KASHMIRI CARPET INDUSTRY CASE STUDY

BY MUNIR AHMED D-21

COLLECTION OF SILKS /WOOL

SILK/WOOL IS NOTTED AND WEAVED AND MADE INTO BEAUTIFUL CARPETS

SOME CARPETS ARE SOLD IN

SRINAGAR BY SMALL WEAVERS

A MAJOR LOT IS SOLD TO LOCAL CONTRACTORS

SOLD IN VARIOUS PART OF INDIA

SOLD IN VARIOUS PART AROUND THE GLOBE

BOTTLENECKS IN KASHMIRI CARPET MARKET

Low availability of silk and wool in local market, hence price of these raw materials have risen significantly

Trap of local contractor to whom the small local weavers sell their masterpieces at low cost

Unavailability of labour

Poor production facilities

CONTD…

Lack of proper centralized and organized market

Lack of knowledge of markets

Lack of tourists

New markets

Developing economies :

instead of traditional developed countries as market , kashmiri carpet can find its new market in developing countries like south africa and brazil

Digital Market:

in the age of internet and technology , online market or digital market is a great way to connect with larger section of consumers

Tier II and tier III cities :

Taking the kashmiri carpets to fast growing tier II and tier III cities like bhubaneswar, indore etc.

WHAT GOVT. SHOULD DO ?

Improving availability of raw materials by encouraging production of wool and silk within the country border

Better facility for weavers and their families and brining back the charm of weaving as a profession

Keeping a check on markets and making it more centralized and controlled

NEW CHANNEL STRATEGY

• WEAVER SELLING THEIR CARPETS TO GOVT. RECOGNIZED CONTRACTORS AT FAIR PRICE

• GOVT. RECOGNIZED CONTRACTOR SELLING IT TO DIFFERENT GOVT. LICENSED DEALERS

• DEALERS SELL THESE CARPETS IN DIFFERENT MARKETS

FUTURE GROWTH DRIVERS

Low end carpets :

they are cheaper and affordable for many consumer segments

Modern Designs

Modern Designing techniques:

like designing software

Effective Cost management

Business process upgradation

THANK YOU