'The greatest thing about Kanye's use of Twitter is that it is really him,' says the founder of Social Media Club.

For anyone who thought [artist id=”1230523″]Kanye West[/artist] might slow down his giddy Twitter (http://twitter.com/kanyewest) pacesince signing on to the social-networking site (http://www.mtv.com/news/1644605/kanye-west-joins-twitter-reveals-album-title-change/)last month, you thought wrong. In the last 24 hours alone, the hip-hop superstar has pounded out 23 tweets, ranging from theexistentially vague (“Curate your life”) to the excessively bland (“I love the Summer but I can’t wait for Fall”) to the predictably boastful(“Ima make a book of my tweets”).

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Kanye West’s Twitter: Social Media Experts Weigh In

by eric ditzian (http://www.mtv.com/news/author/ditziane/) 8/11/2010

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And just as ’Ye can’t get enough of Twitter, neither can his fans. He’s already reeled in over 570,000 followers, a number that should onlyrise as he continues to engage his audience. Last week, we checked in with some social media experts to get their takes on West’sembrace of Twitter (http://www.mtv.com/news/1644889/kanye-wests-twitter-can-he-keep-up-his-dizzying-pace/) , and in the days since,Web authorities have continued to send in their commentary to MTV News. Some are supportive of the “Power” singer’s style, whileothers are less than impressed. But one thing is clear: These days, no one involved in pop culture or social media can stop talking aboutKanye West.

“The greatest thing about Kanye’s use of Twitter is that it is really him,” said Chris Heuer, the founder of Social Media Club(http://twitter.com/socialmediaclub). “It’s not some PR flack’s idea of what he should be saying or what he should be doing with this — heis personally and directly connecting with his fans and his fans are going to love him even more because of it. In politics, they say go tothe base — Kanye is doing this brilliantly.”

Of course, not everyone agrees that he’s connecting in a Twitter-friendly manner. Dave Malby (http://twitter.com/DaveMalby), a socialmedia whiz with more than 100,000 Twitter followers, maintains that Kanye is missing the point of Twitter, since he currently doesn’tfollow anyone and rarely tweets back to his followers.

“I find that he is not engaging with his fans. This is not what Twitter is about. Twitter is about engagement and interaction,” Malby said.“Twitter is two-way communication. Kanye would make a much bigger impact if he did what other celebrities won’t do: interact with theirfans.”

But perhaps West is starting to understand these fundamentals. Though he unfollowed his lone follower after giving the guy someunwanted attention, in recent days West has stepped up his re-tweeting of his followers. And, even more importantly, he’s kept up asteady stream of random, wacky and utterly Kanye-esque missives.

“His posts are entertaining and yet they contain an unexpected depth and substance,” said Kim Sherrell (http://twitter.com/kim), a new-media-savvy filmmaker with over 70,000 Twitter followers. “Like George Carlin or Larry David, Kanye excels at creating humor byexamining the different ways in which our world is messed up. He is pretty good at observing contradictions.”

“Kanye’s ability to reflect on his situation while tossing punches at some embarrassing realities the way he does, well, these are some ofthe reasons why I think he is a force to be reckoned with,” she added. “He comes across as a very rich, but deep and somewhat sincereguy who is just going through his day and learning how to get his tweet on.”

Yet as he continues to get his tweet on, there’s always the chance that Kanye — a public figure who hasn’t always exercised goodjudgment in the public sphere — will once again get himself into trouble. Here again, however, the very social media instrument that landshim in hot water could prove to be the key to making amends.

“An increase in message volume could certainly get you in trouble, just as an increase in Courvoisier consumption can,” said Heuer. “Thatsaid, in the modern social-networking-enabled world, the most important thing isn’t necessarily that we do something wrong or saysomething stupid, it’s how we respond afterwards that shows the true measure of the man. Is the person able to admit they made amistake? Can they apologize sincerely and honestly? As more and more celebrities come online, more and more of the pop cultureaudience will see their true selves and realize they are only human, just like we are.”

What do you think of Kanye’s latest tweets? Does he need to engage more with fans/followers? Tell us in the comments!

eric ditzian (http://www.mtv.com/news/author/ditziane/)

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comments

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sickk adorbs wtf lmao feel that i can't even sad

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gary (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=f4b9e40101e4b9f4000101e4b9f4) • 4 years ago

Taking another leaf outta M.I.A.'s book makes sense, and I understand his admiration for the icon.In... more ()

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fredrick nijm (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=c01ff20101f21fc0000101f21fc0) • 4 years ago

If you just want to know what he is thinking and doing and never want him to talk directly to you, t... more ()

0 () 0 reply ()

dave malby (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=4acbf00101f0cb4a000101f0cb4a) • 4 years ago

Kanye's PR firm can hire me as a consultant with the understanding that his ego does not get in the way of my advice! @DaveMalby

0 () 0 reply ()

gary (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=f4b9e40101e4b9f4000101e4b9f4) • 4 years ago

what if ppl like his 'ego' more than your 'advice'?

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miller-tyme (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=e9d7ed0101edd7e9000101edd7e9) • 4 years ago

lol does everyone find a way to hate kanye...

0 () 0 reply ()

youwreeka jones (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=2fa3f00101f0a32f000101f0a32f) • 4 years ago

He's too good to follow people? really? The fans are what makes him his money in the first place. I'... more ()

0 () 0 reply ()

anita (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=469bf00101f09b46000101f09b46) • 4 years ago

Hmmm...I guess it doesn't mean much that other hip hop stars like Wale are actually posting their ow... more ()

0 () 0 reply ()

@therealneeb (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=5297f00101f09752000101f09752) • 4 years ago

I think kanye west is doing a great job,I'm the first fan he retweeted and since then things have be... more ()

0 () 0 reply ()

thatrooth (http://www.mtv.com/news/1645538/kanye-wests-twitter-social-media-experts-weigh-in/?device=1#openuserprofile=64b48f01018fb4640001018fb464) • 4 years ago

or choose a reaction

more: #kanye west (http://www.mtv.com/news/utag/artist/kanye-west/1230523/)

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