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Final Presentation Karly Brunelle TMD 427 May 6, 2009

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Final Presentation

Karly Brunelle

TMD 427

May 6, 2009

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Trend Spotting:

finding fashion in unusual places

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The following slides are a representation of a collection of fashion spreads featured in a

magazine. In each of the slides I put together the ensembles, including garments and

accessories. Although, I did not design the individual pieces themselves, I designed the entire layout. To make things interesting, I placed the models in scenes you would not

typically find them.

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Right: Zebra Dress by laura dawson $150, Margaux Macrame Necklace by Margaux Designs $55, Totally Turnlock Farida Hobo by Marc by Marc Jacobs $448, Chasity Bootie by Dolce Vita $174.95. Left: One Shoulder Dress by Mint Jodi Arnold $561, Locket Pocket Big Tote by Marc by Marc Jacobs $168, Quantumm Platforms by Steve Madden $79.95, Straw Panama Hat by Charlotte Russe $12.99, Kyanite Necklace by Free People $78.

With this layout, I wanted to use a scene from Africa. This set the initial tone for not only the garments I chose but also the layout in general. I tried to stick with more earthy tones, like the zebra dress and the muted blue one shoulder dress. I also have a few accents, like the chair the model on the right is propped on and her Marc Jacobs bag.

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Left: Shiny Body Suit by American Apparel $34, Divine Leggings by 6126 $122, Big Bear Faux Tropper by Goorin Bros $42,

Peacock Earrings by Urban Outfitters $18, Feathered Flute Bag by Michael Teperson

$950. Center: Metallic Soft Madonna Boston

Bag by Versace $4,395, Christine Satchel Bag by Frye $428, Brewster Clutch by

Tory Burch $395.Right: Tailored Button Down Top by

lamixx $60, Matic Faded Skinny Denim by Diesel $250, Drapped Chains on Velvet

Tie by Urban Outfitters $14.99, Large Stone Cuff by Urban Outfitters $9.99.

I really had a lot of fun designing this layout. The background is a bedroom in a historical palace and I thought it would be very unique to have girls in it that were dressed not like royalty at all. The model on the left is wearing black shiny leggings and a sparkly body suit with a feathered clutch. The model on the right looking very casual yet trendy in a flannel and gray jeans. I also put three bags on the bed, just to showcase a few more choices that could work with either girl. They both also look kind of bored, maybe they really both are royalty and dressing differently because they are bored with their lifestyle.

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From Left to Right: Flower Embellished Cocktail Dress by Marc Bouwer Glamit! $256, Embossed Strapless Dress byTracy Reese $330, Gypsy Drop Earrings by Kenneth Jay Lane $155, Black Patent by Giuseppe Zanotti $750, Flare Corset Dress by Charlotte Ronson $367, Black & White Diamond 10k White & Rose Gold ½ ct. byKohl’s $279, Beaded Collar Bib by Urban Outfitters $48, Basic Pump by Dolce Vita $154, Scallop Floral Cocktail Dress by Anna Sui $510, Hamilton Open Toe Buckle Bootheels by Dolce Vita $220, Padded Straw Shell Clutch by Lulu Guiness $256.

You wouldn’t normally find girls dressed up in cocktail dresses in abandoned buildings with walls covered in graffiti. You might find the model on the right in the previous slide here based on her clothing, but certainly not these ladies. I wanted to use more bold colors in this layout, I thought the dresses played off of the spray paint very well. Two dresses have purple in them, two dresses have hues of green and two dresses have shades of yellow as well– just like on the walls. Even though they are all dressed up, three of the four ensembles are a little more classic looking and I kept one more on the trendy side.

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Left: BF Mesh Pleced V Tee by Seneca Rising $96, Super Slouchy Skinny Jean

by Current/Elliott $237, Chain Motorcycle Boot by Golden Goose

$1,350, Silk Flower Headwrap by Urban Outfitters $18, Genevieve Plaid

North/South Mini Crossbody Bag by Cole Haan $225.

Right: Pinstripes by Johnny Cupcakes $19.99, Super Skinny Jean by Rich& Skinny $152, Attitude Hi by Nike $56, Tie Dye Fringe Scarf by Arden B $24.

And in another contrasting spread, I have chosen a nightclub VIP room scene with two casually dressed girls. I wanted to make sure the pieces I chose were not club or VIP accepted. They are both in jeans, on the left very slouchy and rugged looking and on the right tight black denim. One is wearing boots and the other sneakers. I especially love the ensemble on the left, I think the boots completely off-set the outfit in a way and this makes it a little more edgy rather than country like the rest of the outfit suggests.

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The Why and How to

of Magazine Spreads

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Have you ever seen a layout in a magazine where something just looks.. well, off? In the following slides I will show you what works and what is visually appealing in

a magazine spread.

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A few why layouts work are because they are..

-colorful-have striking captions

or photographs-are not too cluttered

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Let’s start with the magazine cover..

Why does this work?

First of all the thing that stands out the most is the contrast in colors. For the title and captions in the foreground, the creator chose two different shades of a blue, both very vivid. It stands out against the model in the background who we all know to be Mary-Kate Olsen. It catches your eye without being too flashy.

Secondly, reading the captions they are all there to entice the reader. It’s “THE TREND ISSUE,” any girl interested in fashion and current fads is going to wonder what the particular magazine depicts as “trendy.” Two of the captions are even acting as guides. The “SPRING BEAUTY” and “WHAT’S COOL NOW” sections are based on fashion forecasts people in the industry have been working on for you the reader learn how to accomplish. It takes a keen sense of fashion to be able to make predictions like these, seasons in advance.

The cover is also reaching out to various types of fashion magazine consumers. They are not just focusing on garments or accessories, but entertainment and travel options as well and not to mention factual biographical material on two celebrities, Mary-Kate Olsen (as pictures) and British Singer Lilly Allen.

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Moving on to advertisements..

In magazines like this one, you will often find event advertisements. And in the April 2008 edition of Fashion Magazine there is an ad for the Buy Design for Windfall Fundraiser. This ad is particularly eye catching because of the color scheme. The entire photographic portion of the ad is in black and white as well as some of the description. Then in bold turquoise, magenta, and orange we see the “BUY DESIGN” as well as the date and location and the host. This is very unique to what we would normal see.

Usually it is the clothing and accessories that is being showed up in a full spectrum of color but instead the designer really wanted you to notice to event. It could even be predicted as an underlying meaning: “come for the charity of the event”, “buy because it will be helping out others”. And if the message isn’t enough of a reason, it is also very appealing to the eye.

In no way does the black and white effect make the ad look eerie or dark. This is partially because none of the models look eerie or dark and the designer makes up for the lack of color in the few colorful accents.

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And then of course, the famous “for your body” portion of the magazine..

This J-14 Magazine spread exhibits exactly what every fashion magazine knows how to do: relate the consumer (typically a non celebrity) to a celebrity with similar features. It makes the reader feel like they are not alone and especially at the young age the usual J-14 reader is, it builds confidence in young boyish, curvy, and apple bodied girls.

Physically the spread also flows. The colors of the bathing suits all seem to flow together. There is a shade of yellow in each category as well as blue and purple or dark blue. The designer also demonstrated multiple styles of bathing suits, giving readers with different styles options.

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When magazine spreads are not successful, it is usually because

they are..

-Too cluttered with either captions or photographs– this can make a page very

confusing.

-Do not have a main focal point or lead our eye around the page.

-Are busied with colors that are not cohesive.

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Let’s start with a magazine cover…

In August of 2007 this issue of London Elle was released. Similarly to the first magazine cover, they chose a celebrity as well as colorful text and enticing captions. However, this cover is still lacking.

First of all, the colors they chose are pretty colors, but not together and not for a cover on a white background with a model wearing a very similar color. The colors are supposed to help the text stand out and be noticed, here the only thing that you can notice is how they wash each other out. Also, the reader cannot take their eyes off the incredibly peculiar balls that Mischa Barton is wearing around her wrists long enough to read the captions. The colors are so bright and completely different from the rest of the layout design.

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The fashion collages..

Although this magazine’s particular spread in attempting to show readers affordable and trendy styles of watches and sunglasses, the spread design simply does not work.

It is a good idea to show different styles and different colors for the various styles of each reader, but there is no flow or cohesiveness within each category of merchandise and it actually looks quite messy. The designer should have linked some of the watches together and set them up schematically to form a shape rather than a clutter.

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This was an advertisement for SuperSuper Magazine based out of London. At first glance, your eyes are drawn in because of the contrasting yellow and black and then you are left to wonder what exactly is this going on. The only information the reader is given is “4 Show 5/8/7, “ it was an event for readers to get to see SuperSuper behind the scenes.

This spread looks incredibly busy and overpowered by the yellow and black smiley face. If I were flipping through a magazine and saw this I would immediately turn the page because not only is it hard to look at but also because the message is incredible hidden. Not every viewer reads every page thoroughly, especially if the message is not clear upon first glance.

A very confusing advertisement..

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Photo Shoot Sets

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In keeping with the magazine theme I added the element of research. Similarly to the first

presentation I designed sets for photo shoots but instead chose specific brands to design for, like Vera Wang and Gwen Stefani for L.A.M.B. In order to do

this accurately and professionally, I first reviewed their past advertisements, spreads, and runway

shows as well as designer reviews to better understand the brand image and advertising scheme.

After familiarizing myself I designed sets that I feel would be aesthetically pleasing and most importantly

uphold the designer’s and brand’s identity.

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Vera Wang

After reviewing multiple advertisements and runway shows, I chose the Pre-Fall 2009 collection to create a set of a photo shoots for possible advertisements.

I found that most of her advertisements depicted elegant or Victorian styled sets. This is a direct comparison with her clothing, which is always elegant and beautifully crafted. She likes to have the clothing be the main focus and does not desire the ad to have too much emphasis on the background.

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Vera Wang

Pre-Fall 2009 Collection

themes:

COLOR- mostly black, gray, and beige. There are a few accents of bright and saturated colors.

SILHOUETTE- tend to have slimmer shape at the bottom, i.e. tights or skinny trousers. however on the skirt pieces it tends to be fuller but still a trend of the skinny leg. there is also a lot emphasis of waist with thick banded belts at the empire waist or fabric accent (like on the green one shoulder dress).

EMBELLISHMENT- although a lot of the clothing are solid colors, Wang added drama with embellishing the garments with bold jewelry.

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Vera Wang Pre-Fall 2009 Collection

To uphold the image that Vera Wang’s advertisements embody I had to specifically find a location that was elegant that that had beautiful architecture that could be a non-distracting background. I chose the Opera, pictured to the left is L'Opera Garnier in Paris, France. The model in the red dress could lean against the rail of the staircase, thus showing enough of the detail sculpted in the stone to not take away from the dress. Her arm relaxed but reach out on the railing and her other arm laying by her side.

I would like to see the black dress and the one shoulder green dress in this location also. The black dress, because of its’ detail on the upper half of the body is more prominent, she would look very bold simply standing or sitting in front of the stair case. This would be such a contrasting ad with the darkness and sheen of the dress and necklace against the tiring of the stone of the staircase. The one shoulder green dress would be beautiful if it was positioned in front of the structures holding the lights at the bottom of the staircase. She could be simply leaning on them with her back or on her side. However, which ever way it is, we must see that it is a one shoulder dress, it is an important detail to the garment, as is the twisted fabric on the hip.

The photograph once taken would have to be dulled down to appear less bright in order to related itself with the rest of her muted advertisements.

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Vera Wang Pre-Fall 2009 Collection

Because not all of Vera Wang’s pieces in this collection are “opera attire” and more on the edgy side, they had to be photographed at a different location.

The three ensembles below belong paired with another vintage backdrop and so I chose a black studded door. I really like the door all the way to the right, the architecture of the designs on the door mirror the theme of the slate top with black bead embellishments. It is not the typical Victorian stage Wang usually has, but it truly fits with these few pieces of the collection.

The door on the bottom right has a less unique pattern of studs, but it does however have a more intricate stud– it looks more like a crest. And seeing that they are gold, fit well with the gray jacket, black top, and blue shiny trousers because of the gold floral necklace.

The third ensemble could essentially go with either of the styled doors, but because the outfit is a little more relaxed– because of the slounchiness and flow of the cardigan it would also work with the door just to the right of it. The beige cardigan also brings out different areas of the stone that are more of a beige rather that black singed color. She could lean against one side and being sure to show the decal on the shoulder.

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L.A.M.B. by Gwen Stefani

With the minimal L.A.M.B advertisements the brand image is easily spotted. Gwen Stefani is the main designer as well as one of the main models used throughout the brand’s advertisements.

Black and white can be found in almost every single ad with her other signature colors: yellow, green, and red. She also likes to ad an element of fantasy with a lot of the advertisements. In her fragrance ads, she is bursting out of a giant bottle of perfume or like the one to the left, leaning against a giant bottle of perfume.

Somehow, the ads still portray the idea of class and “chicness” and not just an adolescence’s cartoon.

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L.A.M.B. by Gwen Stefani

Spring 2008 Ready to Wear Collection

themes:

COLOR- mostly black and white but there are a lot of pieces that use this color combination (if not just one) with vibrant greens, yellows, reds, and blues. there are also many pieces with stripes, leopard, and checkered prints.

SILHOUETTE- throughout the collection the pieces are very form fitting with the exception of a few jackets. her collection is also very sophisticated and has a 50’s feel.

EMBELLISHMENT- the designer likes the emphasizing curves and so adds belts or frilled fabric pieces. there is also a floral accent that appears in many of the pieces in the collection as well as the use of skinny black neck ties.

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L.A.M.B. by Gwen Stefani

Spring 2008 Ready to Wear Collection

Since a lot of the clothing in the collection is more sophisticated and personifies a 1950’s feel, what better than a 1950’s office? Since, none of the advertisements are really in much detail, only a set, few props and the model and so the office would contain minimal props– as long as the element of the office was apparent.

Each of the three ensembles above have different elements suitable for the workplace but in a more sexy way that might just make it inappropriate. The first, is a high waisted mini skirt, with sheer knee highs, a leopard print sweater vest over a white top, and black tie. The second is another high waisted skirt and bright yellow belt and the third a classic skirt suit that has an extra hint of flare.

The models wearing these garments would be sitting at old fashioned desks with type writers or looking through filing cabinets in a stance that exemplify sex appeal.

To fit in with the L.A.M.B advertisement black and white element, the walls could be black and white stripped as well as all of the props in the room be black or white. I do not think a giant typewriter would work with this ad, in seeing that the clothing is more sophisticate than her styled athletic suits.

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L.A.M.B. by Gwen Stefani

Spring 2008 Ready to Wear Collection

Accompanying lot of L.A.M.B.’s designs are large tote bags and jackets. And so we can use the element out traveling.

For the four ensembles below, I would want to use the open road or a broken down black 1950’s style car. The road scene to the right, would work well with the black and white outfits because the scene has the signature yellow and green that are in a lot of the collection. The models could simply be standing on the side of the road in front of the field of flowers or standing or laying in the midst of the field. The colors are still very simple as is the layout of the scene.

The other two, the red trouser ensemble and the green and white striped dress would fit in with the black car. The models for this layout, could have the hood up while one sits on the roof of the car or on the trunk or even on the inside to get a less detail pictures of the model in the garment against the black leather seating.

Also, a lot of the time the whole garment is not even in the advertisement and so I would work with the photographer in order to getphotographs that pictured just enough for the viewer to be enticedto shop for LA.M.B. clothing.

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Magazine Article

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I decided to make up a magazine spread myself. My first two projects were creating fashion shoots that would be presented in a magazine and a critique of common layout or design mistakes. I feel it was time to back up what I have already suggested that I know and prove to the viewer that I can not only distinguish between a convincing and eye catching spread, but also create one.

While going through the slides you will notice a thin black line going directly through the center of the page, this was my way of showing the center fold of the magazine.

For the article, I chose actress Kristen Stewart. You may recognize her from her most recent work in the Twilight series, as well as Adventureland a movie that premiered April 3rd of this year. At only nineteen years old she has stared in twenty-two movies including Panic Room with Helen Hunt and Into the Wild with Emile Hirsch. I believed she would be a perfect candidate for this months edition of the magazine because of her consecutive box office films and her ability to seem refreshingly dissimilar from the average “diva” female celebrity we are use to seeing.

I also incorporate my knowledge of Adobe Photoshop in order to create my own vision behind the images I used.

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kristen stewart

the real girl next door

S P A R K

the spring bookBOLD MAKE UPthis seasons hottest trends

DARING COLORSfluorescents and prints

CLEVER HAIR DO’S50+

APRIL 2009

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on stardom, parents, and girls.BY ANTHONY BREZNICAN

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Kristen Stewart shot to stardom with Twilight, but she has been a dependable daughter and sister co-star for years. Jodie Foster was her mom in Panic Room, and she played the snarling older sister in the sci-fi comedy Zathura and the pretty trailer-park girl in Into the Wild. She is currently shooting New Moon, the second film in the Twilight series (due Nov. 20). Her Bella and vampire love Edward split, and the teenage werewolf Jacob draws her affection into a supernatural love triangle. "He becomes like her best friend," Stewart says of the werewolf. "It's really (expletive) sad. Edward probably isn't a very good idea for her. He's not the guy she should actually be with, because it's not very convenient. And then there's this guy who comes in and oooohh. Ummmmm." Her favorite part of New Moon is the beginning. "Everything is fine. Edward is there. They're chilling. They're together. Everyone's happy. But there's this eerie feeling like he's gonna go. Has anyone broken up with you, and you know that it's coming? It's weeks before and you're like, 'I'm a nutcase, but I swear to God something is wrong.' And then, however many weeks go by, and it happens. It's horrible. It's the worst.“ New Moon is expected to be another major moneymaker. Another upside to Twilight's success is a higher profile for Stewart's art-house films such as Adventureland. She also has The Yellow Handkerchief, playing a stranger who helps an ex-con hitchhiker (William Hurt) reunite with his wife, and Welcome to the Rileys, as a street kid/prostitute who falls into the care of surrogate parents (James Gandolfini, Melissa Leo) whose own child has died. Neither has a release date yet.Later this year, she'll start The Runaways, about punk rockers Joan Jett and Cherie Currie (Dakota Fanning, also in New Moon), who as teens played the Sunset Strip in an all-girl band. Says Stewart: "None of these rocker guys want these girls to be up there playing music. And they (expletive) do it anyway. They get beer bottles thrown at their heads, and they're really bad-ass chicks."

You could leave home, disappear from the radar, have different circles of friends, and spend that hidden time figuring out who you are. Now, every move, every mistake, every shift in personality is Twittered, Facebooked, MySpaced, texted and tracked via an elaborate network of cellphones and websites. That's how Kristen Stewart sees it. She became entrenched in the electronic babble when she became a superstar last year playing lovelorn good-girl Bella opposite smoldering vampire Edward (Robert Pattinson) in Twilight, the blockbuster adaptation of the best-selling novels. The actress, 18, gets to explore what her life might have been like laying low a generation ago in Adventureland, opening Friday. The coming-of-age comedy about a girl and a guy who fall in love while toiling for the summer at a run-down amusement park is set in 1987 — three years before Stewart was born. The teenage characters drink, smoke weed, lie to everyone (especially members of the opposite sex) and try their best to avoid abstinence (usually a reason for the lying). Movies like Adventureland remind you of a time my parents talk about when they were younger, when it seems like they were so much more independent," says Stewart, sitting in a beachside restaurant, her back to the ocean."My dad was living on his own when he was 18. My mom was out (of the house) before she even graduated high school." Sometimes she wants to ask them:

"God, do you guys realize —" Her folks both got into show business, working behind the scenes. Her mother, Jules Mann-Stewart, is a script supervisor, and her father, John, is a producer and stage manager. She also has an older brother, Cameron.

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Parents today, she says, "are incredibly hands-on." Then she is quick to clarify: "Not that my parents are overbearing or anything. … Now it's a little different because I'm getting older, but a few years ago, if my parents didn't know where I was at a given time, that's sort of unacceptable. And it's very easy to track you down, considering.“ It's not just ever-present parenting that makes growing up harder. It's your friends — and yourself, she says. Everyone is complicit in their own surveillance, especially young people, who chronicle their lives obsessively, maybe seeking validation,

the kind you can see sleeping until noon, getting into a fight with her parents and running away, only to try sneaking back in just past curfew. In Adventureland, she's a bit of a rebel playing Em, a quiet but tough girl who works one of the crooked games at the theme park. Jesse Eisenberg (The Squid and the Whale) stars as uptight James, a fellow lost soul and minimum-wage slave who tries to work up the courage to win over Em as they both grapple with fractured families, misfit friends and hostile parkgoers. As James draws closer to her, he discovers that there are as many different Ems as there are giant stuffed pandas in his games booth.

“they think they know you. it's like, ‘you really think you know me?

i don't know me!”

which is still no easier to find. "You're so connected to people and they all know howto get to you, and everyone knows who you are, so explicitly. They think they know you. It's like, 'You reallythink you know me? I don't know me! How do you know I'm not different around someone else?' " Her voice gets a little loud, and she slumps back in her chair. "It almost makes the secrets more important, those few things you actually do choose to keep to yourself," she says quietly.Right now, Stewart may be Hollywood's only real teenager playing girls who are moody, reckless, cautiously sexual but still awkward, and more self-reliant than many parents would like to acknowledge. Other stars her age tend to fall either into the fantasy realm of the squeaky-clean Hannah Montana/Jonas Brothers variety, or play teens who seem more like they're established jet-setters, as with the campy-fun Gossip Girl. Stewart has earned both praise and criticism for being a kind of sulky girl on-screen —

"For Em, no part of her lives are connected," Stewart says. "She is a different person in every one of the circumstances." Adventureland was written and directed by Greg Motolla (Superbad, The Daytrippers), who based it on his own experiences working at a theme park of the same name on New York's Long Island. He says the girl in the story "needed to be complicated and needed to be truly conflicted. We needed an actress who can convey a really believable sense of strength," he says.

"I knew with Kristen that character wouldn't just be a brat. With Kristen, you can't dismiss her that easily. She's no pushover.“ Em maybe isn't much of a role model, but the actress says there is something true about her, and beautiful, in a way the character doesn't even realize. "They are both unaware of how cool they are; they don't feel worthy," she says of the main characters. "I feel like it's a pretty common thing.“ Stewart could be a case study. Feeling worthy of media attention appears to be a struggle. At the start of the interview, she says she's bad at this — talking about her movies, and herself. "Really, I'm incredibly disjointed and not candid," she says. "Just in general, my thoughts tend to come out in little spurts that don't necessarily connect. If you hang around long enough, you can find, like, the linear path. But it will take a second. That's why these interviews never go well for me."

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It's why she has been slammed by some reporters and why she had what some considered a disastrous interview with David Letterman for Twilight. She has a reputation of being cranky, or a bit aloof. But over the course of about two hours, she reveals a kind of insecurity. She tries to say something, thinks it's coming out wrong, stops and starts again, then finally gets frustrated — and clams up. Another thing that makes her stop in mid-sentence: teenage girls.

"I'm really proud of Twilight. I think it's a good movie. It was hard to do, and I think it turned out pretty good. But I don't take much credit for it. So when you show up at these places, and there's literally like a thousand girls and they're all screaming your name, you're like, why? You don't feel like you deserve it."

“really, I'm incredibly

disjointed and

not candid.”

A group enters the restaurant, and Stewart abruptly shuts up until they pass. She apologizes, a little embarrassed, and whispers: "If those type of girls saw metalking about Twilight, you don't understand. If I said 'Jacob' too loud, they'd be like —" She makes her eyes wide and sticks her hands out like claws. "More than three girls of that certain age — run away," she says, laughing as the threat settles in a distant part of the patio. "Girls are scary. Large groups of girls scare the (crap) out of me.“ She says Pattinson gets it worse. "They covet him. I think half of them are so jealous that they hate me," she jokes It doesn't help that many Twilight-ers want her and Pattinson to be a real-life couple. She's actually dating Michael Angarano, 21, whom she co-starred with in the 2004 drama Speak. "It doesn't make my relationship harder. It's not like, 'Maybe I should be with (Pattinson) to make them happy and it'll make me more popular!' " Stewart laughs, adding that her real boyfriend "is totally not a threatened guy. But, dude, it sucks."But Stewart is mostly grateful for Twilight — though she doesn't think she did anything special.

One person who thinks Stewart did contribute a lot to Bella is Twilight author Stephenie Meyer. The character is regarded by some as overly passive, letting her vampire paramour take control, but Meyer says Stewart, currently

shooting series sequel New Moon, gives the character an inner forcefulness. "Kristin does a version of Bella that's very strong. And you can see that what she's doing is maturely thought out," Meyer says. "In a lot of ways she's a little bit impetuous, but you get the sense that she's very adult about what she's doing. She comes across as a girl who's very serious and who happens to know what she wants." That also describes Stewart as she navigates her way to adulthood, on-screen and off. Unlike her Adventureland character, she's not able to hide any of it.