7/28/2019 Kantar Media Portraits of Women TGI European Study

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7/28/2019 Kantar Media Portraits of Women TGI European Study

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see them in men. Brands therefore need to reinvent the way they communicate and their relationship

with consumers by incorporating the changes into their Paid-Owned-Earned media strategies.

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The Portraits of Women study is carried out with 20,720 women aged 18 to 60 living in France,Germany, Spain and Great Britain.

It is derived from the TGI Europa database (carried out twice a year with 59,000 interviewees), which

provides both quantitative and qualitative insights into 25 consumer sectors across all media.

Consumer Insight from Kantar Media TGIs expertise relies on questionnaires which are updated

regularly to offer solutions and analyses that meet the needs of advertisers, media and advertising

agencies and media sales agencies. The TGI network operates in over 60 countries, enabling us to

respond to media and marketing issues at a local and international level.

http://www.kantarmedia-tgifr.com

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Kantar Media provides critical information that helps our clients make better decisions about

communications. We enable the worlds leading brands, publishers, agencies and industry bodies to

navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of

paid media opportunities; counsel on brand reputation, corporate management and consumer

engagement through owned media; and evaluating consumers reactions in earned media. As the

global house of expertise in media and marketing information, Kantar Media provides clients with a

broad range of insights, from audience research, competitive intelligence, vital consumer behaviour

and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts

currently work with 22,000 companies tracking over 4 million brands in 50 countries.

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