kathleen's pr portfolio
DESCRIPTION
My PR portfolio includes writing samples from previous internships and class work. I have included news releases, feature stories, blogs, and more from a wide range of clients.TRANSCRIPT
Writing Portfolio
Kathleen Tower Villanova University
Client List
Bank of America Bank of America has a long-‐standing tradition of investing in the communities it serves. Bank of America approaches investing through a national strategy called "neighborhood excellence" under which it works with local leaders to identify and meet the most pressing needs of individual communities.
Breast Cancer Association The Breast Cancer Association of Philadelphia aims to promote awareness and knowledge of breast cancer through research, programs, and campaigns.
Columbia University Founded in 1754, Columbia University is the oldest institution of higher learning in the state of New York. Devoted to maintaining diversity, leadership, and equality in and out of the classroom, the university’s mission is to advance knowledge and learning.
Liberty Lake Day Camp Located on 60 beautiful, wooded acres in Mansfield Township, Liberty Lake Day Camp has earned a reputation as the premier children’s summer camp in central New Jersey. The camp’s mission is to enrich and enhance the physical, emotional, social and intellectual development of children, teenagers and adults within a warm, caring and supportive camp community.
North Central Jersey Association of REALTORS (NCJAR) The North Central Jersey Association of REALTORS® is the largest local association of the REALTORS® with 6,500 members serving the counties of Morris, Essex, Union, Somerset, and Sussex.
Pennsylvania Department of Transportation The Pennsylvania Department of Transportation (PennDOT) oversees programs and policies affecting highways, urban and rural public transportation, airports, railroads, ports, and waterways, amounting to 121,000 miles of state and local highways and 55,000 state and local bridges in Pennsylvania.
Philadelphia Firebirds The Philadelphia Firebirds, member of the Independent Women’s Football League, aim to create an atmosphere that empowers women and young girls to follow their dreams and achieve their personal best both on and off the field.
Seventeen.com Seventeen Magazine focuses on fashion, beauty, and lifestyle advice for girls ages 14 through 24. Seventeen.com, the magazine’s internet platform, provides additional activities for the readers, such as blog posts, giveaways, quizzes, and advice columns.
Breast Cancer Association
Theatre Alliance of Greater Philadelphia The Theatre Alliance of Greater Philadelphia endeavors to promote positive awareness and serve as a source of information for the Philadelphia area’s diverse theatre community.
Venture Products, LLC Established in 2004, Venture Products, LLC manufactures and markets an extensive lineup of mats and flooring products, including fitness mats and flooring, anti-‐fatigue flooring, and children’s play mats, along with a range of peripheral products.
The Skin Cancer Foundation The Skin Cancer Foundation’s mission is to educate the public about skin cancer, its prevention by means of sun protection, the need for early detection, and effective treatment. It is the only international organization solely devoted to combating skin cancer.
Villanova University Founded on Augustinian traditions, Villanova University aims to foster a relationship between faith and understanding through academic programs, extracurricular activities, and various service opportunities.
Washington Sentinels Football Organization Owned by Edward O’Neil and coached by Jimmy McGinty, the Washington Sentinels Football team prides itself on hard work and dedication to the sport of football. What the team sometimes lacks in coordination and skill, they make up for in miles and miles of heart.
Zoë Damacela Apparel Specializing in custom-‐made, ready-‐to-‐wear garments, Zoë Damacela Apparel strives for high quality and customer satisfaction. The company began when Zoë’s passion and talent for creating garments was found in a high school sewing class. Her talents have helped her to gain clients such as Tyra Banks and Oprah Winfrey.
Bank of America
Photo Caption
Contacts: Mike Cherenson Kurt Praschak 973.992-7800, x.104 973.992-7800, x.289 [email protected] [email protected] Bank of America New Jersey President Honored at Boys and Girls Club’s 8th Annual Concert For Kids – The Boys & Girls Clubs in New Jersey recently held its 8th Annual Concert for Kids at the New Jersey Performing Arts Center in Newark. At the event, Chatham resident Robert H. Doherty, Bank of America New Jersey president, was presented with the Corporate Honoree Award for his involvement with the Boys & Girls Clubs in NJ. Since 2002, Bank of America has provided more than $825,000 to the Boys & Girls Clubs of America’s CareerLaunch training program. The 2010 Concert For Kids, which featured a performance by Grammy Award-winning artist Michael Bolton, raised funds for at-risk youth to support after school programs, including tutoring, job training, technology and the arts. The event was presented by Citibank and Optimum and hosted by the volunteer spokesperson for Boys & Girls Clubs in New Jersey, Joe Piscopo, former Saturday Night Live comedian and entertainer.
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Note to Editor: A high-resolution, digital image from the event is available http://tinyurl.com/27dxc65 Pictured (from left): Joe Piscopo, event MC; Rose Mary Carmona, 2010 Boys & Girls Clubs in New Jersey Youth of the Year; and Robert H. Doherty, event honoree.
About the Boys & Girls Clubs in New Jersey: Boys & Girls Clubs in New Jersey are part of a national network of local Clubs and Boys & Girls Clubs of America. There are 24 Club organizations in more than 75 communities who work daily to assist youth from all backgrounds achieve their full potential as productive adults and responsible citizens. Boys & Girls Clubs in New Jersey serve 120,000 children ages 6-18. More information about Boys & Girls Clubs is available at www.bgcnj.org. Bank of America Corporate Philanthropy Building on a long-standing tradition of investing in the communities it serves, last year Bank of America embarked on a new, ten-year goal to donate $2 billion to nonprofit organizations engaged in improving the health and vitality of their neighborhoods. Bank of America approaches investing through a national strategy called "neighborhood excellence" under which it works with local leaders to identify and meet the most pressing needs of individual communities. Bank associate volunteers contributed more than 800,000 hours in 2009 to enhance the quality of life in their communities nationwide. For more information about Bank of America Corporate Philanthropy, please visit www.bankofamerica.com/foundation.
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Breast Cancer Association
News Release
Tweet
Fact Sheet
Backgrounder
For Immediate Release Contact: Kathleen Tower (215) 555-5555 [email protected]
NEWEST BREAST CANCER RESEARCH
LEADS TO FREE MAMMOGRAM PROGRAM PHILADELPHIA (Oct. 1, 2011) – The Breast Cancer Association announced the start of
a free mammogram program based on new research suggesting that women begin
mammogram testing at age 30, as opposed to the previously accepted age of 40. Located
on Market Street in Philadelphia, the Breast Cancer Association Center will open its
doors to all women for free mammograms starting Oct. 3, 2011 in celebration of Breast
Cancer Awareness Month.
“Breast cancer may not be preventable, but now we know that it’s treatable,” says
Tanya Sinclair, executive director of the Breast Cancer Association. “On average, 40,000
women die from breast cancer every year. This new research shows that we can help
save those lives.”
Drs. John and Rita Smith of Thomas Jefferson University Hospital found that
mammograms are more helpful for younger women, starting at age 30. These findings
are at odds with the American Cancer Society’s recommendation of women getting
yearly mammograms starting at age 40.
Dr. Robert Samuels of the University of Pennsylvania found that breast cancer is
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Breast Cancer Research 2/2
highly treatable if women detect the lumps early. If the cancer is discovered at an earlier
stage of the disease, the cancer itself is less invasive and there are more treatment options
available. “Mammograms are the most effective way of finding breast cancer as early as
possible,” said Samuels.
Visit www.breastcancerassociation.org or call (215)-555-5000 for more
information about breast cancer or to schedule your free mammogram.
# # #
DID YOU KNOW?
• Breast cancer is the second most common cancer in American women
• About 40,000 women are expected to die from breast cancer each year
• Today there are 2.5 million breast cancer survivors in America
• Breast cancer is the second leading cause of cancer death in women
• The disease is about 100 times more common in women than in men
• Male breast cancer is usually detected between the ages of 60 and 70
• The risk of breast cancer increases as a woman grows older
• Breast cancer forms in the ducts or lobules of the breast
• Breast cancer recurrence is possible, even after a full mastectomy
• The most common treatments are surgery, radiation, chemotherapy, and hormonal
therapy
Information courtesy of http://nbcam.org.
# # #
Contact: Kathleen Tower, PR Director, (215) 555-5555, [email protected]
Breast Cancer Association
Breast Cancer Association
Celebrating Breast Cancer Awareness Month
October 2011 marks the 27th annual National Breast Cancer Awareness Month.
Since its commencement in 1984, the National Breast Cancer Awareness Month
organization has been dedicated to promoting awareness of breast cancer, educating the
public on the disease, and offering greater access to preliminary screening services for all
women. Throughout the month, individuals and corporations alike do what they can to
spread awareness of the disease.
This year, NFL will celebrate Breast Cancer Awareness Month and spread
awareness about breast cancer by sporting pink during their games. On Sunday and
Monday nights, football stadiums will be filled with pink cleats, wristbands, towels,
gloves, flags, whistles, and even pink goal posts as players, coaches, and staff bring
attention to the cause. The NFL corporation has also pledged to promote awareness by
integrating pink into its website, graphics, and advertisements.
Estée Lauder Companies has also promised to bring awareness to breast cancer by
illuminating famous landmarks around the world in pink during the month of October.
Constantine’s Arch in Rome, Niagara Falls in Canada, the French Affiliate Building in
Paris, and the Empire State Building in New York City, among many others around the
globe, will be lit up to call international attention to breast cancer.
Although October has been dedicated as a month to spread knowledge of breast
cancer, the National Breast Cancer Awareness Month organization continues to provide
information to patients, survivors, caregivers, and the general public year-round through
their website at www.NBCAM.org.
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Contact: Kathleen Tower, PR Director, (215) 555-5555, [email protected]
Columbia University
News Release
For Immediate Release Contact: Kathleen Tower (908) 400-1776 [email protected]
COLUMBIA UNIVERSITY TO CUT FATTY FOODS IN DINING HALLS
NEW YORK (Feb. 14, 2011) – Columbia University has made the move to healthier
dining halls. Beginning in the fall of 2011, only low-fat meals and snacks will be offered
throughout the campus’s dining halls and convenience stores. Each food item sold will
contain no more than ten grams of total fat, two grams of saturated fat, and no trans fat.
Columbia University has previously offered healthy options, such as gluten-free,
organic, vegetarian, and vegan menus. Columbia Reaching Out With Nutrition
(C.R.O.W.N.), an affiliate to Columbia’s dining services team, has found that many
students are unaware of the healthy options that are currently available.
“Many students find it difficult to eat right in college,” said director of Dining
Operations Victoria Dunn. Amidst concerns that this change will lead to an increase in
the cost of food, Dunn explains, “We do not want our students living off of Ramen
Noodles and soda. We would like to do everything we can to help our students to stay
healthy at the lowest cost possible.”
Many public health advocates, including the Public Health Association of New
York City, are enthralled by Columbia’s decision to create healthier dining options, and
have suggested that other schools follow suit.
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For more information, visit www.columbia.edu/cu/dining or call (212) 854-8324.
About Columbia University:
Founded in 1754, Columbia University is the oldest institution of higher learning in the
state of New York. Today, Columbia University is a prestigious Ivy League university
located in the heart of New York City. With a student-to-faculty ratio of six-to-one,
Columbia University prides itself on providing its students with the best education
possible. Devoted to maintaining diversity, leadership, and equality both in and out of
the classroom, Columbia University’s mission is to advance knowledge and learning at
the highest level.
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Liberty Lake Day Camp
Media Advisory
**MEDIA ADVISORY** EXCEPTIONAL PHOTO / VIDEO OP Authentic Cowboys rounding up horses and meeting campers/staff of Liberty Lake Day Camp, during “Rodeo Week”!
What: Liberty Lake Day Camp will host “Rodeo Week,” a five-day series of exciting events and activities.
Highlights will include:
• Genuine cowboys, complete with western garb … and horses, all week. • Mechanical bull rides, for even the littlest campers on Friday. • 2010 Gold Rush – The two-day event begins on Wednesday with campers hunting for
gold pieces that are hidden across the entire 60-acre camp to add to their “bounty.” • Yacht or Not – On Tuesday, campers will be given a wardrobe box, duck tape and
scissors to create a “boat” to float their counselor across the pool. First group to get their counselor across the pool wins the coveted trophy for this Liberty Lake Day Camp tradition.
When: July 12-16, 2010 / Ongoing, beginning at 9:30 a.m. each day Where: Liberty Lake Day Camp
1195 Florence-Columbus Rd. / Bordentown, NJ 08505 (minutes off the NJ and PA turnpikes, Rt. 206, and Rt. 130; seconds from Rt. 295, exit
52A.) Additional information is available at http://www.libertylakedaycamp.com or 1-888-864-8222. Media contact: Diana Westenberger / [email protected] / (973) 992.7800 x171
About Liberty Lake Day Camp Located on 60 beautiful, wooded acres in Mansfield Township, with a magnificent seven-acre lake as its centerpiece, Liberty Lake Day Camp is only minutes away from Rt. 295 (exit 52A), Rt. 130 (Florence-Columbus Road), Rt. 206 (Columbus Market) and Rt. 537. Because of its convenient location, the camp easily transports campers from throughout Burlington County, as well as many areas in Mercer, Camden, Monmouth and Ocean counties. From Cherry Hill and Haddonfield, up to Mercer County, and from the Delaware River out to western Ocean County, Liberty Lake has earned a reputation as the premier children's summer camp in central New Jersey.
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North Central Jersey Association of REALTORS
News Release
CONACT: Diana Westenberger
[email protected] P: 973-992-7800X171
North Central Jersey Association of REALTORS®
contributes three scholarships to Education Foundation
$7,500 donated to assist students with educational costs MORRISTOWN, NJ (July 8, 2010) – The North Central Jersey Association of REALTORS®
(NCJAR) recently contributed three $2,500 scholarships to the New Jersey Association of
REALTORS® Education Foundation. Recipients are selected based on academic achievements,
financial needs, interest in real estate endeavors, and contributions to family, school and
community. The three NCJAR-donated scholarships, and their recipients, are:
• Dean A Gallo Award - Carissa M. Bowen (Edison, NJ) • Michael A. Campbell Award - Brittany O’Keefe (Rutherford, NJ) • Edward A. Ward Award - Brenda R. Falk (Dayton, NJ)
“Helping fund a student’s educational future is extremely important to us,” says Lorraine Hunt-
Kopacz, NCJAR President. “We truly believe that young people who excel in academics, athletics,
and extra curricular activities deserve to be recognized and rewarded. We couldn’t be happier to
assist in the bright future they have ahead of them in both the classroom and in their careers.”
Scholarships ranging from $1,000 to $2,500 were awarded by the foundation to 37 students, to use
toward furthering their educations. The scholarships, totaling $53,500, were presented to recipients
during a recent event at The Pines Manor in Edison, N.J.
Scholarships are available to high school seniors who will attend a four-year institution, students
enrolled in four-year institutions, and students pursuing graduate studies in real estate or related
fields. The Foundation provides scholarships to members of the New Jersey Association of
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REALTORS® (NJAR) or relatives of NJAR members living in New Jersey.
About the NCJAR The North Central Jersey Association of REALTORS® is the largest local association of the REALTORS® with 6,500 members serving the counties of Morris, Essex, Union, Somerset, and Sussex. REALTOR® is a registered mark, which identifies a professional in real estate who, as a member of the National Association of REALTORS®, subscribes to a strict Code of Ethics. About the NJAREF NJAREF is a non-profit organization that was established in 1969 to foster education, promote knowledge, conduct research, and assist in the education of students pursuing a college or university degree. In 1969, the Foundation received its first major gift of $10,000, followed by other large donations “in memoriam” throughout the years. Today, the scholarship program continues to grow because of the generous support of NJAR® members, the local boards/associations of REALTORS®, and bequests received from the estates of former NJAR® members.
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Note to Editor: High-resolution, digital images and captions of the recipients are available at the following links: Carissa M. Bowen – http://tinyurl.com/Carissa-Bowen Brittany O’Keefe – http://tinyurl.com/Brittany-O-Keefe Brenda R. Falk – http://tinyurl.com/Brenda-Falk
Pennsylvania Department of Transportation
News Release
Tweet
For Immediate Release Contact: Kathleen Tower 1 (800) 932-4600 [email protected]
PENNDOT PROPOSES DOUBLE-DECKER HIGHWAY TO EASE I-76 CONGESTION
HARRISBURG, Pa. (Sept. 19, 2011) – Pennsylvania Department of Transportation
proposed the construction of a double-decker highway on I-76 that is planned to ease
congestion and fuel emissions. The initiative would take five years and $300 million to
complete. Construction would take place in the evening and overnight hours, to limit the
impact on commuters.
“The long-term aim of this project is the benefit of Pennsylvania drivers,” said
Deputy Secretary for Highway Administration Scott Christie, P.E. “Creating new road
space will reduce the traffic that has frequented I-76 for years.”
PennDOT’s plan is modeled after of the George Washington Bridge, which added
a second level to accommodate traffic demands. A second level, to be built above parts
of I-76 crossing through the Greater Philadelphia area, would increase road capacity by
as much as 75 percent.
The State of Pennsylvania will conduct a vote to approve the construction plan on
Oct. 25, 2011. For more information, visit www.dot.state.pa.us or call 1 (800) 932-4600.
About Pennsylvania Department of Transportation:
In 1970, the former Department of Highways and the transportation-related functions
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from the Departments of Revenue, Commerce, Community Affairs, and Military Affairs
merged to form the Pennsylvania Department of Transportation (PennDOT). PennDOT
oversees programs and policies affecting highways, urban and rural public transportation,
airports, railroads, ports, and waterways, amounting to 121,000 miles of state and local
highways and 55,000 state and local bridges.
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Philadelphia Firebirds
News Release
Tweet
Fact Sheet
Backgrounder
For Immediate Release Contact: Kathleen Tower (484) 682-4238 [email protected]
PHILADELPHIA FIREBIRDS READY TO
RECLAIM WOMEN’S FOOTBALL DIVISION TITLE FOLCROFT, Pa. (Sept. 19, 2011) – The Philadelphia Firebirds women’s tackle football
team is hosting three tryouts on Drexel University’s Buckley Turf as they prepare for the
spring season. Tryouts will take place Sept. 25, Oct. 16, and Nov. 20, 2011, from 9:00
a.m. to noon. A one-time tryout fee of $40 can be paid on their website at
www.philadelphiafirebirds.com or at the event.
“The passion these women have for the game is extraordinary,” said General
Manager Farah Dailey. “We look forward to continuing our success dominating the
league this season, with both new and returning players.”
Football experience is not required to try out. “Playing the game has brought out
true talent that many of these women never knew they had,” said Lorenzo O’Branty, head
coach of the Firebirds. “Amanda Congialdi, one of our newest players, was a softball
player her whole life. It wasn’t until she tried out for the team that she realized her
amazing throwing arm can be used for football."
The Firebirds will play an eight-game regular season, including four games on
their home turf at Benjamin Johnston Memorial Stadium. Competitors include the New
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York Sharks, the DC Divas, and the Pittsburgh Passion, among others.
Visit www.philadelphiafirebirds.com or call (484) 682-4238 for more information
or to sign up for tryouts.
About Philadelphia Firebirds:
Founded in 2003 as the former Philadelphia Phoenix, the Philadelphia Firebirds is a
member of the Independent Women’s Football League, the largest and most successful
women’s football league in the world. The Firebirds aim to create an atmosphere that
empowers women and young girls to follow their dreams and achieve their personal best
both on and off the field.
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DID YOU KNOW?
• The Philadelphia Firebirds are a women’s tackle football team
• Founded in 2003, the Firebirds were originally known as the Philadelphia Phoenix
• The Firebirds play in the Independent Women’s Football League (IWFL)
• The IWFL was founded in 2000 and began play in 2001
• They are in the North Atlantic Division of the Eastern Conference
• Bensalem High School Stadium is the Firebirds’ home turf
• The team colors are red, white, blue and gold
• Their mascot, according to Slavic Folklore, is a magical glowing bird known to
bring doom to its captor
• The team is comprised of engineers, social workers, police officers, and teachers
• The Firebirds are the only professional women’s football team in Philadelphia
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Contact: Kathleen Tower, PR Director, (484) 682-4238, [email protected]
Philadelphia Firebirds: A Touchdown for the Community
Since their launch in 2003, the Philadelphia Firebirds have aimed to be more than
just a successful women’s tackle football team. They strive to empower women and
young girls to follow their dreams and achieve their personal best. Through internship
programs and community outreach, the Firebirds hope to create opportunities for all
women.
In a recent visit to the Rizzo PAL Positive Images Program, the Firebirds met
with young girls ages 11-17 to talk about women’s sports. The team, comprised of social
workers, teachers, police officers, and college students, spoke out against the stereotype
of girls not playing sports and stressed the opportunities available to women.
Because of their dedication to service, the Firebirds were recently chosen as guest
speakers for Pop Warner Little Scholars, Inc., which honored a group of more than 400
cheerleaders and football players who demonstrate excellence both on and off the playing
field. The Firebirds spoke about the history of their team and league, as well as the
importance of balancing success in sports with success in schoolwork.
The mission of the Philadelphia Firebirds is to help women to reach their fullest
potential both on and off the field. They hope that their actions will continue to spread
encouragement and create new opportunities for many women and young girls.
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Contact: Kathleen Tower, PR Director, (484) 682-4238, [email protected]
Seventeen.com
Blog: Proactiv Services
Blog: Amber Riley Interview
http://www.seventeen.com/fashion/blog/beauty/proactiv-care-support
proactiv is here to help 24/7! By Seventeen Magazine There are so many awesome things about being a teen — from getting your driver's license to getting your first kiss, going to prom or going off to college. But it's probably safe to assume that the one thing that no one likes about being a teen is acne. The problem with acne is that everyone is different, and products that worked for your BFF may not work for you. Thankfully, Proactiv has realized this issue and found a way to address everyone's unique needs by launching Proactiv 365 Care and Support, Every Minute, Every Day. This program will offer everyone a customized approach to acne by offering unlimited access to skincare experts and community support. You can talk to Proactiv's expert Skincare Advisors 24/7 via phone, email, or an online chat to help figure out what products would work best with your skin. Proactiv 365 Care and Support also lets you ask those experts and your peers any questions you may have about acne. You can even view and share your "before" and "after" photos with other Proactiv users! Possibly the best part about this online community is that everyone gets a free, interactive online consultation with Drs.
Rodan and Fields, the founders of Proactiv. Who better to advise you on what Proactiv products work best for you than the people who invented it? While the idea that no one else has skin just like yours may be scary, there is no need to worry anymore. With the co-developers of Proactiv, other expert Skincare Advisors, and all of your peers on your side, you'll be taking on acne (and getting back to the fun of being a teen) in no time! Log on to proactiv.com/care_benefits for more information.
http://www.seventeen.com/fashion/blog/celebrities/amber-riley-interview-secret-deodorant
exclusive q&a with amber riley! By Seventeen Magazine You probably all know Amber Riley as Mercedes Jones, the fashion-forward diva on Fox's hit show Glee. Her style, her drive, and her amazing singing talent are just a few of the many reasons why we love her, but we're going to give you another. Amber has teamed up with Secret Deodorant's Mean Stinks campaign, which sets out to right the wrongs of girl-to-girl meanness. The Mean Stinks campaign provides an online platform for girls to openly say nice things about other girls, in an effort to stand up to bullying.
Seventeen recently got the chance to talk to Amber to find out more about her involvement in the Mean Stinks campaign. 17: Have you ever been a victim of girl-to-girl meanness? Amber Riley: I haven't personally experienced bullying, but when I was in high school, I had a best friend who became a bully. I took a stand and took it upon myself to separate from her. I couldn't be associated with her because it wasn't
the type of person I wanted to be. I have always made a point to befriend those sitting alone or being bullied because I believe everyone deserves to have a friend. 17: What part do you play in the campaign? AR: I'm partnering with Secret's Mean Stinks Program to give girls the strength to break through the meanness and be nice. I want to encourage young women to stand up for each other and speak up when they see others in a tough situation. As part of the campaign, I'll be chatting on the Mean Stinks Facebook page, so continue to check for updates! 17: Do you think the Internet makes it easier for girl-to-girl meanness to continue? AR: Absolutely! According to a recent study that Secret conducted, 94% of young women agreed Facebook, YouTube, instant messaging, and texting make it easier for girls to bully or torment one another. This is a huge issue, especially with young women spending so much time online. That's why the Mean Stinks online community is cool - it gives girls a way to take a stand in a forum that they're already engaged in. 17: What effect do you think the Mean Stinks Facebook group will have on cyber bullying? AR: This campaign, above all, will help drive awareness and let young women know that they are not alone. Bullying is a tough subject and its nice to have a safe community to turn to that is encouraging and will offer support and advice. 17: What goals do you have for the Mean Stinks campaign?
AR: Personally, I want to get my experience out there and help young girls surround themselves with positive people. I want to advise young women to tell somebody, to let someone know if they see bullying happening. I can't stress enough how every little bit counts - and if you're nice to someone or encourage someone else to be nice, it can really help. Whether you've hurt someone or someone has hurt you, it's time to stop the meanness. Become a part of the Mean Stinks campaign and stand up against girl-to-girl meanness at facebook.com/meanstinks.
Theatre Alliance of Greater Philadelphia
Public Service Announcement
Media Alert
Pitch Letter
Welcome Speech
Sample Talking Points
For Release: Nov. 1, 2011 Contact: Kathleen Tower Kill Date: Feb. 28, 2012 215-413-7150 [email protected]
Theatre Alliance of Greater Philadelphia Public Service Announcement
Attend the Theatre: 10 Neil Patrick Harris here. I get inspiration, adrenaline, and excitement from theatre. What
do you get? Meet me on the Philly Theatre Casting Couch. Info on theatrealliance.org.
Attend the Theatre: 20 Neil Patrick Harris here. The Philly Theatre Casting Couch is making rounds once again,
stopping at various Theatre Alliance shows throughout the holidays, and we’re waiting to
hear your story. I get inspiration, adrenaline, and excitement from theatre. What do you
get? Meet me on the Philly Theatre Casting Couch. Visit theatrealliance.org for tickets.
Attend the Theatre: 30 Neil Patrick Harris here. The Philly Theatre Casting Couch is making rounds once again,
stopping at various Theatre Alliance of Greater Philadelphia shows throughout the
holidays, and we’re waiting to hear your story. I want to know first hand what you love
about theatre, through the laughter and the tears. I get inspiration, adrenaline, and
excitement from theatre. What do you get? Meet me on the Philly Theatre Casting
Couch. Visit theatrealliance.org for tickets and more information.
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For Immediate Release Contact: Kathleen Tower
215-413-7150 [email protected]
Theatre Alliance of Greater Philadelphia Media Alert Emmy Award Winner Neil Patrick Harris to host Philly Casting Couch Tour WHO: Two-time Emmy Award winner and two-time Tony Award host, Neil Patrick Harris WHAT: Philly Casting Couch tour launch and press conference WHEN: Saturday, Nov. 19, 2011 5:00 p.m. to 5:30 p.m. WHERE: Theatre Alliance of Greater Philadelphia 1616 Walnut Street, Suite 1800 Philadelphia, PA 19103 215-413-7150 WHY: In an effort to attract a younger generation to the theatre, Harris will be hosting Philly Casting Couch’s holiday tour. During various shows throughout the holiday season, Harris will be asking audience members onto the couch to share what they love about theatre. INTERVIEW OPPORTUNITIES: Harris will be available for interviews after the press conference from 5:30 p.m. to 6:00 p.m.
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1616 Walnut Street, Suite 1800
Philadelphia, PA 19103 November 9, 2011
Richard Lewis Q102 WIOQ-FM Clear Channel Radio 111 Presidential Blvd., Suite 100 Bala Cynwyd, PA 19004 Dear Mr. Lewis: For centuries, theatre and performance have been the center of arts and society across the globe. Theatre has inspired some of the greatest minds in history and has illustrated the talents of many in our society. The Theatre Alliance of Greater Philadelphia recognizes that you don’t have to be Shakespeare to gain something from theatre. To honor Philadelphians’ personal theatre experience, we will be hosting our Philly Theatre Casting Couch Holiday 2011-2012 Tour. This tour will feature special guest host, two-time Emmy Award winner and star of CBS’s hit sitcom How I Met Your Mother, Neil Patrick Harris. Enclosed please find live copy for use as Public Service Announcements promoting the Philly Theatre Casting Couch Holiday Tour. We would greatly appreciate your station airing these spots to help raise respect for the theatre once again. Videos from previous tours can be found on http://theatrealliance.org/philly-theatre-casting-couch. If you have any questions or need additional materials, please contact me at (215) 413-7150. Thank you in advance for your support of the Theatre Alliance of Greater Philadelphia. Sincerely, Kathleen Tower Public Relations Director Enc.
Good evening, and welcome to the launch
of the Philly Casting Couch Holiday 2011-2012
tour! My name is Kathleen Tower, and I am the
public relations director for the Theatre Alliance
of Greater Philadelphia. On behalf of our organization, I would like to extend our thanks
to Neil Patrick Harris for his enthusiasm and willingness to partner with us on our latest
Casting Couch tour. Mr. Harris’s passion for the theatre has been contagious, and with
his help, we hope to spread our love for the theatre to all generations.
Through February 2012, Mr. Harris has agreed to serve as host for our Philly
Casting Couch Holiday Tour. Once a week at a Theatre Alliance production, Mr. Harris
and the Casting Couch will take the stage during intermission and after the show and
invite audience members onstage to tell everyone what they love about the theatre. We
believe that Mr. Harris’s presence will inspire younger generations to come out and find
their passion for the theatre as well.
In addition to serving as our host, Mr. Harris will also be the spokesperson for the
Casting Couch campaign. He will be featured in broadcast public service
announcements, posters, and billboards. These advertisements will serve to call attention
to our campaign and incite new audience members to attend a Theatre Alliance
production. With the help of Mr. Harris, we believe that this campaign will reach a wide
audience range and will be successful.
Once again, I would like to extend thanks to Mr. Harris for his shared passion for
the theatre and the Theatre Alliance of Greater Philadelphia. Together, we will bring the
passion for the theatre back to Philadelphia.
Sample Talking Points Connection between Neil Patrick Harris and Theatre Alliance.
• Neil Patrick Harris’s passion for theatre is visible through experience
• Worked on Broadway in both musical and dramatic roles in “Sweeney Todd,”
“Proof,” “Assassins,” “Evening Primrose,” “Cabaret,” and “Rent”
• Hosted 63rd and 65th Annual Tony Awards
• Directed a production of Rent at the Hollywood Bowl
• Theatre Alliance aims to foster passion for the theatre through shows, events, and
member benefits
Philly Casting Couch Plan • Making appearances at various weekly shows throughout the holiday season
(November to February)
• Exact dates to be announced on Theatre Alliance website
• Casting Couch comes on stage during intermission and after show for audience to
share personal theatre experience
Focus of Casting Couch • Research conducted by the Theatre Alliance revealed that most people who attend
plays on a regular basis are 40 and older and a good number are senior citizens
• Want to bring younger generation’s attention to the theatre
• Focusing on younger audiences because they are the future; if they lose interest in
the theatre, it may not last
The Skin Cancer Foundation
Public Service Announcement
Newsletter
For Release: May 1, 2012 Contact: Kathleen Tower Kill Date: Aug. 31, 2012 610-555-5010 [email protected]
Skin Cancer Foundation Public Service Announcement
Sunscreen vs. Vitamin D: 10 Skipping sunscreen to get Vitamin D? Don’t risk skin cancer. A balanced diet provides
Vitamin D without harmful UV rays. Wear sunscreen, live healthy. Visit skincancer.org.
Sunscreen vs. Vitamin D: 20 Skipping sunscreen to get Vitamin D? Vitamin D is essential for strong bones and a
healthy immune system, but don’t stop wearing sunscreen! Vitamin D can be absorbed
from foods such as oily fish, fortified dairy products, and even some cereals. Wear
sunscreen, live healthy. Visit skincancer.org for more information.
Sunscreen vs. Vitamin D: 30 Skipping sunscreen to take in extra Vitamin D? Vitamin D is essential for strong bones
and a healthy immune system, but nixing sunscreen to get your daily dose leaves you
open to the sun’s harmful rays and puts you at risk for skin cancer. Vitamin D can be
absorbed in other ways, like from foods such as oily fish, fortified dairy products, and
even some cereals. Wear sunscreen, live healthy. Visit skincancer.org for more
information.
# # #
!
SUN SAVER
SkinCancer.org
The 2011 Skin Sense Awards Gala !
This year’s Skin Sense Awards Gala has been
arguably one of the most successful to date.
The event, which annually honors exceptional
achievement in skin health, including public
education about sun protection and skin cancer
prevention, was held on October 11, 2011 at The
Plaza Hotel in New York City. The honorees this
year included The Skin Cancer Foundation’s
Photobiology Committee, Elliott Sigal, MD, PhD,
Chief Scientific Officer and President, Research
and Development Bristol-Myers Squibb and
Melisse Shaban, CEO of StriVectin.
All proceeds from the evening are put towards
The Skin Cancer Foundation’s public awareness
programs. With more than 400 people in
attendance, the event helped to contribute more
towards the cause than the past two years
combined.
Celebrity hosts for the evening, Katie Couric, Sam
Champion, weather anchor of ABC’s Good Morning America, and Jerry Penacoli, EXTRA
correspondent, helped The Skin Cancer
Foundation attract such a large audience. The
hosts each spoke about personal experiences with
skin cancer and announced the honorees.
Also in attendance were Dianne Wiest, Julia
Stiles, Daphne Oz, and many other celebrities.
We would like to thank everyone who came out to
the Skin Sense Awards Gala to show their support
for the cause.
SUN SAVER The Skin Cancer Foundation 149 Madison Avenue Suite 901 New York, NY 10016
Host Katie Couric with honoree
Elliott Sigal, MD, PhD.
!
December
2011
The only newsletter dedicated to helping you help your skin, brought to you by the Skin Cancer Foundation.
About SUN SAVER
Since its founding in 1979, The Skin
Cancer Foundation has set the
standard for educating the public
and the medical profession about
skin cancer, its prevention by means
of sun protection, the need for early
detection, and prompt, effective
treatment. It is the only
international organization devoted
solely to combating the world’s most
common cancer, now occurring at
epidemic levels.
Skin cancer is the most common
cancer in the world, with more than
13 million cases diagnosed annually.
One of every three cancers
diagnosed is a skin cancer, and up to
65,161 people die every year from
skin cancer. The incidence of
melanoma continues to rise at a rate
faster than that of any of the seven
most common cancers.
However, the incidence of skin
cancer can be dramatically reduced
through education, behavior
modification, and early detection.
Skin cancer is primarily a lifestyle
disease, which is why The Skin
Cancer Foundation emphasizes
public awareness and education
campaigns.
Visit SkinCancer.org for more
information or to find a skin
physician near you.
!
Simple Advice:
10 Ways To Winterize Your Skin !
Many people think that because it’s no longer
hot outside, the sun can’t damage your skin. In
reality, the sun’s harmful UV rays can do just as
much damage to your skin in the dead of winter.
Here’s some helpful tips to make sure you’re
protected year-round.
!
1
2
3
4
5
6
7
8
9
10
Find a body lotion with SPF in it and use it
every morning. This will help to make sure
you’re covered (and moisturized) head to
toe. We recommend Eucerin’s Dry Skin
Therapy SPF 15 Everyday Protection Body
Lotion, only $7 at drugstores.
If the sun is out, wear your sunglasses. Not
only are the rays damaging to your eyes,
but squinting in the sunlight can lead to
premature aging lines around your eyes.
No one wants that!
!Seek the shade, but be aware that
sunlight bouncing off a reflective
surface, such as the snow or ice, can
reach you even when the sun can’t.
!
A broad-brimmed hat goes a long way toward
preventing skin cancer in exposed areas like
the neck, ears, scalp, and face. Opt for a 3-4
inch brim that extends all around the hat.
!Protect your children and teach them sun
safety at an early age. Skin damage
accumulates over the course of a lifetime, so
it’s never to early to teach sun safety.
!Never seek a tan. There is no such thing as a
healthy tan. A tan is the skin’s response to
the sun’s damaging rays.
!Wear a chapstick or lip balm with SPF in it
and apply it often. Many forget that your lips
are skin and can be damaged by the sun’s
rays. Try Burt’s Bees Sun Protecting Lip
Balm SPF 8, $3.99 in drugstores.
!Opt for your makeup brand’s SPF-infused
foundations and powders.
!Wear tightly woven fabrics in darker colors,
such as deep blues, blacks, and bright
colors, such as oranges and reds. These
offer more protection, as UV rays can easily
get through lighter clothing.
!The biggest skin protection rule? Stay away
from the tanning beds! The UV radiation
emitted by indoor tanning lamps is even
more intense than natural light. Fake
tanning can lead to premature aging of the
skin and an increased risk of cancer.
!
.""
SUN SAVER Helping you help your skin. SkinCancer.org
The Truth About Skin Cancer
1
2
3
4
8
9
10
Skin cancer is the most common form of cancer in the United States.
"One in five Americans will develop skin cancer in the course of a lifetime.
"One person dies of melanoma every hour.
"The vast majority of melanoma are caused by ultraviolet radiation.
"
A person’s risk for melanoma doubles if he or she has had more than five sunburns at any age.
"Survivors of melanoma are about nine times as likely as the general population to develop a new melanoma.
"Indoor UV tanners are 74% more likely to develop melanoma than those who have never tanned indoors.
"
Diana’s Story At the age of 27, Diana Smith felt invincible.
She had a steady job, a nice home, and just
married the love of her life.
“I was diagnosed with Stage III melanoma in
September of 2006, just a few months after
my wedding.” She never realized the mole on
her stomach could have been a melanoma.
She had no family history, and never thought
something like that could happen to her.
The cancer quickly spread to her lymph
nodes, but Diana was not about to give up.
After 12 months of interferon treatment,
Diana is cancer-free. She has since made
"
made it a priority to go for regular skin
checks and CT scans.
It has been four years since Diana was
diagnosed, and she has had no signs of re-
occurrence. She encourages everyone to get
checked at least once a year.
“I thank God, my husband, and my
dermatologist for saving my life.”
"
There is no such thing as a healthy
tan. The first signs of tanning are
signs of the damage that UV rays have
done to your skin. If you’ve ever
gotten a sunburn, you’ve already
increased your chances of getting skin
cancer.
The survival rate for patients whose
melanoma is detected early is 99%. If
the cancer advances, or the tumor
penetrates the skin, the survival rate
falls to 15%.
In addition to preventative measures,
such as wearing sunscreen and
staying in the shade, it is important to
do physical examinations.
Examine your skin head-to-toe every
month. See your physician every year
for a professional skin exam. Physical
exams are the best way to ensure that
you don’t become a statistic in the
battle against skin cancer.
Skin growths that
increase in size or
change shape may be a
sign of skin cancer.
Check for growths that
may appear pearly,
translucent, tan, brown,
black, or multicolored.
"
Know your body.
Remember any moles,
birthmarks, beauty
marks or brown spots
you have. If they change
color, increase in size or
thickness, they change
texture or shape, or
appear later in life, show
them to your doctor.
"
If you have a spot or
sore that continues to
itch, hurt, crust, scab,
erode, or bleed, there
may be something
wrong. Always consult
your dermatologist and
do your best to avoid
scratching.
Always be mindful of
open sores, as they are an
easy way for bacteria to
get into your body. If you
have an open sore that
does not heal within
three weeks, show your
dermatologist
immediately.
"
Be Proactive:
A Skin Growth
A Mole or Birthmark
A Spot or Sore
An Open Sore
A Recap and Announcement:
The Road to Healthy Skin Tour "Although skin cancer is the most common form
of cancer, it is also the most preventable. The
majority of skin cancers develop as a result of
lifestyle choices, and can be highly treatable if
detected early.
To help people across the country detect their
skin cancer early enough, the Skin Cancer
Foundation has hosted their fourth annual Road
to Healthy Skin Tour, sponsored by AVEENO and
Rite Aid. Each year, the Skin Cancer Foundation
travels the country and provides free, full-body
screenings for skin cancer and provides the latest
skin care information to the public.
This year, the tour made 81 stops in 25 different
states. Our dermatologists traveled 18,566 miles
and screened 3,097 people. Over 1/3 of the
people screened were found to have precancer or
cancer.
We would like to thank the 139 dermatologists
from around the country who volunteered their
time and expertise for the Skin Cancer
Foundation this year. Together, we have helped
to save lives.
We are excited to announce the 2012 Road to Healthy Skin Tour! A list of the upcoming tour stops will be available on SkinCancer.org/Tour starting in January. You can also sign up for The Skin Cancer Foundation’s monthly e-newsletter for Tour updates.
"
2
Over the past 31 years, more people have had skin cancer than all other cancers combined.
"Up to 90% of the visible changes commonly attributed to aging are caused by the sun.
"
5
6
Self-Examination: What to Look For Performed regularly, self-examination can alert you to changes in your skin and aid in the
early detection of skin cancer. But what should you look for?
Tour Stats On the 2011 Tour, we found the following
suspicious markings:
Melanoma 40
Actinic Keratosis 1017
Basal Cell Carcinoma 311
Squamous Cell 103 Carcinoma
.""
SUN SAVER Helping you help your skin. SkinCancer.org
The Truth About Skin Cancer
1
2
3
4
8
9
10
Skin cancer is the most common form of cancer in the United States.
"One in five Americans will develop skin cancer in the course of a lifetime.
"One person dies of melanoma every hour.
"The vast majority of melanoma are caused by ultraviolet radiation.
"
A person’s risk for melanoma doubles if he or she has had more than five sunburns at any age.
"Survivors of melanoma are about nine times as likely as the general population to develop a new melanoma.
"Indoor UV tanners are 74% more likely to develop melanoma than those who have never tanned indoors.
"
Diana’s Story At the age of 27, Diana Smith felt invincible.
She had a steady job, a nice home, and just
married the love of her life.
“I was diagnosed with Stage III melanoma in
September of 2006, just a few months after
my wedding.” She never realized the mole on
her stomach could have been a melanoma.
She had no family history, and never thought
something like that could happen to her.
The cancer quickly spread to her lymph
nodes, but Diana was not about to give up.
After 12 months of interferon treatment,
Diana is cancer-free. She has since made
"
made it a priority to go for regular skin
checks and CT scans.
It has been four years since Diana was
diagnosed, and she has had no signs of re-
occurrence. She encourages everyone to get
checked at least once a year.
“I thank God, my husband, and my
dermatologist for saving my life.”
"
There is no such thing as a healthy
tan. The first signs of tanning are
signs of the damage that UV rays have
done to your skin. If you’ve ever
gotten a sunburn, you’ve already
increased your chances of getting skin
cancer.
The survival rate for patients whose
melanoma is detected early is 99%. If
the cancer advances, or the tumor
penetrates the skin, the survival rate
falls to 15%.
In addition to preventative measures,
such as wearing sunscreen and
staying in the shade, it is important to
do physical examinations.
Examine your skin head-to-toe every
month. See your physician every year
for a professional skin exam. Physical
exams are the best way to ensure that
you don’t become a statistic in the
battle against skin cancer.
Skin growths that
increase in size or
change shape may be a
sign of skin cancer.
Check for growths that
may appear pearly,
translucent, tan, brown,
black, or multicolored.
"
Know your body.
Remember any moles,
birthmarks, beauty
marks or brown spots
you have. If they change
color, increase in size or
thickness, they change
texture or shape, or
appear later in life, show
them to your doctor.
"
If you have a spot or
sore that continues to
itch, hurt, crust, scab,
erode, or bleed, there
may be something
wrong. Always consult
your dermatologist and
do your best to avoid
scratching.
Always be mindful of
open sores, as they are an
easy way for bacteria to
get into your body. If you
have an open sore that
does not heal within
three weeks, show your
dermatologist
immediately.
"
Be Proactive:
A Skin Growth
A Mole or Birthmark
A Spot or Sore
An Open Sore
A Recap and Announcement:
The Road to Healthy Skin Tour "Although skin cancer is the most common form
of cancer, it is also the most preventable. The
majority of skin cancers develop as a result of
lifestyle choices, and can be highly treatable if
detected early.
To help people across the country detect their
skin cancer early enough, the Skin Cancer
Foundation has hosted their fourth annual Road
to Healthy Skin Tour, sponsored by AVEENO and
Rite Aid. Each year, the Skin Cancer Foundation
travels the country and provides free, full-body
screenings for skin cancer and provides the latest
skin care information to the public.
This year, the tour made 81 stops in 25 different
states. Our dermatologists traveled 18,566 miles
and screened 3,097 people. Over 1/3 of the
people screened were found to have precancer or
cancer.
We would like to thank the 139 dermatologists
from around the country who volunteered their
time and expertise for the Skin Cancer
Foundation this year. Together, we have helped
to save lives.
We are excited to announce the 2012 Road to Healthy Skin Tour! A list of the upcoming tour stops will be available on SkinCancer.org/Tour starting in January. You can also sign up for The Skin Cancer Foundation’s monthly e-newsletter for Tour updates.
"
2
Over the past 31 years, more people have had skin cancer than all other cancers combined.
"Up to 90% of the visible changes commonly attributed to aging are caused by the sun.
"
5
6
Self-Examination: What to Look For Performed regularly, self-examination can alert you to changes in your skin and aid in the
early detection of skin cancer. But what should you look for?
Tour Stats On the 2011 Tour, we found the following
suspicious markings:
Melanoma 40
Actinic Keratosis 1017
Basal Cell Carcinoma 311
Squamous Cell 103 Carcinoma
!
SUN SAVER
SkinCancer.org
The 2011 Skin Sense Awards Gala !
This year’s Skin Sense Awards Gala has been
arguably one of the most successful to date.
The event, which annually honors exceptional
achievement in skin health, including public
education about sun protection and skin cancer
prevention, was held on October 11, 2011 at The
Plaza Hotel in New York City. The honorees this
year included The Skin Cancer Foundation’s
Photobiology Committee, Elliott Sigal, MD, PhD,
Chief Scientific Officer and President, Research
and Development Bristol-Myers Squibb and
Melisse Shaban, CEO of StriVectin.
All proceeds from the evening are put towards
The Skin Cancer Foundation’s public awareness
programs. With more than 400 people in
attendance, the event helped to contribute more
towards the cause than the past two years
combined.
Celebrity hosts for the evening, Katie Couric, Sam
Champion, weather anchor of ABC’s Good Morning America, and Jerry Penacoli, EXTRA
correspondent, helped The Skin Cancer
Foundation attract such a large audience. The
hosts each spoke about personal experiences with
skin cancer and announced the honorees.
Also in attendance were Dianne Wiest, Julia
Stiles, Daphne Oz, and many other celebrities.
We would like to thank everyone who came out to
the Skin Sense Awards Gala to show their support
for the cause.
SUN SAVER The Skin Cancer Foundation 149 Madison Avenue Suite 901 New York, NY 10016
Host Katie Couric with honoree
Elliott Sigal, MD, PhD.
!
December
2011
The only newsletter dedicated to helping you help your skin, brought to you by the Skin Cancer Foundation.
About SUN SAVER
Since its founding in 1979, The Skin
Cancer Foundation has set the
standard for educating the public
and the medical profession about
skin cancer, its prevention by means
of sun protection, the need for early
detection, and prompt, effective
treatment. It is the only
international organization devoted
solely to combating the world’s most
common cancer, now occurring at
epidemic levels.
Skin cancer is the most common
cancer in the world, with more than
13 million cases diagnosed annually.
One of every three cancers
diagnosed is a skin cancer, and up to
65,161 people die every year from
skin cancer. The incidence of
melanoma continues to rise at a rate
faster than that of any of the seven
most common cancers.
However, the incidence of skin
cancer can be dramatically reduced
through education, behavior
modification, and early detection.
Skin cancer is primarily a lifestyle
disease, which is why The Skin
Cancer Foundation emphasizes
public awareness and education
campaigns.
Visit SkinCancer.org for more
information or to find a skin
physician near you.
!
Simple Advice:
10 Ways To Winterize Your Skin !
Many people think that because it’s no longer
hot outside, the sun can’t damage your skin. In
reality, the sun’s harmful UV rays can do just as
much damage to your skin in the dead of winter.
Here’s some helpful tips to make sure you’re
protected year-round.
!
1
2
3
4
5
6
7
8
9
10
Find a body lotion with SPF in it and use it
every morning. This will help to make sure
you’re covered (and moisturized) head to
toe. We recommend Eucerin’s Dry Skin
Therapy SPF 15 Everyday Protection Body
Lotion, only $7 at drugstores.
If the sun is out, wear your sunglasses. Not
only are the rays damaging to your eyes,
but squinting in the sunlight can lead to
premature aging lines around your eyes.
No one wants that!
!Seek the shade, but be aware that
sunlight bouncing off a reflective
surface, such as the snow or ice, can
reach you even when the sun can’t.
!
A broad-brimmed hat goes a long way toward
preventing skin cancer in exposed areas like
the neck, ears, scalp, and face. Opt for a 3-4
inch brim that extends all around the hat.
!Protect your children and teach them sun
safety at an early age. Skin damage
accumulates over the course of a lifetime, so
it’s never to early to teach sun safety.
!Never seek a tan. There is no such thing as a
healthy tan. A tan is the skin’s response to
the sun’s damaging rays.
!Wear a chapstick or lip balm with SPF in it
and apply it often. Many forget that your lips
are skin and can be damaged by the sun’s
rays. Try Burt’s Bees Sun Protecting Lip
Balm SPF 8, $3.99 in drugstores.
!Opt for your makeup brand’s SPF-infused
foundations and powders.
!Wear tightly woven fabrics in darker colors,
such as deep blues, blacks, and bright
colors, such as oranges and reds. These
offer more protection, as UV rays can easily
get through lighter clothing.
!The biggest skin protection rule? Stay away
from the tanning beds! The UV radiation
emitted by indoor tanning lamps is even
more intense than natural light. Fake
tanning can lead to premature aging of the
skin and an increased risk of cancer.
!
Venture Products, LLC
News Release
Contacts: Mike Cherenson Kurt Praschak 973.992-7800, x.104 973.992-7800, x.289 [email protected] [email protected]
ENHANCE YOUR CAMPSITE WITH VENTURE PRODUCTS’ DURABLE, INTERLOCKING FLOORING
Floor mats with Microban® Technology add comfort and protection to any campsite FAIRFIELD, NJ (Aug. 31, 2010) – Setting up a campsite is challenging, but with easy-to-use
Venture interlocking floor mats, you can be the envy of the campground.
Whether you are parking an RV next to a cement pad or are setting up a tent in the wilderness, you
may not always be completely comfortable. But, Venture Products LLC has an outstanding solution
– its foam, interlocking floor mats, infused with Microban® antimicrobial product protection.
Constructed of ultra-durable, EVA (Ethylene Vinyl Acetate) foam, Venture’s line of interlocking
flooring mats provides cushioned support that allows campers to play and relax in comfort.
“Whether you keep your camper in one place all season or travel across the country, Venture’s
floor mats are perfect for the campsite,” says camping enthusiast Kathleen Tower, of Union, NJ.
“We cover the entire front of our site with them. Not only do they look better, but they are much
more comfortable than the cement pads at our campground.”
The flooring is infused with Microban® antimicrobial protection during manufacture, to help inhibit
the growth of mold, mildew, and stain- and odor-causing microbes – an important consideration
outdoors, where even the smallest spill could attract the wrong kind of guests. Microban®
antimicrobial zinc technology is effective for the lifespan of the product – it cannot wear or be
washed off.
-more-
Venture Flooring 2/2
“Our foam flooring mats are a simple, cost-effective alternative to the patio mats and rugs
traditionally used at campsites,” says Steve Fischer of Venture Products. “Because the mats come
apart, they store easily. And thanks to their antimicrobial protection, they don’t get moldy in
storage during the off-season.”
Lightweight and expandable, Venture Products’ foam flooring can be installed in minutes, at a new
campsite. In addition, the flooring is water resistant, and contains no lead, paint or latex.
Venture’s foam flooring is available online at www.venture-products.com.
Microban® is a registered trademark of Microban Products Company.
About Venture Products, LLC Established in 2004, Venture Products, LLC manufactures and markets an extensive lineup of mats and flooring products, including fitness mats and flooring (ideal for use during yoga and Pilates training, or with various types of exercise equipment), anti-fatigue flooring (perfect for home workshops and garages), and children’s play mats, along with a range of peripheral products. Microban® antimicrobial technology is incorporated into many of the company’s on-floor solutions and related offerings, which are available under the brands Best-Step™, Funplay™, Organized by Design™, Safety 1st® and Shock Athletic™. Headquartered in Fairfield, NJ, Venture Products also has business locations in California and Hong Kong. Additional information on the company and its products is available by contacting [email protected] or by visiting www.venture-products.com.
# # #
Villanova University
Student Feature Story
Alumni Feature Story
At a Glance • • •
Britta Winans, executive board member of Lambda Pi Eta, heads an initiative to teach underprivileged high school students important communication skills and encourage college enrollment.
New Service Initiative for Philadelphia Senior helps to spread gift of communication to Philadelphia high school students
Students at Villanova University are known for their involvement both on and off campus. Thanks to a number of popular school-wide service opportunities, such as the St. Thomas of Villanova Day of Service and hosting the largest student-run Special Olympics Festival in the
country, the term “service” has become synonymous with “Villanovan.”
This year, however, a new service initiative has been formed. Lambda Pi Eta (LPH), a national honor society for students studying communication, has created a new service program in which its members travel to Germantown High School in West Philadelphia and hold educational workshops for the students. While Germantown High School boasts a
graduation percentage of 98%, the class population typically decreases by about half from freshman year to graduation due to students dropping out.
Britta Winans, senior communication major and editor-in-chief of LPH’s alumni newsletter, is
looking forward to the new initiative. “This is the first real time these students are realizing that college and a successful future aren’t out of reach for them.”
College recruiters will be visiting Germantown High School for the first time in November, which will give students the opportunity to interview directly with the schools. Assigned with the task of devising a curriculum for the academic workshops, Britta made sure to take this
into account. “We thought it was really important to teach the students about how to conduct themselves in an interview.” She has split up the program into two parts: resume building and interview skills in the first semester, to prepare for the college recruiters, and public speaking in the second semester.
Villanova Magazine Villanova University 10/19/11 Edition 1, Volume 1
“I really think that as a member of [Lambda Pi
Eta], we have an obligation to help others
enhance their communication skills.”
Britta has been involved on Villanova’s campus since she transferred to the school in the fall semester of 2009. She is also a member of the Public Relations Student Society of America (PRSSA), Villanova Ambassadors, the Blue Key club, and a writer for the Villanovan.
Because of her strong interest in the communication field, she decided to become a member of Lambda Pi Eta. Since joining LPH, her passion has driven her to become more involved. In Spring 2011, Britta was inducted as the editor-in-chief of LPH’s alumni newsletter, the VCAN Connect.
While LPH is an organization dedicated to academic
excellence within the communication field, they also have dedicated themselves to service in the community. This past year, Lambda Pi Eta has participated in a number of service opportunities including Philabundance, a hunger relief organization serving the Delaware Valley; Back on My Feet, a nonprofit organization promoting self-sufficiency of those experiencing homelessness; and Food for Friends, an organization donating food to homeless shelters.
As a member of the executive board, Britta is not required to attend the workshops, but she remains passionate about the cause and chooses to participate anyway. “I really
think that as a member of LPH, we have an obligation to help others enhance their communication skills,” said Britta. LPH’s mission statement aims to promote and encourage professional development in communication. By providing the current students with the vision of an academic future, Britta hopes to encourage future classes at Germantown High School to continue their education as well. Story by Kathleen Tower Photos provided by Britta Winans
Lambda Pi Eta executive board, from left to right: Christopher Spina, Kristen Barrow, Thomas McHugh, Kate Colasurdo, Lauren Willis, Britta Winans, and Dr. Billie Murray, LPH faculty advisor.
colleges across the country to ask students to donate meals from their meal plans to his cause. This bold initiative will help Food for Friends develop into a nationwide presence.
Dr. Bryan Crable, Chair of the Department of Communication, recalls Fiorenza as a student, saying, “I will always remember Derek as one of the most sincere and earnest students I’ve had the pleasure to meet. With everything that Derek has done to help his community, he deserves great thanks.” Fiorenza, however, does not believe that he should get all of the credit. He acknowledges the help of his family, friends and trust in God for his accomplishments. “It is not a singular act, and I am thankful for everyone that has been supportive,” he says. Through his commitment to service and strong faith, Fiorenza has been able to make his charitable dreams a reality.
volunteer project if he would be interested in donating food to homeless shelters. The caterer agreed, igniting his Food for Friends campaign.
Food for Friends is a program in which professional caterers and restaurants prepare meals to be served in homeless shelters within the Philadelphia PHWURSROLWDQ�DUHD��8QGHU�WKH�QRQSURÀW�umbrella of United Charitable Programs, Food for Friends has been an annual event since its inception – VHUYLQJ����PHDOV�LQ�LWV�ÀUVW�\HDU�����LQ�its second, 100 in its third and 2,000 at its most recent event.
Fiorenza explains, “[Food for Friends] is an initiative to give back, inspire and assist those in need. I see it as an opportunity to unite the community as a whole. If we help one community and one shelter at a time, then we can make a difference.” Food for Friends currently serves 16 shelters in nine Pennsylvania counties, serving communities from Philadelphia to Pittsburgh.
Fiorenza is currently working to expand Food for Friends. Shelters in New Jersey, Maryland and Delaware will soon be added to the organization’s donation list. Fiorenza, however, has plans to reach neighborhoods beyond the immediate area. Adapting an idea popular for fundraisers at Villanova, Fiorenza plans to travel to different
VCAN CONNECTpage 3Spring 2011
As a student at Villanova University, Derek Fiorenza ’08 was incredibly involved on campus. Not only was he a member of Lambda Pi Eta, the National Society of Collegiate Scholars and the Villanova football team, he also found time to dedicate to service and volunteer work. Being actively involved in the community was something that Fiorenza truly valued and loved; however, he never imagined how great of an impact he would eventually be able to make after graduating from Villanova.
Besides his active involvement in campus life, Fiorenza also achieved academically and left a lasting impression on the Department of Communication faculty. Dr. Qi Wang, one of his professors, remembers, “He was overloading [on courses], an athlete and commuting, but his coursework performance was not compromised. I remember when I asked how he could live such a busy life; he grinned and said that he still had plenty of time to serve.”
During his senior year at Villanova, Fiorenza regularly served breakfast to underprivileged children in West Chester, Pa. This experience later inspired Fiorenza to create Fiorenza’s Food for Friends. He asked the caterer involved with the West Chester
Alumni Spotlight: Derek Fiorenza ’08, Philanthropist, Food For Friends By Kathleen Tower, Junior Communication Major
3URGXFHG�E\�/DPEGD�3L�(WD��WKH�XQGHUJUDGXDWH�&RPPXQLFDWLRQ�+RQRU�6RFLHW\���FRPPXQLFDWLRQ�YLOODQRYD�HGX
Derek Fiorenza ’08 began his own philanthropic organization shortly after graduating from Villanova.
Washington Sentinels Football Organization
Position Paper
Email Pitch
Position Paper Washington Sentinels Nov. 21, 2011
Washington Sentinels Tackle Domestic Violence Executive Summary
Domestic violence is any assault, battery, or criminal threat from one member of a
household against another member of the same household. Domestic violence does
not always come in the form of physical abuse. Psychological abuse, threats, and the
forcing of sexual acts are also all considered domestic violence. Although emotional
and psychological abuses are not considered criminal behavior, they can open the
door to physical abuse. There is no “typical” abuser or victim of domestic violence –
it can happen to anyone. In the wake of a number of professional athletes coming
forward as both abusers and victims, the Washington Sentinels Football
Organization believes that it is necessary to reinforce its no-‐tolerance policy toward
domestic violence.
Domestic Violence Within Professional Sports
From L.A. Laker Kobe Bryant to figure skater Tonya Harding, a surprising number of
professional athletes have been convicted of domestic violence. While the number
of professional athletes who become abusers is not disproportionate from the
general population, a larger focus is placed on professional athletes. An athlete’s
career places his or her life in the public eye. As such, it is vital that an athlete
understand that he or she is also a role model for any fans of his or her team. WWE
wrestler “Stone Cold” Steve Austin assaulted his wife. Football player Jim Brown
threatened to kill his wife and vandalized her car. Hockey player Sean Burke beat
his wife. Professional athletes must realize that, whether they want the
responsibility or not, they serve as role models for future generations. Therefore, it
is crucial that they set a positive example.
Unfortunately, even in the public eye, professional athletes are not resistant to
harmful physical domestic abuse. In the cases of football player O.J. Simpson and
WWE wrestler Chris Benoit, the abuse was not found until the victim’s death came
as a result of the domestic violence. The most infamous cases of domestic abuse
became such because of extreme violence such as this.
Threatened and actual physical violence is illegal. Many people who abuse their
loved ones do not believe that some of their actions are abusive because they are
not criminal acts. While domestic violence is most often thought of as physical
abuse, it can take many other forms. Verbal threats, forced sexual acts, put-‐downs,
and even social restrictions are all forms of abuse. Although non-‐violent acts of
abuse may not leave physical scars, they are still harmful to the victim. Both violent
and non-‐violent acts of abuse can damage the victim emotionally, mentally, and
psychologically.
Domestic Violence Myths
Domestic violence is very commonly misinterpreted. There are many myths
existing in our society regarding domestic violence, its abusers, and its victims. It is
a commonly held belief, for example, that domestic violence is solely a situation in
which a husband physically abuses his wife, possibly as a result of an stress or some
other factor.
An abuser may be a husband, boyfriend, wife, girlfriend, fiance, father, or mother.
The violence caused by an abuser affects everyone. 40% to 60% of men who abuse
women also abuse children. Anyone can be a victim.
In attempting to understand domestic violence, many people attribute abuse to
unrelated factors. Alcohol use, drug use, stress, and mental illnesses have
commonly been attributed as the cause of domestic violence. In reality, these traits
are all merely excuses. While they may commonly accompany abuse, domestic
violence happens when an abuser has learned and chooses to abuse.
One might ask why a person who is the victim of domestic violence stays in an
abusive relationship. Not leaving the relationship does not mean that the victim
wants or accepts the abuse. It may simply mean the victim sees no way out.
Whatever the case may be, no one deserves abuse. The only real reason behind
domestic violence is the abuser.
Taking Action Against Domestic Violence
The Washington Sentinels have a strict no-‐tolerance policy for domestic abusers. As
a part of each individual athlete’s contract with the Sentinels, they are required to
sign a domestic violence clause. Any athletes who have been convicted of domestic
violence in the past will not be considered for placement on the team. Any athletes
who are accused of domestic violence will have their contracts suspended
indefinitely. Convicted abusers will immediately be released from their contracts
with no chance for reinstatement.
Professional athletes are clearly not the only domestic abusers, so the Washington
Sentinels believe it is imperative to spread awareness about the dangers of domestic
violence. The Sentinels have teamed up with Futures Without Violence
(http://futureswithoutviolence.org), formerly known as the Family Violence
Prevention Fund, in an effort to prevent and end domestic violence. At all home
games throughout the season, Futures Without Violence will have an information
booth set up to educate people on domestic violence, how to identify it, and how to
escape it.
Domestic violence is no longer something that can be swept under the rug. No one
asks for or deserves abuse. The first steps towards ending domestic violence are
awareness and education. The Washington Sentinels are stepping up to tackle
domestic violence – are you?
Resources
Abuse can happen to anyone. To learn more about domestic violence, please visit
futureswithoutviolence.org or domesticviolence.org. If you are or think you may be
a victim of domestic violence, please call 911, your local domestic violence hotline,
or the U.S. National Domestic Violence Hotline at 1 (800) 799-‐7233.
Information courtesy of domesticviolence.org.
Zoë Damacela Apparel
Feature Story
!!!!!!MARIE!CLAIRE! November!2011!!!
!
!
!
Marie Claire
An Interview
with Fashion
Designer Zoe
Damacela
! ! !
! ! !
Zoe! Damacela! grew! up! moving! from!homeless! shelter! to! homeless! shelter.!!Today,!she!hangs!with!the!likes!of!Tyra!Banks!and!Barack!Obama.! !How!did! she!make! the!switch?!!It!all!comes!down!to!fashion.!
Zoe!grew!up!in!a!singleLparent!home!in!Santa!Barbara,!California!where!her!mother!worked!hard! just! to! make! ends! meet.! ! When! they!couldn’t! afford! the! lowLincome! housing! in!Santa! Barbara,! they! were! forced! to! sleep!anywhere! they! could,! from! relatives’! homes!to!homeless!shelters.!
Needless! to! say,! Zoe! couldn’t! afford! the!everyday! luxuries! that! most! of!her!classmates!had.!!“Because!we!just! have! never! had! that! much,!she! always! knows! the! price! of! a!dollar,”! said! Zoe’s! mom,! Farah!Damacela.! ! Farah! realized! Zoe’s!business! savvy! when! Zoe! was!only!eight!years!old.! !When!all!of!Zoe’s!classmates!were!riding!Razor!Scooters!to! school,! Zoe! asked! her! mom! if! she! could!have! one,! knowing! all! the! while! that! they!couldn’t! afford! it.! ! “I!wasn’t! just! going! to! sit!around! and! cry! about! it,”! Zoe! remembered.!!“I! wanted! to! do! something! about! it.”! ! Zoe!and!her!mother!came!to!a!deal!–!if!Zoe!could!raise!enough!money!to!split!the!$60!scooter,!
her! mother! would! pay! for! the! rest.! ! Zoe!pulled!out!paper,!markers,! and! stickers,! and!made! greeting! cards! to! sell! on! the! street.!!Within! a! day,! Zoe! raised! enough! money! to!cover!her!part!of!the!deal,!so!the!scooter!was!hers.! ! “The! biggest! lesson! that! I! took! was!that! I! don’t! need! to! sit! around! and!wait! for!things!to!happen.”!
Selling! greeting! cards! –! and! making! $30! in!one! day,! as! an! eightLyearLold! –! sparked! an!interest! in! business! for! Zoe! that!would! take!her!to!where!she!is!today.!!Over!the!course!of!the! next! five! years,! Zoe! began! creating! and!selling! jewelry! and! artwork.! ! “I! guess! you!
could! say! that! I’m! a!serial! entrepreneur.! ! I!started!my!first!business!at!eight! [years!old],!and!I’ve! probably! started!more! than! 10! little!businesses! throughout!my!life,”!Zoe!explained.!
At! the!age!of!14,!Zoe!got!a! sewing!machine!as!a!gift,!and!decided!to! take!a!sewing!class!in! school.! !While! she!had!been! interested! in!art!and! fashion! throughout!her! life!–! “I!used!to!keep!notebooks!full!of!designs!all!through!!
!Even%at%school,%Zoe%remains%hard%at%work%coming%up%with%new%designs%and%fashion%creations.%
!Zoe%models%an%original%Zoe%Damacela%Apparel%jacket.
From Homeless to Haute Couture by!Kathleen!Tower!
“I don’t need to sit around and wait for things to happen.”
!!!!!!MARIE!CLAIRE!|!November!2011!! 2!
!
!
%
SEVENTEEN%MAGAZINE’S%PRETTY!AMAZING!FINALISTS!
!
Shannon McIntosh Shannon! started! racing! cars! not! very! long! after! she!learned!to!walk.! !At! the!age!of!22,!Shannon! is!now!the!only! American! woman! racing! in! IndyCar’s! USF2000!series,! the! minor! leagues! of! the! Indy! 500.! ! Although!many! sponsors! have! turned! her! down! in! the! past,!Shannon! has!won!more! than! 100! races! and! dreams! of!being!the!first!woman!to!win!the!Indy!500.!
Lauren Lindberg After! battling! ADD! and! depression! throughout! high!school,! Lauren! learned! to! focus!herself! on! a!passion!of!hers!–!filmmaking.!!By!taking!any!video!and!film!classes!she!could,!Lauren!quickly!learned!that!she!had!a!genuine!talent!in!film.!!She!decided!to!use!her!newfound!voice!by!making!social! justice!documentaries,!and!has!won!nine!film!festival!awards!in!the!process.!!
Nina Montgomery As! a! child,! Nina! was! the! victim! and! the! witness! of!bullying.!!After!Nina’s!friend,!Tyler!Clementi,!committed!suicide!as!a!result!of!bullying!by!his!Rutgers!roommate,!Nina!formed!“Don’t!Stand!By,!Stand!Up,”!an!antiLbulling!campaign.!!Nina!has!made!it!her!mission!to!end!bullying!by! speaking! to! different! schools! every! year! and! even!presenting!her!campaign!to!Congress.!
Ann He When! Ann!was! given! a! digital! camera! as! a! graduation!gift! in! middle! school,! she! never! realized! how! much! it!would!change!her! life.! !What!started!as!a!quirky!hobby!for!Ann!very!quickly!escalated!into!a!career.!!By!posting!her! photos! on! Flickr,! she! gained! fans! and! followers.!!Soon!enough,!Ann!was!getting!calls!for!paying!jobs!from!the!likes!of!Elle!Girl!Korea!and!Nike.!
!
Pretty%Amazing%finalists,%left%to%right:%Shannon%McIntosh,%Zoe%Damacela,%Ann%He,%Lauren%Lindberg,%and%Nina%Montgomery.%
!
elementary! school”! –! her!passion! for! fashion! design!flourished! in! her! Intro! to!Sewing! class.! ! Combining!her! new! passion! with! her!entrepreneurial! talents,!Zoe!began! selling! customLmade!clothes.!!She!started!by! selling! to! family,!friends,! and! classmates.!!After! her! first! dress! sold!for! $13,! her! business!expanded! faster! than! Zoe!ever!thought!it!could.!
Zoe!soon!realized!that!she!wasn’t!getting!the!bang!for!her! buck.! ! “I! was! selling!dresses!for!$40!that!should!have! been! selling! for!$250.”! ! To! sharpen! her!business! skills,! Zoe!enrolled! in! a! Network! for!Teaching!Entrepreneurship! (NFTE)!program,! which! seeks! to!give! lowLincome! students!access! to! lessons! about! business! and!entrepreneurship.!!At!NFTE,!Zoe!learned!that!the! $13! dress! she! sold! in! high! school! was!actually!worth!a!couple!hundred!dollars.!
The! program! taught! Zoe! how! to! create! a!business! plan! and! market! her! startup!company,! Zoe! Damacela! Apparel.!!Everything! that! she! learned! from! the!program!helped!her!to!win!her!top!honors!at!the! NFTE! Chicago! Citywide!Business! Plan! Competition!and! second! place! at! the!NFTE! National! Youth!Entrepreneurship!Competition! Meet.! ! “I!attribute! all! of! my!entrepreneurial! success! to!NFTE! because! that’s! how! I!learned! to! run! my! business.!!It!really!was!my!big!break.”!
As! a! reward! for! her! success! in! these!competitions,! Zoe! got! to! meet! President!Obama.! ! “I! gained! a! lot! of! publicity! and!media! attention! for! that,! which! led! me! to!being! on! the! Tyra! Show,! speaking! at! the!White! House,! being! featured! on! Oprah’s!Angel!Network,!and!even!being!on!the!cover!of!Seventeen%Magazine.”! !Seventeen’s! recent!“Pretty! Amazing”! contest! was! a! nationwide!search!for!a!regular!(nonLcelebrity)!girl!who!is!making!a!difference.!!Zoe’s!determination!to!surpass! all! challenges! presented! to! her!throughout! her! life,! as! well! as! her! genuine!personality!and!business!savvy,!helped!her!to!land!first!place!in!the!competition!and!a!spot!
on!the!cover!of!the!magazine.! !“Winning!the!contest!was! incredible!”!gushed!Zoe.! !“I! love!how!much!positive!feedback!I’ve!received.”!
Drawing!inspiration!from!her!love!of!fine!arts,!her! favorite!musicians,! and! even! the! classes!she!takes!in!school,!Zoe!has!created!and!sold!dozens! of! her! own! original! designs! since!starting! her! business.! ! “I’ve! designed!collections! based! on! the! American!
Revolution,! the! French!Revolution,! the! Space! Race,!and!colonialism!in!Africa.”!
With! all! the! success! that! has!come! to! her,! Zoe! has! not!forgotten! where! she! came!from.! ! “[Success]! has! inspired!me! to! start! a! nonLprofit!organization! to! benefit!underprivileged! children!
growing!up! in!situations! like! I!did.! ! I!want! to!make! sure! that! kids! who! are! struggling! can!realize!that!they!can!accomplish!anything.”!
Even! after! everything! that! Zoe! has!accomplished,! she! plans! on! sticking! with!what! got! her! to! where! she! is! today.! ! “I! am!going! to! continue! running! Zoe! Damacela!Apparel!for!a!long!time,”!she!said.!!While!Zoe!is! in! the! process! of! expanding! business! and!starting!up!some!new!projects,!she!wants!to!keep!her!upcoming!adventures!a!surprise!for!her!rising!fan!base.•!
A%Zoe%Damacela%Apparel%original%evening%gown%modeled%by%its%designer.%
“I was selling dresses for $40
that should have been selling for
$250.”