katharine alston - using service design dashboards and trello in the trenches
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Using service design and dashboards in the trenches19 October 2016
Katharine AlstonNational & International Learning & Engagement
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IWM: Causes, course and consequences of war
Digital Learning Group
Katharine Alston
Digital Learning Manager
Representatives from learning teams IWM London, North & Duxford
Meet up every 2 weeks via Skype & in person when possible
Booking Learning Sessions
• General maintenance/updates
Downloadable Learning Resources (DLR)
• Resources uploaded via Drupal
Digital Learning offer
Challenges in developing DLRs
• What teachers want (everything) • Greater understanding of teachers needs• Previous focus: more on summative evaluation• Change: up to 6 month turn around• Test presentation style• Development research (agile)
© IWM (Art.IWM PST 3751)
What we knew
Teachers wanted resources to be:• Enquiry based• Downloadable • Editable• Pick-up-and-go
© IWM (D 13347)
Training • Google Analytics• User Testing• Research & evaluation
Aiming to be agile.
Google Analytics Training• What we wanted to know?
• Number of users - Sessions• Where people coming from – Referred
traffic• What resources get most views - popularity
• Why we wanted to know?
• Benchmarking• Informing change• Tracking change
© IWM (Art.IWM PST 8293)
User Testing Training• External agency• 2 levels: at IWM & specialist lab (hands-on)
Benefits:
• See what works and what doesn’t first-hand• Complimented research & evaluation• Provided evidence & impetus for change and development
What we’re finding out:
Data Collected weekly• Sessions • New sessions• Referred traffic
Long term aim: to establish impact of text, image & hashtags #IWMSchools
• Generated new users 6%• 52% of these new users to IWM website
What we’re finding out:
Learning Resources hub page:
• Impact of position on page• Popular topics/content• Testing titles: Question or not?
What we didn’t expect to learn:
Out of Date links:
• ‘Their Past Your Future’• Culture 24
Unexpected traffic
• Western Front Association
My experience:• Established value of my role
Challenges• Time consuming• Building Dashboards
© IWM (Art.IWM ART LD 403)
Lessons learnt
• Becoming agile is slow• Value of seeing users on your website UX• Rate of take-up• User Testing is more popular than GA
Value of GA & User Testing to Digital Learning at IWM
• Grown audience• New ways of working• More user focused• Enthusiasm for digital development
© IWM (H 35517)
Recommendations• User Testing: Content developers• GA : Web editors & publishers, and social media• GA: Identify staff who are motivated by & understand data
© IWM (A 16449)
