contains 33 hotels offering 17,218 hotel rooms. Within this figure, nine hotels provide 2,400 hotel rooms within ½ mile of the Kansas City Convention Center.There is approximately 145,184 square feet of hotel meeting space is located in hotels within ½ mile of the Kansas City Convention Center.
0
5
10
15
20
25
0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 2.25 2.50
Numb
er of
Hote
ls
Distance from the Kansas City Convention Center (Miles)
Proximity of Hotels to the Kansas City Convention Center
0
50,000
100,000
150,000
200,000
250,000
300,000
0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 2.25 2.50
Hotel
Mee
ting
Spac
e (Sq
. Ft.)
Distance from the Kansas City Convention Center (Miles)
Proximity of Hotel Meeting Space to the Kansas City Convention Center
1978 rooms within ¼ a mile
2400 rooms within ½ a mile
5 properties within ¼ a mile
9 properties within ½ a mile
122,411 sq. ft. of meeting space properties within ¼ a mile
234,406 sq. ft. of meeting space just over 1 mile from the Center
Source: STR, JLL
© 2017 Jones Lang LaSalle IP, Inc. All rights reserved.
$586
$524$572
$648
$756
$841 $823 $872
$981
$818
$815 $920
$0
$200
$400
$600
$800
$1,000
$1,200
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
In T
hous
ands
Convention & Tourism Tax District Collections by Month
2015 C/T Tax Collections 2016 C/T Tax Collections2017 C/T Tax Collections 2018 C/T Tax CollectionAverage
Source: Visit KC, JLL
Convention & Tourism Tax District Collections
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved. The information contained in this document is proprietary to JLL and shall be used solely for the purposes of evaluating this proposal. All such documentation and information remains the property of JLL and shall be kept confidential. Reproduction of any part of this document is authorized only to the extent necessary for its evaluation. It is not to be shown to any third party without the prior written authorization of JLL. All information contained herein is from sources deemed reliable; however, no representation or warranty is made as to the accuracy thereof.
Contacts
David HolderVice President - Tourism(315) [email protected]
Jones Lang LaSalle (JLL)Hotels & Hospitality200 East Randolph DriveSuite 4700Chicago, IL 60601
Dan FentonExecutive Vice President(831) [email protected]
Tina ValdecanasAnalyst(984) [email protected]