1. UX User Experienceis not a buzz word anymore @karenclarkcole 2. UXcan change the world = Business requirement 3. Fixing usability Creating better problems life experiences 2000 2010 4. Each one of you can make a difference 5. 20 years of UX evolution1990 2000 2005 2008 2010 6. 20 years of UX evolution1990 2000 2005 2008 2010Exists 7. 20 years of UX evolution1990 2000 2005 2008 2010 Reduces costs 8. 20 years of UX evolution1990 2000 2005 2008 2010 Reduces costs The operational cost of login issues ranged from $250,000 to well over $1 Million per year. - Forrester 9. 20 years of UX evolution1990 2000 2005 2008 2010 Increases revenue 10. 20 years of UX evolution1990 2000 2005 2008 2010 Competitive advantage 11. 20 years of UX evolution1990 2000 2005 2008 2010 Game changer 12. Changing lives & family ties 13. 1920 See Grandmatwo times in your life 14. Hello, Imyour gramma 15. 1995 See Grandmatwo times a year 16. Oh my, you havegrown so much! 17. 2011See Grandma every day 18. 11:00 amSeattle 19. 11:01 amSeattle 20. 11:01 amSeattle 21. 11:02 amVictoria 22. The next daySeattle & VictoriaWatch this gramma 23. One month laterVictoria 24. An Integrated WorldLife Enriched life Sharing tools Sharing experiences 25. Great ideas + easy technology = Changed lives 26. Love 27. Happy customers = 28. 8 MillionKinects sold worldwide 60 days 29. Why? 30. They asked They listenedThey made changes 31. $160,000,000 32. So ask yourselfDo your customers love your 33. Checkout flow? 34. Online help? 35. Mobile product page? 36. Game? 37. User experience happens 38. ResearcherUncovering user motivations and needs 39. DesignerCreating interfaces and workflows 40. DeveloperBringing designs to life 41. Product ManagerEnsuring usability testing is in every dev cycle 42. CFOSigning off on usability budgets 43. CEODemanding all your products and services are user-centered 44. Online shopperOnly supporting sites that support your goals 45. Everyone can make a difference Start small and go big 46. Change the World