In just 30 days, Kapost was able to centralize and provide easy access to all of the company’s data for the first time. Devops owned the process of ingesting sensitive product data, while giving business operations complete control over the business logic driving KPIs. Treasure Data freed Kapost’s business operations team from dependency on engineering, and provided them an analytics infrastructure as powerful as their data-driven content marketing platform.

About Treasure Data

Treasure Data customer data platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Only Treasure Data CDP handles the scale, security, and complexity required by a global enterprise and enables you to deliver a superior customer experience based on data-driven decisions.Learn more at www.treasuredata.com

Kapost frees reliance on IT to unify data for full-funnel metrics in a siloed world

Kapost, a B2B marketing platform, delivers a unique data-driven content marketing system to high-profile companies such as AT&T, IBM and LinkedIn. But when it came to building out their internal analytics, Kapost ran into obstacles familiar to any company trying to cross this digital divide.

Challenge

Like most companies, Kapost used a variety of SaaS tools, such as Mixpanel, Salesforce, and Marketo, to coordinate and automate its activities. However, none of these tools provided easy access to the raw data underneath. They needed a solution to extract and enrich the data from SaaS tools to power full-funnel success metrics. However, whenever Kapost wanted to build a new performance metric, they needed a small army of software engineers just to get the data out of these various tools.

To make matters worse, Kapost had only one operations manager driving the entire program, and limited engineering support for adjusting existing dashboards or creating new ones. As Kapost grew, the in-house database built to aggregate data could not keep up with the scale required and needed constant supervision from the IT team. The business operations team waited weeks for engineers to fix problems or add new aggregations. The gap between the company’s appetite for analytics and engineering’s bandwidth kept growing.

Solution

Treasure Data’s enterprise customer data platform (CDP) allowed Kapost to centralize their data across multiple databases and SaaS tools, with no engineering required. The business operations team finally owned the entire system and was empowered to create new queries and aggregates using Treasure Data’s intuitive interface.

CHALLENGETo extract and enrich data from SaaS tools for full-funnel metrics without reliance on engineering support.

GOALEase operational requirements of aggregating data and creating dashboard reports.

RESULTS• A single source of truth for all company data

• Business teams have complete visibility into all data with a single tool

• Operations team empowered to manage data and reports without engineering support

In just 30 days, Kapost was able to centralize and provide easy access to all of the company’s data for the first time. Devops owned the process of ingesting sensitive product data, while giving business operations complete control over the business logic driving KPIs. Treasure Data freed Kapost’s business operations team from dependency on engineering, and provided them an analytics infrastructure as powerful as their data-driven content marketing platform.

About Treasure Data

Treasure Data customer data platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Only Treasure Data CDP handles the scale, security, and complexity required by a global enterprise and enables you to deliver a superior customer experience based on data-driven decisions.Learn more at www.treasuredata.com

Kapost, a B2B marketing platform, delivers a unique data-driven content marketing system to high-profile companies such asAT&T, IBM and LinkedIn. But when it came to building out their internal analytics, Kapost ran into obstacles familiar to any company trying to cross this digital divide.

Challenge

Like most companies, Kapost used a variety of SaaS tools, such as Mixpanel, Salesforce, and Marketo, to coordinate and automate its activities. However, none of these tools provided easy access to the raw data underneath. They needed a solution to extract and enrich the data from SaaS tools to power full-funnel success metrics. However, whenever Kapost wanted to build a new performance metric, they needed a small army of software engineers just to get the data out of these various tools.

To make matters worse, Kapost had only one operations manager driving the entire program, and limited engineering support for adjusting existing dashboards or creating new ones. As Kapost grew, the in-house database built to aggregate data could not keep up with the scale required and needed constant supervision from the ITteam. The business operations team waited weeks for engineers to fix problems or add new aggregations. The gap between the company’s appetite for analytics and engineering’s bandwidth kept growing.

Solution

Treasure Data’s enterprise customer data platform (CDP) allowed Kapost to centralize their data across multiple databases and SaaS tools, with no engineering required. The business operations team finally owned the entire system and was empowered to create newqueries and aggregates using Treasure Data’s intuitive interface.

“Treasure Data is the glue that sticks all of our various systems

together.”

Trae WallaceDirector of Business Operations

Kapost

Copyright 1995-2018 Arm Limited (or its affiliates). All rights reserved.