kansas city state conference powerpoint
TRANSCRIPT
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CATALYST!!!!!
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WHAT ARE WE DOING TODAY?
• Introductions• Overview of Catalyst• Creative Youth Engagement• Transition to healthy eating
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TELL US ABOUT YOURSELF
• Name of yourself and program• What made you want to come to
this session
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BUT ANDY, WHO ARE YOU?
• Started as a youth in tobacco control
• Traveled the country, and world talking to young people
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WHAT’S CATALYST?
• 3 years old• Funder = Blue Cross Blue Shield• Budget = $250,000 per year• Two full time staff members• Yearly summit, school events,
regional events• 10 person youth board
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WHAT DO WE WORK ON?
• Healthy Eating• Physical Activity• Tobacco prevention
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WHAT IS ACTIVATE: U?
• A collection of free resources available to promote healthy eating and physical activity
• Posters, Powerpoints, Videos, and more coming soon
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WHAT’S CATALYST?
• Spoken with over 5,000 youth• Do around 25 small to large
trainings a year
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CATALYST CORE PRINCIPLES
• Youth empowerment• Engaging, hands-on learning• Staff that is dead sold on our
mission• Building sustainable student and
school relationships• Making events that kids are amped
to be at
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OVERVIEW OF CATALYST
• Web resources• Past events• Our transition to healthy
eating
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THIS IS NUTRITION CLASS, RIGHT?
– Minnesota’s school food received an F for only meeting minimum nutrition guidelines.
– 97% of high schools have vending machines. The most common items are candy, sugary drinks, chips, cookies, and snack cakes
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THIS IS NUTRITION CLASS, RIGHT?
– Research suggests that fast-food restaurants tend to cluster in school neighborhoods
– 80%: Eighty percent of high school students do not eat fruits and vegetables five or more times per day.
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IT’S TIME TO TAKE ACTION!
• Fruits and veggies in local corner stores• Menu labeling in Minneapolis• Getting even healthier foods into your school
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Catalyst Resources
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PICS OF THE GOOD OLD DAYS
• Montage of soldiers, doctors, Flintstones, Santa, etc.
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WHY MARKET TO TEENS?
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CURRENT MARKETING TO TEENS
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• “Isn’t it ironic hat they think of us as “scum” . . . yet they still reach out to us as a group they consider vitally important to their profit margin?” says Bob Gordon, Vice President of San Francisco’s Coalition of Lavender Americans on Smoking and Health.
• Comment from RJR spokesperson Lisa Eddington: “We don’t respond to those documents. They are part of the master settlement agreement, and are out there for people to draw their own conclusions.”
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TOBACCO’S TOLL
• In the world
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CATALYST SUMMIT, AUGUST 2007
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NATIONAL CONFERENCE 2007 - MINNEAPOLIS!
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URBAN CAMP AND THE KILLER QUOTES TOUR
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KQT BUDGET
• $5000– $1500 for supplies, palm cards,
posters, ink, etc.– $500 per event for 7 events
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URBAN CAMP
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KILLER QUOTES TOUR
• Duluth Battle of the Bands• Bemidji Concerts at the Elks• New Ulm Bowling Event• Austin Paintball Spectacular• Memory Lanes Bowling• Thief River Falls at “Da Club”• St. Cloud Bowling Event
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KILLER QUOTES LESSONS• Successes
– 400 New contacts– Creative content delivery– Strengthened adult partnerships– Empowered youth in the areas where
we had events– Great recruitment for summit– Great local media coverage
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KILLER QUOTES LESSONS
• Lessons learned– Planning events far enough in advance– Involving area schools– Stress texting campaign more
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SUMMIT 2008
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SUMMIT 2008
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TRANSITION TO HEALTHY EATING
• Our transition to HE• Focus group on HE• Mini Summit in Duluth• Website update• Next steps for Catalyst
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FOCUS GROUP ON HE
• 4 Focus groups– Focus group with our Youth Board– Youth focus group in Metro– Youth focus group in Elbow Lake– Adult focus group in Metro
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FOCUS GROUP OBJECTIVES
• Youth attitudes toward healthy eating, nutrition, and school policy
• Key messages and message delivery
• Actions that youth are willing to take in their communities and schools to support healthy eating
• The food environment in high schools from a student perspective
• Adults’ openness to working with youth on nutrition issues
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KEY FINDINGS:
• Attitudes: Price, display and choice are important
• Messaging: Being a role model, having student input
• School Policy: Budgets are a challenge, interest in local foods, taste tests!
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MINI SUMMIT
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MINI SUMMIT PHOTOS
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NEW NUTRITION CONTENT
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STUDENT INVOLVEMENT IN HEALTHY EATING
• Having students on wellness committee’s• Student group partner with local chef to
come up with new menu item• School store overhaul• Mini-grants for student groups• Always looking for new ideas
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OUR CORE ISSUES
• Eating real, fresh food• Learning to cook• Student involvement in wellness policies• Farm to school• Snacks meeting IOM standards• Menu labeling• Walking or biking to school• Being active in life
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SUMMIT 08 VIDEO
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WHAT IS ACTIVATE: U?
• A collection of free resources available to promote healthy eating and physical activity
• Posters, Powerpoints, Videos, and more coming soon
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WHAT IS ACTIVATE: U?
• A collection of free resources available to promote healthy eating and physical activity
• Posters, Powerpoints, Videos, and more coming soon
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STUDENT INVOLVEMENT IN HEALTHY EATING
• Having students on wellness committee’s• Student group partner with local chef to
come up with new menu item• School store overhaul• Mini-grants for student groups• Always looking for new ideas
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WHAT IS ACTIVATE: U?
• A collection of free resources available to promote healthy eating and physical activity
• Posters, Powerpoints, Videos, and more coming soon
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BUTTONS AND SCREENPRINTING!
• Button makers are from buybuttonparts.com
• Screenprinting tutorial on our website.
• http://c.ataly.st/catalystscreen
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WHAT’S NEXT?
• Check out our website for our resources
• Email me if you have student groups that would be interested in working on these issues – [email protected]