katherine bell: beyond the funnel
TRANSCRIPT
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BEYOND THE FUNNELKatherine Bell
@katherinebell @harvardbiz hbr.org
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DOUBLE ISSUE
THE NEW SCIENCE OF TEAMWORKUnderstanding how to meld diff erent work styles will help you manage your team—and yourself—better. PAGE 49
HBR.ORG MARCH–APRIL 2017 LEADERSHIP 76
Bursting the CEO BubbleHal Gregersen
MARKETING 108
What’s the Value of a Like?Leslie K. John et al.
BUSINESS MODELS 66
Strategy When Cash Is AbundantMichael Mankins, Karen Harris, and David Harding
MANAGING YOURSELF 145
Surviving M&AMitchell Lee Marks, Philip Mirvis, and Ron Ashkenas
295
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WE WANT
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WE WANT TO RID THE WORLD
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WE WANT TO RID THE WORLD OF BAD MANAGEMENT
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YOU & YOUR TEAM
ECONOMY & SOCIETY
YOUR COMPANY
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WHO WILL SUBSCRIBE? 15 USER ACTIVITIES LINKED TO CONVERSION
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WHO WILL SUBSCRIBE? FREQUENCY
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WHO WILL SUBSCRIBE? RECENCY
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WHO WILL SUBSCRIBE? ENGAGEMENT
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THE SWEET SPOT
ENGA
GEME
NT
FREQUENCY
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THE LOYALTY LOOP
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A 2X2 MATRIX EXPLAINS EVERYTHINGEN
GAGE
MENT
FREQUENCY
LEARNING
SOLVING PROBLEMS
BIG IDEAS
NEW IDEAS
learning tools
team presentations
archive
refreshers
best practices
magazine
podcasts
whiteboards
daily articles
tip
bot
the big idea
events
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MINIMUM VIABLE COMMUNITY
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A MORE PERSONAL BRAND
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THE UNFOLDING ARTICLE
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THANKYOU