Kate TicknerCommunications Portfolio

Profile Name: Kate Tickner DOB: 27/03/1991 Occupation: Trainee Account Manager (as of 2014) Area of specialty: Advertising

Some background info:I am currently a fourth and final year student of a Bachelor of Arts (Advertising & Political Communication / Bachelor of Public Relations. I am about to embark on my first big adventure as a professional in the world of advertising (in particular, healthcare advertising.)

Although I have predominantly studied PR, I have a particular interest in Advertising and strive to explore the industry from the a professional viewpoint.

I take pride in my strong work ethic and try to implement the motto “work hard and be kind” in all that I do. I thrive in team environments and believe that consistency and communication are at the core of every strong, successful team.

I have approached the communications industry with an open mind ad a willingness to learn about everything. I didn’t enter the industry with the intention of starting in healthcare, but I am looking forward to the challenges of working within tight constraints while still providing sufficient information and awareness about the world of health care.

On the side, I have a fondness for Cameron Crowe films and soft cheese and I appreciate the sounds of glam rock music.

Twitter: @kate_tickner_91

Copywriting & Print

Mock-up print ad for Domayne & The Salvation

Army, Christmas 2010

Mock-up print ad for Organic Care Shampoo &

Conditioner, 2013

PR Writing

Mock-up media release, AMA & Pertussis, 2011

Article: Skate In the City 2013, prepared

for contentgroup

Skate in the City article 2013, prepared for contetgroup: http://contentgroup.com.au/generating-media-coverage-a-how-to-for-

skate-in-the-city

Mock-up media alert, National Trust, 2011

Relevant Skills Preparing and distributing media alerts and media releases Assisting in the preparation and implementation of

media strategies Preparing media for website maintenance/upkeep Attending and overseeing media opportunities and

events Monitoring and evaluating media coverage Media liaison and coordination Client liaison Creating media contact databases

Personal Attributes High level of initiative and ability to think and

act quickly and efficiently Thinks creatively and articulates with flair Excellent interpersonal skills and a high value

of communication and team work Excellent organisational skills and ability

manage requests and correspondence Well developed research and analytical skills Well developed written and oral

communication skills that can cater to a wide range of individuals and organisations

Kate Tickner