karora brand brief

21

Upload: karora-ireland

Post on 29-Jun-2015

1.001 views

Category:

Documents


0 download

DESCRIPTION

Irish eco chic beauty brand KARORA has been created to offer consumers a more stylish & glamorous choice in the natural beauty category-Skinwear ♥ Tanning ♥ Cosmetics ♥ www.karoracosmetics.com

TRANSCRIPT

Page 1: Karora Brand Brief
Page 2: Karora Brand Brief

about us

KARORA is the fusion of eco & chic beauty and has been created to offer consumers a more

stylish & glamorous choice in the natural beauty category. At the heart of every KARORA

product is a potent blend of pure active botanicals brought to life in formulas that deliver natural

sensorial skin treats.

We offer a pure, natural and glamorous alternative to traditional chemical-laden cosmetic,

skincare and tanning products. All our products are multi-tasking treatments in one pure

formula and can be used by those with even the most sensitive skin.

With KARORA you will discover unique skin boosting formulas that nurture, nourish and

revitalise. But it's not just what's on the inside that counts either, you will be indulged with our

exquisite and seductive packaging which is always recyclable and always environmentally

friendly.

KARORA is a brand that provides naturally active, innovative and effective beauty products. We

strive to produce the purest, most chic products while meeting the changing needs of our

consumers. We are dedicated to monitoring market trends and ensuring our pure, natural and

eco chic ranges reflect current styles.

Welcome to theWorld of PureEcoChic

Page 3: Karora Brand Brief

KARORA is the fusion of eco & chic beauty

and has been created to offer consumers a

more stylish & glamorous choice in the

natural beauty category.

Eco chic is a term becoming increasingly

prevalent - it simply means a combination of

trendiness and eco-friendliness.

We offer a pure, natural and glamorous

alternative to traditional chemical-laden

cosmetic, skincare and tanning products.

We have developed our products, packaging

& marketing collateral to have stand out

shelf presence in the natural category.

brand positioning

brand positioning

Pure eco chic

Page 4: Karora Brand Brief

unique concept

Botanical Tan

exceptional formula

Pure Quality

seductive packaging

Stand Out Shelf Presence

bronzing positioning

signature ingredients

acai berry, argan oil and jojoba

Page 5: Karora Brand Brief

Prep & Prime

KARORA Smooth Operator

Multi-Action Micro Peel

gently and effectively removes dead cells and

impurities from the surface of the skin dramatically

improving skin texture and tone. This is a non-

irritating grain free exfoliator which helps restore a

smooth, even and radiant appearance to the skin.

Enriched with Vitamin E, Aloe Vera and Citrus this

product stimulates the skins natural renewal process.

the easy peel…grain free & pain free

effectively removes dead skin cells without harsh scrubbing

Page 6: Karora Brand Brief

Self Tan Mist

KARORA Self Tanning Mistpure active botanicals

advanced bronzing and skin firming treatment. The

tinted formula glides on effortlessly to envelope the

skin delivering an even, nutrient rich golden tan lasting

up to seven days.

Fused with a proprietary blend of pure active botanicals

of acai berry & argan, vitamins and essential oils, this

unique self tanning mist leaves the skin moisturised,

nourished and revitalised.

our unique spa formula..a botanical bronzing treat

oh soooo good…we bottled it

Page 7: Karora Brand Brief

Gradual Bronzing Moisturiser

KARORA Gradual Bronzing Moisturiser SPF15pure active botanicals

builds a subtle natural tan or can be used to extend an

existing tan. Containing a touch of organic tanning

agent, natural botanicals and protective sun filters this

innovative formula hydrates, protects and leaves skin

glowing.

Fused with a proprietary blend of sweet orange extract,

jojoba, vitamin E and essential oil of argan, this rich and

luxurious formula glides on the skin leaving a citrus

fresh fragrance.

.

build a gradual super natural tan

with sun protection benefits

Page 8: Karora Brand Brief

Botanical BronzingProfessional Formulas

See, Smell & Feel the Difference

KARORA botanical bronzing formula is a luxury tanning therapy

which delivers a rich, radiant bronzed glow while also providing a

powerful age fighting, skin firming and cell rejuvenating treatment.

When tested side by side with other sunless tanning formulas,

KARORA bronzing stands out from the crowd. One of the biggest

reasons is the color, a natural rich healthy bronzed glow combined

with pure active botanicals that really leave the skin looking naturally

tanned, toned and healthy.

The KARORA promise is quality, purity and performance in

EVERYTHING we do. With KARORA’s pure eco chic botanical

bronzing treatment your clients will really SEE, SMELL & FEEL the

difference.

With a clear point of difference, KARORA is building a loyal following among modern

women and beauty professionals. Here is our story…

Page 9: Karora Brand Brief

Botanical BronzingProfessional Formulas

KARORA is a botanical bronzing treatment that ticks all the boxes

on trend “eco chic” proposition

organic, paraben free, chemical free

formulated with pure active botanicals

developed with long term health in mind

suitable for all skin types

delivers a rich natural bronzed colour

lasts up to 7 days with a natural fade

diminishes the appearance of cellulite

leaves skin hydrated & silky to the touch

fragrant without the fake tanning smell

dries in seconds instead of minutes

no sticky or greasy feeling

Page 10: Karora Brand Brief

Were on message –media sound bites

“Irish tanning range KARORA...botanical

bronzing ...this is self tanning at its most

progressive”“maternity & infant loves new Irish eco

brand KARORA... botanical bronzing

with hydrating & skin firming properties”

“Karora gradual bronzing

moisturiser (SPF15) ticks all

the boxes”

“new Irish eco chic brand KARORA has a

whole range of products that

includes loads of vitamins & essential

oils”

Our favourite things

Irish glow...eco chic colour fused with

pure active botanicals”

Page 11: Karora Brand Brief

media buzz

Page 12: Karora Brand Brief
Page 13: Karora Brand Brief

Med

ia B

uzz

Page 14: Karora Brand Brief

Med

ia B

uzz

Page 15: Karora Brand Brief

Med

ia B

uzz

Page 16: Karora Brand Brief

Med

ia B

uzz

Page 17: Karora Brand Brief

Med

ia B

uzz

Page 18: Karora Brand Brief

Med

ia B

uzz

Page 19: Karora Brand Brief
Page 20: Karora Brand Brief

Med

ia B

uzz

Page 21: Karora Brand Brief