Katie Cline, Joe Callahan, EunByul Ahn, Brigid McManamon

Shah Badshah, & Jessica Schneider

Who is Coca-Cola?• Located in Atlanta, GA• In over 200 countries with 55,000

employees• 10,400 employees in US• One of the top 50 companies for

minorities

History of Coca-Cola• History

– Founded in 1866 by John Pemberton

– Forming a product– Frank Robinson – Coca-

Cola– 9 glasses per day– 1887: 5 cents per glass

• Today• 1.3 billion beverage

servings sold everyday

Board of Directors• E. Neville Isdell –

Chairman of Board• Herbert A. Allen – Pres. &

CEO• Ronald W. Allen• Cathleen P. Black• Barry Diller • James B. Williams

Board of Directors• Donald R. Keough• Donald F. McHenry • Sam Nunn• James D. Robinson III• Peter V. Ueberroth

Mission and Vision• Mission

– To refresh the world– To inspire moments of

optimism– To create value and make a

difference• Vision for Sustainable Growth

– Profit– People– Portfolio– Partners– Planet

Values

• Leadership• Passion• Integrity• Accountability

• Collaboration• Innovation• Quality

“We are guided by shared values that we will live by as a company and as

individuals”

Type of Corporation• Coca-Cola – Parent Company• Subsidiary companies

– Barq's– A&W– Dasani– HI-C– Minute Maid– SPRITE– Nestea– Powerade

Responsibility to Customers– Benefit and Refresh everyone it touches– To make and create quality products– Support Physical Activity– Build trust with consumers– Respect customs/cultures of consumers– Promote good nutrition – Want to listen to customers opinions

about advertising– Provide healthy products to consumers

Corporate Citizenship• Water

– supporting the protection of watersheds in water scarce communities where we operate

• Health & Wellness– expanding beverage portfolio to meet

changing nutritional and lifestyle needs • AID/HIV in Africa

– making prevention programs and treatment available

Major Competitors

• Coca-Cola vs. Pepsi

• Top soft drink company

• Owns 4 out of 5 major soda companies

Stock• Symbol: KO• Shares Out:

2,367.88 million• High: 41.43• Low: 41.08• Fortune 500

– Rank of corporation – 89

– Coca Cola Enterprise is ranked at 120

YTD stock chart: H & L

Products• Wide variety of

products all around the world

• Sells non-alcoholic beverages

• Many products that are not in this country

Sales•Net Operating Revenue:

$23,104 Million Yr end Dec. 31 2005

•Net Income: $4,872 Million•Sells to more than 200

countries•Coca-Cola approx 55% of

total gallon sales

Franchising• Only franchises bottling

plants• Who owns what?

– The franchisee owns everything but the syrup– Co-shares advertising expense

“In the News”

• This December a new slogan was unveiled

• Olympic Games Sponsor

• Blak the latest product out on the market

“In the News”• Coca Cola is

about to hold a contest for the 2006 World Cup

•Vault - New energy drink/hybrid soda

Resources• http://www2.coca-cola.com/ourcompany/manifesto_mission.html• http://money.cnn.com/quote/quote.html?pg=qu&sid=1272&symb=K

O&time=1yr&uf=0• http://www.cbsc.org/servlet/ContentServer?

cid=1102594899084&pagename=OSBW/CBSC_WebPage/CBSC_WebPage_Temp&c=CBSC_WebPage

• http://www2.coca-cola.com/investors/pdfs/10-K_2005/Coca-Cola_10-K_Item_06.pdf

• http://www2.coca-cola.com/ourcompany/board.html• http://www2.coca-cola.com/heritage/ourheritage.html• http://en.wikipedia.org/wiki/The_Coca-Cola_Company • www.cocacola.com