KAROBAAR2020-21

Annual Magazine of The Commerce Department of Sri Venkateswara College

Department Introduction From the desk of the Principal From the desk of the Vice Principal From the desk of the Teacher-In-Charge From the desk of the Convener From the desk of the Editor Annual reports: The Commerce Association, Marketing Club, Finance and Investment Cell,Entrepreneurship Cell Faculty Development Program Add On Course Report Speaker Sessions Extension Activities Achievements Placement Data Publications Mentorship and Counselling Sessions Articles Teacher's Committee 2020-21 Post Holders 2020-21 The Editorial and Designing Team ComSoc Team 2020-21

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They say, ‘credit where credit’s due’, and being the Commercedepartment, we wish to register this credit in our books by the name of TheCommerce Association. Comsoc is a syndicated community of 550+spirited students, the awe-inspiring faculty, and an integration between theboth. Ever since its formation, the society has never failed to influence themass through its varied range of ventures and it wishes to continuallystrive higher with each passing year.

DEPARTMENT INTRODUCTION

We overheard a few of our participants from the Department fest saying“we had to be here”, and that is exactly where we sought validation.

The Commerce Department, is one of the biggest departments of SriVenkateswara College, and extensively acknowledged in the DelhiUniversity circuit. The department possesses a culture that uplifts thecollege motto, "Truth through education" and ensures a comprehensivedevelopment of the body of members associated with it.

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This magazine is a further step in the direction of making this space more open,interactive, and integrative. We are excited to launch this platform as a way toconnect, educate and entertain our commerce community, and we look forward toall forms of feedback and interaction from our readers!

The student core team, or theheart of the society, includes thePresident, Keshav Agarwal; VicePresidents, Tushar Chawla andNishika Sharma; GeneralSecretary, Tabeer Bhat; JointSecretaries, Mohammad AzhanShaqif and Aashna Bhoyar ; HeadCoordinator, Himanshi Narang;Editorial Karnika Pagaria;Marketing Head, RaghavAgarwal; Sponsorship Head,Nihaan Mohammed; and CreativeHead, Aarushi Govil.

The department stands strong because of its pillars of support. The senior mostfaculty member, Dr. S.Venkata Kumar, is the Vice Principal of the college.The faculty members include: Ms. Sunita Chhabra, Dr. Mamta Arora, Dr. ShrutiMathur, Dr. Pooja Jain, Dr. Sindhumani Bag, Dr. Vinod Kumar, Dr. NehaSinghal, Ms. Shilpa, Dr. Arpita Kaul, Mr. Ajit Singh, Ms. Priyanka, Mr. AashishJain, Ms. Simranjeet Kaur, Ms. Mohini Yadav. We also have some new facultymembers who have joined this year: Mr. Manish Kumar Dubey, Mr. Yogesh, Mr.Mukesh Kumar Meena and Ms. Devki.

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“The secret to success is to do the ordinary things extraordinarilywell”

I am delighted to know about the third edition of the AnnualCommerce Magazine – Karobaar. It involves a team of extremelytalented and dedicated people to bring out a magazine like this. Iextend my heartiest congratulations to Dr Mamta Arora and herexceptional team of young teachers and students of the department.

The Annual Commerce Magazine is not just the commendable workof teachers and students but also a tribute to senior colleagues whoselegacy motivates to plan creative and innovative activities. Weacknowledge their contribution in making the Commerce Departmentvibrant and dynamic.

I would like to see this legacy to continue with new thoughts andtalents. I wish all the students to become the true ambassadors of SriVenkateswara College by setting benchmarks with their exemplaryperformance in all their endeavours.

PRINCIPALFrom the desk of the PROF. C.

SHEELA REDDY

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Happy to learn that the Department Of Commerce is bringing out itsannual magazine” KAROBAAR” showcasing the achievements of thedepartment.

I congratulate Dr.Mamta Arora the Teacher-in-Charge and her team ofteachers and students for making this happen inspite of the covidpandemic.

The efforts of the students in collaging various events and putting it inthe magazine is highly laudable.The articles on finance, marketing etc, bythe students deserves appreciation and I’m sure this spirit of the studentsis the core to growth of their academic excellence.

The efforts of my junior colleagues has always given me immensesatisfaction and the importance of their presence in every departmentactivity is appreciated.

I wish the entire team of teachers and students a wonderful future and thejourney of the department magazine ”KAROBAR” will continueeternally.

VICE PRINCIPALFrom the desk of the Dr. S. VENKATA

KUMAR

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TEACHER IN -CHARGEFrom the desk of the

It feels exhilarating to announce the release of ‘KAROBAAR’, the annual magazine of theDepartment of Commerce, Sri Venkateswara College for the academic year 2020-21. Thismagazine stands as a testimony to the sheer hard-work and zeal shown by the faculty and students even when the world is reeling through a global pandemic. This issue highlights theactivities and achievements of the department during the current academic year.

The motto of the Department of Commerce, SVC has always been all-round development of thestudents which is evident from both academic as well as co-curricular and extension activitiesundertaken by the department during this academic session. Our department’s courses B. Com.Hons. and B. Com. always attract dynamic students from all over the nation and create areservoir of talented students who are not just academically proficient but are also activelyinvolved in varied cultural and extension activities.We at commerce department believe in corroborating classroom learning with practical exposure.Since the pandemic compelled all of us to stay at home, our department decided to organizewebinars, online interactive speaker sessions and other interesting activities thorough its studentsocieties - COMSOC, E-CELL, BLUE CHIP, MARKETING SOCIETY etc. In total 26 webinarsand speaker sessions were organized this year. The department also organized its annual fest,‘CONSORTIUM’ during March which received overwhelming response and there wasparticipation by students from all over India. The department also conducted an Add on Courseon ‘Digital Marketing’ successfully during this year. We too organised a week-long FacultyDevelopment Program for the teachers which was attended and appreciated by teachers ofvarious universities across the country. In order to infuse the essence of social responsibility andconsciousness among the students, the department undertook two Extension activities this year,namely – ‘Mental Health Awareness Program’ and ‘Basics of Accounting and Tally Workshop’.

It has been a year full of challenges and how to steer through the pandemic safely. I whole-heartedly commend the passionate students as well as our determined teachers and extend warmwishes for taking our department to greater heights with our team work in future.

DR. MAMTAARORA

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It gives me immense pleasure to bring to our readers the 3rd edition of our annualmagazine. It truly reverberates the message in the quote “Do what you can, with all youhave, wherever you are“. While the pandemic locked us inside our homes but it couldn’tlock the incessant efforts which our students are putting to outshine.It must be celebrated by all. We are at the crossroads of adapting to virtual platformseverywhere. The world is changing in ways we may have never imagined. Hence we atComsoc believe in the mantra ” Build to Adapt”. We have assimilated the meaning of firstmover advantage so well that we are the only society in the college to publish a newsletterand the magazine. Our quintessential newsletter THE COM-PRESS was made bi-annualthis year. They serve as the repository for all our achievements and mirrors the thoughts ofour students. Apart from these two initiatives, we had organized a plethora of webinars, where weimparted the knowledge of CV building and how to prepare for the personal interview,design thinking workshop which concentrated on new ideas for startups was organized, asession on careers in investment banking and private equity and lastly a webinar onmanagement as an option in India or abroad which gave an exhaustive list to the studentsabout the top colleges, requirements for cracking the exam etc.To keep the carnivalesque atmosphere alive. We organized the first ever virtual festival ofCOMSOC. It was a huge success with an exponential rise in the participation rate. Itincluded the speaker session, panel discussion by eminent personalities to enlighten ourstudents about main facets of budget this year and Entrepreneurship. I wish to pass on thisbaton of constructive engagement to the students who have just joined us whom we havenot met personally.I hope this work will resonate well with the aspirations of the students and becomes ahallmark of our department.Happy reading !

CONVENERFrom the desk of the MS. SHILPA

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While we are all experiencing a historical moment together, let’s not forget tostand out and write our own history. Having interacted with various studentsand faculty members of our department, I have come to realise that Commerceor KAROBAAR is one thing that we all have an ignited passion for. Frompursuing higher education in various commerce and management fields toinitiating start- ups and carving a name in the business world, people of ourdepartment are filled with great enthusiasm and are shining everywhere.Looking up to them has always been a great source of motivation for me.Our annual commerce magazine is an initiative to bring everyone together onone platform and to recognise all the activities and achievements of ourdepartment leading to its tremendous success. Not only this but also toappreciate the budding commerce writers of Venky and giving them anopportunity to pen down their ideas. I am extremely grateful to the supportivefaculty for helping us bring out this wonderful edition of Karobaar, being itseditor is something I am going to cherish forever. The third edition will walk you through all the events and notableaccomplishments of this session. We have published some really interestingpieces about influencer marketing, blockchains and the boon in the EdTechindustry. In the spirit of business, you will also come across an article aboutVirat Kohli and his business side while navigating through the magazine. Wehope that you liked our content and were fascinated by it.Happy reading!

EDITORFrom the desk of the KARNIKAPAGARIA

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PHOTO GALLERY

COMSOC:The Commerce Association

MAC:The Marketing Club

ANNUAL REPORTS

ASCEND:The Entrepreneurship Cell

BLUE CHIP:The Finance AndInvestment Cell

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THE COMMERCE ASSOCIATION

The Commerce Association, Sri Venkateswara College,or better known as Comsoc, is an association of 550+vibrant students, that never fails to leave its mark. Thesociety has always been symbolic of the virtues that holdtrue for every member of our college.

The society stands strong and stillbecause of its pillars of support,namely our Teacher-in-Charge, Dr.Mamta Arora; our Convener, Ms.Shilpa; the faculty members: Dr. PoojaJain, Dr. Vinod Kumar, Dr. NehaSinghal, Ms. Simranjeet Kaur and Mr.Manish; and the student core team.

The student core team whose core of life has become Comsoc, includes thePresident, Keshav Agarwal; Vice Presidents, Tushar Chawla and Nishika Sharma;General Secretary, Tabeer Bhat; Joint Secretary, Mohammad Azhan Shafiq andAashna Bhoyar; Head Coordinator, Himanshi Narang; Editorial Head, KarnikaPagaria; Marketing Head, Raghav Agarwal; Sponsorship Head, NihaanMohammed; and Creative Head, Aarushi Govil.

Apart from being there for the entire Commerce department, the society is involved inthe organisation of major events that take place throughout the year, such as thefreshers to make every newly joined batch feel more than welcomed, the farewell tomake sure every batch has a chance to bid goodbye, a bunch of seminars and workshopsto hone the skills of the students, and most importantly, the annual Commerce fest,Consortium.

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Consortium 2021 included a collection of specially curated events to meet theexpectations of the students all across Delhi and to keep the goodwill of the societyintact. The agenda for the first day comprised of the Budget Session conducted byMrs Neha Gupta, Director, Mergers and Acquisitions, Deloitte, and a PanelDiscussion conducted by Mr. David Meltzer, Entrepreneur, Keynote Speaker andAuthor, Ms Dessidre Fleming, Editor-Trends at ScoopWhoop, Podcaster andDigital Creator, Ms. Shivangi Dutt, Makeup and Visual Creative artist, Mr. DeepakPareek, Entrepreneur, Tedx Speaker and Content Creator, Ms. Vishakha Singh,Entrepreneur, Film Producer and Actor and Mr. Abhinav Mathur, Lawyer,Entrepreneur and Content Creator.

Consortium has been a source of pride for the society. In an attempt to promote thetrue spirit of Commerce, Comsoc organised its annual flagship event, Consortium onthe 1st and 2nd of March, 2021. Consortium is one of the most prominent commercefests in the capital which provides a platform to students to exhibit their managerialtalent by participating in various state-of-art competitions crafted to showcase theirskills, enhance their thinking abilities, and facilitate learning via a creative blend offormal and informal events.

Day one commenced with a virtual opening ceremony graced by the esteemedfaculty members and the core team to seek the blessings of the almighty and tobegin on a positive note. Thereafter, Prof. C Sheela Reddy along with the Convenerand Teacher in Charge addressed the audience, talking about the society and collegein general, followed by officially declaring the event open by the President ofComsoc.

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In the budget session, Mrs. Neha Gupta instantaneously connected with the crowd and presented great insights on the budget released in the form of apresentation, making it very easy for the audience to comprehend. She talkedabout its impact on the different sectors such as industrial, production, telecom,hospitality and service etc. Moreover, the audience got an in-depth knowledgeabout the different types of taxation introduced, mergers and acquisitions,banking and capital markets. The session was quite fruitful as it got a lot ofclarity in the minds of the audience regarding the recent budget released.

Apart from the remarkable Budget Session and Panel Discussion, the day consistedof: The IPL Auction, Mock Stock, Frost Fight, Battle of the Bidders and Chaseand Chill. With the spark remaining till the very end, the fest culminated with anarray of emotions. It proved to be a huge success and was titled as “one of the bestfests till date”.

The Commerce Association had an eventful year which could be rightlyparalleled with a roller coaster ride. While continuously improving on a maturitycurve, Comsoc hopes and plans to boost the upcoming leaders with innovativeand professional management skills by offering a creative platform, where thestudents get the best inputs and be ready for a prosperous future.

Thereafter, on the second day a paneldiscussion took place by Mr. DavidMeltzer, Ms. Dessidre Fleming, Ms.Shivangi Dutt, Mr. Deepak Pareek, Ms.Vishakha Singh and Mr. AbhinavMathur. All the panellists gaveenlightening insights into achieving theirdreams, about the importance of hardwork, and about doing what one believesin passionately. They shared stories,experiences, their hopes and their fears,all which facilitated everyone to learnwhat it takes to be successful. They alsoanswered questions asked by the audienceand motivated them to follow their hearts.

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The Marketing Club (MAC) is a student driven clubwith a focus on marketing and related disciplines. It is aplatform which intends to bring students interest togetherand exploring the everchanging dynamics of Marketing.On 31st May 2020, we released our official Tagline -'We MAC It Happen' which is a constant reminder ofour motto of making everything happen with zeal andspirit.

Orientation and Ice Breaking Session (3rdJune) - Our academic year officially beganwith this session where we defined what isexpected from the members and the structureof the society.

THE MARKETING CLUB

Webinar by Mr. Shawrya Mehrotra (7thJune) - The guest speaker spoke on the topic'The Psychology of Persuasion and Networkingin Marketing' which was attended by studentsfrom various colleges.

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Revista Magazine - This was our firstever online magazine whichwas circulated every week incorporatingvarious interesting marketing conceptsthat resolved around our daily lives

Relaunch of the Year (9th July) - Our firstevent this year was the online ad makingand case study solving competition, whereinthe participants had to come up with arelaunch strategy for a loss making bakery

Group Discussion - We had agroup discussion among oursociety members on the topic,'Controversy as a Marketing Tool',in which we discussed the pros andcons of such a strategy.

The Mac Tank (2nd Oct) - In this event, theparticipants had to pitch a business idea to thejudges and convince them that their businessplan was a viable one

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La Vien En Rose (Panel Discussion)31st Oct - Our guest speakers for thissession were Mr. Aditya Singh andMr. Amit Dhawan who inspired uswith stories of their career journeys andalso answered how to proceed tosucceed in one's career.

The events were: I. Brand Quiz - A nostalgic quiz of 90’s brand.II. Bollywood Macness - An event for all Bollywood lovers.III. Riddled Treasure - A treasure hunt of finding school accessories at home.IV. Marketing Mismatched - An event for finding the perfect marketing match.V. Smarketing : Live Simulation - A thrill event which needed analysis,strategizing, and thinking.

ZEAL - This year we organisedour annual fest, ZEAL, onlineacross 2 days comprising of 2speaker sessions coveringimportant marketing concepts aswell as 5 fun events based onthis year’s theme, Back toSchool. With more than 1500registrations, Zeal'21was themost successful zeal ever.

Prepathon Marketing Quiz - In association with Prep Junction, weorganise a short online marketing quiz of 15 minutes every week

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The fest was conducted in online mode and saw students from various colleges pan Indiahad a registrations of around 1300 students. The day was started by a fruitful session on“Impact on BFSI Domain Post Covid-19 and Budget 2021” by our guest speaker Dr.SK Gupta (MD-RVO of Institute of Accountants of India). On the second day of our festwe had a webinar on Personal Finance by Ms. Srihthi Jain (Product Head at Ticker byFinology).

The sessions were followed by mega events, namely, Boardroom Bloodshed, Stock-o-Holic, IPL Auction and Stockgro. Our first mega event was Boardroom Bloodshed. The event aimed at showcasing thestudents’, critical thinking and analytical ability along with knowledge of currentsituations in society. It witnessed a participation of more than 100 students, who camefrom several colleges across India.

THE FINANCE AND INVESTMENT CELL

The Blue Chip, Finance and Investment Cell of SriVenkateswara College successfully conducted its fourthannual fest, Nivesh on 16th and 17th of February, 2021.

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They were given a case study upon which they have to present their views in the GD;and the decisions taken in one meeting were leaked to another meeting to know howthey handle emergency room situation. These situations were interlinked to each otherand they had to give answers in respect to the previous ones. The finalists gave in really interesting and insightful answers which raised the level ofcompetition.

The activity was a big success as the students learned a lot in this activity along withenjoyment. The students had a fun time by answering various questions asked to themduring the evaluation time which further enriched their general and financial knowledgeand had a feel of what BOD of big companies act like.

The second event was Stock-o-Holic. A fast-paced event wherein the participants weregiven news and rumours on the basis of which they had to invest in sectors of theeconomy, commodities and forex. It aimed to test the financial acumen and analyticalskills of the participants and tried to make them think on the spot due to the highspontaneity of the event.

Finals: 10 finalists were divided into BOD of 2 prominent companies (Pepsi and CocaCola). Each BOD had a separate meeting running.

Participants enjoyed the eventsaying that they found itchallenging and fast pacedthereby giving them a practicalexperience associated withtrading in addition to testingand enhancing their financialknowledge.

Prelims: The first round contained 8 short case studies which was an MCQ round whichgave the top 10 finalists for the event. It was a nail biting competition as the scores werequite close to each other, where time placed an important role.

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The third event was IPL Auction. The participants entered the shoes of a bidders andbid for their favourite players and teams refining their interpersonal skills in theprocess. Players are ranked out on their performance based on past 3 years. The teamwith the maximum points won. They were judged on handling the scare fundsavailable for bidding and the team spirit.

The final event was STOCKGRO- a real time trading simulation. The key tomaking money in stocks is not to get scared of them. This competition provides thatvery opportunity to students to be fearless and to step in the shoes of an investor toface the wrath of the ever and suddenly changing market conditions and thereby,fluctuating prices. It emulates the movement of stock market without the use of realmoney. The teams which made their way to the final round faced a challenge ofchoosing and bidding among various IPO’s on the basis of prospectus being providedto them in the final round. It was a complicated trading event done with ease, fun andenthusiasm from both the volunteers and the participants.

Once again in the end we would like to thank our mentors and teachers whocontinuously motivated and guided us to do our best. The teachers showed us the rightdirection and shared their valuable insights which helped us to improve ourperformance. In the end the Team Bluechip would like to thank all the participants andattendees who are dispensable for making this fest a success. We will come back nextyear with more energy and excitement!!

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A.S.C.E.N.D strives to create a dynamic and vibrant pool oftalent and shape future entrepreneurs. Our E-Cell has a 3-dimensional vision: Sustain- Develop- Grow. A.S.C.E.N.Depitomises the essence of entrepreneurship throughidentifying, innovating and nurturing the spirit ofentrepreneurship among future leaders at the college level.

THE ENTREPRENEURSHIP CELL

FUNDVERTISE Ascend proudly launched their firststart-up :Fundvertise, a one- stop solution forcompanies trying to promote their merchandise andservices amongst college students and for collegesocieties trying to get sponsorship for their events. Itwill help both the company and college societyelevate themselves. Services include Networking: weintroduce our patronage to just the right personneeded, Company Oriented Services and SocietyOriented Services.

THE FIRST START-UP

E-TALK 2021ASCEND organized its annual flagship event E-Talk on 6th & 7th March 2021 to harbour thespirit of entrepreneurship amongst students. The 2-day summit consisted of several speakersessions, workshops, panel discussion and competitions. The event was graced by the presenceof our respected Principal ma’am, Prof C Sheela Reddy and our two chief guests Mr. NaveenJain, Founder of Viome and Moon Express and Mr. Harsha Upadhyaya, CIO at Kotak MahindraBank.

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E-Talk’21 started with an insightful session A journey from a village to theMoon by Mr. Naveen Jain, Founder and CEO of Moon Express and Viome.

E-Talk’21 witnessed an informative session on Scope of Entrepreneurshipin the Corporate world by Mr. Nitin Sethi, Vice President Digital at IndigoAirlines with 85 attendees.

E-Talk’21 hosted one-of-a-kind Round Table of CEOs: Education v/sExperience for Starting Up with Mr. Sahil Khanna, Mr. Naman Tekriwal,Mr. Saurabh Sharma, Ms Smriti Tomar and Mr. Shivansh Garg with 80students.

Day 1 of E-Talk’21 ended with an insightful session New Age Marketingand Content Creation by Mr. Abhinav Arora with 75 students, co-founderand CMO at Avalon Meta.

A Web Designing Workshop was conducted by Mr. Abhinav Singh , founderand CEO at Follege.

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Kaun Banega Ambani was a 2round competition conducted on6th March wherein participantshad to identify the unicorns ofIndia and answer questions aboutthem. Thereafter, they had toinvest in different start-ups basedon the news provided to themabout different industries andcompanies.

Day 2 of E-Talk’21 started with an enriching session on Entrepreneurship in collegeby Mr. Ayush Jaiswal, CEO and Founder of Pesto Tech.

E-Talk’21 witnessed an insightful session on Identifying High GrowthCompanies in Stock Market by Mr. Harsha Upadhyay,Chief InvestmentOfficerfor the Equities Division at Kotak AMC.

E-Talk’21 ended with a knowledgeable session on LinkedIn & Corporate LifeExperiences by Mr. Sandeep Kochhar, Founder of BlewMinds.

Pitchers was a competition consisting of 2 rounds where students got achance to exhibit their knowledge of different brands and their negotiationand pitching skills.

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25th NOVEMBER – 1st DECEMBER 2020

The Department of Commerce, Sri Venkateswara College in collaboration withTeaching Learning Centre, Ramanujan College, organised a one-week FacultyDevelopment Program on ‘Higher Education : Road Ahead Developing NextGeneration Academic Leaders’ from 25th November to 1st December, 2020.

The Program had the following pre decided objectives: to prepare a “Roadmap”to further enhance the ranking position, recognition, accreditation and gradingprocess; to get acquainted with quality assurance, metrics, guidelines andaccreditation process of NAAC; to gain knowledge about the various stepsinvolved in NIRF Framework and calculation of points and to create awarenessamongst teachers, students, officials and other stakeholders in the highereducation system about the implications of NEP 2020.

FACULTY DEVELOPMENT PROGRAM

The chief patrons of the program were Dr. S. Venkata Kumar, Principal, SVC;Dr. S. P. Aggarwal, Principal, Ramanujan College. Convener Dr. Mamta Aroraand Co-convener Dr. Pooja Jain stood as the backbone of the program..

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On the next day, the program was started by Prof. Peeyush Pahade, resourceperson and speaker during all 11 sessions of total time duration of 2 hour 32minutes, who with the help of IT tools and recorded lecture, introduced andcovered NAAC criterion IV to VII to the participants.

Day 3 program was started by Prof. Dr. Shrihari Ashok Pingle, resource personand speaker during all 6 sessions of total time duration of 33 minutes 34 second,who helped the participants acquire knowledge of the different NIRF Parameters.

The first day started with a session conducted by Prof. A Joseph Doraiaraj, whoshared NAAC Framework and also explained the significance of NAACAccreditation Process. The day was concluded by the second session given byProf. Peeyush Pahade, from H.V. Desai College (Pune), who gave detailedvideo lectures on NAAC‟s Assessment and Accreditation process.

The program started with an official inaugural ceremony. The Chief Guest forthe same was Dr. Vikas Gupta, Registrar, University of Delhi, who shared histhoughts about the FDP and the importance of the teacher‟s association in theupliftment of education sector under the NEP 2020.

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On concluding notes the Faculty Development Program saw successfulparticipation of 388 participants from various universities and institutionsacross nation. Academicians and Research scholars from DeemedUniversities, Educational Institutions, SCERT and R&D joined the program,alongside the participation from the colleges of the parent university.

This was followed by a valedictory ceremony on the last day, i.e. 1st December2020.

On the sixth day, two sessions on maintaining standard and improving thegovernance and leadership of an institution through IQAC were conducted byProf. Peeyush Pahade, Dr. S.P. Aggarwal and Dr. Arun Kumar Attree.

The fifth day saw sessions by Professor Dr. Peeyush Pahade and Prof. A.Joseph Dorairaja where the participants acquired knowledge of differentNAAC criteria on governance, leadership and management of highereducational institutions.

On the fourth day of the FDP, a live panel discussion session was held whosetopic of discussion was “National Education Policy”. The panelists were:Professor Dinesh Singh, Former V.C, University of Delhi; Professor ChandraBhushan Sharma, Professor, IGNOU, New Delhi and Professor Arun Grover,Former V.C, Punjab University. All the panelists gave wonderful insights intothe NEP and its key features.

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She talked about how Digital Marketing has become the buzzword and howit has changed the industry landscape. Then, Dr. S. Venkata Kumar, ActingPrincipal and senior most faculty member of the Commerce Departmentwelcomed the Resource persons and illustrated why Digital Marketing isbetter than the traditional Marketing. He also thanked the conveners fortaking this responsibility of starting an Add on Course on such a significanttheme.

ADD ON COURSE REPORT

DIGITAL MARKETING

The Inaugural Ceremony of the Digital Marketing Add on Course was heldon 16th January 2021 at 4 p.m. on Google Meet Platform. 23 students out of26 registered students attended the inaugural.

The Inaugural began with Dr. Arpita Kaul, Convener, Add on Courseintroducing the need and importance of the course and then inviting Dr.Mamta Arora, Convener, Add on Course and Teacher In-Charge, Departmentof Commerce.

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After this, Ms. Mohini Yadav gave a presentation on Course structure andcurriculum. This was followed by a brief introduction of the Resourcepersons by Dr. Arpita Kaul.

Then, Mr. Pradeep Singh, Marketing Technologies and Ms. Neeti Sirohi,Senior Media Planner, Publicis, Sapient both gave a brief introduction ofthe course curriculum.

At the end Dr. Sindhumani Bag proposed the vote of thanks and expressedheartfelt gratitude to all. This was followed by a 1 hour session withstudents.

A feedback session was also conducted on 13th March,2021.

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PHOTO GALLERY

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i.Name of the Speakers – Ishaan Aroraand Murrad BeighDetails of affiliation – Founders ofFinLadderTitle of the talk – How to Master the StockMarketDate – 21st June 2020

ii.Name of the Speaker – Rakesh Nair Details of affiliation – Analyst at BSEInstitute LimitedTitle of the talk – Career Opportunities inthe Financial Market Date – 22nd October 2021

iii.Name of the Speaker – Dr. SK GuptaDetails of affiliation – MD-RVO ofInstitute of Accountants of India, Speakerat the Annual Fest, Nivesh’21Title of the talk – Recent Developments inBFSI Domain Post Budget 2021Date – 16th February 2021

iv.Name of the Speaker – Ms. Shristi JainDetails of affiliation – Product Head atTicker by FinologyTitle of the talk – Personal FinanceDate – 19th February 2021

iii. Name of the Speakers – IshaanArora and Murrad BeighDetails of affiliation – Founders ofFinLadder, Speakers at the Annual Fest,Zeal’21Title of the talk – Entrepreneurship andStartups at a Young Age Date – 3rd March 2021

SPEAKER SESSIONS

i. Name of the Speaker – Mr. ShawryaMehrotraDetails of affiliation – Founder and CEOof MetvyTitle of the talk – The Psychology ofPersuasion and Networking in MarketingDate – 7th June 2020

ii. Name of the Speaker – ParitoshAnandDetails of affiliation – Entrepreneur, CoHost of 2 Peas in a Pod & TedX Speaker,Speaker at the Annual Fest, Zeal’21Title of the talk – Dynamism andLessons from 2020Date – 3rd March 2021

SPEAKER SESSIONS (MAC, Marketing Society)

SPEAKER SESSIONS(BLUE CHIP, Finance Society)

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i.Name of the Speaker – Arokia Vimalan, aka,Digital VimalDetails of affiliation – Digital MarketingConsultant & Website Development Specialist Title of the talk – Digital Marketing Workshop onFacebook & Google AdsDate – 8th October 2020

ii.Name of the Speaker – Harsh GoelaDetails of affiliation – Stock Market Investor,CEO of Goela School of FinanceTitle of the talk – Personal Finance & StockMarketDate – 25th November 2020

iii.Name of the Speaker – Abhinav AroraDetails of affiliation – Co-Founder and CMO ofAvalon Meta, Founder of Soul Journal, Speaker atthe Annual Fest, E-Talk’21Title of the talk – New Age Marketing & ContentCreatorDate – 6th March 2021

iv.Name of the Speaker – Nitin SethiDetails of affiliation – Vice-President Digital atIndigo Airlines, Digital Transformation Coach,Speaker at the Annual Fest, E-Talk’21Title of the talk – Scope of Entrepreneurship inCorporateDate – 6th March 2021

v.Name of the Speaker – Ayush JaiswalDetails of affiliation – Co-founder and Joint CEOof Pesto Tech & Advisor for Startup Grind India,Speaker at the Annual Fest, E-Talk’21Title of the talk – Entrepreneurship during CollegeDate – 7th March 2021

vi. Title of the talk – Round Table ofCEOs: Education VS Experience forStarting Up?Date – 6th March 2021Name of the Speaker – Saurabh SharmaDetails of affiliation – Founder and CEO ofThe BlockChain School, Panelist E-Talk’21Name of the Speaker – Sahil KhannaDetails of affiliation – Founder of LapaasDigital Marketing, Panelist E-Talk’21Name of the Speaker – Smriti TomarDetails of affiliation – Founder and CEO ofStack Finance, Panelist E-Talk’21Name of the Speaker – Akshay ChaturvediDetails of affiliation – Founder and CEO ofLeverage Edu & Founder of UniValley,Panelist E-Talk’21Name of the Speaker – Shivansh GargDetails of affiliation – Founder of YoungEngine & Udemy Instructor with 1200+students, Panelist E-Talk’21

vii. Name of the Speaker – HarshUpadhyayaDetails of affiliation – Equity ManagementTeam Head at Kotak AMC, CFA, Speaker atthe Annual Fest, E-Talk’21Title of the talk – Identifying High GrowthCompanies in Stock MarketDate – 7th March 2021

viii.Name of the Speaker – Abhinav SinghDetails of affiliation – Founder and CEO ofFollege, Expertise in Web Designing,Speaker at the Annual Fest, E-Talk’21Title of the talk – Web Designing WorkshopDate – 7th March 2021

SPEAKER SESSIONS(ASCEND E-CELL)

30

SPEAKER SESSIONS(COMSOC, The Commerce Association)

i. Name of the Speaker – Ms. HimaniKochharDetails of affiliation – HR Business Partnerat EYTitle of the talk – Recruitment Process, CVBuildingDate – 5th September 2020

ii. Name of the Speaker – Aman GoyalDetails of affiliation – The Number Monkey,CA, CFA, Private Equity Associate at BaringPrivate Equity AsiaName of the Speaker – Satyam TulsyanDetails of affiliation – The Number Monkey,CA, CFA, MBA (IIM Ahemdabad), Intern atMoelis & Co.Title of the talk – Investment Banking andPrivate Equity CareersDate – 24th October 2020

iii. Name of the Speaker – Mr. AtindraNath BhattacharyaDetails of affiliation – Professor at SOILInstitute of Business DesignTitle of the talk – Design ThinkingDate – 5th December 2020

iv. Name of the Speaker – Ms. Neha GuptaDetails of affiliation – Director of Mergersand Acquisitions at Deloitte, Speaker at theAnnual Fest, Consortium’21Title of the talk – Budget Session 2021Date – 7th March 2021

v.Title of the talk – EntrepreneurshipDate – 8th March 2021Name of the Speaker – DessidreFlemingDetails of affiliation – Editor-Trends atScoopWhoop, Podcaster and DigitalCreator, Panelist Consortium’21Name of the Speaker – VishakhaSinghDetails of affiliation – Entrepreneur,Film Producer and Actor, PanelistConsortium’21Name of the Speaker – Shivangi DuttDetails of affiliation – Makeup andVisual Creative Artist, PanelistConsortium’21Name of the Speaker – AbhinavMathurDetails of affiliation – Lawyer,Entrepreneur and Content Creator,Panelist Consortium’21Name of the Speaker – DeepakPareekDetails of affiliation – Entrepreneur,TedX Speaker and Content Creator,Panelist Consortium’21Name of the Speaker – David MeltzerDetails of affiliation – Entrepreneur,Keynote Speaker and Author, PanelistConsortium’21

31

WEBINARS OF THECOMMERCE DEPARTMENT

i.Name of the Speaker – Prof.(Dr.) Ajay Kumar SinghDetails of affiliation – ViceChancellor, Sri Sri University,Cuttack, OdishaTitle of the talk – Intelligences ofHighly Effective PeopleDate – 12th September 2020

ii.Name of the Speaker – YuktiRajpalDetails of affiliation – Analyst atNomura Investment BankingTitle of the talk – InvestmentBankingDate – 5th September 2020

iii.Name of the Speaker – RaviShingariDetails of affiliation – GroupHead of Accounts & Taxation,Apollo Tyres Ltd, IndiaTitle of the talk – Response ofVarious Economies in the CurrentScenario Date – 3rd October 2020

iv.Title of the talk – HealingInvisible Scars: Anxiety andStress ManagementDate – 7th October 2020

vi.Name of the Speaker – Mohd.Shah KhalidDetails of affiliation – AuditManager at KPMG, UKTitle of the talk – Audit IndustryDate – 6th February 2021

v.Name of the Speaker –Shubham JainDetails of affiliation – Advocate atHigh CourtName of the Speaker – ManishaAswalDetails of affiliation – LLMScholar at Nalsar University ofLawTitle of the talk – GrowingRelevance of Cyber Laws in theDigital EraDate – 19th January 2021

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On 7th October,2020, the Department of Commerce, Sri Venkateswara Collegeorganized a mental health awareness webinar titled ‘Healing Invisible Scars:Anxiety and Stress Management’ under its extension activities, from 4-5:30 pm inorder to create awareness about mental health issues that plague our modernsociety. The event was held online through Google Meet in order to attune to thepandemic situation of COVID-19.

Objectives of the Webinar Mental pain acts like an invisible scar; it is less dramatic than physical pain butmore difficult to bear. Thus, the foremost objective of the programme was toaddress the taboo surrounding mental health issues and educate the participantsabout how our chic lifestyles are imbued with worry and anxiety. The webinaraimed at discussing how to identify stress, differentiating between good and badstress and recognizing its symptoms. It further acquainted the participants withvarious relaxation techniques to manage panic attacks, obsessive-compulsivedisorders (OCDs) and post-traumatic stress disorders. It also focused on makingnecessary changes in diet to strengthen immunity and stay healthy

EXTENSION ACTIVITIES

Mental Health Awareness Webinar onHealing Invisible Scars: Anxiety and Stress Management

33

Profile of the Speaker The department invited Dr. Kaveri Chauhan to grace the event with her engagingwit, keen intelligence and expertise. She is a practising psychologist at her ownclinic, MindSpark Psycare. She has worked under various technical projects inassociation with Defence Research and Development Organisation i.e., DRDO,Ministry of Defence, New Delhi. She is certified in Hypnotherapy, Pscyho-drilltherapy and Yogic diet and meditation. She has also been awarded Young ScientistAward from Indian Academy of Applied Psychology in May 2016. Apart from this,under the community outreach programme of the Richmond fellowship, she workson Psycho-social rehabilitation of patients suffering from schizophrenia and bio-polar disorder. Dr. Chauhan kindly accepted the invitation to do it charitably for thesake of students and also provided her helpline number so that students could reachout to her free of cost and anonymously, in case they are conscious of revealing theiridentity.

Profile of Audience A total of 185 college students from Delhi University, Kurukshetra University(Haryana), Eternal University (Himachal Pradesh), Amity University (Noida) andGuru Nanak Dev University (Amritsar) participated in the online webinar. Studentsbeing in their teen-age are highly vulnerable to insecurities arising out of cut-throatcompetition, rising materialism and their personal relationships. In addition, thedepartment considered it crucial to connect with the students, particularly wheneverybody was forced to stay at home because of the pandemic. As evident from theirresoundingly positive feedback, they benefitted immensely from the talk and feltemotionally informed. During queries session, they asked a lot of questions regardingruminating, OCDs, high functioning depression and how to reach out to family-members coping with depression. Further, they hoped for similar webinars in thefuture.

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Committee Members The webinar has been a good learning experience and would not have beenpossible without the inspiring leadership of our respected Principal Dr. S. VenkataKumar. We appreciate the guidance provided by our Teacher-in-charge, Dr.Mamta Arora. We are also grateful to the Committee Convener Ms. SunitaChhabra, Co-convener Ms. Simranjeet kaur and Committee members Dr.Sindhumani Baig, Dr. Vinod Kumar and Dr. Neha Singhal. Each member puttheir best foot forward to make the event a success.

35

Objectives of the Workshop The foremost objective of the programme was to educate children about basics ofaccounting and then familiarize them with how to work on Tally software.Importance of accounting in real life is increasing day by day that too working oncomputerized accounting software is on top. Through workshop we wanted to teachstudents about how Tally actually functions starting from the very basics ofaccounting.

BASICS OF ACCOUNTING AND TALLYWORKSHOP

On 30th March 2021, the Department of Commerce, Sri Venkateswara Collegeorganized a Basics of accounting and Tally workshop, under it's extensionactivities, for a group of 8 students at Shiksha Trust Centre from 10:00AM to5:00PM in order to educate them about the accounting and working on tally. Theevent was sponsored by BWT Experiences.

Profile of Audience A group of 8 students had enrolled with Shiksha Centre for learning tally . Most ofthe students belonged tot the age group of 15 and above. A few of them wereattending college while others were school dropouts. One of the female participantswas married and wanted to pursue a job in accounting in future. Overall, theparticipants listened intently and were sincere in their effort towards learning.

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Committee Members The programme has been a good learning experience and would not have beenpossible without the inspiring leadership of respected Principal Prof. C. SheelaReddy. We appreciate the guidance provided by our Teacher-in-charge Dr. MamtaArora, Convenor Ms. Sunita Chhabra and Co-Convenor Ms. Simranjeet Kaur, andother committee members Dr. Sindhumani Baig, Dr. Vinod Kumar, Dr. NehaSinghal and Mr. Mukesh kumar.

Student Participation Students of Commerce department worked actively to make the programme asuccess. From teaching every basic concept to clearing their doubts patiently ,eachstudent made their best efforts. The list of students participating in theprogrammme is given below:

Jessica

Harshita Khandelwal

Mahin Naim

Mahin Naim

Kriti

Smriti Lakhina

To assess the impact of the workshop, the volunteers circulated a feedback form.They went on to explain how to answer those questions. Also, the students whowere facing difficulty in filling the forms or understanding its content werepersonally assisted by the students. The programme concluded with the distributionof refreshments among the participants.

B.Com (H), Second Year

B.Com (H), Second Year

B.Com (H), Second Year

B.Com (H), Second Year

B.Com (H), First Year

B.Com (H), First Year

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Charush KumarB.Com (H), First YearSelected for Harvard Projectfor Asian and InternationalRelationsHarvard University, HPAIR

Shreya SrivastavaB.Com (P), Third YearMiss India Finalist- CampusPrincess 2020Femina Miss India OrganizationEnactus enviornment quiz- firstprize

Khushi GuptaB.Com (P), First Year15th Geofest International15th to 19th November 2019International Geofest held byCity Montessori SchoolSchool, Lucknow, U.P.

Vanshita GuptaB.Com (P), First YearCommerce ka Arjun (14thposition)VSI (CA Coaching Institute,Jaipur)

Tannu KumariB.Com (P), First YearDelhi South East MeritCertificate and AwardOffice of Deputy Directorof Education

Jeet dhimanB.Com (P), First YearQuiz Competition CertificateDepartment of Commerce, SVC

Sandra FrancisB.Com (H), Second YearState Level(Delhi) Prizes: Poem writing- 3rd; Branch level prizes: Poem writing- 1st Story writing- 2nd Cartoon- 2nd Pencil Drawing- 3rd Painting- 3rdDepartment of Commerce,SVCJanasamskriti Regd.

ACHIEVEMENTS

Govind GoyalB.Com (H), Second YearCase study Competition- 1st

Dhanesh KhandelwalB.Com (P), Second YearBillion Dollar deal- 1stPresent across Net- 2nd

Janvi RastogiB.Com (P), Second YearAd Venture- 2nd PositionKaarobaar (case study)-2nd Position

Aashi VashistaB.Com (H), Second YearAcapella Competition/ChoirJmc- 2nd positionDtu- 3rd positionSscbs- 3rd positionZakir Husain- 2nd position

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Narayan Sharma B.Com (H), Second Year

Emirates International Debating Competition,2020- quarter finalist

Pulso: The asian Knockout parliamentarydebate- finalist 2nd

La-Liberta: The first virtual internationalparliamentary debate competition - 12th Bestspeaker and 5th best reply speaker

Asian high School Debate competition- firstbest Adjudicator

TIB-Judo eminence Pre UADC 2020,Bangladesh- second best Adjudicator

Cross Debsoc Practice Tournament- secondbest Adjudicator

Institute of law Nirma University- 7th bestAdjudicator

Hong Kong Schools debate Open 2020-Breaking and subsidized invited adjudicator

ARGO 2020 Online-debating tournament -Breaking and subsidized invited adjudicator

Hong Kong online WSDC International-Breaking and subsidized invited adjudicator

Vancouver International WSDC 2020, BritishColumbia- Breaking and subsidized invitedadjudicator

2nd Dyal Singh Majithia Asian Parliamentarydebate- Breaking Adjudicator

Online Dutch Schools Debate collegecompetition- Invited adjudicator

UNCUT × Rotary International ParliamentaryDebate- Invited adjudicator

English Debate competition- 2nd position

Extempore Competition- 2nd position

World Schools Debating championshippractice spar 2020- Invited adjudicator

National Turncoat debating competition-Winner

SD Rotaract Parliamentary Debate competition 2020- Core adjudicator

ACHIEVEMENTS

Radhika Dixit B.Com (P), Second Year Sangamam -2nd PositionMixtape -2nd PositionRaag - 3rd Position

SandhyaB.Com (P), Second YearGroup discussion -1st position

B.Com (P), Second YearMockstock - 4th position

Manavendra Pratap Singh

Ishaan KumarB.Com (H), First YearAmong top 3 atNational Level inGanga Quest QuizTree Craze Foundation and National Missionfor Clean Ganga

Karan SagguB.Com (P), Third YearFootball auction- 2nd

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Placement

Internships

PLACEMENT DATA

Total Number of Commerce Offers - 32 + 9 (Articleships)

Offers25

B.Com (H)

Offers07

B.Com

Offers32

B.Com (H)

Offers09

B.Com

Highest Package

INR 14.28 LPA

CompanyACCENTURE

CourseB.COM (H)

Student NameARPANPREET KAUR

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MANAGEMENT

PRINCIPLES AND

APPLICATIONS

Co-authored with Dr.

C.B. Gupta

PUBLISHED BY:

Scholar Tech Press

August 2020

PRINCIPLES OF

MARKETING

PUBLISHED BY:

Scholar Tech Press

AUDITING AND

CORPORATE

GOVERNANCE

PUBLISHED BY:

Scholar Tech Press

BUSINESS

ORGANIZATION

AND MANAGEMENT

PUBLISHED BY:

Scholar Tech Press

Dr. Shruti Mathur wasthe convenor ofguidelines meeting forGE paper 'Investing inStock Markets' forsemester 4 HonoursCourses.

PUBLICATIONS

Dr. Neha Singhal

Dr. Shruti Mathur

41

The commerce department organized the ‘Mentorship andCounselling Programs’ in the month of February, March andApril 2021 which aimed to help students acquire theknowledge, skills, and experience necessary to identify options,explore alternatives and decide their career goals. Facultymembers had been assigned section wise for counselling thestudents. The details of students and respective facultymembers in each group had been displayed on the collegewebsite and were also circulated via WhatsApp.

MENTORSHIP ANDCOUNSELLING SESSION

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MENTORSHIP ANDCOUNSELLING SESSION

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PHOTO GALLERY

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Green Human Resource ManagementLife Beyond 22 Yards- Virat KohliThe BusinessmanTESLA: New Revolution for IndianMarketThe Exponential Boom of the EdTechIndustryBlockchain and What It Means ForOur FutureA Leap to LeadInfluencer Marketing- A ConceptRiddled With Intricacies Turned IntoOur Reality!

ARTICLES

INDEX

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The various functions of Green HRM are briefly discussed below:

Green Recruitment:a paper-free recruitment process with a minimal environmental impact.Applications are invited through online media like e-mail, online application forms or the GlobalTalent Pool.

Green Selection: making environment a criterion for selection, asking questions whileinterviewing relating to environment to judge the candidates’ knowledge and interest inenvironment. If possible, telephone or video-based interviews are conducted to minimize anytravel-related environmental impact.The Placement Cell of Sri Venkateswara College has hadonline interviews this year for the final placement and also the Internship Fair was held onlinewhereby students were interviewed on platforms like Google Meet.

GREEN RESOURCE MANAGEMENT

D R . M A M T A A R O R A A S S O C I A T E P R O F E S S O R , D E P A R T M E N T O F C O M M E R C E , S R I V E N K A T E S W A R A

C O L L E G E , U N I V E R S I T Y O F D E L H I

D R . A R P I T A K A U L A S S I S T A N T P R O F E S S O R , D E P A R T M E N T O F C O M M E R C E , S R I V E N K A T E S W A R A

C O L L E G E , U N I V E R S I T Y O F D E L H I

Green Human Resource Management(HRM) has gained significance over thepast few decadesas the world has realizedthat climate change is going to have adevastating impact on all forms of life ifleft unchecked and hence it is imperativethat we adopt environment-friendlypractices in all domains.

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Green Induction: conducting the orientationprogram for new employees online andfamiliarizing new employees with thegreening efforts of the organization.

Green Training and Development:enhancing the knowledge and skills ofemployees in the domain of environment-management. With increasing competition andfocus on environment-related matters, it hasbecome all the more important for companiesto invent new products, processes andprocedures which promote greening. GreenTraining and Development plays a vital role inenabling organizations to achieve thisobjective.

Green Performance Appraisal: setting greentargets, goals and responsibilities and formallyevaluating all employees’ green jobperformance (as far as possible).

Green Reward Management: online payrollmanagement and rewarding employeesfinancially and non-financially for goodenvironmental performance.

Green Safety and Health Management:devising and implementing a broad range ofstrategies to help prevent different health-related problems and enhance the health andsafety of employees.

Green Employee Discipline Management:formulating and publishing rules of conductrelated to greening and setting penalties fornon-compliance with respect to environmentalmanagement targets.

Green Employee Relations: giving avenuesto employees to participate in green suggestionschemes and providing opportunities to theunions to negotiate with management for agreener workplace.

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An exploratory study was carried out by us to study the existing constituents of Green HRM, tofoster a better understanding of the Green HRM practices being followed by different companies inIndia (belonging to diverse sectors) and to compare the different sectors in terms of adoption ofGreen HRM. A questionnaire was meticulously prepared by us and sent to various Indiancompanies belonging to four sectors: IT/IT services, banking/finance, consultancy andengineering/technology. The questionnaire included a carefully selected collection of questions togain rich insights into different aspects of Green HRM implementation.It was found that most of thecompanies included in this study are following Green HRM (though to varying extents).

The analysis of the survey data suggested that Green Recruitment, Green Training and Development& Green Safety and Health Management are the most prominent Green HRM functions while GreenPerformance Appraisal is the least popular Green HRM function among these organizations. It wasobserved that the IT sector is the most active in terms of using Green HRM practices while thebanking/finance sector is the most reluctant to adopt Green HRM. We would encourage interestedreaders to review our recently published research paper on this theme to learn more about the studydesign, observations and inferences.

The Green HRM concept has got a tremendous boost as a consequence of the emergence of thecorona virus pandemic. Many of the companies that were already using some Green HRM functionshave further expanded the scope of Green HRM while certain organizations that were earlierreluctant to adopt the Green HRM concept were also compelled to implement Green HRM practicesbecause of the numerous restraints of various sorts that the pandemic imposed and a considerablepercentage of these companies have realized the transformative potential of this concept and arenow embracing it. In addition to the immensely valuable environment-related benefits that GreenHRM offers, organizations are also beginning to appreciate the various other advantages that GreenHRM can provide like a significant reduction in costs (associated with office space, transportation,utilities etc.), greater flexibility and convenience and a much more streamlined and customizedHRM process

Reference: Arora, M., & Kaul, A. (2020). Green Human Resource Management:An EmpiricalStudy of India. Visegrad Journal on Bioeconomy and Sustainable Development, 2, 61-66.https://vua.uniag.sk/node/322.

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People are in love with his coverdrive that goes like the stroke of apaintbrush. His discipline hasinspired many youngsters to takeup cricket and his passion forfitness has turned the face ofcricket in the Indian team. ViratKohli is the poster boy of Indiancricket but the angry young mandoes not limit himself to his skillson the field. He uses his calculativemind not only to chase down runsbut also to grow his wealth throughvarious businesses.

With a net worth of more than $120 million, Virat has proven that there ismore to him than just meets the eye. Kohli the businessman has startedsome brands from scratch. Moreover, he has also donned the hat of aninvestor and helped many businesses to grow. With more than 100 millionfollowers on Instagram, his face has become a brand in itself. He knows hisworth and has exploited his brand value to provide fire to his own businessventures. If you are one of his followers, then you must have seen himendorse the fashion brand Wrogn. Wrogn is the fashion brand founded byVirat and he has taken the brand to the next level by collaborating withonline stores like Myntra and Flipkart.

BY MELVIN MATHEWB.COM (HONS) SECOND YEAR,

SECTION A

LIFE BEYOND 22 YARDS - VIRAT KOHLI THE BUSINESSMAN

49

Virat’s love for sportsdoes not end at cricketand he fulfills hispassion for other gamesby investing in teams ofother sports. He is ashareholder in thefootball team FC Goathat plays in the IndianSuper League and hasalso put his money onthe wrestling teamBengaluru Yodhas.

While all these business ventures add to Kohli’s wealth, they areseparate from his numerous brand endorsements that form a separatepart of his income. We love him for his life across 22 yards but there isa whole different life lesson of Kohli- the businessman that we are yetto explore.

Virat Kohli is a fitnessfreak and the Indiancricket fans have seenhim go from fat to fit.So it is natural that hisbusinessmind gravitatedtowards Chisel India, achain of fitness centersspread across India.

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The Indian passenger vehiclesegment had a turbulent year, withthe COVID pandemic taking a tollon sales. India’s passenger vehiclevolumes fell 18% in 2020. Howeverexperts believe that the Indian carmarket would be one of the fastest-growing segments and may see a30% growth in 2021.

India has been trying to get itsstrategy to push electric vehicles atleast since the Faster Adoption andManufacturing of (Hybrid) andElectric Vehicles (FAME) 2015 butonly with limited success.

2021 is expected to be the year ElonMusk brings the first Tesla Model-3to India, 14 years after its firstlaunch in the US. This is likely tointensify the race in the electric carsspace as Indian car makers likeMahindra and Mahindra, TataMotors and Maruti.

This also includes startups likePravaig Dynamics and TorkMotors. A lot of people in Indiarefrain from buying electric carsbecause there aren’t enoughcharging stations. The Indiangovernment has ambitious targetsto increase the charginginfrastructure and which wasclearly evident from the budgetthis year. In the February 2020budget, Sitharaman had set atarget of 2,600 new chargingstations across India but theprogress is likely to have been setback by the COVID-19 lockdown.As of the latest data, India had650 places where people couldcharge the EVs.

Aside from these, relief of incometax or goods and services tax(GST) can further improve thedemand, not just for EVs, but forcars as a whole.

"India's electric vehicles need better infrastructure"

TESLA: NEW REVOLUTION FOR INDIAN MARKET

BY VANSHIKA KALRAB.COM (PROG) SECOND YEAR, SECTION B

51

India’s potential as a lucrative market is undeniable.For Tesla, India represents a big opportunity. Justhow big is difficult to determine. “India will be asbig as China, and maybe even bigger as there are notrade or geopolitical conflicts impacting thebackground,”

India has a large population and Musk wants tobring Tesla everywhere so people can stop usinginternal combustion engine vehicles and reducecarbon monoxide emissions, said Whiston, alludingto Indian government’s renewable energy ambitions.What also considerably increases India’s relativeattractiveness is the uncertainty posed by theongoing U.S.-China trade spat and China’squestionable intellectual property regime.

A great deal of Tesla’s India story could be drivenby whether or not the company chooses to set uplocal manufacturing. With a large production base inneighboring China, and investments in multipleother factories in years to come, Tesla may betempted to export some of its cars across the borderto India to get things off the ground.by the end of2021, India is expected to become a manufacturinghub, building out its production arm replicating itsChina model.

It is estimated to see two factories in India by 2023.The Government of Karnataka (a state in southernIndia) is already in talks with Tesla to have theR&D and manufacturing unit in Bengaluru, the statecapital.

Tesla's entry is expected to give a boost to the EV segment,which may result in a jump in demand for batteries. Besides,Tesla's entry into India will be a good advertisement forIndia's ambitions to be a global hub for manufacturing EVsbut it will take time. Its proliferation is expected to take agood amount of time as neither Tesla nor India is ready forEV infrastructure.

It will take establishing a wide network of vendors, softwareinfrastructure, R&D, testing, etc. for its further developmentthough the company is set for its Indian debut in 2021," saidAshwin Patil, Senior Research Analyst at LKP Securities.

However, given the larger-than-life brand image of Tesla, itwill play a big role in boosting the confidence of customersin EVs, apart from alleviating doubts and concerns aroundelectric mobility.There could also be an impact on the EV ecosystem if Musksets up a charging infrastructure for Tesla cars, at least in thetop cities which are expected to be Tesla’s primary marketsin India.

Cost will also be a major stumbling block but they proved tothe public eye that electric vehicles are as good as regulargasoline powered vehicles. They made the electric vehicleaccessible to everyone, along with innovating on andaccelerating the growth and popularity of it. Tesla had alsoincreased the rate of development of the autonomousvehicles, making the future just a little bit more convenientfor us.

Tesla's Indian Opportunity

What does it mean for IndianAutomakers?

Tesla and its CEO Elon Musk are focused onbuilding out factories around the world tocomplement its Fremont, California, electric vehicleplant where the company started. The EV makerspent over $1 billion in the past quarter including onnew factories in Austin, Texas, Brandenburg andGermany.Tesla thinks it can reach 20 millionvehicles by 2030.

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BY -GEETESH KUMARB.COM (HONS) SECOND YEAR, SECTION B

Maybe more than a year ago. Yes, we havelost that personal touch and connection ofclassroom classes and the alternative havebeen the dull, sleepy online classes. While theCOVID-19 pandemic has surely resulted inhuge economic losses for plenty of firmsalong with a steep rise in joblessness, it has,on the other hand led to a gigantic boom ofthe earlier lesser recognized EdTech Industry.

Crashing in on the lockdown and online shift have been companies likeByju’s, Unacademy, Vedantu etc. simply because the students have no otheralternative but to enroll themselves in their courses with an aim to ace highlycompetitive exams like Civil Services, CAT, SSC, IIT-JEE, NEET and so on.

When was the last time you attended an offline class where the teachercould sniff you having lunch at one corner or scold you since you werehaving a nap while hiding yourself in the back benches?

THE EXPONENTIAL BOOM OF THE EDTECH INDUSTRY

53

Even more noticeable is the fact that most of these startups haveentered the unicorn club (referred to a privately owned startup valuedat over $ 1 billion) just after 4-5 years of their inception due to heavyfunding from investors.

Sample this, could you have ever imagined it two years ago that thejersey of the Indian Cricket Team would have the biggest logo of astartup like Byju’s wherein earlier it was sponsored by big corporatehouses like Star and Sahara?!

Maybe in this online era, these companies could become well turn intobig-fat corporate houses and produce the next Ambanis & Adanis. Younever know!

54

Valued at trillions of dollars, it is expected to change how “Big data” operates in today’sworld. This revolutionary decentralized peer-to-peer communication technology can ensuretransparency and accuracy in data transmission across the world. The public nature of theBlockchain technology allows the information on the database to remain untampered.

The biggest touted applications of Blockchain are in building smart contracts, ranging from“Internet of things” to derivative payouts, to even warranty claims.

It will basically eliminate the existence of third parties in transactions as well as automatethe human driven processes in business dealings saving time and reducing errors.

At the inauguration of the World Economic Forum Centre for the Fourth IndustrialRevolution in Maharashtra, Indian Prime Minister Narendra Modi hailed the advent of thisfuturistic technology, citing Blockchain as the solution to the country’s developmental woes. Blockchain is one of the fastest-growing disruptive technologies in the world.

BLOCKCHAIN AND WHAT ITMEANS FOR OUR FUTURE?

BY ABHISHI AGGARWALBCOM (HONS) SECOND YEAR, SECTION A

55

The next, “BIG ONE”,Blockchain presents thepossibility of a financial utopia,a seamless transition of moneyacross the world with one click,however the reality, is in oneword, disappointing.

The current Blockchainbacked Ethereum network,despite billions of dollars ofinvestment, can barely supportabout 15 transactions persecond, compare to visa’sapproximately 45,000.

This makes any block chain-based transactional portalunusable for high-intensitymass consumption, which willform the crux of thetechnological revolution itdeclares to bring.

The technology boasts of anode-based network, meaningthat majority of nodes have toapprove an action for it to takeplace. However, this couldspell doom as any nefariousentity could capture enoughnodes to manipulate the data.

Blockchain’s purported highersecurity was undercut by ahacking attack in 2016.

Despite raising over $200million in funding, all it tookwas one hacker to drain $70million from the DAO, using aloophole found in the “smartcontract coding”.

Further raising the question ofconsolidated governance toprovide some sort of consensuson the further development orchanges in the Blockchainnetwork.

In conclusion, Blockchainwill one day have wide-ranging consequences on theway our world works but,for now, it is still in beta.

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A LEAP TO LEAD

Who is a modern day leader? Aperson characterized by a hugeknowledge base or someonecomfortable working with ambiguityand delegation? A rule follower or arule breaker? An innovator orsomeone who works linearly towardsa pre-decided objective-a fixed targetin a volatile market?

Potential as a term has jadedconnotations,it doesn't quite hold true allacross and seems to be ruled a lot more bysubjectivity and context. But withreducing barriers, we find ourselves in themidst of a digital revolution of sorts-2020a testament to the same. We observe dualtrends of global and glocal behavioursemerging worldwide as we are nested inthe middle of businesses spanning acrossthe world encompassing people belongingto a multitude of nations.

Plurality comes out as that somethingwhich is present throughout,an era ofdiversity and acceptance of thought,action, demography and differentneighborhoods is what the modern era hascome to be characterised by.

The human predicament of preparednesshas for long shaped a seamless evolutionas we anticipate change and prepare notjust for today or tomorrow but also tenyears ahead.It is this preparedness that tomy mind makes internationalmanagement, intelligent management inthe current time and era.

BY SHREYA SHRIVASTAVAB.COM (PROG) THIRD YEAR

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Management science has conventionally steeredclear of belief,paying greater value to objectivitywhile shunning the subjective,intangible and thenon-measurable.However,leadership in itsessence is people-driven: existing for thepeople,of the people and by the people,it is thepeople after all who forge the link betweenbelief and business.They shape the intent of theorganisation which gives rise to the tasks andtargets.At 180 DC,in the capacity of GlobalDirector-People and Culture I had theopportunity to witness and partake in addressingthe gap between institutional and individualgrowth by taking into account themotivations,expectations and beliefs ofindividuals and enabling to articulate at leastsome of them in the process of ideation whichmade me realise that in management, likeleadership it is often the non-measurable thatdetermines choices and propels decisions,thatoutlines HOW and WHAT gets done and that inorder to lead a team of diverse players,one canneither judge nor change individual beliefs butsimply broaden horizons to accomodate moreframeworks while not being oblivious to theneeds of people while still clinging firmly to therequisite business practices.

Going through the pages ofthe past and exploringmythology at close quarterswhile quizzing,

It struck me that present-day management is a reflectionof the age-old ideologies,beliefs and theories thatmanifest themselves in everyculture known tocivilisationand that traditions and talesare, in fact deep-rooted andpassed on in severalparlances of routine business.

A good leader in my opinionexpands to other world viewsand does not dictate, therebyallowing diversity, adopting amiddle path to createsustainable, long-term impactand moving from a goal-based outlook to a gaze-oriented one.

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One might believe that such a path is based on the very foundations of logicand rationality,instead one comes across a deep rooted sense of belief at thecore of each of these paths.It is belief after all that shapes behaviour which inturn gives rise to business-in simple terms,why you do something explains howand what you do at all.That 'INTENT SHAPES IMPACT' was my takeaway from interacting with adiverse set of people and range of activities,as I took helm at the largestconsultancy in the world for social enterprises as Global Director and as nowset out to take concrete steps, in the non-profit sector and createtangible,sustainable ripples of change while establishing diverse and multi-cultural alliances.

Since time immemorial, mankindhas been led to believe in theexistence of a purpose, anobjective, a target-this vision hastaken the form of numerouscultural connotations such as the‘Promised land’ in Biblical texts,the paradise or the Elysium inGreek myths and so on. Apathway has then been laid out toreach these abodes by a hero, asaviour, an avatar or a prophetwho defines commandments toachieve this outcome, just as thecase is with modern-daybusinesses led by individuals andleaders.

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INFLUENCER MARKETING- A concept riddled with intricacies turned

into our reality!

The times of celebrities ruling endorsements have been cast aside and, influencershave glided onto their tiara. Influencer marketing, which we view daily in the form ofvariegated content on countless forums, has deepened its imprint, and some of usmight be clueless about its whimsical ways!

The basics of influencer marketing cutit out to be a subset of social mediamarketing. Our admired influencersfrom Instagram, Tiktok, Youtube andother social media platforms arecoveted by protean brands to amplifytheir market reach and solidifying theirbrand’s foothold.

Research and surveys carried out bynoted websites such as InfluencerMarketing Hubs, Adweek, RivalIQ, andmany more have furnished staggeringstatistics underpinning influencermarketing in the realm of marketing.

BY- JESSICAB.COM (HONS) SECOND YEAR, SECTION A

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As reported by MediaKix, 71% of the marketers stated thatthe customers gained from influencer marketing mount up tohigh-quality as against other types of marketing.

According to Global Web Index, a quarter of Tiktok, 16% ofInstagram, and 13% of Facebook communities proclaimed amultifold increase in sharing influencer-y posts since theoutbreak of COVID-19.

67% of the respondents of Influencer Marketing Hub’ssurvey use Instagram for influencer marketing. However,Tiktok influencer marketing has soared to colossal levels.

According to the survey carried out by Influencer MarketingHub, 83% of the firms account for Influencer market spendingfrom their marketing budget.

Let’s take a look at some statistics for 2021 - stats don’t lie!

As stated by RivalIQ, in 2019 the #10yearchallenge boomedthe engagement matrix for Instagram Influencers by 500%.

Our every like, share, view, heart,hashtags are monitored by the techgiants as well as brands looking outto augment their product base orintroduce a new one. From a platformfor friends to chit-chat, uncles toquote politics and many to gossip,these so-called apps have beenmanifested into a virtual marketingreality.

A ludicrous profession ofInfuleuncers has swarmed themarket scene and, our engagementtime has moulded into statistics. Influencer marketing is embarkingupon uncharted territories and hasgiven traditional marketingstrategies food for thought!

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Teacher-in-Charge: Dr. Mamta AroraConvener: Ms. ShilpaCommittee Members: Dr. Pooja Jain,Dr. Vinod Kumar, Dr. Neha Singhal,Ms. Simranjeet Kaur and Mr. Manish

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Melvin Mathew Narayan Sharma Aryan Tandon Vanshika Kalra Reet Meddiratta Manan Gupta Medha Raghuvanshi Gurleen Sohal Mannat AroraRehmat WaliaRia Saxena Sehej Kaur

THE TEAM

The Editorial Team

The Design Team

Medha Raghuvanshi Gurleen Sohal Ria Saxena Ishita Aggarwal Guncha Sachdeva Melvin Mathew Joyce Tom

Karnika PagariaEditorial Head

Aarushi GovilCreative Head

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