Kath Evans, Head of Patient Experience, NHS England, @kathevans2

@kathevans2

A Social Media/twitter journey

What type of tweeter are you?

Celebrating good stuff? @CreateTheRipple

Friendly, engaging? @AlysColeKing

Analytical? @PHE_UK

Strategic/Policy? @TheKingsFund

Why use twitter …? It’s a communication strategy

• broadcast • share for the sake of discussion • collaborate • experiment • disseminate • outreach

• Patients, young people, families/carers, leaders, policy makers, all active on twitter

• Twitter is free and vastly increases public reach and diversity

• Use of hashtags #PatientExperience #PtExp, #MatExp, #CYPExp

Building Empathy https://www.youtube.com/watch?v=cDDWvj_q-o8

Explaining Chronic Pain to Young People www.interfacemedia.com/Portfolio/iOSVideo#pain

Adam’s Story http://intheblinkofaneyepoemsbyadambojelian.blogspot.co.uk/

From social media to social change…

Blogging, transforming practice

http://teresachinn.co.uk/2014/03/ @agencynurse

http://www.nhsiq.nhs.uk/resource-search/publications/pregnancy-loss.aspx

Challenging practice: #hospitalbreastfeeding

‘Upon joining Twitter I discovered a vast community of parents and healthcare professionals all dedicated to improving outcomes for maternity and paediatric healthcare’

Is it fun?

Social media highway code @RCGP

http://www.rcgp.org.uk/social-media

What will you do next……….?

Thank you! @kathevans2

Twitter is simple: It’s a conversation (two way), share things, be nice, be interesting be original…. ….yet it is only one element of our communication toolkit!

Follow some new people? Think about your engagement with the public? Share some of the films/resources?