katie clark resume
DESCRIPTION
Creative Marketing Professional ResumeTRANSCRIPT
PROFESSIONAL EXPERIENCEMarketing & Creative Services Manager Office of Student Publications, Western Kentucky University Bowling Green, Ky. • July 2008 - Present
• Develop and implement public relations and marketing strategies to reinforce and building band images. • Write, design and ensure all student publications’ marketing materials have a consistent appearance • Work to achieve a strong, visible social media presence and create concepts with viral potential. • Ensure the office stays abreast of media trends; lead the organization into digital media ventures. • Identify new revenue opportunities; work to improve existing special sections. • Conduct market research, providing readership data in areas of strengths and weaknesses. • Establish deadlines, production timeline and prepare bid specifications for special sections.
Talisman Adviser Office of Student Publications, Western Kentucky University Bowling Green, Ky. • Jan. 2008 - Present
• Work with student staff to identify a vision, set priorities and ensure staffers remain focused and effective. • Strive to cultivate a learning environment where staffers are challenged and motivated. • Oversee contracts for printing and portrait photography. • Provide editorial and design support; edit for AP style.
Coordinator, Kentucky High School Media Institute School of Journalism & Broadcasting, Western Kentucky University Bowling Green, Ky. • Nov. 2008 - Present
• Provide outreach learning programs for more than 600 high school students and advisers. • Coordinate Journalism Scholars Day, newspaper, broadcasting and yearbook awards and summer media workshops. • Write and distribute materials and contest information. • Conduct follow-up communication and evaluation of events.
Instructor School of Journalism & Broadcasting, Western Kentucky University Bowling Green, Ky. • Jan. 2012 - Present
• Responsible for design unit (InDesign & Illustrator) of JOUR 232 Electronic Technologies for Journalism course. • Developed and implemented a hands-on syllabus for JOUR 325 Feature Writing course.
Public Relations/Marketing Assistant ECI; Find New Markets Columbia, SC • March 2007 - Dec. 2007
• Developed and designed content for logos, brochures, media kits, Web site templates and other marketing materials. • Worked closely with Director of Marketing; wrote project proposals; conducted market research, implemented communication tactics; monitored and evaluated all strategies to ensure messaging aligned with clients’ goals. • Assisted in developing a communication strategy aligned with ECI‘s rebranding efforts.
Editorial Graduate Assistant Student Media, University of South Carolina Columbia, SC • Aug. 2006 - Dec. 2007
• Managed distribution of The Daily Gamecock; organized staff workshops, banquets and training sessions. • Developed and implemented communication strategies to promote both publications. • Coordinated production for 2007 Discover Carolina; wrote and designed monthly Gamecock Life newsletter. • Wrote and distributed press releases highlighting student and departments’ awards and honors.
Study Abroad Fashion for Good Florence & Rome, Italy • Summer 2005 • Hosted international press conference at AltaRoma’s AltaModa’s annual fashion week. • Held roundtable discussion on social responsibility with members from both the fashion and non-profit industries.
EDUCATIONMasters of Mass Communication • University of South Carolina Area of Emphasis: Integrated Marketing Communications
Bachelor of Arts • Western Kentucky University Major: Public Relations Minor: Marketing
CORE STRENGTHSMarketing Communication Trends & Strategies • Writing & Editing Abilities • Print Design & Layout • Social Media Management • Communication Skills • Promotion & Image Design • Project Management • Creative Thinking
ACTIVITIESAviation Heritage ParkVolunteer, Graphic Design and Marketing
Kappa Delta SororityCouncil Advisory Board
College Media AssociationMember
Freelance Graphic DesignerUnited Way of South Central KentuckyVolunteer Committee
WKU Marketing CouncilMember
REFERENCESAvailable Upon Request
SKILLSAdobe InDesign • Adobe Illustrator • Adobe Dreamweaver • Adobe Photoshop • Adobe Acrobat • Adobe Muse • QuarkXPress • Photo Mechanic • Microsoft Office XP (Word, Excel, Outlook, PowerPoint, Entourage) • Content Management Systems • Cascading Style Sheets • WordPress • Color Reproduction Management
KATIE CLARK [email protected]