OVERVIEW OF FASHION INDUSTRY

DESIGNER- KARL LAGERFELD

Karl Lagerfeld

"Kaiser Karl"

Logos

Introduction

• Born on September 10, 1933 as Karl Otto Lagerfeldt, is a German/Swedish fashion designer and artist based in Paris, France.

• He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel.

Trademark

• Always wears sunglasses in public.

• Carries an Oriental fan.

Trademark

Early Life

Karl was born in Hamburg, Germany.His original name was Lagerfeldt (with a "t"),but he later changed it to Lagerfeld as it sounds more commercial.

Karl's father is from Vladivostok, Russia; his mother is from Berlin, Germany,(according to "Lagerfeld Confidential", Marconi Rodolphe, 2006).

Though Lagerfeld has stated that his father was Swedish, journalist Alicia Drake in The Beautiful Fall (Little, Brown, 2006)established that Karl's father, Christian Lagerfeld, a Swedish businessman who introduced Condensed milk to Germany.

According to Drake, Lagerfeld's mother,Elisabeth Bahlmann, was a lingerie saleswoman in Berlinwhen she met her husband and married him in 1930.

LAGERFELD COLLECTION AT

PARIS FASHION WEEK

LAGERFELD COLLECTION AT PARIS

FASHION WEEK

Early Career

• Karl Lagerfeld emigrated to Paris in 1952, where he studied informally, with the ambition to be fashion designer, until he won a prize for a wool coat from the Wool Secretariat in 1954.

• Initially he worked as a Draftsman for Fashion houses. At the time, in fashion, Drafts were preferred over Photographs.

• Lagerfeld is able to recap any costume style in European history drop-of-a-hat, e.g., Explaining collar styles used in 1710 Germany, as he has demonstrated in a German television series in the 1980s.

Early Career

• Lagerfeld first worked for Pierre Balmain (1954-57), then in 1958 he moved to House of Patou. For a while, he freelanced at Krizia.

• He worked for Chloe in 1959-78, during which time he began designing Furs for Fendi (in 1965) and also launched his company, Parfums Lagerfeld (in 1975).

• Lagerfeld designed independently from 1978 to 1982, when he began designing haute couture, at the House of Chanel.

Early Career

• His first collection was shown in a two-hour presentation in July 1958, but he used the name Roland Karl, rather than Karl Lagerfeld.

• That first collection was poorly received.• His next collection, for spring 1959, was a vast

improvement and was applauded widely and even shouted several bravos.

• But he loosed his consistency and his skirts for the spring 1960 season were the shortest in Paris, and the collection was not well received.

Lagerfeld designs costumes of the film ‘ABOUT COCO CHANEL’.

COUTURE FOR CHANEL, PARIS

SAMPLE DESIGN BY KARL

Freelance Career

• After launching himself as a freelance designer, working with brands such as , Repetto, and the supermarket chain Monoprix and with financial backing from his family, he set up a small shop in Paris.

• In 1963, he began designing for Tiziani, a Roman couture house founded that year by a man named Evan Richards.

• He also designed a look inspired by Carmen Miranda, which consisted of mini bra dresses with very short skirts, and long dresses with bra tops and scarf shawls.

• In 1972, he began to collaborate with Italian fashion house Fendi, designing furs, clothing and accessories.

HAUTE COUTURECHANEL, PARIS

A Photographer

• Apart from fashion designer, he is a great photographer, and has shooted many models for his collection.

A photograph by Lagerfeld.

Karl's NEW DENIM DESIGN

COUTURE COLLECTION FOR CHANEL

International Fame

• Lagerfeld designed the costumes for the Carmen sequences in the 2002 film Callas Forever. In 2004 he designed some outfits for the international music artist Madonna, for her Re-Invention tour, and recently designed outfits for Kylie Minogue's Showgirl tour.

• Lagerfeld collaborated with the international Swedish fashion brand H&M. On November 12, 2004, H&M offered a limited range of different Lagerfeld clothes in chosen outlets for both women and men.

International Fame

• Lagerfeld is a great photographer. He produced Visionaire 23: The Emperor's New Clothes, a series of nude pictures of South African model David Miller. He also personally photographed Mariah Carey for the cover of V magazine in, 2005.

• The designer was also the subject of a French reality series called Signé Chanel in 2005. The show covered the creation of his Fall/Winter 2004–2005 Chanel couture collection. It aired on Sundance Channel in the United States during the fall of 2006.

International Fame

• Fashion icon, Karl Lagerfeld has signed an exclusive deal with Dubai Infinity Holdings (DIH); an investments enterprise that will focus on first of its kind projects in non conventional growth sectors, in line with their mandate to fulfill unmet market needs.

• Karl Lagerfeld is to design limited edition homes on Isla Moda, the world’s first dedicated fashion island, set in the iconic development, The World.

• This will be an exclusive collaboration between Dubai Infinity Holdings and Karl Lagerfeld across the GCC and India.

BRIDAL COLLECTION FOR CHANEL

FALL WINTER COLLECTION

“K” accessories by KARL

Black Trousers, ‘K’ by Karl

Perfumes

• Apart from couture business, Lagerfeld has a business of perfumes also.

• All his perfume brands are popular across the world by his company name Parfums Lagerfeld.

Controversies• In the early 1990s, he caused US Vogue editor-in-chief

Anna Wintour to walk out of his runway show when he employed strippers and Italian adult film star Moana Pozzi to model his black-and-white collection for Fendi.

• Lagerfeld was the target of a pieing by PETA in 2001 at a fashion premiere at Lincoln Center in New York City.

• This was in protest at his use of fur and leather within his collections. The tofu pies hurled by the protestors went astray, however, and hit Calvin Klein (described by PETA as 'friendly fire').

Controversies

• Lagerfeld has launched into a bitter battle with animal rights activists after defending the use of fur in fashion. The 70-year-old German boss of fashion house Chanel claims anti-fur protesters are "childish" and argues hunted animals would kill their human predators if they could.

• Recently, Lagerfeld has engaged in a bitter feud with supermodel Heidi Klum. In 2009, the quote - “Heidi Klum is no runway model. She is simply too heavy and has too big a bust. And she always grins so stupidly. That is not avant-garde - that is commercial!” is mistakenly attributed to Lagerfeld when it was, in fact, spoken by Wolfgang Joop. Lagerfeld remarked that neither he nor Claudia Schiffer knew Klum as she has never worked in Paris.

Weight Loss

• When Lagerfeld lost 42 kg (roughly 92.6 pounds) in 13 months, his explanation was “...I suddenly wanted to dress differently, to wear clothes designed by Hedi Slimane.

• He said. “But these fashions, modeled by very, very slim boys—and not men my age—required me to lose at least 40 kg. It took me exactly thirteen months.”

• The diet was created specially for Lagerfeld by Dr. Jean-Claude Houdret, which led to a book called The Karl Lagerfeld Diet.

Weight Loss

Trivia

• In 2008, he designed a limited-edition Steiff teddy bear in his likeness, complete with sunglasses, black suit, white shirt, and tie.

• "DJ Karl" appears in the video game Grand Theft Auto IV as the DJ of the in-game disco station "The Studio".

Thank You.

Compiled By:

• Ashutosh vatsa• Pankaj pathak• Sushant kumar