katrina turquotte trucotte kaif mishra ajay – katrina ajay – marketing lessons – tailored with...
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KATRINA TURQUOTTE TRUCOTTE KAIF MISHRA AJAY – KATRINA AJAY – MARKETING LESSONS – TAILORED WITH EXAMPLES FOR INDIANS PEOPLESTRANSCRIPT
KATRINA TURQUOTTE TRUCOTTE KAIF MISHRA AJAY – KATRINA AJAY – MARKETING LESSONS – TAILORED WITH EXAMPLES FOR INDIANS PEOPLES:
KATRINA-AJAY- MARKETING PRODUCTS AND SERVICES + ROLE OF BOLLYWOOD IN INDIAN CONSUMER SEGMENT MAREKTING FOR PRODUCTS AND/OR SERVCES:
Its in a reverse chronological order: means – to make sense – to follow the threads – read from bottom to top
AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ GROWING VOLUMES OF SMS, MMS, MOBILE AND TWEETS, SUPPORTS YOUR STATEMENT: INDDED UPPER , MIDDLE+EVEN LOWER CLASS NOW HAS MOBILE View conversation
View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ coverage=range - ie. reach, obstructions , signal quality etc covered in coverage = f(technology, network, alliances) View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ mobile ser+comfort: means - how easy is it to use+contact in case of troubleshotting etc : clarity=reception-sound quality View conversation
3h AJAY KATRINA @ mishrainsead03
@ KatrinaKaif_ [a] handset [B] SERVICE - eg: vodafone,verizon,airtel,etc serv dimensions :(i)comfort (ii)cost (iii)clarity (iv)conformity View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ [a]HANDSETS- form fit function, fashion-samsung 'innovates' around fashion - lifestyle-making a statement; NOKIA DOES THINGS 2 View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ samsung does value innovation, its also client of INSEAD, waht swatsh watch did to watch, samsung does to its things View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ china, india, brazil, russia = big market+ growth poetntial+opportunity for mobile& mobile apps also happeing, its caleld vas View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ peoples not pay for net, but wtp for mobile=exists. ad networks on mobile wantsing to seize opportunity offered due to mobile View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ MOBILE growth=F(cost of handsets, cost of txns,+ve network externalities, absence or lack of cable - ie last mile telecom) View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ http://www. google.co.in/imgres?hl=en&s afe=off&sa=X&tbo=d&biw=1366&bih=667&tbm=isch&tbnid=CxeShXnxmr973M:&imgrefurl=http://www.telecomasia.net/content/mobile-price-war-20&docid=NdomNnDZws2g-M&imgurl=http://www.telecomasia.net/system/files/ta/TA10Mar_CountryFocus_Chart_500.gif&w=500&h=432&ei=ouO1UJfjJ8SrrAf5pYHYCg&zoom=1&iact=hc&vpx=4&vpy=337&dur=4122&hovh=209&hovw=242&tx=142&ty=89&sig=108075235323812256283&page=2&tbnh=149&tbnw=173&start=19&ndsp=26&ved=1t:429,r:19,s:0,i:142 …
View conversation
AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ VAS=VALUE ADDDED SERVICES - A TERM USED FOR MOBILE SPECIALLY BUT ALSO FOR MANY OTHER PLATFORMSExpand
1h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ BTW WTP = WILLINGNESS TO PAY, THESE ARE ALL ECON TERMS, BUT TWITTER=140 CHARExpand
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ MOTLEY GREEN= 1 PLATFORM WHERE GREEN CONSCIOUS CUSTOMERS SHARE AND SHOW THEIR GREENLINESS LIKE YO CHECK THIS HERE ME DID DIS View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ BTW - I KNOW, -> GREEN=NOW A DIMENSION TOO - & U CAN IF U WANTS REFER TO WHAT ME SAID ON SAANS, BREATHE EASY SILK& PAINT+GREEN View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ BENEFITS OF V=VARIETY? = [1] [2] [3] [4] -- AND SO ON, ITS AN EXCERCISE, 1 OFTHAM IS-> SATISFACTION COMES FROM VARIETY+BOREDOM View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ =VARIED FROM SING IS KING FOR EG CC CLOTHING, COSTUMES , IMAGE IMAGERY AMBIANCE=NOT SAME AS CONVEYS IN ISSQ SHAVE SONG ISNTIT? View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ IMAGERY IS FORMED VIA MUSIC-MOVES-MOVIES - BECOMES MORPHS INTHIS TOO : CC'S CLOTHES+AMBIANCE BOTH=RUSTIC=VARIED FROM SAY JTHJ View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ SING IS KING IS ONE STYLE OR TYPE, NAKSHATRA, KUNDAN JEWLERRY - RAJNEETI SAREE, CC=CHIKINI CHAMELI = VARIETY, U CAN HAS WORDS View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ M 4 MORPHS: IN IMAGERY THAT COMES ASSOCIATED WITH VARIETY IN CLOTHING, SYLES, LOOKS, MOVIES, ROLES ETC - FOR EG: CC= VARIETY View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ BONUS FOR U - V FOR VARIETY - REASONS? - START WITH BENEFITS OF VARIETY? NOT JUST MORPHS OF VARITEY, M 4 MORPHS TOO View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ OK KATRINA -> SOURCE OF IMAGE AND IMAGERY IN THE MINDS OF THE TARGET MARKET SEGMENT POPULACE =??? WHAT? -> THIS -> M FOR ?:) View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ SO: THINK HERE IS ONE WORD - [1] ASSOCIATION OK ILL GIVE U MORE WORD [2]IMAGERY OK ONE MORE - SOURCE OF IMAGE AND IMAGERY=? View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ ITS CALLED ? - WHATS FEW WORDS U CAN USE TO ANSWER THIS? -> THIS WILL HELP U TAILOR YOUR CARRER, SAYS WHO? SAYS - AJAY MISHRA View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ OK, THEN KAT IS OUT OF SCOPE FOR SAYING CHOOSE BSNL BECAUSE OF XYZ REASON, BETTER TO CHOOSE PC - THE DESI GIRL, View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ CC=CHIKINI CHAMELI=NOT PC 'CUZ? [1] RATIOS +PROPORTIONS [2] IMAGERY TAKES TIME TO ESTABLISH; SO, PC=DESI SORTALIKE RANI M IS 2 View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ SO, IS PC = PRIYANKA CHOPRA=DESI GIRL SONG SHE DID OR IS SHE MORE COSMO THAN KATRINA ? ANSWER = CC=CHIKNI CHAMELI=NOT PC :) View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ IN THIS - COMES - OPTIONS TO CHOOSE =? - OK LETS GUESS, IS THERE B=BHARAT=DESI? OK, THAN, M4 MODELS-IN -MUSIC-MOVES-MOVIES? OK View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ M 4->MUSIC+MOVES->MOVIES SOWHICH MODEL? ANSWER = THE ONE WHO RHYMES AND JIVES WITH THE CHOSEN T AND S FOR WHAT U WANNA SELL View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ SO NATION=INDIA, WHO = WHAT ARE OPTIONS= NO MODELS LIKE MADISON BUT CHOSE - FROM BOLLYWOOD - AS WE KNOW M 4 MUSIC,MOVES,MOVIES View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ WHAN NATION=INDIA: M 4 MODELS, M 4 MUSIC, M 4 MOVIE M 4 MAFIA ALL MEANS - B FOR BOLLYWOOD. AND BOLLYWOOD=ADS+SONGS & SONGS=ADS View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ SO FOR WHO WILL SAY WHAN NATION= NOT USA/ LONDON, WEHER WE HAS MODELS AND MADISON AVE, BUT NATION=INDIA, WHERE MADISON AVE=NO View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ NOW, THE QUETSION IS - > [1] WHO WILL SAY CHOOSE BSNL BECAUSE XYZ - REASON IN TVM MEDIA PRINT? [2]WHAT IMAGERY, AND AMBIANCE View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ & ANSWER IS: BSN+T&S= NOT HIP, NON COSMO, NON ULTRA SLEEK URBAN, BIUT MID+LOW-TIER CITY +VILLAGE DWELLERS4 WHOM COST=MATTERS View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ DESI FUN PLACE IS NRI BTW, BSNL: B FOR BHARAT, IMAGERY=DESI OR COSMOPOLITAN ? OR ANY OF THE [A] BHARAT WORD [B] CHOSEN T & S View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ t+s = midtier+low-tier+rural indians - ok B IN BSNL FOR ? - B FOR BHARAT =[1] desi word ? or [2] videshi word? View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ NOW, FROM T=TARGET, AND S=SEGMENT AND NAME=BSNL, did we has t and s -somehow evoke rural too - for now or in furture? ok THAN View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ once the P-STATEMENT=decided, ie position-COST CONSCIOUS peoples, USE =WORD CALLED CHEAPER, ok after that - few more questions View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ NOW, LETS SAY P=CHOOSE-BSNL 'CUZ ITS CHEAPER - IN BOLD PRINT, FOLLOWED BY COPY - THAT SAYS, WE HAS COVERAGE ALL OVER INIDA ETC View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ POSITIONING = WHY CHOOSE BSNL BECAUSE ? - AND THIS IS SOME SORT OF A LINE, LIKE - CHOOSE BSNL BECAUSE ITS CHEAPER THAN XYZ View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ B=RELATIVE DIMENSIONS MATTER MORE, WHEN ITS EITHER [1] CUST WANTS TO DECIDE [2]WANT TO LAUNCH SWITCH TO US BCUZ XYXHERE=BETTER View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ NOT ONLY WE KNOW ON COST PER MIN OF BSNL{ABSOLUTE COST} BUT ALSO, COST PER MIN, COMPARED TO OTHER COMPETITORS(RELATIVE COST) View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ COST DIMESIONS= [1]PRICE PER MINUTE [2]PLAN DETAILS HAS THAM TOO, LIKE FRIENDS AND FAMILY GET LOWERR PIRCE, IF EXTERNALITY ETC View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ WEKNOW DIMENSIONS OF COST,CLARITY, COVERAGE CUSTOMER SERV IN BOTH [A]ABSOLUTE TERMS [B] RELATIVE TERMS, B MATTERS MORE WHAN? View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ THING OF POSITIONG AS LIKE THIS -> CHOOSE MY MOVIE BECAUSE XYZ, CHOOSE MY BRAND PROD BECAUSE XYZ REASONS, CHOOSE BSNL BCUZ--- View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ DATA ANALYSIS ACUMEN, COMPETITORS RESPONSES ETC ETC= ANALYTICAL ASPECTSOF BIZ, P=POSITIONING =LEFT+RIGHT BRAIN: View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ COOKIE CUTTER ANALYSIS WITH R WITHOUT MODELS +/- EXCEL=SKILLS & ROTE::BESPOKE=MADE TO ORDER TAILORED SUIT,CUSTOM ANALYSIS IE View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ [C] ADDITIONAL DATA= NEEDED TOO & YES, THERE R SOME MODELS & SOME EXCEL SHEETS - SOME PREMADE SOME BESPOKE: ITS LIKE TAILORING View conversation
2h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ DATA =NUMBERS= NEEDED FOR T SP - SUCH AS -[A]HOW BIG=MKT [B]COMPETITOR=HAS-WHAT+WANTS-WHAT+WILL-DO-WHAT-IF-WE-DO-THISOR-THAT View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ TARGET AND SEGMENT FOR ANY PRODUCT(SUCH AS PAINTS, OR MOBILE} NEEDS [A] DATA+ANALYSIS [B] INTUITION [C]QUANTIFICATION+DECISION View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ SIMILARLY, MOBILE SERVICES HAVE TO POSITION THEMSELVES FOR THEIR RESPECTIVE CHOSEN TARGET AND SEGMENT POPULACE =AN EXCERCISE View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ ITS LIKE THIS - CREST=FOR CAVITIES, COLGATE=FRESH BREATH-SAANS IE, OR IS IT CLOSEUP FOR CLOSE ENCOUNTERS MINUS BAD BREATH? :) View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ so in P=posiioning: we is has eg BSNL: ok, so WHAT TO SAY WHY CHOSE BSNL NOT AIRTEL OR VODAFONE to your chosen t and s=quest4P View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ targetsegment POSITIONING=CALLED TSP IN SHORT: we talked about t=target, s=segment, - which btw =same was with paints ref jthj View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ eg: BSNL targets so &so segment, and POSITIONING IS now the next after target and segment=chosen to focus on;q=howto position View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ a target market is mostly associated with a segment, like rural india - maybe a segment, within rural india, sub segments View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ so BSNL TARGETS not same peoples which isb targets by airtel or vodafone or samsung alliance service whatever that is.. View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ tsp=target, segment, positioning, for example: BSNL taget=not comso, not hip urban but mid or low tier cities+villages indian View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ so IF costs=lowBUT low costs comes at a cost THENcomp based on cost alone - means either [1] tsp needs filled [2] apples&sushi View conversation
3h AJAY KATRINA @ mishrainsead03 @ KatrinaKaif_ means cost=low, but is cost low comes at a cost, ie - is coverage=low, or is network =down or slow or is switching costs=high View conversation
