katie reynolds-audi-presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/1.jpg)
“A wise old owl once said”Katie Reynolds, Audi Australia
@IdidItMyK #iStrategy
![Page 2: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/2.jpg)
Katie Reynolds, Audi Australia
Yesterday was Grahame‘s Birthday...
![Page 3: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/3.jpg)
Katie Reynolds, Audi Australia
Happy Birthday Grahame!
![Page 4: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/4.jpg)
Katie Reynolds, Audi Australia
Insight #1: Put yourself in someone else‘s
shoes
![Page 5: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/5.jpg)
Katie Reynolds, Audi Australia
![Page 6: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/6.jpg)
Katie Reynolds, Audi Australia
![Page 7: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/7.jpg)
Katie Reynolds, Audi Australia
Insight #2: Expand the ears far and
wide
" The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them "Dr Ralf Nichols, International Listening Association
![Page 8: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/8.jpg)
Katie Reynolds, Audi Australia
Insight #2: Expand the ears far and
wide
![Page 9: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/9.jpg)
Katie Reynolds, Audi Australia
Insight #3: It‘s okay not to
be first
![Page 10: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/10.jpg)
Katie Reynolds, Audi Australia
" Technology is shifting the power away from the editors, the
publishers, the establishment, the media elite.
Now it‘s the people who are in control"
Rupert Murdoch
![Page 11: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/11.jpg)
Katie Reynolds, Audi Australia
Insight #4: The power of conversations
![Page 12: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/12.jpg)
Katie Reynolds, Audi Australia
The power of conversations Advocates
![Page 13: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/13.jpg)
Katie Reynolds, Audi Australia
Insight #5: Be the wise
old bird
![Page 14: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/14.jpg)
Katie Reynolds, Audi Australia
"I remind myself every morning: nothing I say this day
will teach me anything. So if i‘m going to learn, I must do it by listening"
Larry King
![Page 15: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/15.jpg)
Katie Reynolds, Audi Australia
Be the wise old birdCampaign to bring TTRS to USA
![Page 16: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/16.jpg)
Katie Reynolds, Audi Australia
Be the wise old birdWe don‘t delete posts = transparency
![Page 17: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/17.jpg)
Katie Reynolds, Audi Australia
Insight #6: Place the cherry on top of
the cake
![Page 18: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/18.jpg)
Katie Reynolds, Audi Australia
Place the cherry on top of the cakeIntegration
St George Open Air Cinema
![Page 19: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/19.jpg)
Katie Reynolds, Audi Australia
Place the cherry on top of the cakeAnticipate customer action before it happens
Arrival of R8 V10 plus
![Page 20: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/20.jpg)
Katie Reynolds, Audi Australia
Place the cherry on top of the cakeTransparency
Transparent customer service
• Major Point• Making public our no-delete policy
• Admitting there are complaints
![Page 21: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/21.jpg)
Katie Reynolds, Audi Australia
Our key insights
• Put yourself in someone else’s shoes
• Expand the ears far and wide
• It’s okay not to be first
• The power of conversations
• Be the wise old bird
• Place the cherry on top of the cake
![Page 22: Katie reynolds-audi-presentation](https://reader035.vdocument.in/reader035/viewer/2022081413/546d16b8b4af9f6b2c8b523a/html5/thumbnails/22.jpg)
Thank you