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Page 1: Kantar Insights France - Kantar · MOST VALUABLE INDONESIAN BRANDS US $64.6 Billion INNOVATION DRIVES SUCCESS The top six brands indexed according to consumer perceptions that they

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Building Irresistible Brands Part 8 - Kantar · 2018-06-11 · Strong brands are based on archetypes 6 Brands signaling an archetype, is easier related to and identified with by consumers

Kantar€¦ · MOST VALUABLE INDONESIAN BRANDS US $64.6 Billion INNOVATION DRIVES SUCCESS The top six brands indexed according to consumer perceptions that they 'set trends' are from

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Shopper Insight Study Cheese June 2018 · (Kantar Worldpanel, 2018) Price per KG is down last year €8.63 -> €8.40 Brands losing share-3.2% yoy value loss (Kantar Worldpanel, 2018)

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