kart & kriss case study
DESCRIPTION
The presentation describes how we helped Kart & Kriss, a fashion label from the house of Vintage Clothing Works to increase their brand awareness and visibility and also generate higher percentage of sales enquiries through our social media marketing efforts.TRANSCRIPT
Kart & KrissSocial Media Marketing Case Study
StickyGarlic Communications is a new age brand consultancy firm
specializing in digital media marketing. We help analyse our clients’
existing digital marketing campaigns and offer strategic consulting
services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication
strategies, designs and lateral thinking to ensure a deeper and sustainable
impact of your marketing campaigns and efforts.
About Us
Value Proposition
Understand your business thoroughly
Understand your current and
potential customer profile, business
environment along with opportunities
and threats
Understand your business objectives
and goals
Insight driven communication
Services Provided• regular updates and engagement on all the relevant social media
platforms.
• designing and execution of Facebook , YouTube and LinkedIn
advertisements.
• designing and execution of social media driven campaigns.
• designing user friendly applications for facebook, and all the leading
mobile platforms including IOS, Android, Blackberry and Windows.
• online reputation management.
• website development and design.
• we also provide print media artwork solutions.
Business Problem
Kart and Kriss is a fashion
label from the house of
Vintage Clothing Works.
They wanted to increase
their brand awareness and
visibility on the social media
platform and also generate
sales enquiries through
engagement.
Social Media Objectives
• increase brand awareness and visibility.
• drive customer engagement for a profitable and sustainable
relationship.
• influence customer decision making and aid brand recall.
• create genuine brand advocates.
• drive sales.
• building up of a loyal customer base.
Our Approach
Assess Opportunities and
Competition
Define Target Audience
Understand target audience
(better)
Build Social Infrastructure
(Identify channels)
Deploy and engage
Solution
• After a thorough assessment of the
opportunities and business objectives, we
identified the most appropriate channel to
connect and engage with the brands’
target audience and hence started their
brand page on facebook .
• We tailored engagement driven content
and introduced fun-filled features and
contests to create substantial buzz about
the brand.
Off
icia
l Bra
nd
Pag
e
Daily Content
– post about topics related to alternate fashion and style.
– fashion tips, grooming techniques
– promote useful content including resources, contests, deals,
activities etc.
– poll questions.
– post updates about Kart & Kriss apparels with amiable
creatives.
The communication strategies were tailored to promote the culture of bold andprogressive clothing which connects the brands’ youth target market.
Fashion Tips
Grooming Tips
Product Related Updates
General Engagement
Features
Contests
Results
Substantial increase in Fan base
Reached a fan base of more than 9000 in just 4 month period (with a minimal average paid advertisement spend of Rs. 1300/month
Sales enquiry generation
Sales enquiry generation
Average sales enquiries generated per day=3
Increase in Page views
Steep increase in page views from a meagre number of 150/day to 550/day (on an average)
Engagement
Achieved engagement percentages of over 13%, which is 4-5% higher than the industry standards.
Contact Details
Sizzil Islam Choudhury
Email id: [email protected]
Phone number: +91 9986642225
Aritra Chatterjee
Email id: [email protected]
Phone number: +91 9886208597
Website: http://www.stickygarlic.com/