KAPKITS

Web Presence Solutions

Presented by Kylan Johnson |

06.28.15

Kapkits is my most successful business. I work with one other designer and we focus our efforts towards developing online marketing strategies that will enhance the overall look and performance of small business' online presences in our local area (Vancouver, WA).

CLICK AnalysisKapkits has a slight local advantage because of how we design our services with progressive CMS platforms which allow the customer to learn how to operate and manage their site without being stuck in a management contract with overpriced designers.

As the founder, I find myself often engulfed in online communities and always searching for the next big push in web and application development. I am a big advocate for efficiency and pride myself with finding ways to be efficient with the way I ( and my customers) operate online.

Many small business owners have a hard time keeping up with new advancements with online development. The demand shows up when a small business gets desperate to stay alive in this technological revolution. We are able to show them the value in taking advantage and control of their online presence, and offer assistance at a much lower rate that most freelance designers.

We mostly target older businesses that have no online presence (website/social media), or have outdated websites. Most of the time this is the result of website neglect due to lack of time, education, or funding.

I have been designing and managing websites for over 5 years. I started operating under KapKits in 2013, and continues to help business communities find success through online marketing. When I was in high school, I taught myself HTML and CSS and started designing sample sites in my spare time. After fighting entry level jobs that lacked interest, I decided to start designing sites for income.

SWOT Analysis

Strengths1. Knowledge in the industry.2. Commitment to understanding

the efficiencies of the industry.3. Young and focused on new

technology integration.4. Local and have an

understanding of the small business scene in our area.

Weaknesses1. Young with a lack of

experience.2. Lack of customer history or

project success compared to competitors.

3. Lack of recourses due to being a minimal start-up.

4. Lack of time due to other pursuits (School, other work, family).

Opportunities1. Squarespace and other CMS platforms

creating a simple to use platform.2. Mobile technology advancing, making it

more of a demand that businesses have mobile compatible sites.

3. E-commerce gaining popularity.4. Business owners getting peer and

family pressure to update or acquire a website.

Threats1. CMS platforms becoming so simple to

use that business owners can use it themselves.

2. Other designers taking advantage of the same target market with similar pricing.

3. Cost of living rising, which makes it harder to keep momentum with a start-up with minimal resources.

4. Larger web design companies accepting smaller jobs, resulting in monopolization of the industry.

Competitor Analysis

Premium Websites | JH Design |

Gravitate

Premium Websites

Kapkits’ advantage over PW is that we are more modern and involved in the most recent advancements in the designing world. PW might have an upper hand with reputation, but Kapkits will be able to offer more valuable resources that will help a small business succeed online.

Jeff Hollett Web Design & SEO

Jeff Hollett has a surprising amount of business. He got into the business a long time before Kapkits, but has a extremely organic approach to his branding. This can come across as unprofessional and Kapkits has the upper hand with online branding.

Gravitate

Gravitate is in position to monopolize the web design business in Vancouver Washington. Kapkits’ only real chance is by staying relevant to the changes in the industry and to operate as a large brand. By applying creative marketing strategies for our own services, we will be able to be seen on the same playing field as Gravitate. Gravitate has a large team that is able to contribute to each moving piece of their success. Their blog is something that they are able to offer education to customers at no cost to increase the value of their services. This is something we (Kapkits) must apply in order to compete with the king of the land.

Gravitate is a massive agency that has acquired a large

portion of the online business in our local area. They do large-scale projects and small mom

and pop websites.

Picture taken from gravitate.com

KP Key Partners1. Squarespace2. Facebook Ads3. Google Ads4. Small Business

Associations5. Public events6. Local

freelancers for contracted work

7. Local media channels (news, forums, city hall)

8. Other businesses and their referrals

9. Linkedin for future recruiting

10. Social Media for community and customer engagement

11. Local coffee shops and office co-ops for meeting/work space.

KA Key Activities1. Consulting2. Website Design

& Construction3. Social media

integration4. Training for all

services5. Marketing our

own services

VP Value Proposition1. Young and

involved in progression of industry.

2. Inexpensive options

3. Services training to avoid management expenses

4. Unique self branding approach

CR Customer Relationships1. Door-to-door

sales2. References3. Local online

advertising4. Event

sponsorships/advertising

5. Expos/clinics/conferences

6. Newsletters with updates and tips for online success

CS Customer Segments1. Older small

business owners who don’t understand technology

2. Legal/law firms who don’t have time for a website

3. Non-profit organizations who don’t have the resources to do a site internally.

Kapkits relies mostly on the long tail of the online marketing industry. Our target market is pretty specific and our sales efforts are planned out far in advance.

KR Key Resources1. Financial2. Physical3. Human4. Knowledge

CH Channels1. Face to face

meetings2. Internet

meetings3. Email updates4. Phone calls5. Website form

submissions

C$ Cost Structure1. Websites services/ Domain names2. Internal advertisements3. Promotional material4. Travel expenses5. Creative recourses (Video, Photo, software,

computers).

R$ Revenue Streams1. One time package website deal2. Add on consulting/management fees3. Video/Photo and other creative services4. Future Website Ad Monetization5. Educational conferences and courses

Business Model Canvas

References

Kapkits Website Home. Retrieved June 29, 2015, from http://www.kapkits.com/home

 Jeff Hollett Twitter Account (Screenshot). Retrieved June 29, 2015, from https://twitter.com/jeffhollett

Premium Websites Home Page. (n.d.). Retrieved June 29, 2015, from http://premiumwebsites.net/

Digital Marketing & Web Design Agency. (n.d.). Retrieved June 29, 2015, from http://www.gravitatedesign.com/

Woodward, C. (2015, June 23). Improve Your Social Media with Custom Graphics. Retrieved June 29, 2015, from http://www.gravitatedesign.com/blog/improve-your-social-media-with-custom-graphics/