kate frost inc - how to increase used car leads & visitibilty

Copyright 2012 © Kain Automotive Inc.

Generate more visibility & leads on your used cars

Kate Frost, [email protected]


TAKE AWAYS:

Marketing – Find out what other dealers are doing to generate first party leads and hold third party providers responsible.

Optimization – What free or inexpensive things you can be doing increase visibility.

Lead Follow Up – Now that you’re getting leads, how you should be responding to them.


Actual photo taken from dealer’s site sitting in this room. -

33

WARNING:This presentation assumes that you know the basics:

- Pricing consistent with your market- Quality photos…and lots of them- Descriptions on every vehicle

…The innocent won’t necessarily be protected.


SEM – Used Car Feed

Long tail keywords :: Relevancy :: VDP

#1


55

SPECIALS#2


6

SPECIALS#2


SPECIALS#2


How do you stack up?


DEALER # OF SPECIALSBristol Toyota 5Buckhannon Toyota 0Coad Toyota 5Craig Toyota 2Dahl Toyota 12Fernelius Toyota 20*Harr Motors Inc 0Hosmer Toyota 0Kasper Toyota 7Kool Toyota 0Marianna Toyota 9Mike Basil Toyota 18Steven Toyota 8Superior Toyota 0Toyota of Danville 1Toyota of Murray 1Toyota of Muskogee 21*Vanderstyne Toyota 5Vescovo Toyota 5

* Call the page "Used Specials"

On

Fri

da

y, A

pr

4th


1010

TRAC#3


1111

TRAC#3


Overlays on CPO#4


CPO Description#5


AutoTrader

“Tell us you saw the car on AutoTrader and save an aditional $250.”

#6


CARGURUS#7


CARGURUS

FREE 30 DAY TRIAL

#7


8. SELL US YOUR CARSELL US YOUR CAR#8


VIDEO EMAILS#9

https://www.youtube.com/watch?v=bnpmW-KOmuI

https://www.youtube.com/watch?v=9DucThMRUAs


CATS#10


Connect!

Facebook.com/katefrostinc

Twitter.com/katefrostinc

LinkedIn.com/katefrostinc

407.760.8072

[email protected]

kate frost inc - how to increase used car leads & visitibilty

Automotive

kain automotive

kool toyota

craig toyota

coad toyota

marianna toyota

steven toyota

fernelius toyota

kasper toyota