kasetsart university, thailand. effect of cross-cultural communication on socio-cultural...
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Kasetsart University, Thailand
Effect of Cross-Cultural Communication on Socio-Cultural Transformations in
ASEAN Information Society
Asst.Prof.Porntip Yenjabok,Ph.D
Department of Communication Arts and Information Science, Faculty of Humanities,
Kasetsart University, Thailand
Use of the Internet in Thailand and ASEAN + 6 Countries in 2010
Source: 1. International Telecommunication Union (ITU), Key 2000-2011 country data (http://www.itu.int/ITU-D/ict/statistics/) 2. National Statistical Office of Thailand (for Thailand data)
BRUNEI
CAMBODIA
INDONESIA
LAO P.D.R.
MALAYSIA
MYANMAR
PHILIPPINES
SINGAPORE
THAILAND
VIETNAM
AUSTRALIA
CHINA
INDIA
JAPAN
KOREA REP.
NEW ZEALAND
0 10 20 30 40 50 60 70 80 90 10053
1.3
10.9
7
56.3
0.3
25
71
22.4
30.7
76
34.3
7.5
78.2
83.7
83
71.3
0.4
3.9
3.4
25.1
2.6
10.1
82
11.4
8.1
72.9
23.7
4.2
85.4
96.8
79
Percentage of Individuals Using Internet Percentage of Households with Internet
Percentage
ASEAN Statistics (2012)
Asst.Prof.Porntip Yenjabok,Ph.D
ASEAN Statistics (2012)
ASEAN
Countries
Population
(2012 Est)
Internet users
(30/6/2012)
Internet
Penetration (%)
FB Users
(31/12/2012)
FB Penetration
(%)
Brunei
Darussalam408,786 318,900 78.0 254,760 62.3
Cambodia 14,952,665 662,840 4.4 742,220 5.0
Indonesia 248,645,008 55,000,000 22.1 51,096,860 20.6
Laos 6,586,266 592,764 9.0 255,880 3.9
Malaysia 29,179,952 17,723,000 60.7 13,589,520 46.6
Myanmar 54,584,650 534,930 1.0 n/a n/a
Philippines 103,775,002 33,600,000 32.4 29,890,900 28.8
Singapore 5,353,494 4,015,121 75.0 2,915,640 54.5
Thailand 67,091,089 20,100,000 30.0 17,721,480 26.4
Vietnam 91,519,289 31,034,900 33.9 10,669,880 11.7
Source: National Statistical Office (2012). The 2012 Information and Communication Technology Survey in Household.
Number of computer users by age group
6-10 years
11-14 years
15-19
20-24
25-29
30-34
35-39
40-49
50-59
60 years and over
2,922,709
3,501,312
3,887,988
2,270,724
1,970,207
1,791,704
1,394,684
2,051,371
1,112,726
264,423
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
Number of computer users by location of using group
Home
Office
Institution
Internet café
Telecenter
Friend's house
Learning ICT community center
Other location via Notebook, Tablet and PDA
Others/Unknown
12,677,645
5,689,862
10,424,170
2,468,600
652,465
449,636
170,311
173,674
65,670
Asst.Prof.Porntip Yenjabok,Ph.D
Percentage of computer users by activity computer using
Work11%
Study17%
Reading/Learning (e-book)
11%Play game
20%
Entertainment21%
Surfing Internet19%
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
Work
Study
KnowledgeGam
e
Enterta
inment
Surfi
ng Internet
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Number of computer users by age group and activity
Age group 6-24 years
Age group 25 years and over
Activity
Num
ber o
f com
pute
r use
rs
Asst.Prof.Porntip Yenjabok,Ph.D
Number of Internet users by time to access Internet
08.00 - 11.59 a.m.
12.00 - 15.59 p.m.
16.00 - 19.59 p.m.
20.00 - 23.59 p.m.
24.00 - 03.59 a.m.
04.00 - 07.59 a.m.
All day
Unknown
7,391,118
9,420,450
6,561,876
3,070,213
103,650
24,651
923,380
290
Asst.Prof.Porntip Yenjabok,Ph.D
Objectives of the research
• To investigate the media exposure behavior of cross-cultural communication on socio-cultural transformations in ASEAN information society.
• To study some cultural changes in ASEAN countries predominated by cross-cultural communication from other countries.
Asst.Prof.Porntip Yenjabok,Ph.D
Framework of the research
Demography- Gender- Occupation- Income- Graduation - Area
Media exposure behavior - Time- Period of time- Frequency- Type of program - Objective
Transformations and Losses of original culture in ASEAN information society - Ways of life- Lifestyle patterns in a family- Food- Costume- Media usage
Factors affected on transformations and losses of original culture in ASEAN information society
Asst.Prof.Porntip Yenjabok,Ph.D
Research Method
• Qualitative and Quantitative Research--the in-depth interview research and content analysis
• This study was operated in Thailand. • Focusing on mainstream media (free TV and
cable TV) and online media (website, facebook, and social networks)
Asst.Prof.Porntip Yenjabok,Ph.D
Result of the research
• All population, aged 15 years and over, always use the ICT at home every day.
• Most of them will spend an hour to two hours a day on ICT.
• Most of them will use the ICT for contacting with others.
• Most of students, aged 15 to 24 years old, will use the application of Line but most of the population aged 25 years and over will use the internet.
Asst.Prof.Porntip Yenjabok,Ph.D
Comparison of ICT usage ranking between students and population aged 25 years and over
Types of ICT Percent of StudentsPercent of population
aged 25 years and over
Internet 19 44
Facebook 27 33
Twitter 10 2
Line 31 12
Social Network 10 10
Others 3 0
Total 100 100
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Factors affected on transformations and losses of original culture in ASEAN information society.– Policy of the broadcasting TV stations – Free trade area for the information and
communication technology – Modernization of ICT
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Transformations and Losses of original culture in ASEAN information society.– Culture of Language– Culture for time-consuming– Exporting some cross-cultural
communications on Socio-Cultural Transformations in ASEAN Information Society
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Ways of life have been changed by the ICT media usage.– All population will use all kinds of the ICT
media increasingly.– Everyone likes to open one’s privacy to
public increasingly.– More population in the society has a chance
to participate in public interests.
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Obviously, examples of cultural changes in Thailand and Laos have predominated by cross-cultural communication from South Korea effectively.
• It causes some cultural changes by passing the ICT media—online media, website, twitter, facebook, line, youtube, and Korean fanpage.
Asst.Prof.Porntip Yenjabok,Ph.D
Conclusion
• Exporting main cross-cultural communications on Socio-Cultural Transformations in Thailand and Laos.– Entertainment: concerts, shows, series, songs, movies,
meet and greet parties, news, etc.– Surgical operation– Tourism– Healthy products– Fashion – costumes and cosmetics– Korean study – language and culture– ICT accessories and appliances
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
Asst.Prof.Porntip Yenjabok,Ph.D
On-going process
• The further research is being studied in Laos, Cambodia, and other ASEAN countries to complete the perfect research.
• Finally, the result can be compared and analyzed in the final step.
ICT Master Plan – Smart Thailand
Asst.Prof.Porntip Yenjabok,Ph.D
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ICT2020 - Smart Thailand 2020
Goals• A universal broadband access.• 75 percent of the population will
have information literacy. • ICT professionals will account for
at least 3 percent of the workforce.• ICT contribution to GDP at least
18%.• NRI Ranking remains in top 25%• Increased Internet-based
Employment• Higher awareness of the role of ICT
for environmental sustainability
Asst.Prof.Porntip Yenjabok,Ph.D
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Thank You
Asst.Prof.Porntip Yenjabok,Ph.D