Words on the street

Kate Hall (Marketing), John Martin (Development librarian, Library Service),

Claire Pegg (Creative Services)Alex Scoppie (Media Team)

Internal Comms Team

Author Events in Leicestershire

• Small programme of Author events planned for Spring 2011

• Re-branding needed for Author Events in Leicestershire (previously named ‘PageTurner’ now outdated)

• Historically – small numbers attended, limited publicity & awareness.

• Long period of no authors until August 2010.

• Capture and capitalise on audience demand after long absence of visits and grow the audience.

• Budget allocated from Library Service – plus partnership agreement with the publishers and Authors

• Lead designer – Claire – worked with department to re-design and deliver strong recognisable brand that would fit all Genres

Literature out-dated

Audience: Aims : Objectives

• Aimed at individuals interested in meeting a visiting an author at L.C.C. sites – (Libraries, museums, schools and community venues). Target audience: adults and children.

• Design a new look brand that fits the audience, an identity of its’ own with a new name, look and approach.

• Images and Icons - using the current library branding as a guide and starting point.

• Identifying different genres: e.g. crime, history romance.

•Establish a webpage on the LCC website

• Create support Resources for Library Staff on CIS

• Increase visitor numbers to Author Events

Mind mapping – ‘brain storming’

CONCEPT: ESTABLISH an AUTHOR PUBLICITY BRANDING

Words and titlesWording

Single KEY word association

By the Book BOOKFully Booked PAGEBooked Up CHAPTERPageTurner END/ JACKETWrite On WORDSRead On LETTERRead all about it A-Z or INDEX

Support resources for Library staff

Front web page coverage – WORLD BOOK DAY

Employee News

Thisisleicestershire.com

Media

Meet the experts

Cost savings

Detail Distribution/cover Previous cost of A5 PageTurner publicity £ 450 100 sitesFrom Spring 2011 – Words on the Street A4/A3 posters £69.65 250 sites

CIS-Library Support Resources nil cost Library staff

Media coverage nil cost coalville times

Event feedback:RJ Ellory – 5 March 45 attendees £ 67.50 (@ £1.50 a ticket) Linda Page – 16 March 48 attendees £ 120.00 (@ £2.50 a ticket)Glyn Iliffe – 17 March 20 attendees £ 40.00 (@ £2 a ticket)Medieval Murderers – 23 March 33 attendees £ 66.00 (@ £2 a ticket) Alison Weir – 24 March 70 attendees £ 210 (@ £3 a ticket)Michael Wood – 30 March 101 attendees £252.50 (@ £2.50 a ticket)Stephen Booth – 12 April 64 attendees £160 (@ £2.50 a ticket)

Achievements/results

•Aimed at individuals interested in visiting an author at L.C.C. sites – (Libraries, museums, schools and community venues). Target audience: adults and children.

• Design a new look brand that fits the audience, an identity of its’ own with a new name, look and approach.

• Images and Icons - using the current library branding as a guide and starting point.

• Identifying different genres: e.g. crime, history romance.

•Establish a webpage on the LCC website

• Support Resources for Library Staff on CIS

• Increase visitor numbers to Author Events

www.leics.gov.uk/wordsonthestreet

Thank you