kaspersky b2b product and...
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KASPERSKY B2B PRODUCT AND MARKETING
Vladimir Zapolyansky
Global Head of SMB Marketing
WE PROTECT FROM CYBER THREATS
KNOWNTHREATS
ADVANCED THREATS
UNKNOWNTHREATS
THREE SEGMENTS OF B2B BUSINESS
VSB SMB ENTERPRISE
YOU CAN ONLY SELL WHEN YOU KNOW WHAT TO SELL
Industry leading protection
Multilayered security against
known, unknown and
advanced threats
Single management console
MULTIBRAND RESELLERS HAVE A LOT TO REMEMBER
Kaspersky Lab product values
SMALL & MEDIUM BUSINESS PORTFOLIO
What solution you are looking for?
I don’t have system administrator. And my network is 25 seats
EASY
Kaspersky
Small Office
Security
KASPERSKY SMALL OFFICE SECURITY
DATA & MONEY
ARE SECURE
CLOUDMANAGEMENT
BEST PROTECTION
PC, SERVERS MAC, ANDROID
PROTECTION ALL IN ONE FROM EVERYTHING
SMALL & MEDIUM BUSINESS PORTFOLIO
What solution you are looking for?
I don’t have system administrator. And my network is 25 seats
I have systemadministrator
EASY FUNCTIONAL
Kaspersky
Small Office
Security
CLOUD ON PREMISE
What type of management?
Kaspersky
Endpoint Security
CLOUD
Kaspersky
Endpoint Security
SELECT | ADVANCED
NEW
KASPERSKY ENDPOINT SECURITY CLOUDGlobal launch in H2 2016
• Desktops, laptops
• Windows File servers
• Android & iOS mobile devices
• Management of many customers from a single console
Customer networkWeb consoleAdministrator
WITH THIS SOLUTION WE TARGET END-USERS AND PARTNERS
FUNCTIONALITY
Windows desktops, laptops & file servers
Security
Anti-malware
Firewall / IPS
Web Protection
Mail Antivirus
ControlsWeb Control
Device Control
Smartphones & tablets Android iOS
Mobile security
Antivirus
Anti-Phishing (Safe Browser)
Call & SMS Filtering
Jailbreak / Root detection
MDM
MDM
Compliance
Passcode setting
Periphera management
Anti-theft (remote lock/wipe)
MAMApp control
Self-Service Portal
COMPARING KES CLOUD TO KAPSERSKYENDPOINT SECURITY FOR BUSINESS | SELECT
Endpoint Kaspersky Security
Cloud
Kaspersky Endpoint
Security
for Business | Select
Management type Cloud-based console On-premise console
Security for Workstations (desktops, laptops)
Windows
(MAC later in 2016)Windows | Mac | Linux
Security for File Servers Windows Windows | Linux | WSEE
Endpoint Control ToolsDevice Control
Web Control
Application Control
Device Control
Web Control
Enterprise Mobility
Management
(Mobile Security, MDM,
MAM)
Android | iOS Android | iOS | Windows Phone
SAME ENDPOINT CLIENT
KASPERSKY ENDPOINT SECURITY CLOUD
SINGLE MANAGEMENT
CONSOLE
INDUSTRY LEADING
PROTECTION
NO INFRASTRUCTURE
COST
CONSUMPTION
BASED PRICING
READY TO START
SOLUTION
MULTITENANCY
Customer network 1. up to 1000 nodes
Web consoleAdministrator
Customer network N. up to 1000 nodes
Kaspersky
Endpoint Security
CLOUD
HOW WE MEET MSP EXPECTATIONS
Industry leading protection
Consumption based model
Security as a Service
Integration with Labtech and Connectwise
platforms in 2016
Multitenancy
THREE SEGMENTS OF B2B BUSINESSENTERPRISE
EXPERTISE
• Targeted Attack Investigation Training
THREATS DATA SHARING
• APT reporting, Botnet tracking, Threat
data feeds
SOLUTION
• Kaspersky Anti Targeted Attack
• Kaspersky Fraud Prevention
TRAIN
• Cybersecurity training
PROTECT
• Endpoint security
• Virtualization Security
• Mail, Server security
• Datacenter Security
• Penetration
testing
• Security
assessment
REACTION
• Incident response
INVESTIGATE
• Malware analysis
• Digital forensics
PREDICT
RESPONCE
PREVENT
DETECT
KASPERSKY ADAPTIVE SECURITY
WE PROTECT FROM CYBER THREATS
KNOWNTHREATS
ADVANCED THREATS
UNKNOWNTHREATS
VSB
SMB ENTERPRISEDRIVEN BY
SECURITY
INTELLIGENCE
KASPERSKY LAB THREAT INTELLIGENCE
Insight and Expertise Gained
Through a history of Discoveries
Stuxnet
2010
Duqu
2011
miniFlame
Flame
Gauss
2012
Epic Turla
Energetic Bear
Crouching Yeti
CosmicDuke
Darkhotel
Careto /
The Mask
Regin
2014Icefog
Winnti
NetTraveler
Miniduke
RedOctober
2013
TeamSpy
Kimsuky
CozyDuke
Carbanak
Desert
Falcons
Equation
Naikon
Hellsing
Duqu 2.0
Animal Farm
Satellite
Turla
2015
SECURITY EXPERTISE FROM THE TOP DOWN
• More than 3,000 employees globally
• More than 1/3 of the company’s
employees are R&D experts
• We are an independent company, our
R&D resources are quick and flexible
BEST PROTECTION. 2015
0%
20%
40%
60%
80%
100%
20 40 60 80 100
N of independent tests/reviews
Sco
re o
f TO
P 3
pla
ce
s
Bitdefender
Sophos
G DATA
Symantec
F-Secure Intel Security (McAfee)
Trend Micro
Avira
Avast
AVG
ESET
Quick Heal
Microsoft
Panda Security
In 2015 Kaspersky Lab products participated in 94 independent tests and
reviews. Our products were awarded 60 firsts and achieved 77 top-three finishes.
Kaspersky Lab1st places – 60
Participation in 94
tests/reviews
TOP 3 = 82%
BullGuard
* Notes:
• According to summary results of independent tests in 2015 for
corporate, consumer and mobile products.
• Summary includes independent tests conducted by : AV-
Comparatives, AV-Test, Dennis Technology Labs, MRG
Effitas, NSS Labs, PC Security Labs, VirusBulletin.
• Tests performed in these programs assess all protection
technologies against known, unknown and advanced threats.
• The size of the bubble reflects the number of 1st places
achieved.
Independent recognition
of our leadership in tests
Leading global threat
intelligence. GREAT team
Expertise from
the TOP down
Respected among TOP
security organizations
Technology driven.
Strong R&D
Leading discovery of the
most complicated threats
See and predict security incidents
with Kaspersky Security Network
SECURITY INTELLIGENCE IS IN OUR DNA
PRODUCT SALES ENABLEMENT
KASPERSKY
PARTNER
PORTAL
SALES
TRAININGS
PRODUCT
CONTENT
TECHNICAL
TRAININGS
COMPETITIVE
DIFFERENCE
MARKETING
CONTENT
AND IT SHOULD BE FUN
THANK YOU!Vladimir Zapolyansky
Global Head of SMB Marketing
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